The VA Simple™ Podcast

The VA Simple™ Podcast

By Susan Mershon - The Techie MentorBusinessEntrepreneurship
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The VA Simple™ Podcast episodes

  • VATTA #264: Gratitude and Goals: Setting Yourself Up for Success in the New Year

    Hey there! As we wrap up the year, I want to take a moment to reflect, celebrate, and help you prepare for an amazing 2024. In this episode, we’re talking about gratitude, goal-setting, and a simple way to celebrate your wins while planning for what’s ahead.

    Here’s what we’re covering:

    1. Celebrating your wins: Why reflecting on your accomplishments is so important and how starting a “success jar” can keep you motivated all year long.
    2. Why goal-setting matters: The power of setting simple, actionable goals to create clarity and momentum in your VA or freelance business.
    3. A quick goal-setting framework: Three types of goals to focus on: skills, systems, and clients.

      4. By the end of this episode, you’ll have a simple, actionable plan to celebrate your progress and set yourself up for success in the new year.

      Grab a coffee, settle in, and let’s dive in!

      Enjoyed today's chat? Dive into more actionable insights on 'VA Tips, Tricks + Advice.' It's the no-fluff, no-hype podcast you've been looking for. Subscribe on Apple, Spotify, Google, iHeartRadio, and more. Short, impactful episodes to power up your skills and success. Hit subscribe now – let's keep the momentum going! 

      For more tips, tricks, and exclusive content, visit my website thetechiementor.com. Can't wait to connect with you there!

      6 min
    4. VATTA #263: What’s Changing (and Staying the Same) About This Podcast

      Hey there! I’ve got some exciting news to share with you today about the future of this podcast. After lots of thought, I’ve decided it’s time for a new focus and a fresh chapter.

      Here’s what we’re covering:

      1. Why the podcast is evolving: I’m doubling down on what I love most—helping VAs and freelancers grow their businesses through tech.
      2. What’s changing: The podcast will focus more on tech tools, strategies, and skills, while still being packed with actionable tips anyone can use.
      3. What’s staying the same: This is still your go-to resource for growing a VA or freelance business, but we’re narrowing in on the tech side of things to help you specialize and scale.
      4. What’s coming next: A sneak peek at upcoming topics, like automation, WordPress, and tech stack essentials to help you stand out and earn more.

        5. By the end of this episode, you’ll know exactly what’s next for the podcast and how it’s going to help you level up your VA business.

        Grab your favorite drink, settle in, and let’s dive in!

        Enjoyed today's chat? Dive into more actionable insights on 'VA Tips, Tricks + Advice.' It's the no-fluff, no-hype podcast you've been looking for. Subscribe on Apple, Spotify, Google, iHeartRadio, and more. Short, impactful episodes to power up your skills and success. Hit subscribe now – let's keep the momentum going! 

        For more tips, tricks, and exclusive content, visit my website thetechiementor.com. Can't wait to connect with you there!

        4 min
      5. VATTA #262: Recurring Revenue Streams: Why You Need Them and How to Start

        Hey there! In this episode, we’re talking about something every freelancer/va needs: recurring revenue streams. Imagine having steady, predictable income every month without constantly chasing new clients. Sounds pretty good, right?

        Here’s what we’re covering:

        1. Why recurring revenue is a game-changer: Say goodbye to feast or famine and hello to stability.
        2. The easiest ways to add recurring revenue to your business: Retainers, subscriptions, memberships—you’ve got options.
        3. How to get started today: Simple steps to package your services and pitch them like a pro.
        4. What to watch out for: Common challenges and how to avoid them so you set yourself up for success.
        5. Your next move: Quick tips to help you find your first recurring revenue opportunity.

          6. By the end of this episode, you’ll have a clear idea of how to start building consistent income that works for you.

          Grab a coffee, settle in, and let’s get to it!

          Enjoyed today's chat? Dive into more actionable insights on 'VA Tips, Tricks + Advice.' It's the no-fluff, no-hype podcast you've been looking for. Subscribe on Apple, Spotify, Google, iHeartRadio, and more. Short, impactful episodes to power up your skills and success. Hit subscribe now – let's keep the momentum going! 

          For more tips, tricks, and exclusive content, visit my website thetechiementor.com. Can't wait to connect with you there!

          8 min
        6. VATTA #261: From Inquiry to Sale: Key Questions for Tech Projects

          Hey everyone! In this episode, we’re getting straight to the point with the top 5 questions to ask when selling tech packages. Whether you’re offering WordPress solutions or building a full tech stack, these questions will help you uncover your client’s needs, set clear expectations, and close the sale with confidence.

          Here’s what we’ll cover:

          1. What’s the primary goal of this project? Understanding what your client wants to achieve is the foundation for recommending the right package.
          2. Are you looking for an off-the-shelf solution or something custom? This helps you position your services effectively and match their expectations.
          3. What’s your budget range and timeline? Clear boundaries here ensure you avoid surprises and propose a solution they’re comfortable with.
          4. Do you have existing tools or platforms this needs to work with? Knowing this upfront helps you determine compatibility and scope.
          5. Do you need ongoing support or training after launch? This creates an opportunity to position upsells like maintenance or retainer packages.

            6. By the end of this episode, you’ll have a simple checklist to guide your client conversations and build trust while making your sales process more effective.

            Ready to dive in? Grab your drink, get comfy, and let’s go!

            Enjoyed today's chat? Dive into more actionable insights on 'VA Tips, Tricks + Advice.' It's the no-fluff, no-hype podcast you've been looking for. Subscribe on Apple, Spotify, Google, iHeartRadio, and more. Short, impactful episodes to power up your skills and success. Hit subscribe now – let's keep the momentum going! 

            For more tips, tricks, and exclusive content, visit my website thetechiementor.com. Can't wait to connect with you there!

            7 min
          6. VATTA #260: Guest Expert Sarah Noked on Transitioning from VA to OBM

            Hey everyone! In this episode, I sit down with Sarah Noked from OBM School to uncover the world of Online Business Managers (OBMs) and how many Virtual Assistants (VAs) might already be doing OBM-level work without realizing it. If you’re tired of scope creep, feeling underpaid, or wondering how to step into a more strategic role, this one’s for you.

            Here’s what we’ll cover:

            • What is an OBM? How OBMs bridge strategy and implementation to help clients grow their businesses.
            • Signs You’re an OBM in Disguise: Scope creep, increased responsibilities, and unclear boundaries.
            • Transitioning from VA to OBM: The mindset shift and skills required to position yourself for premium clients.
            • The Power of Specialization: Why niching down as a VA or OBM can unlock higher income and better opportunities.
            • How OBM School Can Help: Resources and training to step into a leadership role and thrive as an OBM.

              • By the end of this episode, you’ll have a clear understanding of what it takes to move from being a doer to a manager, setting boundaries, and creating systems that allow you to work smarter, not harder.

              Ready to explore your potential as an OBM? Check out Sarah’s free OBM Starter Kit at OBMSchool.com/techie.

              Enjoyed today’s episode? Dive into more actionable insights on 'VA Tips, Tricks + Advice.' Subscribe now on Apple, Spotify, Google, iHeartRadio, and more for impactful episodes designed to power up your skills and success. Let’s keep growing together!

              For additional resources, visit my website at thetechiementor.com. Can't wait to connect with you there!

              33 min
            • VATTA #259: The Fundamentals of Offer Ladders for Techie VAs and Freelancers

              Hey everyone! In this episode, we’re diving into the fundamentals of offer ladders—what they are, why they matter, and how creating one can help you scale your tech-focused VA or freelance business.

              Here’s what we’ll cover:

              1. What Is an Offer Ladder? I’ll start by explaining what an offer ladder is, breaking down the levels, and why it’s a game-changer for building trust and guiding clients through a journey that naturally leads to higher-ticket services.
            • The Customer Journey: Why You Should Always Offer Starter Packages: We’ll look at how thinking through the client journey is key to building a profitable ladder. I’ll explain why it’s crucial to start with entry-level services, which not only attract new clients but also build trust for future, higher-value work.
            • Examples of Offer Ladders for Techie VAs and Freelancers: To make it practical, I’ll share a sample offer ladder based on WordPress (WP) services, showing how you can guide clients from simple audits and monthly management to high-ticket offerings like professional website setups and ongoing retainer packages.

              • By the end of this episode, you’ll know exactly how to structure your own offer ladder, helping you attract clients at every level and build long-term, profitable relationships. As a bonus, I’ll also share how this strategy is just one piece of what I teach in my tech-focused courses, like WP Biz in a Box, TechieU, and Techie PM, coming in Q1.

              Ready to dive in? Grab your drink, get comfy, and let’s go!

              Enjoyed today's chat? Dive into more actionable insights on 'VA Tips, Tricks + Advice.' It's the no-fluff, no-hype podcast you've been looking for. Subscribe on Apple, Spotify, Google, iHeartRadio, and more. Short, impactful episodes to power up your skills and success. Hit subscribe now – let's keep the momentum going! 

              For more tips, tricks, and exclusive content, visit my website thetechiementor.com. Can't wait to connect with you there!

              11 min
            • VATTA #258: What is a Techie PM and Why This Role Might Be for You

              Hey everyone! In this episode, we’re diving into the world of Techie PMs—what they do, why they matter, and how this role could be perfect for you if you’d rather manage projects than do the hands-on work.

              Here’s what we’ll cover:

              1. What Is a Techie PM?: I’ll explain how a Techie PM differs from a traditional project manager, focusing on managing tech-based projects like digital marketing campaigns, course launches, and system setups—all without needing to be a tech expert.
            • Key Responsibilities: We’ll talk about what a Techie PM does, from coordinating team members and managing timelines to facilitating communication and ensuring the project’s success from start to finish.
            • Why This Role Is So Valuable: Discover why Techie PMs are essential for helping clients focus on their strengths and how this role offers strategic, rewarding work with higher earning potential.

              • By the end of this episode, you’ll know precisely what a Techie PM does and why this role could be your next big opportunity. Ready to dive in? Grab your drink, get comfy, and let’s go!

              If this episode inspires you to explore becoming a Techie PM, check out my Online Business PM course. It’s full of resources to help you manage tech-based projects confidently. Plus, look out for a major update in Q1 2025, transforming it into the ultimate guide for Techie PMs. Join the waitlist so you don’t miss out!

              Enjoyed today's chat? Dive into more actionable insights on 'VA Tips, Tricks + Advice.' It's the no-fluff, no-hype podcast you've been looking for. Subscribe on Apple, Spotify, Google, iHeartRadio, and more. Short, impactful episodes to power up your skills and success. Hit subscribe now – let's keep the momentum going! 

              For more tips, tricks, and exclusive content, visit my website thetechiementor.com. Can't wait to connect with you there!

               

              7 min
            • VATTA #257: Beat the Burnout: Prioritizing Self-Care as a VA or Freelancer with Aleisha Asgard

              Hey everyone! In this episode, we’re diving deep into a topic that’s all too common for service providers—burnout. Today, I’ve got a special guest, Aleisha Asgard, founder of Build The Balance, to talk about how we can avoid burnout as VAs, Freelancers, and OBMs, while still running successful businesses. Aleisha is a heart-centered productivity specialist, and she’s here to share her personal story and give us some incredible insights.

              Here’s what we’ll explore:

              1. Aleisha’s Personal Burnout Story: Aleisha shares her journey through burnout, how she ignored the warning signs, and how it eventually took a toll on her health and career.
            • Recognizing the Signs of Burnout: We’ll discuss the subtle signs of burnout many of us overlook until it’s too late and how to identify them early.
            • Practical Steps for Prioritizing Self-Care: Aleisha gives actionable advice on how to carve out time for self-care, even when it feels impossible, and how small changes can make a big impact.
            • Redefining Success: We’ll talk about shifting away from hustle culture and creating a version of success that includes balance, joy, and putting yourself first.

              • By the end of this episode, you’ll have some real-life strategies to start avoiding burnout, take better care of yourself, and still run a thriving business.

              So, if you’re ready to learn how to avoid burnout while balancing work and life, grab your drink, get comfy, and let’s dive in!

              Want to learn more about how you can avoid burnout and build a balanced life? Head over to Aleisha’s website, Build The Balance, where she offers resources, coaching, and tools to help you prioritize self-care while growing your business.

              As a special gift for my community, Aleisha is offering 25% off any coaching sessions through the end of 2024. Just use the code TechieMentor2024 at checkout to receive your discount on as many sessions as you’d like. Aleisha started as a VA, too, and she’s passionate about supporting others as they build their businesses and pursue their dreams.

              Enjoyed today's chat? Dive into more actionable insights on 'VA Tips, Tricks + Advice.' It's the no-fluff, no-hype podcast you've been looking for. Subscribe on Apple, Spotify, Google, iHeartRadio, and more. Short, impactful episodes to power up your skills and success. Hit subscribe now – let's keep the momentum going! 

              For more tips, tricks, and exclusive content, visit my website thetechiementor.com. Can't wait to connect with you there!

              20 min
            • VATTA #256: Designing Your Day as a Techie VA: Freedom, Flexibility, and Flow

              Hey everyone! In this episode, we’re diving deep into how to design your day as a Techie VA—creating a business that revolves around freedom, flexibility, and flow. As someone who’s built a tech-focused business myself, I know firsthand how important it is to structure your day in a way that aligns with your lifestyle while still delivering high-value services to clients.

              Here’s what we’ll explore:

              1. Designing a Flexible Workday: We’ll look at how you could shape your office hours to fit your life, giving you the flexibility to work when it suits you and still have time for what matters most.
            • Batching Client Work: I’ll share some ideas on how batching tasks for multiple clients can make your workflow smoother and help you stay stress-free.
            • Balancing Project-Based and Ongoing Work: We’ll explore how to manage both types of work in a way that lets you enjoy freedom while maintaining a steady flow of client work.
            • Setting Boundaries with Clients: I’ll share thoughts on how you might create boundaries that protect your personal time so you can fully enjoy the flexibility you’ve built into your business.
            • Flexible Client Communication: We’ll talk about different ways to handle client communication that allow you to manage your time without being constantly “on.”
            • Living the Techie VA Lifestyle: I’ll give you a peek into how I’ve designed my own day and business to fit my life, showing that this level of freedom is totally possible.

              • By the end of this episode, you’ll have a bunch of ideas on how you can structure your day as a Techie VA, manage your clients, and build a business that fits around your life.

              So, if you’re ready to get inspired and start shaping your workday around your lifestyle, grab your drink, get comfy, and let’s dive in!

              Is this the kind of life you want? If you’re ready to build a freedom-based business that gives you flexibility, flow, and the tech skills to back it up, then check out my TechieU course. I’ll teach you everything you need to know to become a tech-savvy VA, OBM, or Freelancer—building websites, creating automation, and mastering digital tools that will set you apart. Whether you’re just getting started or leveling up, TechieU will help you create a business that works for you. Ready to dive in? Click here to learn more and enroll today!

              Enjoyed today's chat? Dive into more actionable insights on 'VA Tips, Tricks + Advice.' It's the no-fluff, no-hype podcast you've been looking for. Subscribe on Apple, Spotify, Google, iHeartRadio, and more. Short, impactful episodes to power up your skills and success. Hit subscribe now – let's keep the momentum going! 

              For more tips, tricks, and exclusive content, visit my website thetechiementor.com. Can't wait to connect with you there!

              8 min
            • VATTA #255: What Exactly is a Techie VA or Freelancer?

              Hey everyone! In this episode, we’re digging into the world of Techie VAs and Freelancers—what it means, what skills you need, and why businesses are looking for tech-savvy pros like you. As someone who got their start as a techie VA myself, I know firsthand how mastering tech tools and systems can transform your business.

              Here’s what we’ll cover:

              • What is a Techie VA/Freelancer: I’ll explain what makes a techie VA or freelancer different from traditional VAs, focusing on specialized services like WordPress management, email marketing, and automation.
            • Core Skills & Services: We’ll explore the must-have skills—like funnel building, CRM setups, and integrations—that make techie VAs indispensable to growing businesses.
            • Why Businesses Need a Techie VA: Discover how techie VAs streamline operations and save business owners time by integrating systems and automating workflows.
            • Techie VA vs. General VA: I’ll clarify the key differences between a general VA and a techie VA and why techie VAs can charge premium rates due to their specialized expertise.
            • Market Demand: As more businesses move online, techie services are in high demand. I’ll talk about why this is a golden opportunity for tech-savvy VAs and freelancers.
            • My Journey as a Techie VA: I’ll share how I got into the tech side of VA work and why I chose to specialize in it. 

              • By the end of this episode, you’ll clearly understand what it means to be a techie VA or freelancer and how you can use these skills to build a six-figure, freedom-based business.

              From one techie VA to another, I know the value these skills can bring to your business. Ready to dive in? Grab your drink, get comfy, and let’s go!

              And hey, if you're looking to expand your tech skills or offer higher-value services, be sure to check out my Techie Offers. Whether it's mastering WordPress, funnels, or automation, I’ve got resources to help you grow your business. You can find all the details [here]!

              Enjoyed today's chat? Dive into more actionable insights on 'VA Tips, Tricks + Advice.' It's the no-fluff, no-hype podcast you've been looking for. Subscribe on Apple, Spotify, Google, iHeartRadio, and more. Short, impactful episodes to power up your skills and success. Hit subscribe now – let's keep the momentum going! 

              For more tips, tricks, and exclusive content, visit my website thetechiementor.com. Can't wait to connect with you there!

               

              10 min

            About The VA Simple™ Podcast

            From the publisher's feed

            The VA Simple™ Podcast is your go-to show for building a freedom-based Virtual Assistant business—starting with the skills you already have. No fluff. No busywork. Just clear, actionable episodes to help you launch, grow, and scale on your terms.