In this episode of the VAB Podcast, Andrea Iorio sits down with Bill Best, a business executive who has had a successful 40-year plus career holding a variety of senior roles and who is a seven-time Ironman finisher. Bill currently operates his own advisory and consulting company, Garrett Lanes Advisors, and he serves as COO and Partner at Regal Holdings in Grand Rapids, Michigan. Bill spoke about how to balance soft skills and hard skills, how to transform your company culture, and how to be an effective storyteller.