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In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Aby Varma, global business and marketing leader and Founder of Spark Novus. Aby helps organizations adopt AI strategically and responsibly, guiding leaders from early adoption to self-reliant innovation.

The discussion explores how marketing teams can move beyond experimenting with AI tools to building long-term, value-based strategies that drive measurable impact. Aby shares real-world examples of AI implementation, frameworks for defining a “strategic north star,” and advice for leading change across every level of the organization.

In this episode, you will learn:

• How to apply a value-based approach to AI adoption
• Why productivity is only the beginning of AI’s potential in marketing
• How to build responsible-use guardrails that support faster innovation
• The evolving role of Marketing Ops in AI strategy and execution

This episode is ideal for marketing, operations, and business leaders who want to use AI with purpose, balance innovation with responsibility, and prepare their teams for the next phase of intelligent marketing.

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MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.

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