This episode we opened up the channels and let our listeners talk directly with Tucker Viemeister about his experience in the design industry. We talk about his early career setbacks, his most well-known products, and what he's learned along the way.
About Tucker Viemeister-
If you don’t know who he is, consider this your very brief introduction to the creative mastermind BusinessWeek calls a "Guru." Tucker humbly describes his profession in 3 words- I design stuff.
His illustrious career spans from developing consumer products, transportation, architecture, digital interactive responsive experiences, graphics, to branding and strategy. He’s designed cookware and sunglasses for Corning, street furniture for the National Zoo, internet appliances for Google, a mobile kitchen/classroom for Jamie Oliver, and in the beginning, jewelry.
Viemeister was the lab chief of the LAB at Rockwell Group. Before this, he was VP of creative at Studio Red who is know for their multidisciplinary work with big companies like Coca-Cola, McDonald's and Starwood. He also help create the new "Fourth and Towne" brand for Gap, and helped found a number of well-known design organizations like frogdesign NY, Razorfish's physical design capability, Smart Design (where he helped design the widely-acclaimed Oxo "GoodGrips"), and Springtime USA who specialize in mobility, brand development and smart products for clients like Heineken, Nike, Toyota and Kate Spade.
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