If you need help marketing your wedding venue business the WED Content 365 Bundle is for you. Formerly known as the "She Creates Content Calendar," this 3.0 version has been updated and combined with additional material to kick up your marketing 10x.

In today's episode, we're back with Part Two of our conversation about why your venue needs a content marketing plan.

Here's the scoop:

What kind of content can you create to help them create the experience they want?

3. We know where clients are coming from and what content we’re creating but what do I do with the content? Where does it go? REPURPOSE YOUR CONTENT THROUGHOUT THE WEEK What is pillar content?

How do you repurpose pillar content? Give a blog post example. “Feed the beast” - keep viewers on social, serve them in the way they want to ingest content

4. Don’t create content for content’s sake Email list - argument: my client has a defined life cycle Lead magnets Content upgrades Link in bio

Content Marketing Plans for Wedding Venues Click Here to Access the Content Calendar

Notes for this episode:

1. Review analytics - where are clients coming from? Focus on the streams producing revenue. How to find your numbers Google analytics Website analytics Online scheduler - how did you find us? Focus on top 2-3 referral streams 2. Creating content to serve your clients What kind of content will move potential clients to want to work with you? What kind of content can you create to help them create the experience they want? 3. We know where clients are coming from and what content we’re creating but what do I do with the content? Where does it go? REPURPOSE YOUR CONTENT THROUGHOUT THE WEEK What is pillar content? How do you repurpose pillar content? Give blog post example. “Feed the beast” - keep viewers on social, serve them in the way they want to ingest content 4. Don’t create content for content’s sake Email list - argument: my client has a defined life cycle Lead magnets Content upgrades Link in bio

Kinsey's COVID-19 Resource Guide Venue COVID-19 Impact Best Practices Webinar

Lindsay's COVID-19 Resources for Venues What is a newsletter?

Best time in business to use a newsletter?

Is it only best utilized as a new venue to get the word out on updates?

New Venue in the building process: build your list to keep vendors, locals, potential couples, interested parties updated on the venue process. Bring them along the journey. Give your list insider access to updates and make it clear that you do that!

New Venue: use this list when it’s time to open for your Grand Opening party! The bigger the turnout, the better.

Existing Venue: Filter out your booked couples on email blasts (we’ll explain why in the next point)

Existing Venue: use your email list to educate, entertain and inspire potential couples. Newsletter vs creating a workflow within your CRM - when to best utilize each.

Top email marketing software:

Mailchimp - beginner

Active Campaign - mid-level

Convertkit - a seasoned expert that needs more support for a growing list

Newbie: Flodesk - still experimenting

• P&Ps have a tendency to grow
• Strict P&Ps can be intimidating to enforce but necessary
• Soften the blow with a couple-friendly version
• • Policy Example: HEATING VENTILATION & AIR CONDITIONING (HVAC)
  • Contract Verbiage: If two or more barn doors are requested to be left open or remain open for an extended period of time The Best Venue Ever has the right to turn off their HVAC system at their discretion. 
  • Couple-friendly Verbiage: One of the things our couples love most about The Best Venue Ever is our wide-open spaces and beautiful views. We couldn’t agree more! If you’re blessed with perfect weather and wish to have the barn doors open to enjoy the views and fresh air even more then please reach out to TBVE and inquire about how to best facilitate this. We want to do everything we can to make your day perfect while also being gentle with our AC system. 
• When/how should each version be delivered?
• • Couple friendly PDF - given during pre-booking phase - hidden brochure on the website with a link to bride friendly P&Ps, hard copy during tours, and during the onboarding process inside bride guide or welcome magazine
  • Regular P&Ps - built into the contract or at least as an addendum to the contract, you could require signature or initials on these. Also, use your final walkthrough as a time to remind couples about P & Ps.

Resources Mentioned:

Annie McCarty - https://www.anniemccarty.com/

Today on The Venue Podcast we're sharing Part Two of our training on hiring at your wedding and event venue.

We take you step by step through the differences between a Venue Manager and an In-House Coordinator and the traits you should look for when it comes to each of those hires.

We also share ideas on the "Job Description" for each role at your venue to help you understand what each position can be responsible for and how they can impact your business.

Today on The Venue Podcast we're sharing Part One of our training on hiring at your wedding and event venue.

We take you step by step through the differences between a Venue Manager and an In-House Coordinator and the traits you should look for when it comes to each of those hires.

We also share ideas on the "Job Description" for each role at your venue to help you understand what each position can be responsible for and how they can impact your business.

FREE DOWNLOAD: 50 Events You Can Host at Your Venue that Are Not Weddings

How to Get More Clients at Your Wedding and Event Venue.

Here's what we'll discuss in Part Two of this episode:

Aligning with other vendor partners to create something new

All-inclusive package

Is this viable in your market? have couples expressed interest?

Create local workshops or experiences at your venue for potential couples

Only host workshops that speak to your brand

Expand your offerings to bring in different clients, if it makes sense to your business model **ONLY expand if you’re ready - this is NOT an answer to money problems

Corporate meetings/retreats

Municipal events City events Schools Date nights

Can you host industry events? In-person networking

Activity of intentional networking - local industry events - are they working?

Set goals for each event Good goals for introverts at in-person networking Gatherer of people - if you’re the connector it makes you more memorable

Directories Large and small Regional

Get very serious and understand where your ideal clients are hanging out and go to them. Entrepreneur meetups Local creative groups Create a local class on something you’re good at Get outside of our industry to find your ideal clients - get creative!

FREE DOWNLOAD: 50 Events You Can Host at Your Venue that Are Not Weddings How to Get More Clients at Your Wedding and Event Venue.

Here's what we'll discuss in Part One of this episode:

Working your network - vendor partners, past couples, friends/family

Do people know what you do and do they know who to refer to you?

No shame in asking for referrals

Healthy and consistent content marketing strategy

Are we creating content that actually serves couples? No - Create content around your post that will serve the next bride. Don’t just post pretty photos but partner them with helpful content.

Paid advertising Google Facebook Pinterest Instagram Linked in

Should wedding venues require their couples to obtain Special Event Insurance for their big day?

We weigh the pros and cons on today's episode of The Venue Podcast!

Mentioned in this episode:

• Event Helper link
• Event helper’s partner program link

The Knot article link: Wedding insurance 101 (to help educate couples on the importance of event insurance)

Article on Event Insurance on Kinsey's venue blog

The Pros and Cons of Accepting Card Payments at Your Wedding Venue

PROS:

Fast way to get payment

Universally recognized form of payment (Kinsey tells her couples it’s like buying something on Amazon...everyone understands this).

Minimizes late payments considerably (If you have Honeybook, you can set up automatic withdrawals. In Dubsado, you can send automated payment reminders

Minimize administrative tasks (waiting for checks to arrive, going to the bank to deposit or mobile deposits, don’t have to file paper checks away, hoping the check clears, following up if it doesn’t, etc.) 

Easier to project cash flow each month

CONS: 

Clients can perform “Chargebacks” on their cards which is them “stopping payment” and being refunded what they paid you. This isn’t common but can totally happen. It’s the exception, not the rule. 

Processing Fees: cost of doing business in the 21st century folks, build credit card fees into your revenue plan! Make it easy for people to pay you. Kinsey paid $3,400 in credit card fees in 2019 

Profit First by Mike Michalowicz