The Venue Podcast

Is video marketing right for your wedding venue? My answer might surprise you!

Kinsey Roberts is flying solo on the podcast today to kick off her Video for Venues Series.

We're going to ask ourselves some important questions today so we have a great foundation to work from as we dive deeper into the tactical "how to's" of video marketing in this series.

In today's episode of The Venue Podcast, we're diving into each of our goal planning processes.

We both have different methods of planning out our yearly goals and keeping track of our progress and hope this helps you put your goals down in a way that works for you!

But first, they have some catching up to do with you. In this episode they get outside of their comfort zone and get a little vulnerable updating you on what's been going on behind the scenes.

In today's episode Kinsey and Lindsay discuss how to setup and manage a preferred vendors list at your venue. The episode covers the following topics about preferred vendors lists:

Why is it important to have a vendor list?

Different Types of lists: Preferred, Recommended, Required

How to manage your preferred vendor list.

Should you take money from vendors to be on your list? (Pros/Cons)

Discuss the vendor buyout of a preferred list.

How to respond to requests to be on your vendor list

How to develop a list as a brand new venue

When and how to properly blacklist a vendor

Today Kinsey and Lindsay are talking all about styled shoots and answering the following questions:

What is a style shoot?

How can a styled shoot be beneficial to your venue?

When is a styled shoot not beneficial to your venue?

How to handle requests for a Styled Shoot?

Putting a great follow up process in place at your venue should help you to increase your booking rate. In today's episode, Kinsey and Lindsay are giving you more tips and tricks on the structure of a great follow up process so you can cherry pick what will work at your venue.

In this episode Kinsey and Lindsay discuss tips and tricks for the inquiry and tour follow up processes. Here's what is covered in this episode:

When does the follow up process start?

How quickly should you follow up with an inquiry or tour?

Example follow up processes.

The #1 thing venues are not doing that could be hurting their booking rate.

In today's episode we're showing you how to review, edit and improve your client experience as well as your pricing strategy. As usual we're debunking a couple myths for you and giving you our two cents on why it's important to do this type of business audit regularly. We aren't just giving you the why, we're also giving you the steps as to how we conduct this audit in our own businesses.

Links + Resources:

The Business Audit Template

10% off Discount Code: THEVENUEPODCAST

A thoughtful email funnel can be an easy and effective way to warm up cold leads that find themselves on your wedding venue website. In today's episode, we share a high-converting but easy-to-set-up email funnel that you can add TODAY. Additional Resources for Venue Owners: https://linktr.ee/thevenuepodcast