The Verification Files

The Verification Files

By Simon DelaneyBusinessMarketing
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The Verification Files episodes

  • Confessions Of A Lead Generator {Special Episode}

    This week we are joined by an anonymous lead generator who is going to open the kimono on some of the subjects people never speak about…

    We discuss some of the ways lead sellers "get around" tech, why buyers can never be confident they aren't being deceived, and some of the deepest grievances the sellers have.

    29 min
  • 108 - The Perfect Lead Buying Framework

    In this podcast we set out a framework for buying leads, better. Follow these 10 steps to transform your lead buying and massively improve your ROI. The best thing is, we estimate less than 5% of companies buying leads follow all these tactics so there is a huge opportunity to put yourself way ahead of the competition!


    34 min
  • 107 - Never Forget The Sanctity Of People's Data

    We look at how important it is for brands to respect and properly manage the data of their consumers, from both a moral and performance-focused sense. We also tell a few stories about sludge, a curious journalist, and a few million names bought on a CD from eBay. 

    35 min
  • 106 - Contact Centre Tech: Empowering or Endangering Your Data?

    We dive deep into the tech used by contract centres. How can it be used to transform your lead buying and sales? What does the future of the model look like with AI? Why does agents needing a glass of water have such a huge impact?! We dissect absolutely everything you need to know about contact centres, the tech used, and how to ensure you get the best possible results. 


    53 min
  • 105 - It’s not the size of your CRM that counts…

    We're still living in an age where people are measuring volume of data over the engagement they have with their prospects.In this episode we dig into why this mentality still persists, what causes it, and explore a new way of looking at the data that feeds into your CRM. Data is people, and people want to be valued - If you want to increase the connection you build with your prospects, keep your CRM clean AND reduce your CRM costs, but increase your conversions...check it out


    21 min

About The Verification Files

From the publisher's feed

The Verification Files explores the data we use to decide who and what we can trust.