The Verification Files

We set out 9 Lead Distribution Strategies you can use to reduce your costs, increase your conversion rates and get more sales.

Following on from his viral chat with Gary Vaynerchuk, CMO, Lead Buyer and Forbes Member Vince Venditti joins us to talk why lead buyers need to act more professionally.

We’re joined by marketing law expert Janine Paterson who talks us through the legal advice she gives her clients to stop them falling foul of the ICO and ASA.

Lead buyers are in a vulnerable position if they are unclear on how leads are being generated. We talk through safeguards you can put in place to ensure you remove the risk of big fines or damage to your brand.

In the first episode of Season 3 we discuss the idea that lead buying as a role will become more important than ever. We also set out a clear plan lead buyers can follow to level up their performance in 2023.

In the final episode of the year we look back at out our predictions for 2022, assess how accurate we were, and make some predictions for lead gen in 2023.

We look at lead gen strategy and the importance of building strong brands in smaller niches as ad costs rise.

In this episode we try and look at why lead buyers may be facing bad quality leads and what they can do to solve that problem.

This week we look at what will happen to lead buying as we head into recession. We give you some strategies to ensure you come through the downturn with an upturn in your own performance.

Guest Bill Rice gives some fantastic tips and ideas to make your Sales Operations more effective and get you better results.