The Verification Files

This week we dedicate an entire episode to Lead Verification. What is it? How does it work? What are the things you really need to know? Why is it so important? This is a straight up deep dive...

We ask the question: Is it a buyer's or a seller's market right now when it comes to leads? How do you know? How do you measure? And what can you do to make the most of your position? 

In this episode we speak to Tony Cohn from Everflow to discuss the value of creating quality content for lead gen. We discuss how content can qualify leads, generate leads with more intent, and help you progress from lead gen 1.0.

In this week's podcast we look at a simple decision that can have a huge impact on performance. When taking out tech to manage your lead buying should you go for self service or choose a managed option?

In this podcast we look at how brands can better use lead gen, offering practical tips and ideas for ways to boost your customer acquisition and unlock growth.

If you're a brand using external call centres how can you level up your results? We provide tactics and tips to transform your results and help you unlock sales!

When you are buying leads for a company there is a process you can follow to maximise performance. In this latest episode we speak through ten key areas you should focus upon to improve results and transform your lead buying.

When it comes to lead generation both buyers and sellers need to be aiming for leads as close to the point of sale as possible. We explain exactly what we mean by this, examine the spectrum of intent, and look at why this only works if Marketing and Sales are de-siloed.

This is one for the Financial Services Aficionados in the UK. We speak to Nigel Borwell from Lead Tech to look into the FCA and to examine the good, the bad and the ugly of the Financial Services Industry. 

We have another live pod brought to you from Lead Generation World London where we pick a random question out the hat and hit record. In this episode Ryan Berry from Cornerhouse Media answers the question: Everyone Has Been Ripped Off In Lead Gen - Tell Us Your Story