The Verification Files

This week we are joined by Oren Greenberg from Kurve to look into ways lead buyers and brands can level up their lead nurturing and ultimately build stronger and longer lasting relationships.

This week we look at the importance of tracking your sources of data at a very granular level. We examine what this means, how to do it, and the benefits of doing it. It all comes back to taking control and making more sales! 

Simon is back after giving a talk about in San Diego for the Lead Generation World Conference. We go over the main differences in lead generation between the UK and the US, covering transparency, software, verticals and a lot more. 

This week we flip things around a little and try and get some tips for lead buyers from the perspective of a top lead seller. Ryan Berry from Cornerhouse Media gives us his inside track, with great advice for lead buyers on how to get started, what channels to focus on in 2022, and why randomness is a huge deal.

We're back! Season 2 is here 🙌 We ease you - and ourselves - back into it with some predictions about what we expect to see in lead gen in 2022. 

This week we welcome George Collins back to the show as we explore exactly what it takes to build a brilliant value exchange programme and why quantity always wins out in the end.

Everyone is dreaming of a secret sauce.... trouble is, there isn't one! But there is Progressive Profiling and no one really does it that much... and it's pretty damn saucy. We explain what it is and how you can use it to get a HUGE competitive advantage.

Thank you pages are massively underutilized. In this week's episode we give you 5 ideas to get more from your thank you pages and put them to better use. It all comes back to the metrics you are using to measure success. If you're chasing leads then a thank you page is the end of a journey, but if you're chasing sales a thank you page is just the beginning... 

This week we pull back the veil on the dark side of Lead Gen. We explore what Ping Post is, explain how it varies from Ping Trees, and examine how it is used to exploit the most vulnerable in society in the Pay Day Loan industry.

This week we chat to Jason Baker from Citrus Ornge who tells us his amazing story about beating addiction and building Citrus Ornge around a social mission.