The Verification Files

In the latest episode of the B2C Lead Generation Podcast we catch up with Darrell Alfonso from Amazon to dive deep into what is involved in Marketing Operations and why it is so important. If you're involved in marketing in any sense you do not want to miss out on the chance to hear from one of the world leaders on what it takes to succeed at the very top! 

This week Simon Delaney was a guest on the (Live) Business Growth Show hosted by Sam Dunning. They got into the weeds of how to improve the quality of your leads. Sam asked Simon questions like: Why is lead Gen is so important, what are common mistakes you see, how do you improve the quality of your leads, does more leads mean more sales?

In this episode we have the pleasure of welcoming Commercial Head of MVF, Josh Joyner, to look at what it takes to run lead generation for one of the largest lead gen businesses in the world!

We speak to Robert Webster from Canton Marketing Solutions to explain why lead generation is primed to enter a second golden age as we enter the privacy first era of digital marketing.

This week we answer a simple question - What makes a good lead generator?  Whether you're a lead generator looking for tips or a lead buyer wanting to identify the best people to work with, this pod is for you.

Another one of our mini-pods where we examine one issue in Lead Gen in an easily digestible form. Today, the difference between Vanity Metrics and Impact Metrics and why lead generators and marketers at the cutting edge are only focusing on Impact Metrics now.... 

This week we chat to Dr. Augustine Fou who is an expert in Digital Fraud, having spent the last 25 years studying and documenting the nexus of cybercrime and ad fraud. We speak to him about his Forbes article that looks at what happened when giants like P&G, Chase, Uber and eBay turned off their spending on digital ads... and saw ZERO impact.

In this week’s catch-up, Daniel and Simon aim to lift the lid on some of the more dubious practices that are undertaken when it comes to the sharing of personal data.

For the 25th B2C Lead Gen Podcast Episode, Daniel and Simon try and answer the question "What would would happen if brands thought like lead generators?" Spoiler alert: Turns out they will smash it! 

We caught up with Callum Dudley from Neo Media World to have a look at lead generation in the automative industry, and to also look at some ways you can squeeze more value out of leads and make every lead count.