The Verification Files

This week we chat to Sam Dunning from Web Choice to look at SEO in Lead Gen, how to optimise your landing pages for organic ranking, and why SEO can be a brilliant opportunity for lead generators to help build our their own Lead Gen brands. 

This week we bring you a fireside chat where Simon and Daniel discuss why the ultimate goal of Lead Gen should always be sales... and what brands and lead buyers can do to gain more control over the process (and ultimately see more sales). 

This week we share content from the Lead Generation World Conference where Simon gave a talk on the 6 ways any lead buyer can take control of their lead buying. Be sure to visit Lead Generation World podcast for great Lead Gen content! 

This week we catch up with Lead Tech CEO Nigel Borwell to have a look at lead generation in the financial industry, how extra FCA restrictions increase the need for transparency, and why lead generators always have more clients than they think…

This week we chat to Dan Turner, CEO of Unity 4, to look at why good data is key to making a good call centre. We touch upon conversion rates, speed, ways to improve performance, and exceptions to the rule... 

We talk about Transparency all the time on this show, but this week we're going deep into the subject with the help of J Cromack. We look at why it's so important and why it's the key to unlocking growth. 

Low level deception is something no one is talking about, but it needs to be discussed. We're talking about small deceptions that largely go unnoticed, but that can add up to huge amounts! We show you were it occurs and how can you protect against it! 

This week we look at Publishing in Lead Generation with Ben Helyar from NetRev, with focus on ways to build long term relationships and nurture prospects to make every lead count. 

Oliver Kenyon from the Landing Page Guys speaks to us about what it takes to build the perfect landing page. This episode is absolutely jam-packed full of actionable tips that you can use to improve your landing page today.

This week Daniel and Simon strip things back to basics and look at what Validation means in Lead Generation. They go deep into how it works, the different types of validation there are, and most importantly, who should be using it!