The Verification Files

This week we answer the question do data brokers add value? We also examine the kind of value do they add, how they can make themselves invaluable, and how lead buyers can measure their value add. 

This week we bring you another mini-pod where we set out 6 simple ways you can improve your lead nurturing and get more value from more of the leads you buy.

How did one man build up one of the biggest lead gen agencies in the world? We get the story of Leads.IO from CEO Tim Roemer. Expect transparency, passion, and it all coming back to quality... 

We're LIVE AT PI LIVE 2021 from Old Billingsgate London. In this first mini-pod we chat to George Collins from Leads Navigator to discuss how the show is going for him, the latest topics everyone is discussing, and a little about the best ways to educate lead buyers. 

We try and examine just how big of an impact individual sales agents can make on conversion rates with a case study based on Joe William's recent experiences.

This week we ask the question why do people buy cheap leads? We explore Quantity versus Quality, the need to de-silo sales and marketing, and why brands need to retain control of how their brand is perceived when outsourcing the sales function to external call centres. 

We speak to the Head Of Customer Success at MVF Global to explore how to get more sales from the leads you buy, how to optimise lead flow, and why it is so important for lead sellers and lead buyers to build a strong relationship and work together.

This week Daniel and Simon have a really informal chat about the importance of feedback loops. Are some lead buyers too reluctant to give feedback? Why is this the case? And why is it so important for lead buyers and sellers to be working together to boost performance? Check it out. 

This week, from a galaxy far, far away, Kevin Bauer from Kessel Digital tells us exactly why ROAS is evil! Expect amazing insights into the new metrics and methods brands should be using to measure success in their Digital Marketing. 

This week Daniel and Simon look at the idea that a lead without intent is just contact information. They ask why intent is so important and come back to how adopting this idea in your work can lead to more sales.