The Verification Files

This week Daniel and Simon take a closer look at the unfair advantage brands have in lead gen. They explain what this means, how brands can capitalise upon it, and why lead generators should see an opportunity. 

We speak to Kilian Le Menestre and Leo Hauet from Hipto to look at how you can get your leads and your call centre working in perfect harmony to achieve more sales. We examine everything from secret sauce to the magic dashboard! 

It's one of the first questions new lead buyers ask, right? Good news... we answer it. We give you tips and actionable ideas to locate and build relationships with good quality lead suppliers.

In this new strand we'll be posting mini-podcasts we recorded live from Lead Generation World with the biggest names in Lead Gen. First up we have the godfather of lead generation Bruce Cook from LendingTree who answers the question "What is your biggest F*ck up?" 

We connect with Zach Measures from Everflow to look at all things partner marketing. What exactly it is and how do you use it in lead gen? What are the opportunities in partner marketing for brands, publishers and lead generators? Why are relationships so important in partner marketing? We get you answers to these questions and a lot more. 

You've probably heard that joke before, right? People comparing lead gen to the Wild West? Chaos, lawlessness? Sure, it's a joke, but where does it come from? Why does that perception exist? Is it fair? We try and answer these questions in this week's pod!

We connect with Marianne Withers from The Verity Centre to have a look at how effective outbound can be. We discuss everything from the importance of protecting the brand and training agents to building strong relationships with prospects.

Is lead generation an industry or a marketing tactic? Is this even important or is it a case of semantics? Maybe it's a life-affirming obsession (at least according to some on LinkedIn). One thing is for sure...  in the world of marketing Lead Generation is unique! 

Daniel and Simon talk through the power of the brand, looking at how it can amplify performance for lead buyers and why lead generators needs to start building their own ones. 

Double the guests, double the fun! Scott Payne from SDP Solutions and Michael Ferree from Lead Generation World to talk to us about the importance of educating lead buyers (and an awful lot more).