The Veterinary Social Media Podcast | Social Media Marketing, Veterinary Medicine, Veterinary Hospital, Digital Marketing

Got a question? Text me!

In this Veterinary Social Media Podcast episode, host Cheyenne Flerx interviews Michael Shirley, Chief Empowerment Officer and co-owner of Family Pet Health, about his unique journey into veterinary medicine. Michael discusses his transition from an agriculture teacher to running a veterinary practice alongside his wife, Dr. Amy Shirley. They delve into the practice's vision, community engagement through events like the 'Walk My Dog Challenge' and trivia nights, and the importance of fostering a positive work environment. Michael also shares insights on the role of social media and the benefits of having a podcast in connecting with clients and the community.

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⏰ TIMESTAMPS

00:00 Introduction to the Veterinary Social Media Podcast
00:12 Meet Michael Shirley: Chief Empowerment Officer
00:54 The Journey to Family Pet Health
04:06 Building a Visionary Veterinary Practice
04:48 Creating a Positive Work Environment
07:34 The Importance of Social Media Presence
13:36 Handling Negative Reviews with Grace
20:38 Setting and Achieving Goals with Traction
28:59 Social Media's Role in Rural Areas
29:29 Managing Events: Walk My Dog Challenge
32:03 Community Partnerships and Sponsorships
36:04 Trivia Nights: A New Initiative
43:47 Podcasting for Pet Health Education
49:42 Leveraging Long-Form Content for Marketing
52:44 Conclusion and Final Thoughts

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PRODUCTS AND RESOURCES MENTIONED IN THIS VIDEO:

⭐The Energy Bus for Schools: 7 Ways to Improve your School Culture, Remove Negativity, Energize Your Teachers, and Empower Your Students by Jon Gordon (Author), Jim Van Allan (Author): https://amzn.to/3yxxQ9Z
⭐ Traction: Get a Grip on Your Business Paperback by Gino Wickman (Author): https://amzn.to/4cepKRl
⭐VLBC (Veterinary Leadership Book Club): https://www.facebook.com/groups/3142499042461591
⭐ Connect with Michael and check out his practice, Family Pet Health here: http://www.familypethealth.com/


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Want to learn more? Try these episodes:

- How Do I Get Clients to Follow My Hospital on Social Media: https://www.heycheyanne.com/post/how-do-i-get-clients-to-follow-my-hospital-on-social-media
- Why Won't Pet Owners Engage With My Social Media Posts? https://www.heycheyanne.com/post/why-won-t-pet-owners-engage-with-my-social-media-posts
- How to Get Your Team Excited About Social Media https://www.heycheyanne.com/post/how-to-get-your-team-excited-about-social-media

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🎁 RESOURCES I CREATED FOR YOU!

🤳 Quick Start Guide to Get Started with Social Media FAST: https://www.heycheyanne.com/start
🤳 FREE Content Calendar to Help You Plan Your Posts: https://heycheyanne.ck.page/3118bb6b86
🤳 See all my free goodies here: https://www.heycheyanne.com/freestuff
🤳Learn how to be a professional social media manager for your veterinary clinic ➡️https://www.heycheyanne.com/foundations

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💕 CONNECT WITH CHEYANNE

⟡ Instagram:

Got a question? Text me!

Hey, friend, welcome back! This episode is shorter because I sharing five post ideas you can use to show your team appreciation on social media. These ideas can be used for Vet Tech Week, Veterinary Receptionist's Week, Vet Assistant Appreciation Week, or any other day you choose to dedicate to showing your appreciation for your team. Take a list and get inspired! 

Cheering for you! 

Cheyanne Flerx 🧡

P.S. Below are some helpful resources for you!

Links mentioned in this episode:

• Join the Veterinary Social Media Managers Facebook Group: https://www.facebook.com/groups/heycheyanne
• Editing tools: 
  • Canva: https://partner.canva.com/heycheyanne  
  • CapCut: https://www.capcut.com/

More Juicy Goods:  

• Want a monthly posting calendar with Canva and caption templates delivered straight to your inbox? Check out the Vet Vibes Hub membership: https://vetvibesmedia.com/membership
• Want to become a trained Veterinary Social Media Manager for your practice? Come to my 3-month online course and receive personal training and guidance from Cheyanne! 
• New to managing social media for a veterinary clinic? Grab my quick start guide here: https://www.heycheyanne.com/start
• Looking for some fresh creativity for your posts? Grab my 60 free post ideas cheat sheet here: https://www.heycheyanne.com/freestuff
• Want to work with Cheyanne? Learn how here: https://www.heycheyanne.com/work-with-me
• Got a question? Email Cheyanne: https://www.heycheyanne.com/contact
• Connect with Cheyanne on Social: 
  • Facebook: https://www.facebook.com/heycheyanne
  • Instagram: https://www.instagram.com/hey_cheyanne/
  • LinkedIn: https://www.linkedin.com/in/cheyanne-flerx/

Other Episodes You May Enjoy: 

• VSMP 8: 3 Ways to Increase Your Engagement with Pet Owners On Your Social Media Posts: https://www.heycheyanne.com/post/3-ways-to-increase-your-engagement-with-pet-owners-on-your-social-media-posts
• VSMP 9: How Do I Get Clients to Follow My Hospital on Social Media? https://www.heycheyanne.com/post/how-do-i-get-clients-to-follow-my-hospital-on-social-media
• VSMP 4: How to Get Your Veterinary Team Excited About Social Media: https://www.heycheyanne.com/post/how-to-get-your-team-excited-about-social-media

*Disclaimer: This page does include affiliate links. If you click and purchase, I may receive a small commission at no additional cost to you. I only recommend tools I have personally used and cannot live without.

Got a question? Text me!

Hey, hey, friend! We get down to the nitty-gritty about ways we can encourage clients and local pet owners to follow our social media accounts. I also share why it's important to focus on attracting followers in your local community and how beneficial it is to your veterinary practice. You won't want to miss this one; it's SO good! Catch ya on the pod!

Cheering for you! 

Cheyanne Flerx 🧡

P.S. Below are some helpful resources for you!

Links mentioned in this episode:

• Learn how to run a photo contest on Facebook here: https://www.heycheyanne.com/post/the-2024-guide-to-facebook-pet-photo-contests-for-veterinary-hospitals
• Join the Veterinary Social Media Managers Facebook Group: https://www.facebook.com/groups/heycheyanne

More Juicy Goods:  

• Want a monthly posting calendar with Canva and caption templates delivered straight to your inbox? Check out the Vet Vibes Hub membership: https://vetvibesmedia.com/membership
• Newer to managing social media for a veterinary clinic? Grab my quick start guide here: https://www.heycheyanne.com/start
• Looking for some fresh creativity for your posts? Grab my 60 free post ideas cheatsheet here: https://www.heycheyanne.com/freestuff
• Want to work with Cheyanne? Learn how here: https://www.heycheyanne.com/work-with-me
• Got a question? Email Cheyanne: https://www.heycheyanne.com/contact
• Connect with Cheyanne on Social: 
  • Facebook: https://www.facebook.com/heycheyanne
  • Instagram: https://www.instagram.com/hey_cheyanne/
  • LinkedIn: https://www.linkedin.com/in/cheyanne-flerx/

Other Episodes You May Enjoy: 

• VSMP 8: 3 Ways to Increase Your Engagement with Pet Owners On Your Social Media Posts: https://www.heycheyanne.com/post/3-ways-to-increase-your-engagement-with-pet-owners-on-your-social-media-posts
• VSMP 1: The Other Forms of Social Media Engagement No One Talks About: https://www.buzzsprout.com/2284496/14075939
• VSMP 4: How to Get Your Veterinary Team Excited About Social Media: https://www.heycheyanne.com/post/how-to-get-your-team-excited-about-social-media

Got a question? Text me!

Hey friend! In this episode, I share 3 ways you can increase your engagement on your social media posts. I also share something I was doing that was causing my engagement to go down and how you may be doing the same thing! I don't want you to keep making the same mistake with your social media engagement, so tune in and start making progress for your veterinary clinic's social media today! 

Cheering for you! 

Cheyanne Flerx 🧡

P.S. Below are some helpful resources for you!

Links mentioned in this episode:

• Looking to get your team more involved with social media? Check out this podcast episode: https://www.heycheyanne.com/post/how-to-get-your-team-excited-about-social-media
• Join the Veterinary Social Media Managers Facebook Group: https://www.facebook.com/groups/heycheyanne

More Juicy Goods:  

• Want a monthly posting calendar with Canva and caption templates delivered straight to your inbox? Check out the Vet Vibes Hub membership: https://vetvibesmedia.com/membership
• Newer to managing social media for a veterinary clinic? Grab my quick start guide here: https://www.heycheyanne.com/start
• Looking for some fresh creativity for your posts? Grab my 60 free post ideas cheatsheet here: https://www.heycheyanne.com/freestuff
• Want to work with Cheyanne? Learn how here: https://www.heycheyanne.com/work-with-me
• Got a question? Email Cheyanne: https://www.heycheyanne.com/contact
• Connect with Cheyanne on Social: 
  • Facebook: https://www.facebook.com/heycheyanne
  • Instagram: https://www.instagram.com/hey_cheyanne/
  • LinkedIn: https://www.linkedin.com/in/cheyanne-flerx/

Other Podcast Episodes You May Enjoy: 

• VSMP 7: The Reason Why Won't Pet Owners Engage With Your Social Media Posts: https://www.heycheyanne.com/post/why-won-t-pet-owners-engage-with-my-social-media-posts
• VSMP 1: The Other Forms of Social Media Engagement No One Talks About: https://www.buzzsprout.com/2284496/14075939
• VSMP 6: Social Media Posting Frequency & Timing for Veterinary Hospitals https://www.heycheyanne.com/post/frequency-posting-social-media-for-veterinary-hospitals

Got a question? Text me!

Are you struggling to get pet owners to engage with your social media posts? There may be a few reasons as to why this is happening! 

In this episode, Cheyanne focuses on why pet owners may not engage with a vet clinic's social media posts. She emphasizes the importance of understanding social media algorithms, knowing your audience, and having clear content strategies.

Firstly, Cheyanne explains that a lack of engagement could be due to misunderstanding how social media algorithms work. These algorithms are designed to keep users on the platform, not to hinder businesses. By learning how they function, clinics can post content that aligns with what their clients want to see, leading to better engagement.

Secondly, she discusses the importance of knowing who you're creating content for. This involves understanding the audience's likes, dislikes, lifestyles, and relationships with their pets. By tailoring content to the audience's preferences and lifestyle, clinics can post at optimal times when their clients are most likely to engage.

Lastly, Cheyanne points out that not knowing what to post is a common issue. Without a plan, content may not resonate with the audience, leading to poor engagement. She compares it to working out without a plan or starting a procedure without preparing tools.

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Links mentioned in this episode: 

• Episode 5: Why Should YOUR Veterinary Hospital Have Social Media Accounts? 
• Ready to work with Cheyanne and join her coaching program? Schedule a call with her here. 

Other helpful resources: 

• New to manage social media for a vet practice? Grab Cheyanne's Quick Start Guide here. 

Got a question? Text me!

Join us as Cheyanne discusses the often murky waters of when and how much to post, a dilemma many veterinary professionals face due to conflicting information. In this episode, we aim to provide both general guidelines and actionable steps tailored to your hospital's unique needs.

Discover the importance of aligning your social media goals with your hospital's objectives, a crucial yet often overlooked aspect. Whether you're aiming to increase brand awareness or foster client engagement, understanding your goals is paramount to crafting an effective posting schedule.

Learn valuable insights into optimizing posting times on platforms like Facebook and Instagram, leveraging audience analytics to maximize engagement. Gain practical tips on scheduling posts and establishing efficient reposting systems to alleviate the burden of social media management.

Join Cheyanne for this conversation to unlock the full potential of your veterinary hospital's social media presence. Whether you're seasoned with social media or just starting, this episode offers actionable strategies to propel your hospital toward social media success. Don't miss out—tune in now!

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Links mentioned in this episode: 

• Show notes from this episode: https://www.heycheyanne.com/post/frequency-posting-social-media-for-veterinary-hospitals 
• Later Social Media Post Scheduler: https://later.com/r/cheyanne-ce97fa
• Plann Social Media Post Scheduler: https://www.plannthat.com/register/?fp_ref=cus_k5yllanxpfqf0z
• Enroll for Cheyanne's Course, Veterinary Social Media Foundations here: https://heycheyanne.ck.page/c7af92a244 
•  Want Cheyanne to coach you?  Schedule a call here: https://hello.dubsado.com:443/public/appointment-scheduler/65d6a42ae28529003a197cea/schedule

Links shared may contain affiliate links. Cheyanne may receive a commission at no extra cost to you through these links. Cheyanne only recommends products shes uses and loves! 

Got a question? Text me!

In this episode, Cheyanne takes it back to the basics, emphasizing the importance of understanding why your hospital is pursuing social media.

While it's easy to follow trends or feel pressured to be online, Cheyanne breaks down the deeper impact social media can have on your veterinary practice, from attracting local pet owners to cultivating loyal clients and employees.

With practical insights and valuable tips, this episode will empower you to align your social media efforts with your hospital's goals and ultimately enhance the client experience while generating business. Don't miss out on this insightful discussion—tune in now!

Links mentioned in this video: 

• New to managing social media for your veterinary clinic? Grab my free quick start guide: https://www.heycheyanne.com/start
• Grab 65 free engaging post ideas here: https://www.heycheyanne.com/freestuff
• Join my free Facebook group for Veterinary Social Media Manager: https://www.facebook.com/groups/heycheyanne
• Have a question or what to work with Cheyanne? Email her at [email protected] 

Got a question? Text me!

Wish your veterinary team was more involved or supportive in the clinic's social media marketing? Cheyanne shares advice and 5 tips you can implement to help your team get more excited and more supportive of social media. 

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Links mentioned in this video: 

🔗Grab my free quick start guide for new Veterinary Social Media Managers: https://www.heycheyanne.com/start

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Want more free goodies? 

• Want 65 free post ideas that are focused on getting engagement? Snag my free toolkit!: https://www.heycheyanne.com/freestuff
• New to managing social media for your veterinary clinic? Grab my free quick start guide: https://www.heycheyanne.com/start
• Join my free Facebook group for Veterinary Social Media Manager: https://www.facebook.com/groups/heycheyanne

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Ways to work with or learn from Cheyanne:

• Want a custom social media marketing strategy created by Cheyanne? Inquire more info here: https://www.heycheyanne.com/work-with-me
• Join her monthly membership, Vet Social Hub! More info here: https://www.heycheyanne.com/vet-social-hub
• Grab her new eBook, The Veterinary Social Media Manager's Handbook here: https://heycheyanne.samcart.com/products/handbook

Got a question? Text me!

Want to save time when managing social media for your veterinary practice? Cheyanne shares 5 quick tips to help you save time and be more efficient in this episode.

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🔗Links mentioned in this video: 🔗

• Want to get your social media content calendar organized and digitalized? Check out Airtable, a modern spreadsheet, Excel alternative: https://airtable.com/invite/r/qpE1BQfd 
• Join the waitlist for Vet Social Hub to get monthly social media posting calendars sent directly to your inbox: https://www.heycheyanne.com/vet-social-hub   
• Looking to delegate your social media management to Cheyanne or someone else? Reach out to her today: https://www.heycheyanne.com/work-with-me  

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🎁Want more free goodies? 🎁

• Want 65 free post ideas that are focused on getting engagement? Snag my free toolkit!:
• New to managing social media for your veterinary clinic? Grab my free quick start guide: https://www.heycheyanne.com/freestuff 
• Join my free Facebook group for Veterinary Social Media Manager: https://www.facebook.com/groups/heycheyanne 

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📱Ways to Work with Cheyanne:📱

• Ready to delegate your social media management or invest in a custom social media strategy? Cheyanne can help! Inquire more info here: https://www.heycheyanne.com/work-with-me 
• Join Cheyanne's monthly social media support membership, Vet Social Hub! More info here: https://www.heycheyanne.com/vet-social-hub 

Some links mentioned above may include referral links to tools and services Cheyanne personally uses. Cheyanne may receive a small commission through the links provided at no additional cost to you. 

Got a question? Text me!

Cheyanne shares 18  social media post ideas that veterinary hospitals can use in December to connect, educate, and communicate with pet owners and clients. 

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🔗Links mentioned in this video: 🔗

• List of all the post ideas mentioned in this episode: https://www.heycheyanne.com/post/december-veterinary-social-media-post-ideas
• Free December Post Canva templates: https://heycheyanne.ck.page/fd0febf1f3 
• How to Host a Photo Contest: https://www.heycheyanne.com/post/the-2023-guide-to-facebook-pet-photo-contests-for-veterinary-hospitals
• Join the waitlist for Vet Social Hub to get monthly social media posting calendars sent directly to your inbox: https://www.heycheyanne.com/vet-social-hub  

----------

🎁Want some free goodies? 🎁

• Want free 65 post ideas that are focused on getting engagement? Snag my free toolkit!: https://www.heycheyanne.com/freestuff
• New to managing social media for your veterinary clinic? Grab my free quick start guide: https://www.heycheyanne.com/freestuff 
• Join my free Facebook group for Veterinary Social Media Manager: https://www.facebook.com/groups/heycheyanne 

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📱Ways to Work with Cheyanne:📱

• Want a custom social media marketing strategy created by Cheyanne? Inquire more info here: https://www.heycheyanne.com/work-with-me 
• Join her monthly membership, Vet Social Hub! More info here: https://www.heycheyanne.com/vet-social-hub