The VICI Code: Purpose-Driven Profits

In episode 20 of The VICI Code, Joe Dunaway interviews Jynafer Yanez, a multi-six-figure publisher, producer, and marketing strategist, who shares insights on navigating the challenges of scaling a business while staying true to your creative vision.

Tune in to discover how data, destiny, and dollars intersect in the publishing industry, and gain insights into scaling your own storytelling ventures.

TIMESTAMPS

[00:03:39] Creative vision meets analytical precision.

[00:05:15] Emotion in storytelling.

[00:09:19] AI's role in writing.

[00:12:28] Creative process and discipline.

[00:18:17] Pitching stories for film adaptation.

[00:20:13] Hollywood opportunities in publishing.

[00:24:32] Habits for sustainable growth.

[00:28:47] God-sized vision and execution.

[00:34:43] Family and work-life balance.

[00:39:19] Finding your identity and purpose.

[00:40:44] Finding your unique identity.

[00:45:03] Aligning spirit and ego.

[00:47:51] Sci-fi Western action film.

QUOTES

• "We don't look at data as cold and hard numbers. We look at it as indicators of what's happening with real people and real behaviors and real interests." -Jynafer Yanez
• "Life doesn't get any easier. Business doesn't get any easier. Nothing gets easier. You just get stronger." -Jynafer Yanez
• "If you have a God size vision, right? Not like just your own vision, but something that, like truly my maker, my creator, God, the father, has put in me that this is the goal." -Jynafer Yanez

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SOCIAL MEDIA

Joe Dunaway

Instagram: https://www.instagram.com/thejoedunaway/ 

LinkedIn: https://www.linkedin.com/in/joseph-dunaway 

Jynafer Yanez

Instagram:  https://www.instagram.com/jynafer_rose 

LinkedIn: https://www.linkedin.com/in/jynaferyanez/ 

WEBSITE

VICI Finance: https://www.vicifinance.com/

Archimedes Books: https://hello.archimedesbooks.com/ 

Wolf Pack Entertainment: https://www.wolfpackentertainment.co/

In episode 19 of The VICI Code, Joe Dunaway interviews Stephen Ward, a seasoned entrepreneur, fractional integrator, and business strategist with over 15 years of experience, as he shares his insights on the significance of clarity, the impact of fitness on leadership, and the importance of family time in the entrepreneurial journey.

Tune in for raw, honest conversations that decode the path to victory in the realms of faith, family, and finances.

TIMESTAMPS

[00:02:22] Integrator's role in business.

[00:06:08] Big, hairy, audacious goal.

[00:08:17] Power of systems for founders.

[00:12:02] Mindset lessons from failure.

[00:14:06] Embracing challenges and lessons.

[00:18:40] Structure fosters entrepreneurial creativity.

[00:20:23] Tactical empathy in business.

[00:25:03] Human approach to customer service.

[00:28:37] Family time in business.

[00:30:27] The impact of an EA.

[00:36:27] Fitness as a gateway to success.

[00:38:33] Protecting the company's core values.

[00:41:12] Tactical empathy for growth.

QUOTES

• "We don't care who's responsible for it. We just want to know how to fix it." -Stephen Ward
• "The beauty of the structure is that it provides all the blooming the visionary needs for creativity." -Stephen Ward
• "There are no bad teams, there's only bad leaders." -Stephen Ward

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SOCIAL MEDIA

Joe Dunaway

Instagram: https://www.instagram.com/thejoedunaway/ 

LinkedIn: https://www.linkedin.com/in/joseph-dunaway 

Stephen Ward

Instagram: https://www.instagram.com/scale.with.stephen/ 

WEBSITE

VICI Finance: https://www.vicifinance.com/

Haven by Design Stays: https://www.havenbydesignstays.com/ 

 In episode 18 of The VICI Code, Joe Dunaway interviews Paul Hawkins, a veteran turned entrepreneur, as he shares how discipline, structure, and intentional distance have shaped his 17+ years of leading remote teams. He breaks down the habits, mindset shifts, and practical systems that create real freedom in remote work.

Tune in for an inspiring conversation filled with practical advice and strategies for success!

TIMESTAMPS

[00:01:39] Remote work and discipline.

[00:05:33] Building trust in remote teams.

[00:09:27] Transitioning to business ownership.

[00:11:29] Courage to leave safety nets.

[00:16:42] Dual mission of Sidekicks.

[00:19:36] Moms balancing work and family.

[00:24:03] Accomplishment in business partnerships.

[00:26:05] Remote work benefits and misconceptions.

[00:31:32] Remote executive assistant benefits.

[00:34:06] Work-life integration vs. balance.

[00:38:25] Growth and scaling challenges.

[00:40:01] Fitness and language learning challenges.

[00:43:10] Remote work's impact on life.

QUOTES

• "Work really, really hard to be effective and communicate often with the people you're working with right from the start." -Paul Hawkins
• "Every single thing in my life, including my faith, has improved and increased by me focusing on my fitness and nutrition." -Paul Hawkins
• "On the other side of those challenges is another layer, another version of you that you just keep breaking the mold." -Joe Dunaway

==========================

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AG1 every day.

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SOCIAL MEDIA

Joe Dunaway

Instagram: https://www.instagram.com/thejoedunaway/ 

LinkedIn: https://www.linkedin.com/in/joseph-dunaway 

Paul Hawkins

LinkedIn: https://www.linkedin.com/in/paul-hawkins-08246b24/ 

Instagram: https://www.instagram.com/purpose_driven_paul/

        https://www.instagram.com/ars_sidekicks/ 

WEBSITE

VICI Finance: https://www.vicifinance.com/

 In episode 17 of The VICI Code, Joe Dunaway interviews Skye Waterson, founder of Unconventional Organization, as she shares her powerful journey from burnout to breakthrough, detailing her late diagnosis of ADHD during her PhD and the lessons learned along the way. 

Tune in for raw, honest conversations that provide practical insights for overcoming adversity in business and life.

TIMESTAMPS

[00:02:03] ADHD and burnout challenges.

[00:06:30] Unlearning productivity after diagnosis.

[00:09:06] ADHD and financial challenges.

[00:12:01] Focused, balanced growth strategies.

[00:17:06] Collaborative leadership dynamics.

[00:21:01] Divergent vs. convergent thinking.

[00:25:36] Working against your own brain.

[00:26:41] Knowing yourself for leadership.

QUOTES

• "If you have ADHD, your brain's probably gotten you out of a couple of tight jams in the past, but also struggles with time blindness, working memory, and executive functioning." -Skye Waterson
• "The chances are that the answer isn't just to work harder." -Skye Waterson
• "The power of building systems based on reality, not aspiration” -Joe Dunaway

==========================

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AG1 every day.

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SOCIAL MEDIA

Joe Dunaway

Instagram: https://www.instagram.com/thejoedunaway/ 

LinkedIn: https://www.linkedin.com/in/joseph-dunaway 

Skye Waterson

LinkedIn: https://www.linkedin.com/company/unconventional-organisation/  

Instagram:  https://www.instagram.com/unconventionalorganisation/ 

Facebook: https://www.facebook.com/UnconventionalOrganisation/ 

WEBSITE

VICI Finance: https://www.vicifinance.com/

Unconventional Organisation: https://www.unconventionalorganisation.com/ 

In episode 16 of The VICI Code, Joe Dunaway interviews Michael Tutcher II, a wealth management specialist with a background in psychology, who shares insights on how investor behavior often determines success more than market performance itself. 

Tune in for raw, honest conversations that decode real stories of overcoming challenges in faith, family, and finances.

TIMESTAMPS

[00:03:20] Psychology of panic in investing.

[00:05:26] Human psychology in finance.

[00:10:08] Risk tolerance misconceptions.

[00:15:15] Family principles in business.

[00:20:04] Serving those who've served.

[00:22:36] Fundraising and community service lessons.

[00:26:05] Doing hard things builds confidence.

[00:30:39] Building a financial team.

[00:34:04] Community service in the industry.

QUOTES

• "When you have this discipline and you don't let your little b**** voice in your head win, it really helps you grow as an individual to become resilient." -Michael Tutcher II
• "We do hard things. We don't run from it." -Michael Tutcher II
• "Strength training just gives you confidence, not just in the gym, but in life." -Joe Dunaway

==========================

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AG1 every day.

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SOCIAL MEDIA

Joe Dunaway

Instagram: https://www.instagram.com/thejoedunaway/ 

LinkedIn: https://www.linkedin.com/in/joseph-dunaway 

Michael Tutcher II

LinkedIn: https://www.linkedin.com/in/michael-a-tutcher-ii/ 

Instagram: https://www.facebook.com/MichaelTutcher 

WEBSITE

VICI Finance: https://www.vicifinance.com/

In episode 15 of The VICI Code, Joe Dunaway interviews Jason Miller, a seasoned mortgage professional from upstate New York, who highlights the significance of owning a home as a foundation for family and financial success, and who provides honest guidance and tailored solutions to his clients.

Tune in for valuable insights on building a strong foundation for your family's future.

TIMESTAMPS

[00:01:38] Home ownership and financial purpose.

[00:04:16] Helping refugees buy homes.

[00:11:49] Importance of client education.

[00:13:36] Ethical behavior in mortgage advice.

[00:20:04] Mindset and personal wellness.

[00:23:49] The power of walking.

[00:27:25] Family vs. Work Balance.

[00:31:37] Financial stability and life goals.

QUOTES

•  "I always come from the mindset of, if I help people, then by default, they're going to remember me and they're going to hand my name out and pass it along to other people that they work with." -Jason Miller
•  "Everyone struggles when things are, you know, when things are bad, change, any change, people don't like that." -Jason Miller
• "A big part of having a healthy version of yourself is having some financial stability." -Joe Dunaway

==========================

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SOCIAL MEDIA

Joe Dunaway

Instagram: https://www.instagram.com/thejoedunaway/ 

LinkedIn: https://www.linkedin.com/in/joseph-dunaway 

Jason Miller

LinkedIn: https://www.linkedin.com/in/jasonmilleratsupremelending/ 

Instagram: https://www.instagram.com/the_mortgage_dude/ 

WEBSITE

VICI Finance: https://www.vicifinance.com/

Supreme Lending: https://supremelendingny.com/ 

In episode 14 of The VICI Code, Joe Dunaway interviews David Hori, an investor and advisor focused on buying and scaling local businesses, as he shares his approach to preserving business legacies while building repeatable operational systems grounded in team retention and ethical leadership.

Tune in for raw, honest conversations that decode the path to victory for small business owners.

TIMESTAMPS

[00:02:00] Preserving business legacies.

[00:03:56] Team retention during acquisitions.

[00:09:40] Faith and decision-making in business.

[00:12:53] Employer of choice and retention.

[00:17:14] Time audit for productivity.

[00:20:00] Family and fitness priorities.

[00:26:03] Scaling and trusting your team.

[00:27:50] Importance of documented systems.

QUOTES

• "The most important investment you can make in a business is in your team." -David Hori
• "My faith is foundational to everything I do." -David Hori
• "The best thing that he could have done was set the vision, build it, and then hire the right person to take it into the next phase of growth." -David Hori

==========================

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AG1 every day.

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==========================

SOCIAL MEDIA

Joe Dunaway

Instagram: https://www.instagram.com/thejoedunaway/ 

LinkedIn: https://www.linkedin.com/in/joseph-dunaway 

David Hori

LinkedIn: https://www.linkedin.com/in/iamdavidhori/ 

Instagram: https://www.instagram.com/toplineops/ 

WEBSITE

VICI Finance: https://www.vicifinance.com/

Topline Ops: https://www.toplineops.com/ 

In episode 13 of The VICI Code, Joe Dunaway interviews Dean Curtis, CEO of Ingage and former leader at Palm and Apple, as he shares his experiences of leading with integrity and the powerful intersection of high-tech strategy and personal purpose.

Tune in to unlock valuable lessons on personal growth and professional transformation!

TIMESTAMPS

[00:02:41] Technology and personal purpose.

[00:04:45] Teaching as a business strategy.

[00:08:34] Overcoming technology incumbent challenges.

[00:12:57] Developing empathy in leadership.

[00:15:54] Customer value and business success.

[00:19:17] Leading by example for children.

[00:24:55] Measure of fitness success.

[00:27:10] Identity and personal transformation.

[00:31:29] Legacy and leadership impact.

[00:34:34] Authentic self in work culture.

QUOTES

• "If you can stand up in front of 12-year-olds and teach them math, then you can probably teach anything to anybody." -Dean Curtis
• "Sometimes you have to think outside the box to combat the preconceived notions that you're going up against." -Dean Curtis
• "Don't be afraid to involve your life and who you are in your work culture because it's just a lot easier. It's just more authentic and genuine." -Joe Dunaway

==========================

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SOCIAL MEDIA

Joe Dunaway

Instagram: https://www.instagram.com/thejoedunaway/ 

LinkedIn: https://www.linkedin.com/in/joseph-dunaway 

Dean Curtis

LinkedIn: https://www.linkedin.com/in/deanc23/ 

Instagram: https://www.instagram.com/deancurtis23/ 

WEBSITE

VICI Finance: https://www.vicifinance.com/

Ingage: https://ingage.io/ 

In episode 12 of The VICI Code, Joe Dunaway interviews Laurie Chen, CPA, and founder of Advanced CFO, as she shares her journey from the high-stakes environment of a Big Four accounting firm to helping entrepreneurs achieve financial clarity and sustainable growth. 

Tune in for an honest, raw conversation that decodes the path to victory for entrepreneurs.

TIMESTAMPS

[00:03:19] Entrepreneurial journey from corporate.

[00:06:20] Startup acquisition experience.

[00:08:50] Cash flow management challenges.

[00:12:35] Cash visibility and forecasting.

[00:18:52] Strategic planning vs. compliance work.

[00:22:27] Qualitative vs. Quantitative ROI.

[00:24:53] Founder’s mission influences financial decisions.

[00:29:07] Understanding cash flow importance.

[00:32:15] Financial peace for business owners.

QUOTES

• "At the end of the day, it's all about why you're doing what you're doing, the purpose behind it." -Laurie Chen
• “There are a lot of strategic decisions that you have to make. after understanding what your wiggle room is. So having that in place is the key to having a sustainable, profitable, purpose-driven business.” -Laurie Chen
• "There's a certain level of risk that's worth taking and that can really catapult your business." -Joe Dunaway

==========================

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AG1 every day.

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SOCIAL MEDIA

Joe Dunaway

Instagram: https://www.instagram.com/thejoedunaway/ 

LinkedIn: https://www.linkedin.com/in/joseph-dunaway 

Laurie Chen

Instagram: https://www.instagram.com/lauriechencpamba/

Facebook:https://www.facebook.com/lauriechencpamba

LinkedIn: https://www.linkedin.com/in/lauriechen/

WEBSITE

VICI Finance: https://www.vicifinance.com/

Built By Margin: https://www.builtbymargin.com/

Advanced CFO: https://www.advancedcfo.co/ 

In episode 11 of The VICI Code, Joe Dunaway interviews Kelsey Daingerfield, a PMP and Lean Six Sigma-certified expert with 15+ years in business operations, as she shares her journey from corporate life to founding The Virtual Integrator, helping visionary founders achieve clarity and scale.

Tune in for raw, honest conversations that illuminate the paths to success in small business ownership.

TIMESTAMPS

[00:02:59] Operational clarity for visionaries.

[00:05:39] Project management for small businesses.

[00:09:22] Founder accountability and decision-making.

[00:12:20] Done-for-you model for scaling.

[00:15:40] Founders seeking work-life balance.

[00:18:27] Founders reclaiming their time.

[00:22:50] Business reinvestment and personal growth.

[00:26:48] Operational systems and confidence.

QUOTES

• "Process improvement, project management can be very scary. But at the same time, it's very welcoming if you just peel back the layers and realize you're doing it all the time." -Kelsey Daingerfield
• "Just because you can, doesn't mean you should." -Joe Dunaway
• "You don't have to work 40 hours a week to get the job done." -Kelsey Daingerfield

SOCIAL MEDIA

Joe Dunaway

Instagram: https://www.instagram.com/thejoedunaway/ 

LinkedIn: https://www.linkedin.com/in/joseph-dunaway 

Kelsey Daingerfield

LinkedIn: https://www.linkedin.com/in/kelseydaingerfield/ 

Instagram: https://www.instagram.com/kelseydaingerfield/?hl=en 

WEBSITE

VICI Finance: https://www.vicifinance.com/

Kelsey Daingerfield: https://www.kelseydaingerfield.com/