The VICI Code: Purpose-Driven Profits

In episode 10 of The VICI Code, Joe Dunaway interviews Lindsay Mastrogiovanni, founder and CEO of Conscious HR. With nearly 20 years in HR and leadership strategy, Lindsay shares how integrity and purpose drive sustainable success, blending practical HR solutions with heart-led business values.

Tune in for an insightful conversation about blending HR strategy with spiritual purpose and fostering a positive business environment.

TIMESTAMPS

[00:02:32] Misfit turned founder journey.

[00:07:09] Heart-led approach to HR.

[00:09:27] Process vs. People in Business.

[00:12:56] Making choices in business growth.

[00:15:37] Struggling with authenticity at work.

[00:20:55] Boutique service for small business.

[00:23:34] Building a conscious HR agency.

[00:28:59] Potential and personal growth.

[00:30:53] Good profit from good people.

[00:34:20] Success through failure.

[00:38:12] Changing the perception of HR.

[00:41:19] Ecosystem of small business support.

[00:47:17] Better people, better business.

[00:49:22] Gratitude practice for daily life.

[00:53:37] Finding your whole self at work.

QUOTES

• "Leaning into the wants, the needs, the desires, the values of the individual leaders and owners of those businesses, and then attaching all of the need to use the state stuff, the local stuff, the federal stuff, like that was less important." -Lindsay Mastrogiovanni 
• "I could not wake up and go to work every day and like hide this giant part of who I was." -Lindsay Mastrogiovanni 
• "One, removing yourself from the weeds, and then two, opening yourself up to other things that you didn't even know existed." -Lindsay Mastrogiovanni 

SOCIAL MEDIA

Joe Dunaway

Instagram: https://www.instagram.com/thejoedunaway/ 

LinkedIn: https://www.linkedin.com/in/joseph-dunaway 

Lindsay Mastrogiovanni

LinkedIn: https://www.linkedin.com/in/lindsaymastro/ 

WEBSITE

VICI Finance: https://www.vicifinance.com/

Lindsay Mastrogiovanni: https://www.lindsaymastro.com/ 

Conscious HR: https://www.conscioushr.co/ 

In episode 9 of The VICI Code, Joe Dunaway interviews Brett Gallant, the owner and founder of Adaptive Office Solutions, as He shares his transformative journey, not only in business but also in his personal life, including a remarkable 100-pound weight loss.

Tune in for an honest conversation that uncovers the challenges and victories of a purpose-driven entrepreneur.

TIMESTAMPS

[00:00:47] Cybersecurity solutions for businesses.

[00:04:57] Cybersecurity risk health check.

[00:10:36] Cybersecurity challenges in business.

[00:15:21] The power of saying no.

[00:19:33] Prioritizing personal well-being.

[00:23:16] Personal health journey and goals.

[00:27:04] Using AI securely and effectively.

[00:31:33] Prioritizing yourself.

QUOTES

• "You can't help anybody if you can't help yourself." -Joe Dunaway
• “I started keeping promises to myself and to my business, which was better for the business and for my team. So that was the biggest lesson. It's okay to say no.” -Brett Gallant

SOCIAL MEDIA

Joe Dunaway

Instagram: https://www.instagram.com/thejoedunaway/ 

LinkedIn: https://www.linkedin.com/in/joseph-dunaway 

Brett Gallant

Instagram: https://www.instagram.com/brett_gallant/

Facebook: https://www.facebook.com/brett.gallant.9

LinkedIn: https://www.linkedin.com/in/brett-gallant-97805726/

WEBSITE

VICI Finance: https://www.vicifinance.com/

Adaptive Office Solutions: https://www.adaptiveoffice.ca/

In episode 8 of The VICI Code, Joe Dunaway interviews John Mossotti, a personal trainer, nutrition coach, and the founder of Elite Personal Fitness. John shares his evolution from a skinny kid dreaming of a gym to a purpose-driven leader creating lasting change in the fitness community.

Tune in for raw, honest conversations that decode the path to victory in both business and personal fitness.

TIMESTAMPS

[00:02:51] Early challenges in fitness journey.

[00:04:10] Exercise Science Degree Journey.

[00:06:58] Importance of experience over degrees.

[00:11:14] Unique group fitness concept.

[00:14:45] Blended fitness training model.

[00:18:34] Program design and personalization.

[00:20:58] Building trust one client at a time.

[00:24:57] Building a strong community.

[00:28:26] Culture fit in hiring.

[00:30:41] Protecting company culture.

[00:34:13] Mental blocks in fitness journey.

[00:37:16] Personal group fitness model.

QUOTES

• "You have to keep persevering through that discomfort to really experience the fruits of your labor." -Joe Dunaway
• "As long as you don't keep making the same mistakes and you don't quit, I think you're going to win in business." -John Mossotti
• "When you try to rush a good thing, it never works." -Joe Dunaway

SOCIAL MEDIA

Joe Dunaway

Instagram: https://www.instagram.com/thejoedunaway/ 

LinkedIn: https://www.linkedin.com/in/joseph-dunaway 

John Mossotti

Instagram: https://www.instagram.com/johnmossotti/?hl=en 

Facebook: https://www.facebook.com/epfnation/ 

X: https://x.com/johnmossotti 

WEBSITE

VICI Finance: https://www.vicifinance.com/

In episode 7 of The VICI Code, Joe Dunaway interviews Pat Commeret, the founder of CrossFit Loup, a thriving CrossFit gym located in East Syracuse, New York. Pat shares his personal story of transformation, from a high school athlete to a dedicated coach, and how he discovered the power of CrossFit in 2008.

Tune in as we explore themes of resilience, motivation, and the transformative power of fitness.

TIMESTAMPS

[00:03:14] Humbling start to CrossFit journey.

[00:04:38] Building an inclusive CrossFit community.

[00:08:18] Redefining fitness for everyone.

[00:12:49] Meaning of true fitness.

[00:15:31] Business challenges of gym ownership.

[00:20:18] Work-life balance challenges.

[00:22:35] CrossFit's inclusivity and growth.

QUOTES

•  "Being fit to me kind of goes back to what I was mentioning earlier with being able to do the things that you want to do." -Pat Commeret
•  "This is what hard feels like. And the harder that gets, the more you have to think, well, this is what everyone else has to deal with too." -Pat Commeret
• “Learning how to say no, you can, first of all, it comes in time and you become more comfortable with it, but you become a better version of yourself for other people.” -Joe Dunaway

SOCIAL MEDIA

Joe Dunaway

Instagram: https://www.instagram.com/thejoedunaway/ 

LinkedIn: https://www.linkedin.com/in/joseph-dunaway 

Pat Commeret

Instagram: https://www.instagram.com/pcommeret/ 

Facebook: https://www.facebook.com/pat.commeret/ 

WEBSITE

VICI Finance: https://www.vicifinance.com/ 

 In episode 6 of The VICI Code, Joe Dunaway interviews Nicole Fisher, founder of Nicole Fisher Interior Designs, as she shares her journey from lead designer at One Kings Lane to launching her own firm in 2015. She reveals how she creates soulful, one-of-a-kind spaces that blend interiors, fashion, and culture to tell clients’ stories.

Tune in for an honest conversation about growth and purpose in the world of design.

TIMESTAMPS

[00:02:16] Entrepreneurial leap into design.

[00:07:30] Scope creep in design projects.

[00:11:11] Luxury interior design misconceptions.

[00:15:20] Transforming spaces for new lives.

[00:19:29] Purpose and personality in homes.

[00:21:20] Delegation in creative business.

[00:26:02] Product collaboration and legacy.

[00:29:57] Faith fuels a fight.

QUOTES

•  "I think as entrepreneurs, we have this innate feeling, this constant moment in our head that we know we want to get out from underneath a rock and we want to broadcast what we have to say to the world." -Nicole Fisher
•  "Being able to close the chapter, close the door on a moment in life and then move on to something bigger and better sometimes is one of the hardest things that you're going to do." -Nicole Fisher
• "Get away from the gray and the beige and the boring and, you know, push yourself to make these a little bit more risky decisions." -Nicole Fisher

SOCIAL MEDIA

Joe Dunaway

Instagram: https://www.instagram.com/thejoedunaway/ 

LinkedIn: https://www.linkedin.com/in/joseph-dunaway 

Nicole Fisher

Instagram: https://www.instagram.com/nicolerfisher/ 

WEBSITE

VICI Finance: https://www.vicifinance.com/ 

Nicole Fisher: https://www.nicolefisher.com/

In episode 5 of The Vici Code, Joe Dunaway interviews Jennie López as she shares her journey from 23 years in corporate leadership to becoming a bestselling author, speaker, and purpose-driven entrepreneur. She discusses embracing authenticity as a Latina in a male-dominated field and how her experiences as an NFL cheerleader captain and Zumba master shaped her leadership and culture-building approach.

Tune in for an energizing conversation that decodes the path to victory in business and life.

TIMESTAMPS

[00:03:09] Purpose-driven leadership journey.

[00:05:25] Courage to follow your voice.

[00:09:02] Embracing your unique identity.

[00:12:17] Blending corporate and personal passions.

[00:15:00] Embracing Authenticity in the Workplace.

[00:20:12] Purpose-driven leadership.

[00:21:46] Unlocking opportunities for others.

[00:25:39] Breaking generational cycles of scarcity.

[00:29:09] Discovering your superpowers.

QUOTES

• "Success is the journey, not a number." -Jennie López
• "Every side of you is making the other side better."  -Jennie López
• "Without purpose, we're kind of just drifting through life.” -Joe Dunaway

SOCIAL MEDIA

Joe Dunaway

Instagram: https://www.instagram.com/thejoedunaway/ 

LinkedIn: https://www.linkedin.com/in/joseph-dunaway 

Jennie López

Instagram: https://www.instagram.com/intentionalunicorn/ 

LinkedIn: https://www.linkedin.com/in/intentionalunicorn/ 

YouTube: https://www.youtube.com/@intentionalunicorn/ 

WEBSITE

Vici Finance: https://www.vicifinance.com/ 

Jennie Lopez: https://www.jennielopez.com/ 

Intentional Unicorn: https://intentionalunicorn.com/ 

In episode 4 of The VICI Code, Joe Dunaway interviews Sebastian Rusk, a keynote speaker, comedian, podcaster, and the founder of Podcast Launch Lab, as they dive into the transformative journey of podcasting, highlighting the challenges and victories small business owners face.

Tune in for valuable insights and inspiration on navigating the chaos of entrepreneurship.

TIMESTAMPS
[00:02:01] From performer to podcast coach.

[00:05:11] Personal branding and reputation.

[00:09:07] Self-love and accountability journey.

[00:11:28] Podcast as a life-changing vehicle.

[00:15:28] Chipping away for personal growth.

[00:19:51] Work-life balance and freedom.

[00:21:35] Expanding the podcast business.

[00:24:50] The power of storytelling.

QUOTES

•  "There is no right time. There is no perfect time. There is no someday. There is no one day." -Sebastian Rusk
•  "I built my business around my life, not my life around my business." -Sebastian Rusk
• "No, guys like us, we don't, we don't stop. There's no such thing as retiring. It's just doing something different.” -Joe Dunaway

SOCIAL MEDIA

Joe Dunaway

Instagram: https://www.instagram.com/thejoedunaway/ 

LinkedIn: https://www.linkedin.com/in/joseph-dunaway 

Sebastian Rusk

Instagram: Instagram.com/PodcastsSUCK

Facebook: Facebook.com/srusk

LinkedIn: LinkedIn.com/in/sebastianrusk/

YouTube: Youtube.com/@PodcastLaunchLab

WEBSITE

Vici Finance: https://www.vicifinance.com/ 

Podcast Launch Lab: PodcastLaunchLabNow.com 

In episode 3 of The Vici Code, Joe Dunaway interviews Gee Vien, head coach of VN Jiu-Jitsu and a second-degree black belt, as he shares his unique transition from competitor to coach. He also discusses the challenges he faced in building his business and the importance of authenticity in coaching.

Tune in for a raw and honest conversation about grit, discipline, and the purpose behind coaching.

TIMESTAMPS

[00:03:19] Transition from competitor to coach.

[00:08:37] Financial challenges in gym culture.

[00:09:25] Authenticity in coaching approach.

[00:14:27] Authenticity in coaching and business.

QUOTES

• "Give it your all and die with no regrets." -Gee Vien
•  "Being authentic is so important and it just, it makes being consistent easier because you don't have to think about it." -Gee Vien
• “Financial is culture. We say internally that we're not really spending money on marketing for new clients. We're investing in our culture.” -Joe Dunaway

SOCIAL MEDIA

Joe Dunaway

Instagram: https://www.instagram.com/thejoedunaway/ 

LinkedIn: https://www.linkedin.com/in/joseph-dunaway 

Gee Vien

Instagram: https://www.instagram.com/geevien/ 

Facebook: https://www.facebook.com/vienjiujitsu/ 

WEBSITE

Vici Finance: https://www.vicifinance.com/ 

Vien Jiu-Jitsu: https://vienjiujitsu.com/ 

In episode 2 of The VICI Code, Joe Dunaway interviews Ed Ten Eyck, founder of Ultimate Health and Performance, to promote health and wellness through education in nutrition and exercise has transformed the lives of countless individuals, including our host.

Tune in for raw, honest insights into overcoming challenges and unlocking personal victories in health and wellness.

TIMESTAMPS

[00:03:15] Eat, move, live mantra.

[00:06:27] Nutrition in competitive sports.

[00:10:18] Nutrition's role in performance.

[00:12:38] Positive relationship with food.

[00:17:12] Sustainable nutrition practices.

[00:22:07] Individualized health and wellness approach.

[00:23:58] Business challenges and growth strategies.

[00:27:11] Healthy relationship with food.

QUOTES

• "Ultimate health and performance is, is finding that path for people and helping guide them that way." -Ed Ten Eyck
• "It's funny how many amazing things come to you when you least expect it." -Joe Dunaway
• "There's no shortcut. It's one brick at a time, whether it's business or your own personal health or relationships." -Joe Dunaway

SOCIAL MEDIA

Joe Dunaway

Instagram: https://www.instagram.com/thejoedunaway/ 

LinkedIn: https://www.linkedin.com/in/joseph-dunaway 

Ed Ten Eyck

Instagram: https://www.instagram.com/ultimatehealthandperformance/  

Facebook: https://www.facebook.com/Ultimatehealthandperformance/ 

WEBSITE

VICI Finance: https://www.vicifinance.com/ 

Ultimate Health and Performance: https://ultimate-health.net/ 

In the first episode of The VICI Code, Joseph Dunaway embarks on a journey to unlock the real stories of small business owners who have battled chaos, crushed doubt, and conquered their challenges.

Tune in for a mix of laughter, tears, and hope as we navigate the challenges of small business ownership together.

TIMESTAMPS

[00:00:57] Conquering faith, family, finances.

[00:05:58] Faith fuels a fight.

QUOTES

• "It takes just as much energy to procrastinate, if not more, than to just do it."
• "You don't have to be perfect to win. You just need to stay in the fight and find purpose."

SOCIAL MEDIA

Joe Dunaway

Instagram: https://www.instagram.com/thejoedunaway/ 

LinkedIn: https://www.linkedin.com/in/joseph-dunaway  

WEBSITE

VICI Finance: https://www.vicifinance.com/