The Viral Genius Podcast

Fernando Labastida, Founder of AI Marketing Case Studies

In this episode, Fernando Labastida tackles one of the biggest challenges facing entrepreneurs and marketers today: creating consistent, high-quality content. Fernando shares his proven framework for building a sustainable weekly content engine through podcasts, webinars, or speaking engagements.

Key points covered:

• How to overcome content production challenges like the "blank page syndrome"
• Why speaking is the most natural and effective way to create authentic content
• The "productize thyself" philosophy and how your unique perspective is your greatest differentiator
• How to turn one piece of core content into a cascade of blog posts, social media content, and more
• Practical tools like Riverside and Descript to streamline your content production
• Using AI to amplify your content without losing your authentic voice
• Strategies for getting your content in front of other people's audiences (OPA)

Visit Fernando's website at aimarketingcasestudies.com or connect with him on LinkedIn at linkedin.com/in/fernandolabastida

Get full access to Viral Genius Newsletter at newsletter.viralgeniusinstitute.com/subscribe

In this solo episode, Fernando Labastida, owner of AI Marketing Case Studies, shares the fascinating story of Rodriguez, a talented musician who created amazing work but remained unknown in the US while unknowingly becoming a legend in South Africa. Fernando draws powerful parallels between Rodriguez's story and B2B founders who create great products that remain "the best kept secrets" in their industries.

Key points discussed:

• How great products don't sell themselves - marketing is essential for success
• The 5-step B2B Creator Authority System for founders
• Why designing a new category is like creating a band's unique image
• How writing a book functions like releasing an album to spread your ideas
• Using speaking opportunities and podcasts to build visibility
• Creating your signature show as your content foundation
• Leveraging AI to create a "content cascade" from your authentic voice

You can reach me on:

• LinkedIn
• B2BCreator.live

Get full access to Viral Genius Newsletter at newsletter.viralgeniusinstitute.com/subscribe

In this episode of the AI Marketing Case Studies podcast, Fernando Labastida interviews Dan Sanchez, an AI marketing consultant and creator who works with Social Media Examiner and hosts the AI-Driven Marketer podcast.

Dan shares his journey from aspiring to be the "ultimate marketer" to becoming an AI marketing pioneer. He explains his 30-30-30 approach to mastering new skills, how he's automating podcast production with AI, and why he's writing a book on the five types of AI marketing.

Key topics discussed:

• How Dan developed his "marketer's marketer" philosophy and pivoted to AI marketing
• The 30-30-30 plan for gaining expertise in new topics (30 books, 30 interviews, 30 blog posts)
• Dan's automated podcast production system using n8n and custom GPTs
• The process of co-writing a book with AI using ChatGPT's project feature
• Why Dan believes AI is enhancing creativity rather than limiting it

Connect with Dan:Website: https://danchez.com/AI Marketing Podcast: https://danchez.com/ai-marketing-podcast/AI Show Runner GPT: https://myshowrunner.com/Children's Book: https://danchez.com/books/kids-marketing/LinkedIn: https://www.linkedin.com/in/digitalmarketingdan/

Get full access to Viral Genius Newsletter at newsletter.viralgeniusinstitute.com/subscribe

AI Marketing Case Studies Podcast: Russ Henneberry, Founder & CEO of theCLICK.

In this episode, Fernando Labastida interviews Russ Henneberry, an OG content marketer who was part of the original crew at digitalmarketer.com and is now the founder and CEO of theCLICK, an AI marketing education company.

Russ shares his journey from SEO specialist to content marketer to AI marketing expert, explaining his innovative "AI Content Engine" concept that helps marketers transform their original content using AI tools. He discusses how content marketers can adapt to the AI revolution by creating forcing functions that generate original thoughts which AI can then reshape and distribute.

Key points discussed:

• How Russ transitioned from traditional content marketing to embracing AI
• The AI Content Engine process for repurposing original content
• The eight forces of digital labor evolution
• Creating an AI Marketing Hub with persona and offer information
• Why founder-led marketing becomes more important in the AI era
• The future of orchestrating AI tools for maximum marketing effectiveness

Connect with Russ:Website: jointheclick.ai

Get full access to Viral Genius Newsletter at newsletter.viralgeniusinstitute.com/subscribe

Episode: Friends of Einstein - January 2025

Host: Mark Brennan, Founder of Kynoch Labs.

Guests:

• Fernando Labastida, AI Marketing Expert and Author

  
  



• Hanin El Refai, Data Scientist

  
  

In this insightful episode, we explore the transformative impact of AI on marketing and enterprise operations. From creative applications of AI in content creation to the technical challenges of implementing AI systems, our guests share their hands-on experiences and practical insights.

Key Topics:

• How AI is reshaping marketing departments and creating new opportunities

  
  



• Creative ways marketers are using AI tools to enhance their work

  
  



• The rise of engineer-marketers and AI-powered marketing automation

  
  



• Data quality challenges and the importance of human oversight in AI systems

  
  



• The future of AI agents in business operations

  
  



• Latest developments in Salesforce's AgentForce technology

  
  

Connect with our guests:

Kynoch Labs

Get full access to Viral Genius Newsletter at newsletter.viralgeniusinstitute.com/subscribe

Eduardo Velasco - CEO & Founder, WaveMax Corporation

In this episode, Fernando Labastida talks with Eduardo Velasco, an accomplished entrepreneur who turned his WiFi-sharing startup into a success story. Eduardo shares how his company WaveMax uses AI agents to run marketing campaigns more efficiently than traditional methods.

Key points from the episode:

• How WaveMax's innovative business model lets users monetize their WiFi hotspots through ad revenue sharing


• Using AI agents to orchestrate marketing campaigns and make real-time decisions about ad spend


• Why the future of marketing belongs to small, tech-savvy teams using AI tools


• How Eduardo's new venture, Agentic LLC, applies AI agents to trading and real estate


• The importance of combining marketing expertise with technical skills in today's landscape

To contact Eduardo, visit his company's website: https://www.wavemaxcorp.com/

Or write to him at [email protected]

Get full access to Viral Genius Newsletter at newsletter.viralgeniusinstitute.com/subscribe

Guest: Tim Stoddart, CEO of Copyblogger and Founder of TimStodz.com

In this enlightening episode, Tim Stoddart shares his remarkable journey from addiction recovery to becoming a successful digital entrepreneur. As the CEO of Copyblogger and founder of multiple businesses including TheShop.AI, Tim reveals how he discovered the power of content marketing through Copyblogger in 2010 and transformed his life by applying those lessons to build Sober Nation, his first successful venture.

Key Points:

How Tim built his portfolio of businesses by focusing on one venture at a time and systematizing before moving to the next
The evolution of SEO and content marketing in the age of AI, and why Tim believes in openly embracing AI tools
Tim's approach to building trust through authentic content rather than traditional copywriting frameworks
Insights into how TheShop.AI uses artificial intelligence to enhance local business marketing
Tim's philosophy on using media as a gateway to build real businesses rather than treating media itself as the primary revenue source

Connect with Tim:

timstodz.com
theshop.ai

Get full access to Viral Genius Newsletter at newsletter.viralgeniusinstitute.com/subscribe

Interviewee: Kevin McGrew, CEO of Everzocial,
Digital Marketing Strategist & Author of "The New Rules of Marketing Warfare: The SMAC Framework" (soon to be published)

In this episode, Kevin McGrew shares his innovative SMAC (Shoot, Move, Adapt, Communicate) framework that helps small and mid-market businesses compete against larger competitors. Drawing from military tactics and his extensive experience in digital marketing, Kevin reveals how businesses can operate with agility and precision to capture market share.

Key Points

• How the SMAC framework helps small businesses outmaneuver larger competitors


• Real-world case study of Crazy Tuna Party Rentals using targeted marketing to dominate their market


• The role of AI in modern marketing strategy and implementation


• Why confidence and adaptability are crucial for small business success


• Preview of Kevin's upcoming book and AI-powered marketing tool
  
  

Connect with Kevin:
LinkedIn: https://www.linkedin.com/in/kevinmcgrew/
Website: www.everzocial.com
Twitter: @smacmarketer
Substack: @iamkevin

Get full access to Viral Genius Newsletter at newsletter.viralgeniusinstitute.com/subscribe

Guest: Kathryn Aragon
Title: Revenue Optimization Strategist & Founder of KA Media

Summary:
In this episode, we dive deep into Kathryn Aragon's innovative RACE Growth Framework, which helps B2B SaaS companies and large equipment firms boost their revenue through optimized customer experiences. Kathryn shares how she uses AI tools like Perplexity and ChatGPT to speed up research, create powerful sales enablement content, and develop comprehensive company narratives that align cross-functional teams.

Key Points:

Connect with Kathryn:
Website: KathrynAragon.com
LinkedIn: https://www.linkedin.com/in/kathrynaragon/

Email: [email protected]

Get full access to Viral Genius Newsletter at newsletter.viralgeniusinstitute.com/subscribe

Guest: Lourdes Baeza
Digital Personal Brand Advisor & Pioneer in Digital Image Consulting

In this episode, Lourdes Baeza shares her journey as Mexico's pioneer in digital image consulting for women in STEM/STEAM. With 20 years of tech industry experience at companies like Logitech, Polycom, and Kaspersky, Lourdes now helps women in technology build powerful personal brands.

Key Topics:

• Breaking through the gender gap in Latin America's tech industry


• Using AI tools to analyze and enhance LinkedIn profiles


• Creating sustainable content strategies for busy STEM professionals


• Building authentic personal brands while maintaining work-life balance


• The importance of starting personal branding early in your career

Connect with Lourdes:
Website: lourdesbaeza.com
LinkedIn: Lourdes Baeza Delgado
Instagram, YouTunbe, TikTok: @lourdesbaeza_

Get full access to Viral Genius Newsletter at newsletter.viralgeniusinstitute.com/subscribe