The Viral Genius Podcast

In this fascinating episode I spoke to Julien Nowak-Bourgoin, EOS Implementation Expert & HR Consultant for E-commerce Companies.

Julien reveals how he leveraged AI tools to revolutionize his market research and content creation process. As the founder of a consultancy helping e-commerce companies implement the Entrepreneurial Operating System (EOS), Julien shares his innovative approach using Perplexity AI, ChatGPT, and Otter.ai to deeply understand his target audience and create highly resonant content.

Key Points:

• How Julien used Perplexity AI's premium version to gather 87 pages of authentic customer research from Reddit, Quora, and other forums

• His creative process combining Otter.ai voice notes with ChatGPT to generate content that truly connects with his audience

• The impressive results from his AI-powered content strategy, including 46-52% email open rates and highly qualified leads

• His journey from corporate change management to helping e-commerce companies build better teams

• The power of unfiltered, anonymous forum discussions versus traditional market research methods

Connect with Julien:

LinkedIn: https://www.linkedin.com/in/juliennowak/

Former Microsoft software engineer turned real estate entrepreneur Gustavo Muñoz Castro shares how his company is using AI-powered voice technology to revolutionize lead conversion in the real estate industry. Based in Uruapan, Mexico, Gustavo's company Power ISA provides cutting-edge telemarketing services to real estate agents across the US and Canada.

Key Points:

• Power ISA's groundbreaking experiments with AI voice technology for inbound lead conversion, showing AI slightly outperforming human agents in recent tests


• How AI voice agents excel at after-hours lead response, filling a critical gap when human agents are unavailable


• The evolution of AI voice technology over the past year and its increasing effectiveness in natural conversations


• The importance of compliance and legal considerations when implementing AI voice technology


• How Power ISA is preparing for the future by becoming AI trainers and optimizers rather than just managing human agents

Check out the case study mentioned in the episode: https://youtu.be/P4VxeDsxSa4?si=-aQQVFQVJKMyqyYu

Connect with Gustavo:
Website: powerisa.com
Facebook: Gustavo Muñoz Castro

What happens when adults get handed a whole new Lego set, or a new box of Tinker Toys? We go to town!

Russ Somers, a rock’n’roll guitar playing, AI Lego building startup marketing executive, is my 2nd interview guest for the AI Marketing Case Studies Podcast.

Russ shares his groundbreaking approach to using custom GPTs as virtual marketing team members. As VP of Marketing at Quantified.AI, Russ breaks down his three-level system for creating AI assistants that handle everything from routine tasks to strategic planning.

Key Points:

• How to create Level 1 GPTs for handling routine marketing tasks like webinar content creation

  
  



• Building Level 2 GPTs that serve as knowledge bases for complex systems like RevOps

  
  



• Developing Level 3 GPTs that help with high-level strategic decision-making

  
  



• Achieving 3X productivity gains through strategic AI implementation

  
  



• The importance of iterating and experimenting with AI tools

  
  



• Why marketers must adapt to AI or risk becoming obsolete

  
  

You can find Russ at https://www.linkedin.com/in/russsomers/, and Quantified, the company he works for, at https://www.quantified.ai/

I'm excited to introduce the first official episode of the AI Marketing Case Studies podcast, where I, Fernando Labastida, get to interview Andrew Lane, a brand building expert who helps entrepreneurs turn their expertise into profitable online businesses. Andrew shares his journey from building a seven-figure software company in his 20s to serving as Copy.ai's top affiliate marketing manager, helping grow the company to over 10 million users in two years.

Key Points We Discussed:

• How to leverage AI to create high-quality content at scale while maintaining authenticity

• The three pillars of building a seven-figure brand: marketing, messaging, and monetization

• Transforming client expertise into automated content systems using AI tools

• Converting a small, engaged audience into significant revenue

• Using AI to analyze and repurpose content across multiple platforms

• Practical strategies for creating effective AI prompts

Find Andrew Lane at:

Website: https://www.designhacker.com/

Agency: https://brandbuilderpros.com/

Check out the intro and jingle for the podcast!

I decided to create the AI Marketing Case Studies podcast to highlight the heroic marketers out there, in the trenches, duplicating, triplicating, multiplying by 10 their marketing efforts with the help of AI tools.

These are the fractional CMOs, the marketing managers, the one-person enterprises leveraging their creativity via easily available tools available in the marketplace.