Are you a new Virtual Assistant—or any business owner—struggling to attract the right clients? In this episode of The Virtual Business Show, I reveal one of the most powerful strategies for success: niching down.

Trying to be everything to everyone is a recipe for wasted time, energy, and money. Instead, defining your niche and ideal client helps you stand out as an expert, focus your marketing, and attract the clients who truly need your services.

I’ll share practical tips on:
✅ What a niche is and why it matters
✅ How to define your ideal client for targeted marketing
✅ Why niching actually increases opportunities, not limits them

If you're ready to work smarter, not harder, and build a more sustainable business, this episode is for you!

👉 Listen now and start carving out your space in the market.

#VirtualAssistant #BusinessGrowth #Niching #MarketingTips #Entrepreneurship

© ⁠Lyn Prowse-Bishop⁠

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Resources & References:

Ep 71: Why Join Networks?

Networking isn’t just about connections—it’s a treasure trove of knowledge! From specialised training sessions to insightful webinars, networks offer invaluable resources to expand your skills and stay ahead in your field. 📚💼

Join me as we discuss the power of networking for virtual assistants and business owners alike. 🤝 Whether you’re looking to boost your business credibility, generate valuable leads, or explore unconventional networking avenues, this episode provides actionable tips.

🎧 Listen now!! 

#Networking #VirtualAssistant #BusinessSuccess #VirtualBusinessShow #ProfessionalDevelopment

©⁠Lyn Prowse-Bishop⁠

====================

Resources/Other Episodes

Ep 1 -Importance of Continuing Education

Ep 29 -More on Education

Ep 32 -You Are Your Best Marketer

This episode of the Virtual Business Show looks at the growing impact of Artificial Intelligence (AI) on content creation and business. It focuses specifically on large language models like ChatGPT. We don't look at the use of AI like robotics in business. We explore the potential benefits of LL AI, including increased efficiency and content generation for niche topics. However, we also look at the potential pitfalls, such as:

The episode emphasises the importance of responsible AI use, prioritising human oversight, critical thinking, and transparency. It concludes with questions to ponder about the future of AI and content creation, including its impact on creativity, job displacement, and human connection.

Let us know what you think in the comments!

© Lyn Prowse-Bishop

====================

Resources & References:

eSOS Blog: Generative AI & ChatGPT

Prof. Toby Walsh

Seth Godin - Ghost in the Machine

WGA Strike

Hollywood's Double-Edged Reckoning with AI

Marina Replaced her Staff with AI

Business Inside - the Story of Neuralink

The Power of Trust: Debating Seth Godin's Insights on Revenue and Caring 💬💼

Join us for a thought-provoking discussion as we dissect a quote by Seth Godin that sparked debate in the online world: "If you take a lot of time to ask, 'how will this pay off,' you're probably asking the wrong question. When you are trusted because you care, it's quite likely the revenue will take care of itself." 💭💰

In this episode, we explore the implications of Godin's words, and the intersection of trust, caring, and financial success in business. 🌟💡

Discover differing perspectives on the role of genuine care in building trust and driving revenue, and gain insights into how prioritising relationships over transactions can transform your approach to business. 🎙️✨

Whether you're a seasoned entrepreneur or a curious newcomer, this conversation offers valuable insights to shape your mindset and strategy for sustainable success. Don't miss out – tune in and join the debate! 🔍🎧

Don't miss exclusive subscriber only content. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe now⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ – it’s just 99c! 📬 

© Lyn Prowse-Bishop – ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Virtual Business Show⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

References:

Personality Differences: Entrepreneurs vs. Employees 🧠💼

Join us as we look at groundbreaking research revealing personality differences between employees and entrepreneurs, and explore the importance of understanding these differences. 🌟

🔍 In this episode, we dissect the findings of scientific studies that shed light on the unique traits and characteristics that distinguish entrepreneurs from traditional employees. 📊🔬

Embracing these differences can empower you to make informed decisions, and leverage your strengths with confidence. 💪💡

Whether you're an aspiring entrepreneur or a seasoned professional, this discussion offers valuable insights to help you thrive in the world of business. 🎙️✨

Tune in and unlock the secrets to maximising your potential in the workplace.

Don't miss exclusive subscriber only content. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe now⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ – it’s just 99c! 📬 

© Lyn Prowse-Bishop – ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Virtual Business Show⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

References:

Pioneering Virtual Collaboration: A Journey Through Time 🕰️💼

Step into the dynamic world of virtual collaboration where location is no barrier and innovation knows no bounds! 🌐💡

In this episode, we embark on a journey into the past to explore the evolution of virtual assistance, from transcribing documents to conducting internet research. 📑🖥️

Join us as we uncover the pioneering spirit of early virtual collaborators, navigating the challenges of an infant tech world while embracing the endless possibilities of digital innovation. 🚀🌸

From the infancy of technology to the blossoming of virtual teamwork, witness the transformative power of virtual collaboration that continues to shape the way we work today. 🎙️✨

Don't miss out – tune in and hear about this pioneering virtual collaboration! 🌟🔍

Don't miss exclusive subscriber only content. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe now⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ – it’s just 99c! 📬 

© Lyn Prowse-Bishop – ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Virtual Business Show⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🎧 Improve Efficiency: The Power of Professional VAs vs. Upwork Freelancers and Temps 💼

🚀Ready to elevate your efficiency game? Discover why professional VAs could be the ultimate game changer for your business compared to freelancers on Upwork or temporary workers. 💡💻

In this episode, we explore the myriad benefits that virtual assistants bring to business owners, from specialised skills and reliability to flexibility and cost-effectiveness. 🌟💪

Join us as we delve into the distinctive advantages of partnering with professional VAs over other workforce options, providing insights and practical tips to help you maximise productivity and streamline operations. 🎙️✨

Don't settle for mediocrity – tune in and unlock the full potential of your business with the right virtual support! 🔓🔍

Don't miss exclusive subscriber only content. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe now⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ – it’s just 99c! 📬 

© Lyn Prowse-Bishop – ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Virtual Business Show⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

References:

eBook: 105 Things a VA Can Do

Ep 35: VA Industry Evolution

Ep 58: The Real Cost of Staff

What is the secret to effective collaboration with Virtual Assistants? 🤝 This eposide of The Virtual Business Show podcast looks at the distinction between an employee and a VA, highlighting the key traits that make VAs independent professionals.

Don't miss exclusive subscriber only content. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe now⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ – it’s just 99c! 📬 

© Lyn Prowse-Bishop – ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Virtual Business Show⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

References:

The ATO Employee or Contractor Decision Tool

Episodes:

Ep 9 - Sham Contracting

Ep 60 - What's in a Name?

Planned obsolescence is the elephant in the room 🐘, and silent contributor to our throwaway culture. Tech giants design products with a limited lifespan, fuelling our throwaway culture in the relentless pursuit of 'upgrading’.

Don't miss exclusive subscriber only content. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe now⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ – it’s just 99c! 📬 

© Lyn Prowse-Bishop – ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Virtual Business Show⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

References:

National Television & Computer Recycling Scheme 

Recycling Near You 

TechCollect

I'm sure we've all received newsletters in our email we can't remember subscribing to or we tried UNsubscribing to no avail. 📧 This episode covers the Australian Spam Act and Privacy Principles: what you need to know to comply; and touches on the GDPR.

Don't miss exclusive subscriber only content. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe now⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ – it’s just 99c! 📬 

© Lyn Prowse-Bishop – ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Virtual Business Show⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

References:

What are the APPs and Do You Need to Comply

ACMA - Avoid Sending Spam

Office of The Australian Information Commissioner - Privacy Principles

General Data Protection Regulation Information - What is the GDPR?