The Virtual CMO

 In episode 103, host Eric Dickmann interviews Terry Jones. Terry is a travel and IT veteran, serial entrepreneur, speaker, and author of "On Innovation" and "Disruption Off." He is also known as the Digital Disruptor who founded five startups with two billion-dollar IPOs -Kayak and Travelocity.  

He has served on 17 corporate boards and his reputation has established him as a thought leader on innovation and disruption. As a speaker, author, venture capitalist, and board member, Terry has been helping companies use the tools and techniques he has developed to keep succeeding in our fast-changing world. He has presented in over 25 countries to more than 300 companies, helping companies keep up with the changing trends. 

In addition to writing and speaking, Terry currently serves as a Director for SonicWall and is Chairman of the Board for the Camping and Education Foundation. 

For more information and access to the resources mentioned in this episode, visit:
https://fiveechelon.com/digital-disruption-business-models-s7ep3/

Send us your questions or comments

A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.

The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: 

https://fiveechelon.com

For additional information and insights, visit https://podcast.ericdickmann.com/

Be sure to check out Eric's other show, Beyond Expertise!

In episode 102, host Eric Dickmann interviews Joey Donovan Guido. Joey is an SEO and web design expert, speaker, business consultant, and author with over two decades of experience as a copywriter working in print and on the web. He is the owner of Cuppa SEO Web Design based in Madison, Wisconsin which focuses on strategy and architecture. 

With a passion for search engine optimization, Joey realized the importance of looking at websites, and online marketing, holistically. This led him to write a book entitled "A Holistic Guide to Online Marketing" where he talks about optimization methodologies, user experience, and conversion. 

For more information and access to the resources mentioned in this episode, visit:
https://fiveechelon.com/seo-user-experience-basics-online-marketing-s7ep2/

Send us your questions or comments

A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.

The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: 

https://fiveechelon.com

For additional information and insights, visit https://podcast.ericdickmann.com/

Be sure to check out Eric's other show, Beyond Expertise!

In episode 101, host Eric Dickmann talks with Greg Kihlstrom. He is a best-selling author, speaker, and entrepreneur who is passionate about agile marketing. Greg hosts "The Agile Brand" podcast (formerly The Agile World). 

The Agile Brand is a podcast that talks about topics such as customer and employee experience and digital transformation in this digital age. Greg’s show features leaders and industry experts who share their perspectives on the evolving dynamic between brands and customers. 

He currently serves on the University of Richmond’s Customer Experience Advisory Board, is Lean Six Sigma Black Belt certified, and holds a certification in Business Agility from ICP-BAF. 

For more information and access to the resources mentioned in this episode, visit:
https://fiveechelon.com/evolution-of-agile-marketing-s7ep1/

Send us your questions or comments

A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.

The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: 

https://fiveechelon.com

For additional information and insights, visit https://podcast.ericdickmann.com/

Be sure to check out Eric's other show, Beyond Expertise!

In episode 100, host Eric Dickmann interviews Søren Friis Larsen. Søren is an executive advisor, crisis management expert, and Founder and CEO of MindCream. His company offers high-value professional networking and business development opportunities for CxOs, BoDs, and senior professionals across a broad range of industries.

 As an executive advisor specializing in communication and crisis management, Søren has been called upon countless times to offer advice on managing crises from global product recalls, cyber-attacks, regulatory entanglements, fraud, layoffs, medical malpractice, or false rumors in the press.

​Today we discuss crisis management and how marketing can help organizations build credibility when a crisis strikes to build a reputational moat around their brand, PR, and marketing efforts.

For more information and access to the resources mentioned in this episode, visit:
https://fiveechelon.com/crisis-management-preparing-marketing-dark-day-s6ep19/

Send us your questions or comments

A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.

The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: 

https://fiveechelon.com

For additional information and insights, visit https://podcast.ericdickmann.com/

Be sure to check out Eric's other show, Beyond Expertise!

In episode 99, host Eric Dickmann interviews Terry Dry. Terry is a consumer behavior expert, future-facing marketer, entrepreneur, business coach, Founder, and CEO of Future Proof Advisors. He has over 25 years of experience in leading marketing teams, transcending growth-inhibiting barriers, and developing unique and sustainable business strategies that helps companies grow. Terry prides himself on practicing what he preaches. Not only does he advise existing companies, but he also creates his own. Most recently, Terry co-founded RSVD, a SaaS business that provides digital capacity management solutions and smart queuing tech for the retail, food, and hospitality industries. He also co-founded Fanscape, one of the first-ever social media marketing agencies, which grew from an initial $10K investment to an eight-figure acquisition by Omnicom. 

As a member of the Board of Advisors at Loyola Marymount University and a mentor to MBA Students at his alma mater, USC’s Marshall School of Business, Terry sees his mission to foster the development of tomorrow’s leaders. Furthermore, he focuses on giving back to his local community through charitable activities with several homeless and environmental organizations.

For more information and access to the resources mentioned in this episode, visit: https://fiveechelon.com/overcoming-barriers-future-proofing-companies-s6ep18/

Send us your questions or comments

A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.

The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: 

https://fiveechelon.com

For additional information and insights, visit https://podcast.ericdickmann.com/

Be sure to check out Eric's other show, Beyond Expertise!

In episode 98, host Eric Dickmann interviews Gabrielle Dolan. Gabrielle is a business consultant and storyteller, speaker, and Founder of Jargon Free Fridays. Since 2004, she has been teaching people around the world the power of sharing personal stories in business. 

Gabrielle holds a Master's Degree in Management and Leadership from Swinburne University and graduated from the Harvard Kennedy School of Executive Education in both the Art and Practice of Leadership Development and Women and Power: Leadership in a New World. 

Gabrielle has authored multiple award-winning books such as- “Real Communication: How to be You and Lead True,” “Stories for Work: The Essential Guide to Business Storytelling,” “Storytelling for Job Interviews,” “Ignite: Real Leadership, Real Talk, Real Results,” and “Hooked: How Leaders Connect, Engage and Inspire with Storytelling.” Her new book “Magnetic Stories” walks through how businesses can develop and communicate their own brand stories by focusing on five types of stories to connect and engage people with their brand.

For more information and access to the resources mentioned in this episode, visit: https://fiveechelon.com/the-power-brand-storytelling-grow-business-s6ep17/

Send us your questions or comments

A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.

The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: 

https://fiveechelon.com

For additional information and insights, visit https://podcast.ericdickmann.com/

Be sure to check out Eric's other show, Beyond Expertise!

In episode 97, host Eric Dickmann interviews Jack Elias. Jack is an entrepreneur, digital marketer, and Co-Founder and Vice President of Empower Social, the world’s first digital marketing assistant. He and his co-founder, Daniel recognized the need for change, and for that change to happen, the market had to be shaken up to evolve. The product is a digital marketing assistant, powered by the best available AI technologies, supported by local experts in your market, and backed by a global digital marketing force. Empower Social knows your business objectives, your competitors, and your industry; it knows the marketing world inside and out and learns new strategies and tactics daily. Their services truly empower business marketing.

Since 2011, Empower has helped small business owners from over 40 industry verticals drive digital marketing campaign results to new heights. Jack’s goal is to transform the way marketing for small businesses is serviced making it simple, efficient, and affordable.

For more information and access to the resources mentioned in this episode, visit: https://fiveechelon.com/scaling-marketing-team-digital-marketing-agency-s6ep16/

Send us your questions or comments

A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.

The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: 

https://fiveechelon.com

For additional information and insights, visit https://podcast.ericdickmann.com/

Be sure to check out Eric's other show, Beyond Expertise!

In episode 96, host Eric Dickmann interviews Rob te Braake. Rob is a serial entrepreneur and Founder of Insight Matters. With more than a decade of experience in entrepreneurship and banking, he co-founded a technology and investment firm based in Beijing, China, and has guided dozens of digital companies as a financial adviser. 

After running several technology and consulting ventures across the globe, Rob realized that there was one thing that excites him more than building his own business - helping other entrepreneurs get clarity and insight into their own business, goals, and financials. The intersection between finance and strategy is what excites him every single day.

For more information and access to the resources mentioned in this episode, visit: https://fiveechelon.com/financial-metrics-why-matter-to-marketers-s6ep15/

Send us your questions or comments

A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.

The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: 

https://fiveechelon.com

For additional information and insights, visit https://podcast.ericdickmann.com/

Be sure to check out Eric's other show, Beyond Expertise!

In episode 95, host Eric Dickmann interviews Rob Levinson on the podcast. Rob is the Co-Founder of Leverage Advisors, a company that helps position businesses for long-term financial, operating, and market success. Rob has over 35 years of experience in branding, positioning, and storytelling. He helps companies when they need a laser-focused brand story that aligns with their business strategy.

Prior to founding Leverage Advisors, Rob was a Principal at Brand Blueprint, a brand strategy firm and was a “Marketing Strategies” columnist for The Wall Street Journal. Rob is a guest lecturer at the Questrom School of Business at Boston University and also helps clients and coaches develop their personal brand narrative.

For more information and access to the resources mentioned in this episode, visit: https://fiveechelon.com/why-building-strong-personal-brand-helps-your-business-s6ep14/

Send us your questions or comments

A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.

The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: 

https://fiveechelon.com

For additional information and insights, visit https://podcast.ericdickmann.com/

Be sure to check out Eric's other show, Beyond Expertise!

In episode 94, host Eric Dickmann interviews Brian Roland and Travis Gravette. Brian is a social entrepreneur and Founder of Abenity and Travis is its CEO. Abenity is a company that powers corporate perks for top businesses. They have partnered with the world’s top brands to provide member-only access to private discounts and corporate rates on everything from pizza and the zoo, to movie tickets, oil changes, car rentals, and hotels.

Abenity provides millions of subscribers with perks and benefits while pursuing the company’s social mission of fighting extreme poverty. Recently, the company exceeded a million dollars of total giving.

Together, Brian and Travis used their entrepreneurial skills to build a company using remote talent with a strong focus on corporate culture and making a social impact together with their corporate partners.

For more information and access to the resources mentioned in this episode, please visit: https://fiveechelon.com/creating-culture-through-remote-relationships-s6ep13/

Send us your questions or comments

A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.

The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: 

https://fiveechelon.com

For additional information and insights, visit https://podcast.ericdickmann.com/

Be sure to check out Eric's other show, Beyond Expertise!