The Virtual CMO

In episode 93, host Eric Dickmann interviews Matthew Pollard. Matthew is a growth marketing expert, keynote speaker, award-winning blogger and podcaster, and best-selling author of "The Introvert’s Edge." Forbes calls him “the real deal,” but Matthew is better known as “The Rapid Growth Guy.” By the age of 30, he was responsible for five multi-million dollar business success stories. Pollard has worked with companies such as Electrolux, Oracle, and Microsoft, providing training, keynotes, and workshops from Thailand to Las Vegas. The hundreds of stages he has appeared on, and the impeccable ratings Matthew has received, have earned him a CSP designation, the highest certification awarded by the National Speakers Association.

Throughout the course of Matthew’s career, he was able to transform thousands of struggling or plateaued small businesses into momentum and growth. In addition to working with clients one-on-one through his signature intensive and his Rapid Growth Academy, Matthew founded Small Business Festival, ranked by Inc as a Top-3 business conference, providing hundreds of free events across the nation each year.

In this episode, we discuss Matthew's latest book,  "The Introvert’s Edge to Networking."

For show notes and a  list of resources mentioned in this episode, please visit:
https://fiveechelon.com/how-introverts-can-network-like-pro-s6ep12/

Send us your questions or comments

A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.

The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: 

https://fiveechelon.com

For additional information and insights, visit https://podcast.ericdickmann.com/

Be sure to check out Eric's other show, Beyond Expertise!

In episode 92, host Eric Dickmann interviews Brian Kale. Brian is a customer service advocate, CX industry insider, and Head of Customer Success at Bank Novo. a small business banking platform connecting business owners to no-fee checking and debit accounts. He's been helping companies better understand their customers by building better products for their needs.

For show notes and a  list of resources mentioned in this episode, please visit:
https://fiveechelon.com/being-customer-advocate-within-your-business-s6ep11/

Send us your questions or comments

A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.

The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: 

https://fiveechelon.com

For additional information and insights, visit https://podcast.ericdickmann.com/

Be sure to check out Eric's other show, Beyond Expertise!

In episode 91, host Eric Dickmann interviews Saunder Schroeder. Saunder is a digital marketer and the Chief Marketing Officer of Disruptive Advertising. Throughout his career, he has been able to help grow hundreds of businesses by creating digital marketing strategies to drive traffic and generate leads. Saunder has created and executed digital marketing strategies for Fortune 500 companies, including Adobe, Citrix, Dell, ESPN, Time Warner Cable, Lynda, Blendtec, Groopdealz, Salesforce, Pluralsight, and many others. His mission is to grow people and brands that he believes in.

For show notes and a  list of resources mentioned in this episode, please visit:
https://fiveechelon.com/using-digital-marketing-grow-your-business-s6ep10/

Send us your questions or comments

A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.

The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: 

https://fiveechelon.com

For additional information and insights, visit https://podcast.ericdickmann.com/

Be sure to check out Eric's other show, Beyond Expertise!

In episode 90, host Eric Dickmann interviews Morissa Schwartz. Morissa is an entrepreneur, social media specialist, marketing expert, best-selling author, and Founder of Dr. Rissy’s Writing & Marketing. She holds a Ph.D. in Literature and a Master's in Communications.  Morissa has published several books and articles in periodicals including Entertainment Weekly, Huffington Post, Yahoo Finance, Buzzfeed, and more. Alongside that, Dr. Schwartz has spoken about digital entrepreneurship and building a work-from-home team at numerous events. 

For show notes and a  list of resources mentioned in this episode, please visit:
https://fiveechelon.com/how-to-improve-writing-build-influence-onlines6ep9/

Send us your questions or comments

A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.

The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: 

https://fiveechelon.com

For additional information and insights, visit https://podcast.ericdickmann.com/

Be sure to check out Eric's other show, Beyond Expertise!

In episode 89, host Eric Dickmann interviews Colin Jeffries. Colin is an entrepreneur, podcast host, and Marketing & Communications Director at BrightView. He has over a decade of experience helping organizations reach the right audiences at the right time with messages that galvanize the best prospects to action. Jeffries’ background in digital marketing, content marketing, advertising, branding, strategy, and segmentation help him bring a holistic perspective to help organizations grow. Colin has honed his skills by serving in a wide array of industries. In addition to serving a broad range of healthcare practices and providers, Colin is a pioneer in direct-to-patient marketing for addiction recovery. He was one of Venue Magazine's 40 Under 40 and is a sought after speaker on the topic of behavioral health marketing.

For show notes and a  list of resources mentioned in this episode, please visit:
https://fiveechelon.com/building-marketing-strategy-reach-unreachable-audience-s6ep8/

Send us your questions or comments

A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.

The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: 

https://fiveechelon.com

For additional information and insights, visit https://podcast.ericdickmann.com/

Be sure to check out Eric's other show, Beyond Expertise!

In episode 88, host Eric Dickmann interviews Jason Bradshaw. Jason is an entrepreneur, global guru on customer service, award-winning executive, keynote speaker, CMO, and Best-Selling Author of "It’s All About CEX."  He created his first business at 14, selling telecommunications and computer equipment in the Australian regional city of Toowoomba.  Jason tested and implemented strategies for improving the experience in a variety of sectors, including telecommunications, retail, media, finance, automotive, health, and not-for-profit.

A cornerstone of Jason’s career has been an unwavering commitment to improving the lives of customers and employees. During his time in the telecommunications industry, he implemented ideas for improving customer experience in a number of verticals by over 100% in retail and media. His initiatives to improve efficiencies by focusing on the customer and employee experience saved tens of millions of dollars in a matter of months and improved employee retention by double digits year over year. Additionally, he has led transformational programs resulting in tens of millions in revenue improvement.

Jason Bradshaw’s "It's All About CEX" breaks experience down into its core components - success, ease, and connection - and shows you how to get the most mileage out of each one. This book reveals how to generate positive experiences for your customers and employees, win their loyalty, and maximize your profits in the process.

For show notes and a  list of resources mentioned in this episode, please visit: https://fiveechelon.com/implementing-cex-customer-employee-experience-strategy-s6ep7/

Send us your questions or comments

A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.

The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: 

https://fiveechelon.com

For additional information and insights, visit https://podcast.ericdickmann.com/

Be sure to check out Eric's other show, Beyond Expertise!

In episode 87, host Eric Dickmann interviews Neel Parekh. Neel is an entrepreneur and Founder and CEO of MaidThis Franchise. He started his career working in venture capital and private equity identifying and analyzing investment opportunities and managing investment portfolios. His dream was to work for himself and to enjoy freedom from the confines of the 9-to-5 office life. Neel pursued this entrepreneurial spirit and founded MaidThis.
 
MaidThis helps homeowners and short-term rental hosts with their cleanings. As a franchise, it helps owners build their own meaning of “freedom” by empowering them to build their own fully remote, new-age business from anywhere in the world. 

For show notes and a  list of resources mentioned in this episode, please visit:
https://fiveechelon.com/building-successful-fully-remote-local-business-s6ep6

Send us your questions or comments

A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.

The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: 

https://fiveechelon.com

For additional information and insights, visit https://podcast.ericdickmann.com/

Be sure to check out Eric's other show, Beyond Expertise!

In episode 86, host Eric Dickmann interviews Alex Oliveira. Alex is an entrepreneur, marketing innovator, and Host of Dadpreneur Podcast. Throughout his career, Alex has helped generate millions of leads for SMB's and Fortune 500 companies. With his expertise in digital marketing, he also teaches an MBA program at FAU to train Marketing Directors at global corporations. Oliveira’s passion is to help businesses and brands increase leads and sales by building a sustainable marketing strategy that grows revenues for his clients.

The Dadpreneur Podcast is all about transforming challenges into opportunities. As host, Alex aims to help businesses discover what's new and what works in the digital marketing space.  The show tackles the dynamics of family and business and exposes the reality of the digital world to help its viewers show up big.

For show notes and a  list of resources mentioned in this episode, please visit:
https://fiveechelon.com/how-to-improve-online-lead-generation-s6ep5/

Send us your questions or comments

A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.

The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: 

https://fiveechelon.com

For additional information and insights, visit https://podcast.ericdickmann.com/

Be sure to check out Eric's other show, Beyond Expertise!

In episode 85, host Eric Dickmann interviews Kate Bradley Chernis. Kate is the Founder & CEO of Lately, the only social media management platform that creates content for you with the power of A.I. As a former marketing agency owner, Kate initially created the idea for Lately out of spreadsheets for then-client, Walmart, and got them a 130% ROI, year-over-year for three years. Prior to founding Lately, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM radio.

She’s also an award-winning radio producer, engineer, and voice talent with 25 years of national broadcast communications, brand-building, sales, and marketing expertise.

For show notes and a  list of resources mentioned in this episode, please visit: https://fiveechelon.com/using-ai-create-content-for-social-media-s6ep4/

Send us your questions or comments

A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.

The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: 

https://fiveechelon.com

For additional information and insights, visit https://podcast.ericdickmann.com/

Be sure to check out Eric's other show, Beyond Expertise!

In episode 84, host Eric Dickmann interviews Steve Preda. Steve is an entrepreneur, speaker, certified EOS implementer, and author of "Buyable: Your Guide to Building a Self-Managing, Fast-Growing, and High-Profit Business." Since the age of ten, Steve (Istvan) Preda dreamt of becoming an entrepreneur, inspired by his great-grandfather, who had built a legendary bakery business in Budapest, Hungary. After working for top consulting firms and banks in London and Budapest, in 2002, he embarked on realizing his dream by starting MB Partners, a consulting firm, helping private companies arrange ownership transitions.

Having overcome many painful mistakes, by 2007, MB Partners achieved market leadership in Hungary, but around its tenth year, the firm hit the ceiling. That was when Preda read Gino Wickman’s Traction, which changed his life and his company forever. A year later a private equity group bought the firm, Steve and his family of six moved to the United States.

Today, Steve Preda's mission is to help entrepreneurial leadership teams succeed, as a Certified EOS Implementer. Since 2016, he has been helping over 35 leadership teams clarify, simplify and achieve their visions, and start living the EOS Life.


For show notes and a  list of resources mentioned in this episode, please visit: https://fiveechelon.com/building-fast-growing-highprofit-business-s6ep3/

Send us your questions or comments

A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.

The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: 

https://fiveechelon.com

For additional information and insights, visit https://podcast.ericdickmann.com/

Be sure to check out Eric's other show, Beyond Expertise!