The Virtual CMO

In episode 73, host Eric Dickmann interviews Joe Davy. Joe is a serial entrepreneur who founded Banzai to take make the marketing of professional events easier for Chief Marketing Officers and event coordinators around the world. When the pandemic hit, Joe was able to successfully pivot Banzai to success by acquiring a virtual event and webinar platform to build the first truly end-to-end SaaS-based professional events company, Banzai.

With clients like Dell, Adobe, Pure Storage, and more, Banzai has become what Grit Daily has called a "marketing automation giant." Joe has created multiple companies during his journey as an entrepreneur. Joe is at the tip of the spear when it comes to event marketing, attendance, and growth.

For show notes and a  list of resources mentioned in this episode, please visit: https://fiveechelon.com/virtual-events-new-normal-post-covid-s5e7/

Send us your questions or comments

A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.

The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: 

https://fiveechelon.com

For additional information and insights, visit https://podcast.ericdickmann.com/

Be sure to check out Eric's other show, Beyond Expertise!

In episode 72, host Eric Dickmann speaks with Devin Miller, Founder and CEO of Miller IP Law. Devin just loves startups! He established his own first startup while earning his Law & MBA degrees. Since then, Devin has set up several 7/8 figure startups and enjoyed every minute of it. He has a real passion for a new business model--the prospect of a business startup always makes Devin's heart race!

Devin is an entrepreneur and a patent and trademark attorney. He obtained several degrees including a Law degree (JD) and a Masters in Business Administration. Miller even has degrees in Electrical Engineering and Mandarin Chinese!

While working for a large law firm helping Fortune 100 clients like Amazon.com, Intel, Redhat, and Ford with their intellectual property, he quickly realized that there weren’t many good intellectual property legal resources out there for start-ups and small businesses. As an entrepreneur himself, Devin wanted to help other small business owners learn about patents, trademarks, and copyrights so they can build value into their businesses and protect their assets.

In addition to founding and running his own patent and trademark law firm, Miller IP Law, Devin is the co-founder of several startups including a multi-million dollar startup for wearable glucose monitoring. He also runs a product development company that helps startups and small businesses with developing their ideas and products.

For show notes and a  list of resources mentioned in this episode, please visit: https://fiveechelon.com/protecting-product-innovations-intellectual-property-s5e6/

Send us your questions or comments

A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.

The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: 

https://fiveechelon.com

For additional information and insights, visit https://podcast.ericdickmann.com/

Be sure to check out Eric's other show, Beyond Expertise!

In episode 71, host Eric Dickmann interviews Anastasia Leng. Anastasia is the Founder & CEO of CreativeX, formerly known as Picasso Labs. CreativeX is an automated creative excellence platform that aims to advance creative expression through the clarity of data. Their technology is used globally by Fortune 500 brands like Unilever, Nestle, Heineken, and even Facebook to measure creative efficiency, consistency, and impact across all their image and video content worldwide.

Prior to CreativeX, Anastasia co-founded Hatch, one of Time Magazine’s Top 10 Startups to Watch in New York, and one of the four most innovative retail companies. Leng had spent more than five years at Google, where she worked on every ad tech and analytics product, led entrepreneurship efforts in EMEA, and was responsible for early-stage partnerships for Google Voice, Chrome, and Wallet.

For show notes and a  list of resources mentioned in this episode, please visit: https://fiveechelon.com/using-ai-make-better-decisions-creatives-s5e5/

Send us your questions or comments

A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.

The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: 

https://fiveechelon.com

For additional information and insights, visit https://podcast.ericdickmann.com/

Be sure to check out Eric's other show, Beyond Expertise!

In episode 70, host Eric Dickmann interviews Deirdre Tshien. Deirdre is the founder of Growth Boss, a leading mentorship program for e-commerce business owners wanting to scale to multiple- 6 and 7 figures using the power of tribe-building, funnels, and human connection. She is a serial entrepreneur, having founded and led 5 businesses across 3 industries in the last 7 years, and has navigated the entire spectrum of experiences and emotions (the good, the bad, and the ugly) that come with starting, running, and closing businesses. With Deirdre's hands-on experience in successfully growing her businesses to 7 figures, she now coaches e-commerce business owners on her secret sauce of using buyer psychology to make their offerings irresistibly contagious to their customers; creating an end-to-end sales funnel that automatically converts these customers; and then nurture them into a raving sales force. 

Tshien's evolution into a Business Coach, Consultant, and Mentor was driven by a strong desire to pay it forward and help other e-commerce business owners take intelligent action towards building their million-dollar business. 

For show notes and a  list of resources mentioned in this episode, please visit: https://fiveechelon.com/power-tribe-building-funnels-human-connection-s5e4/  

Send us your questions or comments

A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.

The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: 

https://fiveechelon.com

For additional information and insights, visit https://podcast.ericdickmann.com/

Be sure to check out Eric's other show, Beyond Expertise!

In episode 69, host Eric Dickmann interviews Mike Lander. Mike has had an eclectic career including engineering, project management, high-value consulting, and entrepreneurship. His start in life was like any kid growing up in a working-class family. His first job was at 16 when he left school and joined an engineering company as an apprentice. The remarkable bit was at the age of 42, Mike raised several million pounds from a UK bank and grew a consultancy to over 120 people.

Mike is an accomplished entrepreneur, Chairman, Chartered Director, and seasoned Board Advisor. Mike now specializes in helping suppliers negotiate better commercial deals with big clients, especially when Procurement gets involved.

For show notes and a  list of resources mentioned in this episode, please visit: https://fiveechelon.com/how-to-negotiate-with-business-clients-s5e3/

Send us your questions or comments

A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.

The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: 

https://fiveechelon.com

For additional information and insights, visit https://podcast.ericdickmann.com/

Be sure to check out Eric's other show, Beyond Expertise!

In episode 68, host Eric Dickmann interviews Norman Guadagno. Norman is currently CMO at Acoustic, where he is helping reimagine marketing technology. Over the past two decades, he has held a number of marketing and strategy roles with a deep focus on business transformation, marketing acceleration, and brand building. Norman was previously SVP of Marketing at Carbonite, helping to successfully transform that company from B2C to B2B. He has also held senior marketing positions at digital marketing agency Wire Stone (now part of Accenture Interactive), Microsoft, and Oracle.

 With both a B.A. and M.A. in psychology, Norman has always viewed marketing challenges first through the lens of human perceptions, motivations, and emotions. Combined with a deep understanding of data, proven skills as a storyteller, and rich experience as a business and people leader, his unique perspective on the social and business landscape today offers valuable insights for professionals across industries.

For show notes and a  list of resources mentioned in this episode, please visit: https://fiveechelon.com/marketing-automation-increase-effectiveness-s5e2/  

Send us your questions or comments

A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.

The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: 

https://fiveechelon.com

For additional information and insights, visit https://podcast.ericdickmann.com/

Be sure to check out Eric's other show, Beyond Expertise!

In episode 67, host Eric Dickmann interviews Jason Sherman. Jason is a successful entrepreneur, award-winning filmmaker, published author, tech startup expert, and journalist. He has been featured by several media outlets including the Wall Street Journal, USA Today, The Verge, and ABC News. Jason is fluent in Spanish, is a classically trained violinist, and was a featured speaker on FOX’s Futurist TV Show: Xploration Earth 2050.

Jason runs a web and mobile dev shop and film studio from Philadelphia, Pennsylvania. He gives guest lectures at area universities, and regularly supports hackathons or tech events as a mentor and judge. His methodologies on entrepreneurship and data-driven decisions are his main source of education to those he helps all around the world.  His startup book Strap on your Boots is the culmination of his life’s work to help other entrepreneurs succeed and is the focus of a class he created called Startup Essentials. He originally taught the course as a guest lecturer at area universities, including the Wharton School of Business and now the course is available online for students on Udemy.

For show notes and a  list of resources mentioned in this episode, please visit: https://fiveechelon.com/understanding-target-audience-user-engagement-s5e1/

Send us your questions or comments

A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.

The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: 

https://fiveechelon.com

For additional information and insights, visit https://podcast.ericdickmann.com/

Be sure to check out Eric's other show, Beyond Expertise!

In part 14 of our Masterclass Series on Building a Strategic Marketing Plan for Your Business, host Eric Dickmann speaks with Ben Amos, Founder of Engage Video Marketing. Ben has over 15 years of experience in the film and media industry and is also Founder and Creative Director of Innovate Media, a video production and online video strategy agency operating from Queensland, Australia. Ben has also founded Australia’s only purpose-built video blogging studio space, and facility – Vlog Pod®.

Ben is passionate about working with clients to develop effective online video strategy within their niche and is driven to help other business owners and marketers understand the full potential for online video platforms within a wider business marketing strategy.

For additional resources on this episode and from our other episodes in this Masterclass Series, visit https://fiveechelon.com/masterclass

To learn more about Eric Dickmann and The Five Echelon Group, visit https://fiveechelon.com

To learn more about Ben Amos and Engage Video Marketing, visit http://engagevideomarketing.com
https://www.linkedin.com/in/beninnovate/

Episode #64

Send us your questions or comments

For additional information and insights, visit https://podcast.ericdickmann.com/

Be sure to check out Eric's other show, Beyond Expertise!

In Part 13 of our Masterclass Series, Building a Strategic Marketing Plan for Your Business, host Eric Dickmann talks with Melissa Forziat, Principal at Melissa Forziat Events. Melissa is a Southern California-based marketer, speaker, consultant, and author. She teaches small businesses how to market on a budget and helps them execute their marketing strategies, in addition to working with business organizations to train their trainers. She offers keynotes, presentations, workshops, and webinars, and her national and international speaking schedule has taken her as far as New Zealand! To date, she has delivered over 120 workshops and webinars to thousands of attendees. Before starting Melissa Forziat Events and Marketing, Melissa’s career involved roles with the Olympic Winter Games, Rugby World Cup, and the US Olympic Committee.

Melissa is also the author of the free eBook Small Business Marketing on a Budget: https://melissaforziatevents.com/small-business-marketing-budget-ebook/

For additional resources on this episode and from our other episodes in this Masterclass Series, visit https://fiveechelon.com/masterclass

For more information on Melissa Foriziat and Melissa Forziat Events, visit https://melissaforziatevents.com/

Episode #64

Send us your questions or comments

For additional information and insights, visit https://podcast.ericdickmann.com/

Be sure to check out Eric's other show, Beyond Expertise!

In part 12 of the Masterclass Series on Building a Strategic Marketing Plan for Your Business, host Eric Dickmann interviews, Matt Rouse. Matt is the host of The Digital Marketing Masters Podcast and one of the founders of Hook SEO. He is the author of "Crush SEO," "Start Saying Yes," "Flattening the Hamster Wheel," and the "Inbox Mastery" email marketing course.

For additional resources on this episode and from our other episodes in this Masterclass Series, visit https://fiveechelon.com/masterclass

To learn more about Eric Dickmann and The Five Echelon Group, visit https://fiveechelon.com

For more information about Matt Rouse, Hook SEO, and The Digital Marketing Masters podcast, visit- https://hookseo.com

Episode #63

Send us your questions or comments

For additional information and insights, visit https://podcast.ericdickmann.com/

Be sure to check out Eric's other show, Beyond Expertise!