The Virtual CMO

In part 1 of our Masterclass Series on Building a Strategic Marketing Plan for Your Business, host Eric Dickmann discusses the process of creating a plan and the 15 steps required to maximise your campaign effectiveness while reducing spend on activites that don't produce the desired results.

Eric Dickmann is the Founder and CMO at The Five Echelon Group, a strategic marketing consulting service that specializes in fractional executive, or Virtual CMO consulting services, for small and midsize companies. In addition to this podcast, he's also the host of the YouTube series Work-Life.

Additional information and FREE resources on our Masterclass Series are available at https://fiveechelon.com/masterclass

For more information about Eric Dickmann and The Five Echelon Group, visit https://fiveechelon.com

To subscribe to the podcast, visit https://fiveechelon.com/podcast for more details on subscribing using your podcast player of choice.

For more information on the Work-Life series, visit https://ericdickmann.com/work-life

Episode #52

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Marketing Automation with HubSpot
Try HubSpot’s all-in-one marketing software to simplify campaign management and drive new leads.

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

For additional information and insights, visit https://podcast.ericdickmann.com/

Be sure to check out Eric's other show, Beyond Expertise!

This week, Eric Dickmann interviews Jim Britt. Jim is the author of numerous best-selling books and programs. Some of his many titles include Rings of Truth, Do This. Get Rich-For Entrepreneurs, Do This. Get Rich! for Network Marketers, Unleashing Your Authentic Power, The Power of Letting Go, and Cracking the Rich Code. He is an internationally recognized business leader who is highly sought after as a keynote speaker for all audiences.

Jim was recently named as one of the world’s top 20 success coaches, the top 50 speakers world-wide, and presented with the “Best of the Best” award out of the top 100 contributors of all time to the Direct Selling industry.

In this episode, Jim shares his thoughts on marketing and discusses six key principles for success in business.

Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and his website https://ericdickmann.com

Jim Britt can be found online on LinkedIn at https://jimbrittcoaching.com/ and on LinkedIn at https://www.linkedin.com/in/jim-britt/

Episode Summary: The episode summary can be found at:  Coming Soon!

If you'd like to contact us with feedback or guest inquiries, please visit:
https://fiveechelon.com/podcast

For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com
 
Episode #51

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Marketing Automation with HubSpot
Try HubSpot’s all-in-one marketing software to simplify campaign management and drive new leads.

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

For additional information and insights, visit https://podcast.ericdickmann.com/

Be sure to check out Eric's other show, Beyond Expertise!

This week, Eric Dickmann interviews Jack Sweeney. Jack is the host and producer of CFO Thought Leader — a podcast featuring interviews of finance leaders who are driving change within their organizations. He is managing director of Middle-Market Executive, the leader in audio on-demand content for the middle-market C-suite.

With a background of more than 20 years in print and online journalism, Jack has written extensively about finance, management consulting, information technology, and public policy. He is the former editor in chief of Business Finance Magazine and the founding editor of Consulting magazine. He served as editor of Integration Management and Washington Technology, both published by The Washington Post Cos. Prior to the Post, he worked as a reporter for CMP Media in London.

In this episode, we discuss the roles of the CMO and CFO, how they work together inside an organization to manage costs, and the challenges ahead for organizations in 2021.

CFO Thought Leader Podcast: https://podcasts.apple.com/us/podcast/cfo-thought-leader/id832481615

Book: The CFO Yearbook, 2021: The Finance Career Builders Guide to the C-Suite is available on Amazon

 Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com

Jack Sweeney can be found online on LinkedIn at https://www.linkedin.com/company/9249627/ and on Twitter @CFOTL

Episode Summary: The episode summary can be found at:  Coming Soon!

If you'd like to contact us with feedback or guest inquiries, please visit:
https://fiveechelon.com/podcast

For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com
 
Episode #50

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Marketing Automation with HubSpot
Try HubSpot’s all-in-one marketing software to simplify campaign management and drive new leads.

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

For additional information and insights, visit https://podcast.ericdickmann.com/

Be sure to check out Eric's other show, Beyond Expertise!

This week, Eric Dickmann interviews Liam Carnahan. Liam is a content strategist, SEO expert, and writer. He owns Inkwell Content and helps subject matter experts develop search engine optimization driven content strategies to increase organic traffic and drive more leads. He's also the founder of Invisible Ink Editing, a fiction editing company for authors on the road to publication.

Liam currently lives on a beautiful lake in Maine and is looking forward to returning to a digital-nomad lifestyle when such things are possible again.

Liam's advice for blog  writers on LinkedIn:  https://inkwellcontent.com/blog/advice-for-freelance-writers/linkedin-for-writers/

 Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com

Liam Carnahan can be found online on LinkedIn at https://www.linkedin.com/in/liamcarnahan/, on Twitter @liamcarnahan and his website https://inkwellcontent.com/

Episode Summary: The episode summary can be found at

If you'd like to contact us with feedback or guest inquiries, please visit:
https://fiveechelon.com/podcast

For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com
 
Episode #49

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Marketing Automation with HubSpot
Try HubSpot’s all-in-one marketing software to simplify campaign management and drive new leads.

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

For additional information and insights, visit https://podcast.ericdickmann.com/

Be sure to check out Eric's other show, Beyond Expertise!

This week, Eric Dickmann interviews Jason Osborn. Jason, is a highly accomplished speaker, coach, and consultant in the fields of digital marketing and mindset. Jason established himself as a life coach, back in 2009 and built his online personal development business and within 18 months was making a full-time income form with clients in 13 countries worldwide. Following this success, he switched gears and became an online marketing consultant and has since become a highly sought after coach and adviser. Headhunted by The Re-Think Academy in 2018, Jason is Head Coach and is steering the company towards becoming the #1 coaching program in the UK.

 Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com

Jason Osborn can be found online at https://www.leftclickrightclick.com/ on LinkedIn https://www.linkedin.com/in/jasonaosborn/, and Instagram @leftclick_rightclick

Episode Summary: The episode summary can be found at https://fiveechelon.com/rethink-digital-marketing-strategy-s3e17/

If you'd like to contact us with feedback or guest inquiries, please visit:
https://fiveechelon.com/podcast

For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com
 
Episode #48

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Marketing Automation with HubSpot
Try HubSpot’s all-in-one marketing software to simplify campaign management and drive new leads.

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

For additional information and insights, visit https://podcast.ericdickmann.com/

Be sure to check out Eric's other show, Beyond Expertise!

In this episode, host Eric Dickmann interviews Bryan Clayton. Bryan is the CEO and co-founder of GreenPal, an online marketplace that connects homeowners with local lawn care professionals. GreenPal has been called the “Uber for lawn care” by Entrepreneur magazine and has over 100,000 active users completing thousands of transactions per day. 

Before starting GreenPal, Bryan Clayton founded Peachtree Inc., one of the largest landscaping companies in the state of Tennessee growing it to over $10 million a year in annual revenue before it was acquired by Lusa holdings in 2013.

 Bryan‘s interest and expertise are related to entrepreneurialism, small business growth, marketing, and bootstrapping businesses from zero revenue to profitability and exit.

Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com

Bryan Clayton can be found online at www.yourgreenpal.com on Twitter @YourGreenPal and Instagram  @YourGreenPal

 Episode Summary: The episode summary can be found at https://fiveechelon.com/bootstrapping-business-develop-skills-s3e16/

If you'd like to contact us with feedback or guest inquiries, please visit:
https://fiveechelon.com/podcast

For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com
 
Episode #47

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Marketing Automation with HubSpot
Try HubSpot’s all-in-one marketing software to simplify campaign management and drive new leads.

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

For additional information and insights, visit https://podcast.ericdickmann.com/

Be sure to check out Eric's other show, Beyond Expertise!

In this episode, host Eric Dickmann interviews Nick Capozzi. Having recruited, developed, and led sales teams across the globe for Fortune 500 companies, Nick Capozzi focuses on client’s sales messaging and framing them uniquely in their space.  A believer that how a company presents its offering is often the overlooked piece of the puzzle, he strives to create strategy, engagement, authenticity, and effective calls to action in all of his client’s communication and sales processes. 

Nick's background helps him to find uniques points that will increase sales of any company, besides knowing what is the key point of a company he provides unique training to give them all the skills required that are focus to improve the communication between sales agents and customers. His method was found highly effective either if you are targeting a single person or a whole crew.

Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com

Nick Capozzi can be found online at www.salespitching.com on LinkedIn https://www.linkedin.com/in/nick-capozzi

Episode Summary: The episode summary can be found at https://fiveechelon.com/optimize-sales-pitch-engage-audience-s3e15/

If you'd like to contact us with feedback or guest inquiries, please visit:
https://fiveechelon.com/podcast

For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com
 
Episode #46

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Marketing Automation with HubSpot
Try HubSpot’s all-in-one marketing software to simplify campaign management and drive new leads.

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

For additional information and insights, visit https://podcast.ericdickmann.com/

Be sure to check out Eric's other show, Beyond Expertise!

In this episode, host Eric Dickmann interviews Oren Greenberg. Oren is a growth marketer, On-Demand CMO, and Founder / Chief Growth Officer of the Kurve Consultancy in London. He helps startups and corporate innovation projects scale using digital channels. He has written for leading marketing blogs and has been featured in the international press.

In this episode, Oren shares his thoughts on content marketing, growth strategies, and the changing landscape for marketing automation technologies.

The MarTech Landscape Report can be found here: https://kurve.co.uk/VirtualCMOPodcast

Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com

Oren Greenberg can be found online at https://kurve.co.uk/ on Twitter @Orengreen.

Episode Summary: The episode summary can be found at https://fiveechelon.com/marketing-automation-changing-landscape-s3e14/

If you'd like to contact us with feedback or guest inquiries, please visit:
https://fiveechelon.com/podcast

For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com
 
Episode #45

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Marketing Automation with HubSpot
Try HubSpot’s all-in-one marketing software to simplify campaign management and drive new leads.

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

For additional information and insights, visit https://podcast.ericdickmann.com/

Be sure to check out Eric's other show, Beyond Expertise!

In this episode, host Eric Dickmann interviews Jennifer Thornton. Jennifer has developed her expertise in Talent Strategy & Leadership Professional Development over her exciting 20+ year career as an HR Professional.

The rapid growth of her consulting firm, 304 Coaching, has been largely due to Jennifer’s unconventional approach to building innovative workforce development solutions for companies who are facing breakthrough growth and accelerated hiring patterns.

She is a sought-after business strategist, specializing in start-ups and large value-based organizations. She assists her clients in building talent strategies that complement their business strategies to ensure exponential growth.

Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com

Jennifer Thornton can be found online at https://304coaching.com/ on Facebook @304Coaching, and LinkedIn https://www.linkedin.com/in/jenniferrthornton/

Episode Summary: The episode summary can be found at https://fiveechelon.com/talent-management-help-accelerate-growth-s3e13/

If you'd like to contact us with feedback or guest inquiries, please visit:
https://fiveechelon.com/podcast

For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com
 
Episode #44

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Marketing Automation with HubSpot
Try HubSpot’s all-in-one marketing software to simplify campaign management and drive new leads.

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

For additional information and insights, visit https://podcast.ericdickmann.com/

Be sure to check out Eric's other show, Beyond Expertise!

In this episode, host Eric Dickmann interviews Dr. Mark Wade. From a brick-and-mortar business to an online multi-millionaire, Dr. Mark is an inspiring and entertaining speaker. Coming from the healthcare industry with two Doctorates, he created the American Posture Institute, which became an industry empire built on the strategy he created called the “One-Day Summit Formula.” 

After his first successful venture, Dr. Mark created the Virtual Summits Software – which is the only software in the world designed to specifically host a virtual summit, making it possible to have a new summit up and running in under 10 minutes. 

Shortly after, he founded the brand HustleAndScale.com where he helps side hustlers become six- and seven-figure “Scalers.” Using his knowledge of online business combined with his proprietary One-Day Summit Formula, Dr. Mark has helped thousands of online entrepreneurs build successful, scalable online businesses.

Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com

Dr. Mark Wade can be found online at https://virtualsummits.com/ on Twitter @VirtualSummits, and Facebook @VirtualSummitsSoftware

Episode Summary: The episode summary can be found at https://fiveechelon.com/virtual-summits-engage-your-target-audience-s3e12

If you'd like to contact us with feedback or guest inquiries, please visit:
https://fiveechelon.com/podcast

For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com
 
Episode #43

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Marketing Automation with HubSpot
Try HubSpot’s all-in-one marketing software to simplify campaign management and drive new leads.

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

For additional information and insights, visit https://podcast.ericdickmann.com/

Be sure to check out Eric's other show, Beyond Expertise!