The Virtual CMO

To launch our 3rd season, host Eric Dickmann interviews special guest, Alex Sanfilippo. Alex is an entrepreneur who also works in the aerospace industry. While continuing his corporate work, he got into productivity and business startup coaching which led him to launch the Creating a Brand community and podcast. Most recently, he launched a new online service to help connect podcast hosts and guests called, PodMatch. Alex’s goal is to help others succeed in life and business.

https://podmatch.com/signup/virtualcmo

The Creating a Brand podcast is a top 20 entrepreneurship show where he interviews successful leaders and experts on topics that matter to entrepreneurs who want to grow faster both personally and professionally while saving time and money in the process. 

https://podcasts.apple.com/us/podcast/creating-a-brand/id1470897857

 
Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com

Alex Sanfilippo can be found online at creatingabrand.com, on Twitter @creatingabrand and LinkedIn https://www.linkedin.com/in/alexsanfilippo

Episode Summary: The episode summary can be found at https://fiveechelon.com/creating-a-brand-through-community-s3ep1/

If you'd like to contact us with feedback or guest inquiries, please visit:
https://fiveechelon.com/podcast

For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com
 
Episode #32

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For additional information and insights, visit https://podcast.ericdickmann.com/

Be sure to check out Eric's other show, Beyond Expertise!

In this episode, host Eric Dickmann interviews Allen Adamson. Allen is a noted industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology to health care and financial services, to hospitality and entertainment.  

Allen is Co-Founder and Managing Partner of Metaforce (www.metaforce.com), a disruptive marketing and product consultancy which, unlike traditional firms, takes a multi-disciplinary channel-agnostic approach to marketing challenges.

How organizations do – or do not - stay relevant is the subject of Allen’s most recent book, "Shift Ahead." Using fascinating first-hand accounts and detailed case studies, "Shift Ahead" explains how the best organizations recognize when it’s time to change direction, and how they pull it off while bolstering their brands. Following the approach of Allen’s previous books, "BrandSimple", "BrandDigital", and "The Edge: 50 Tips from Brands That Lead" – which are used in universities across the country - "Shift Ahead" offers up practical and readily applied lessons learned.

Shift Ahead (https://www.shiftaheadbook.com)

Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com

Allen Adamson can be found online on Twitter @adamsona and LinkedIn https://www.linkedin.com/in/allenadamson/

Episode Summary: The episode summary can be found at https://fiveechelon.com/shift-ahead-pivot-in-business-s2e31/

If you'd like to contact us with feedback or guest inquiries, please visit:
https://fiveechelon.com/podcast

For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com

Episode #31

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For additional information and insights, visit https://podcast.ericdickmann.com/

Be sure to check out Eric's other show, Beyond Expertise!

In this episode, host Eric Dickmann interviews Tanya Goodall Smith of Workstory Brand Photography. After a decade-long career as a graphic designer and art director, Tanya walked away from it all to pursue her lifelong love of photography.

She spent the last 15 years perfecting her digital photography skills and style through workshops, college courses, and hours of experience. Now she’s back to her creative agency roots, offering an alternative to generic stock photography. Tanya’s experience is broad and her ability to create imagery appropriate for any brand is considered her strong point.

In this episode, we discuss the importance of photography and the impact that good photos can have on your business and personal brands.

Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com

Tanya Smith can be found online at https://workstoryphotography.com/ on Facebook @Workstoryphotography, and Youtube @Workstoryphotography

Episode Summary: The episode summary can be found at https://fiveechelon.com/using-brand-photography-to-improve-your-image-s2ep30/

If you'd like to contact us with feedback or guest inquiries, please visit:
https://fiveechelon.com/podcast

For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com
 
Episode #30

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For additional information and insights, visit https://podcast.ericdickmann.com/

Be sure to check out Eric's other show, Beyond Expertise!

In this episode, host Eric Dickmann interviews Jeff Revilla. Jeff has more than 20 years of experience as a digital marketer. 

For the last 10 years, he has been the digital marketing director for a large auto group in western PA which has been recognized by Reputation.com as a Top 100 dealer.

Implementing his strategies in marketing; he has been ranked Ranked #1 and #2 in the US by an independent audit for Acura and Honda Dealers based on Social, Rep, and SEO.

Jeff also runs a trivia podcast called "Stuff I Never Knew" that hosts people from around the world.

https://stuffineverknew.com/

Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com

Jeff Revilla can be found online at LinkedIn https://www.linkedin.com/in/jeffrevilla/

Episode Summary: The episode summary can be found at https://fiveechelon.com/digital-marketing-vs-traditional-marketing-s2e29/

If you'd like to contact us with feedback or guest inquiries, please visit:
https://fiveechelon.com/podcast

For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com

 Episode #29

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For additional information and insights, visit https://podcast.ericdickmann.com/

Be sure to check out Eric's other show, Beyond Expertise!

This week host Eric Dickmann interviews Randy Rohde. Randy started working in retail operations right out of grad school – running large box retail stores. He moved on to start several more companies and during that time, discovered the power of digital marketing and the impact it can have on scaling growth and revenue.

Randy turned that passion into another new company and now runs a digital marketing agency focused on the growth of other small businesses called 38 Digital Market.

In addition, he hosts a podcast called “Running the Bases with Small Businesses“ where he talks with business owners of all sizes about their journey through entrepreneurship, their challenges, and their lessons.

https://podcasts.apple.com/us/podcast/running-the-bases-with-small-businesses/id1511302169

Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com

Randy Rohde can found online on LinkedIn https://www.linkedin.com/in/randyrohde/ and at 38 Digital Market https://38digitalmarket.com

Episode Summary: The episode summary can be found at https://fiveechelon.com/growing-business-with-local-marketing-agency-s2e13/

If you'd like to contact us with feedback or guest inquiries, please visit:
https://fiveechelon.com/podcast 

For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com

Episode #28

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For additional information and insights, visit https://podcast.ericdickmann.com/

Be sure to check out Eric's other show, Beyond Expertise!

This week, host Eric Dickmann interviews JC Hite. JC is the CEO and founder of Hite Digital, a white label digital marketing agency. He has started several successful business ventures including a language learning app. Now, he’s scaled his agency from 1 to 50 employees in just 2 years and counting.

As CEO of Hite Digital, JC believes his job is to focus on people and culture. His first priority in life is family; both at home and at work. He tries to foster a culture of support, growth, and care with a focus on hiring and developing people who genuinely care as well.

 Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com

JC Hite can found online at Hitedigital.com, on Twitter @HiteJc, and YouTube

Episode Summary: The episode summary can be found at https://fiveechelon.com/agencies-and-the-importance-of-digital-marketing-s2-e12/

If you'd like to contact us with feedback or guest inquiries, please visit:
https://fiveechelon.com/podcast 

For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com

Episode #27

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For additional information and insights, visit https://podcast.ericdickmann.com/

Be sure to check out Eric's other show, Beyond Expertise!

This week, host Eric Dickmann interviews Hatti Suvari. Hatti is a non-lawyer who is registered and regulated by the Solicitors Regulation Authority in the UK. 

Hatti helps her audience to get access to clear & free information on legal matters. She created the “Get Legally Speaking” podcast to provide explanations so people can make an informed decision and truly understand the law.

The podcast is listened to in over 80 countries and 660 cities and is in the top 2% of podcasts in the UK with the USA being the second biggest audience. 

Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com

Hatti Suvari can found online at Getlegallyspeaking.com, on Twitter @GetLegally and YouTube

If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/

For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com

Episode #25

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For additional information and insights, visit https://podcast.ericdickmann.com/

Be sure to check out Eric's other show, Beyond Expertise!

This week, host Eric Dickmann interviews Skye Ferguson. Skye has 10 years' experience in PR & communications, working internationally with big brands like banks, airlines, and consultancies, and also in-house for a national UK charity.  

In this episode, Skye shares strategies for getting PR coverage from mainstream journalists and news outlets. By building relationships, knowing the audience, and creating newsworthy content, she shares how businesses can benefit from the exposure and reach of publications and their audiences.

 Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com

Skye Ferguson can be found online at https://www.skyeferguson.co.uk/, on Twitter @SkyeFerg and Facebook @PRMadeEasy

If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/

For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com

Episode #25

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For additional information and insights, visit https://podcast.ericdickmann.com/

Be sure to check out Eric's other show, Beyond Expertise!

This week, host Eric Dickmann interviews Sasha Schriber. Sasha is the CEO of Nanos AI, a machine learning company based in Switzerland. Nanos is a do-it-yourself, pay-as-you-go online marketing platform for non-expert users. With Nanos, anyone without marketing or design knowledge can place paid advertisements (images, videos, and texts) on Google, Facebook, and Instagram, starting from as little as $5, in less than 10 minutes. 

In this episode, learn how Sasha started the company, managed her own company's marketing, and built a powerful new marketing automation tool to help other marketers be successful with their digital advertising campaigns.

Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com

Sasha Schriber can found online at Nanos.ai https://www.nanos.ai, on Twitter @SashaSchriber and YouTube

If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/

For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com

Episode #24

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For additional information and insights, visit https://podcast.ericdickmann.com/

Be sure to check out Eric's other show, Beyond Expertise!

In this bonus episode, host Eric Dickmann interviews Alan Currens. Alan, is a former Paramount Pictures recording artist, touring rocker, and children's television show producer. In 2013, he set his sites on getting "set for life" by designing his ultimate dream job. 

He has since grown a single private event band in Denver (called Mannequin) into a globally booked, highly sought after act. Now, six years later, Mannequin Productions boasts three top-tier private event bands, the Denver Music Institute, and a live music production company!

Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com

Alan Currens  can found  on Twitter @mannequin

If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/

For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com

Episode #23

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For additional information and insights, visit https://podcast.ericdickmann.com/

Be sure to check out Eric's other show, Beyond Expertise!