The Virtual CMO

In this episode, host Eric Dickmann interviews Brandon Seay. Brandon is the CEO of Sharpen Clicks, a digital marketing agency in Tennessee that specializes in SEO and SEM. We discuss the importance of digital marketing for businesses, how companies can implement chatbots on their Facebook Business Pages, how using video can help amplify your brand message, and finally, we discuss the significance of current events and the Juneteenth remembrance.

Brandon is also the host of his own podcast, The Brand On Zone.

Eric Dickmann can be found on Twitter @EDickmann and on LinkedIn at https://www.linkedin.com/in/edickmann

Brandon Seay can be found on Instagram @CoachSeay on Facebook at https://facebook.com/sharpenclicks and on the web at https://sharpenclicks.com

If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/

For more information about Virtual CMO's, visit The Five Echelon Group at https://fiveechelon.com

Send us your questions or comments

For additional information and insights, visit https://podcast.ericdickmann.com/

Be sure to check out Eric's other show, Beyond Expertise!

In this episode, host Eric Dickmann interviews Lynn Power. Lynn is a longtime ad agency executive with a love for beauty. She's been fortunate to work on many iconic brands, including Gillette Venus, Clinique, L'Oreal, and Nexxus. She loves building teams, reinventing cultures, and disruption.  And now she's disrupting the haircare industry with MASAMI, clean premium haircare with a Japanese ocean botanical that's all about hydration.

We discuss how the advertising agency business has changed as big consulting firms have taken over what was once the exclusive domain of agencies. Lynn also shares her experience in moving from an agency business to having to apply those same lessons to her own entrepreneurial venture, MASAMI. With years of experience in advertising and working with other businesses, Lynn shares her insights around building a brand and the importance of knowing your brand story.

Eric Dickmann can be found on Twitter @EDickmann and on LinkedIn at https://www.linkedin.com/in/edickmann

Lynn Powers can be found @lynnpowered

MASAMI is @lovemasamihair (IG, FB, Twitter, YouTube, Pinterest)
lovemasami.com

If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/

For more information about Virtual CMO's, visit The Five Echelon Group at https://fiveechelon.com

Send us your questions or comments

For additional information and insights, visit https://podcast.ericdickmann.com/

Be sure to check out Eric's other show, Beyond Expertise!

In this episode of The Virtual CMO podcast, host Eric Dickmann interviews Russell Nohelty. Russell is a USA Today bestselling author, speaker, and six-figure creative entrepreneur. He’s raised over $170,000 on Kickstarter, built a mailing list of over 20,000 people, and exhibited at more than 150 events since 2016. Now, he teaches creatives how to lead a complete and successful life through his teaching academy and podcast The Complete Creative, www.thecompletecreative.com.

We discuss marketing strategies for creatives, lifetime customer value, multiple streams of income, creative writing, books, comics, and more! Learn how Russell took his creative talents and built a business that supports his passion for helping creatives find an audience for their work.

The Complete Creative Podcast: https://podcasts.apple.com/us/podcast/the-complete-creative/id1073117997

Eric Dickmann can be found on Twitter @EDickmann and on LinkedIn at https://www.linkedin.com/in/edickmann

Russell Nohelty can be found @russellnohelty on Twitter and Instagram and /russellnohelty on Facebook

If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/

For more information about Virtual CMO's, visit The Five Echelon Group at https://fiveechelon.com

Send us your questions or comments

For additional information and insights, visit https://podcast.ericdickmann.com/

Be sure to check out Eric's other show, Beyond Expertise!

In this episode of The Virtual CMO podcast, Craig Saywer, host of The Biz Reveal, interviews Eric Dickmann about marketing strategies for small businesses and entrepreneurs. We discuss the importance of product-market fit, consistency in marketing, understanding your target market, and situational awareness in your messaging.

The full episode is available on YouTube as well at: https://youtu.be/gjAXhxpTrEU

For a full transcript of this podcast go to: https://fiveechelon.com/marketing-strategy-the-biz-reveal-s1e9/

Be sure to check out The Biz Review Podcast at https://thebizreveal.com

Craig Sawyer can be reached at [email protected]

Eric Dickmann can be found on Twitter @EDickmann and on LinkedIn at https://www.linkedin.com/in/edickmann

If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/

For more information about Virtual CMO's, visit The Five Echelon Group at https://fiveechelon.com

Send us your questions or comments

For additional information and insights, visit https://podcast.ericdickmann.com/

Be sure to check out Eric's other show, Beyond Expertise!

In this episode of The Virtual CMO podcast, your host Eric Dickmann speaks with Greg Sanchez about the importance of marketing for physicians. As costs have risen and reimbursement from insurance companies becomes more challenging, physicians have been forced to look for new ways of making money. Since many of these new services are cosmetic in nature, they have looked to adopt new marketing strategies to drive awareness of their offerings, manage customer reviews, and find partnerships to help drive traffic.

Greg Sanchez has been working with physicians for the past 8 years at both small and large offices. He brings a unique perspective about the concerns faced by physicians and the problems he's encountered trying to help them implement marketing programs to drive awareness and demand. Greg is currently an Account Executive at Urge Interactive in West Hollywood, California.

https://urgeinteractive.com

Greg Sanchez can be found on Instagram @thesassymarketer and on LinkedIn at https://www.linkedin.com/in/gregoriorsanchez/

Eric Dickmann can be found on Twitter @EDickmann and on LinkedIn at https://www.linkedin.com/in/edickmann

If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/

Keep up-to-date with the latest blog articles at https://fiveechelon.com/blog

For more information about Virtual CMO's, visit The Five Echelon Group at https://fiveechelon.com

For a full transcript of this podcast and actionable insights, go to: https://fiveechelon.com/importance-of-marketing-for-physicians-vcmo-s1e8/

Send us your questions or comments

For additional information and insights, visit https://podcast.ericdickmann.com/

Be sure to check out Eric's other show, Beyond Expertise!

In this episode of The Virtual CMO podcast, your host Eric Dickmann answers questions from listeners about adapting marketing plans as the economy starts to reopen after the COVID-19 shutdown. 

• "My company wants to hold back on marketing spend until the economy is stronger. What should I do?"
• "I'm the only one left on my team after the others were laid off. How can I manage everything myself?"
• Our company needs revenue and my boss wants us to aggressively market but I'm not sure it will work in this environment. Any recommendations?"
• "We used to do a lot of trade shows and events which brought in lots of leads but now they are canceled. What should we do instead to get those leads?"
• "My manager wants me to cut back on spending until things get better so what should I be working on?"

Keep up-to-date with the latest blog articles at https://fiveechelon.com/blog

For more information about Virtual CMO's, visit The Five Echelon Group at https://fiveechelon.com

To leave feedback, ask a question or inquire about being a guest, visit https://fiveechelon.com/the-virtual-cmo-podcast

Season 1, Episode 7

Send us your questions or comments

For additional information and insights, visit https://podcast.ericdickmann.com/

Be sure to check out Eric's other show, Beyond Expertise!

In this episode of The Virtual CMO podcast, your host Eric Dickmann discusses a recent research report by LemonLight Media on how the COVID-19 pandemic is affecting the marketing efforts of businesses across industries. We will discuss the impacts to:

• Budget spend and when to start spending again
• Marketing plans and content already produced
• Areas of future investment
• Audience engagement
• Managing remote teams
• Other impacts, negative and positive

Keep up-to-date with the latest blog articles at https://fiveechelon.com/blog

For more information about Virtual CMO's, visit The Five Echelon Group at https://fiveechelon.com

For a transcript of today's podcast and links to the research report, visit https://fiveechelon.com/the-virtual-cmo-podcast-s1e6/

Season 1, Episode 6

Send us your questions or comments

For additional information and insights, visit https://podcast.ericdickmann.com/

Be sure to check out Eric's other show, Beyond Expertise!

The sky is falling! Watching the news every day makes it seem that way. There is no shortage of bad news for us individually, for our businesses, and the economy. The pandemic of the Novel Coronavirus (COVID-19) has presented government and business leaders with an unprecedented challenge of saving lives and the economy at the same time. It's not an easy task, and history will judge how successful they were, but for small and midsize companies, the realities of these changes are significant. For many, it pushes their viability to the brink, and every day becomes a fight for survival. As business owners, executives, and marketing professionals try to navigate these rough waters; there are some practical considerations of how to rework strategic business plans and deal with crisis marketing. In this episode of The Virtual CMO, host Eric Dickmann will discuss:

Marketing should lead your recovery

• Analyze your data
• Adjust your budget priorities
• Focus on your top customers
• Think differently about how you go to market
• Be consistent in your outreach

Make use of this downtime
Don't be tone-deaf
Empathize first, sell later
Be open and honest

For a full transcript of today's episode: https://fiveechelon.com/crisis-marketing-how-to-rework-marketing-plans/

Season 1, Episode 5

Send us your questions or comments

For additional information and insights, visit https://podcast.ericdickmann.com/

Be sure to check out Eric's other show, Beyond Expertise!

On this "Marketing Monday" episode of The Virtual CMO podcast, join host Eric Dickmann as we launch the second of our eight-part series on common Marketing Mistakes for small and midsize businesses. In this episode, we discuss common mistakes with social media marketing. With so many users on social media platforms, businesses have an incredible opportunity to increase brand awareness and engagement if they can avoid these common mistakes:

• Not setting goals that address your biggest challenges
• Not researching your audience
• Not establishing metrics
• Not researching the competition
• Not creating engaging, platform-specific content
• Not making timely engagement a priority
• Not taking the time to assess what's working, and what's not

For a full transcript of today's episode: https://fiveechelon.com/the-virtual-cmo-podcast-s1e4

Season 1, Episode 4

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For additional information and insights, visit https://podcast.ericdickmann.com/

Be sure to check out Eric's other show, Beyond Expertise!

On this "Marketing Monday" episode of The Virtual CMO podcast, join host Eric Dickmann as we launch the first of our eight-part series on common Marketing Mistakes for small and midsize businesses. In this episode, we discuss the importance of creating a brand story to build connections. Two coffee shops are used as examples to show the power of compelling brand stories and how it can create a compelling atmosphere that more naturally leads into a sales cycle rather than aggressively pushing a promotion or sale.

• Why is having a brand story important for your business?
• How coffee shops can be great examples of the power of stories for creating an atmosphere and brand affinity
  • Foxtail Coffee in Orlando, Florida
  • Barney's Coffee in Winter Park, Florida
• The importance of building relationships and establishing trust

For a full transcript of today's episode: https://fiveechelon.com/the-virtual-cmo-podcast-s1e3

Season 1, Episode 3

Send us your questions or comments

For additional information and insights, visit https://podcast.ericdickmann.com/

Be sure to check out Eric's other show, Beyond Expertise!