The Virtual CMO

In this episode of The Virtual CMO podcast, your host Eric Dickmann discusses ghosting in business. While the news is filled with stories about the Coronavirus epidemic, Eric argues there's another epidemic infecting our professional lives, the unhealthy habit of ghosting in business.

• The customer who goes missing
• RFP's falling into the void
• Bosses scared of conflict
• Chronic ghosting in recruiting and HR
• Salespeople as frequent offenders
• Why are people ghosting?
• Your personal brand is at risk

For more information about Virtual CMO's, visit The Five Echelon Group at https://fiveechelon.com

For a transcript of today's podcast, visit https://fiveechelon.com/the-virtual-cmo-podcast-s1e2/

Season 1, Episode 2

Send us your questions or comments

For additional information and insights, visit https://podcast.ericdickmann.com/

Be sure to check out Eric's other show, Beyond Expertise!

This is the launch of The Virtual CMO podcast with your host, Eric Dickmann, Founder of The Five Echelon Group, a marketing strategy consulting firm focused on small and midsized businesses. 

In this episode, we discuss the concept behind a Virtual CMO and how it can impact your business. Topics will include:

• Interviews with marketing leaders in small and midsize businesses
• Marketing technology reviews and vendor interviews
• Best of...marketing examples that are having a real impact today

In this episode, we also cover:

• Why The Virtual CMO podcast?
  • The problem of "low hanging fruit"
  • The need for a comprehensive marketing strategy
• What is a Virtual CMO?

Look for new episodes each week.

A transcript is available at https://fiveechelon.com/the-virtual-cmo-podcast-s1e1/

Season 1, Episode 1

Send us your questions or comments

For additional information and insights, visit https://podcast.ericdickmann.com/

Be sure to check out Eric's other show, Beyond Expertise!

Marketing professionals have a tough job…they have to develop brand awareness and increase product demand to support their company’s growth. 

The problem is that marketing is challenging in the best of times and even harder in environments with budget cuts and limited staffing. Developing comprehensive marketing plans that encompass website design, search engine optimization, social media, advertising, content, video, events, and more can be a daunting task! 

How can small teams manage the complexity and still maximize their effectiveness? What are the best strategies, tactics, and tools that can increase the effectiveness of a marketing team? What have other companies done that might prove effective at your company?

These are tough questions but luckily, there are answers! The Virtual CMO podcast’s mission is to engage industry professionals in a thoughtful discussion about marketing strategy.

I’m Eric Dickmann, host of The Virtual CMO podcast, and each week we bring together industry professionals, thought leaders, marketing automation vendors, and more to provide valuable insights that you can use to impact the trajectory of your marketing strategy. I hope you’ll subscribe and join us each week for conversations with The Virtual CMO.

https://fiveechelon.com/the-virtual-cmo-podcast/

Send us your questions or comments

For additional information and insights, visit https://podcast.ericdickmann.com/

Be sure to check out Eric's other show, Beyond Expertise!