The Virtual CMO

The Virtual CMO

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The Virtual CMO episodes

  • Conversations That Lead to Conversions with Paul Ace

    In this episode, host Eric Dickmann interviews Paul Ace. Paul is the founder of Amplify C-COM , an AI-based messenger bot system that turns leads into conversations using an 80% human-like experience and a 20% human experience, so you can close more sales and reduce customer support time.

    He created a specific solution for each customer, he worked with John Lee Dumas from Entrepreneurs On Fire and 8 figure trail-blazer Pete Vargas.

    Paul shares how to use AI & chatbots in conversation to create a human experience with specific steps to gather information and present solutions in a dynamic way to increase conversions.

    amplifyccom

    Listener Offer:  Free success mapping session: https://www.amplifyccom.com/home

    Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com

    Paul Ace can found online at amplifyccom & LinkedIn @paulace.

    For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com

    Episode #22

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    Marketing Automation with HubSpot
    Try HubSpot’s all-in-one marketing software to simplify campaign management and drive new leads.

    Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

    For additional information and insights, visit https://podcast.ericdickmann.com/

    Be sure to check out Eric's other show, Beyond Expertise!

    38 min
  • Marketing on Tik Tok - It's More Than Twerking with Matt Stait

    In this episode, host Eric Dickmann interviews Matt Stait. Matt went from a scrawny kid with asthma to a world champion martial artist, best-selling author, business owner, speaker, coach, and Tik Tok specialist.

    He has a following of 225,000 on TikTok with weekly views of around 1.5 million and sustained average growth of 1,000 per day. All with zero spent on advertising and no twerking! He now teaches others how to use the platform and build their own audiences.

    Matt is also the author of 4 books including his latest, "Online Martial Arts. Evolution or Extinction?"

    modernsamurai.online
     
    We discuss why TikTok is no longer just full of kids twerking, it is now the top downloaded app. It’s bigger than Linkedin, Snapchat, and Twitter and a powerful tool to reach your audience. With better analytics and trending topics than Twitter, it's a tool that can help you find an audience quickly.

    Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com

    Matt Stait can found online at modernsamurai.online, on Facebook @matt.stait.5, and LinkedIn @matt-stait, Tik Tok: @modernsamuraima

    If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/

    For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com


    Episode #21

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    Marketing Automation with HubSpot
    Try HubSpot’s all-in-one marketing software to simplify campaign management and drive new leads.

    Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

    For additional information and insights, visit https://podcast.ericdickmann.com/

    Be sure to check out Eric's other show, Beyond Expertise!

    30 min
  • Exponential Growth Through Digital Marketing with Creighton Wong

    In this bonus episode, host Eric Dickmann interviews Creighton Wong. Creighton is the Founder of Exponential Clients, a digital marketing firm built on the belief that massively growing a business always starts with deep research and gathering the very best data.
     
    He is a curious world traveler, an adventurous foodie, and a global nomad who met his beautiful wife while working in Da Nang, Vietnam.
     
    Creighton is a former competitive Para-Triathlete who, while missing a right leg and several digits on his hands, has finished the New York City Triathlon (twice); Escape From Alcatraz; and Ironman Oceanside.

    exponentialclients.com

    We discuss how sports impacted Creighton's entrepreneurial journey, how deep research can yield big growth with digital marketing, and common mistakes businesses make online.

    Listener Offer:  Exponential Clients have a free training called The Ultimate Business Growth Playbook which draws the parallels of running marketing for a business to competing in sports and running military operations.

    You can check it out here: https://exponentialclients.com/registration

    Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com

    Creighton Wong and Exponentials Clients can found online at exponentialclients.com, and LinkedIn @creightonwong

    If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/

    For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com


    Episode #20

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    Marketing Automation with HubSpot
    Try HubSpot’s all-in-one marketing software to simplify campaign management and drive new leads.

    Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

    For additional information and insights, visit https://podcast.ericdickmann.com/

    Be sure to check out Eric's other show, Beyond Expertise!

    38 min
  • Building Your Business Step-By-Step with Paul Samakow

    In this episode, host Eric Dickmann interviews Paul Samakow. Paul, an attorney in Virginia and Maryland, never worked in a law firm. Rather he started his own practice 40 years ago and built it into a multi-million dollar business with seven offices around the region.

    Paul describes himself as a marketing junkie and claims to have devoured virtually every book on sales, marketing, and the psychology of persuasion. He now has hundreds of business clients and teaches them simple steps to grow their business with the goal of increasing revenue while working considerably less. 

    He is the author of 5 books including, "Step-by-Step, Achieve Small Business Success"

    samakowlaw.com
    http://stepbystepbook.biz

    We discuss understanding your ideal client, learning how to use a niche to grow your business, the power of evergreen content, common mistakes businesses make with the law, and the importance of visibility for growing your brand.

    Listener Offer: 30-minute consultation:
    https://www.samakowlaw.com/attorneys/paul-samakow/

    Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com

    Paul Samakow can found online at samakowlaw.com, on Twitter @PaulSamakow

    If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/

    For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com

    Episode #19

    Send us your questions or comments

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    Marketing Automation with HubSpot
    Try HubSpot’s all-in-one marketing software to simplify campaign management and drive new leads.

    Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

    For additional information and insights, visit https://podcast.ericdickmann.com/

    Be sure to check out Eric's other show, Beyond Expertise!

    38 min
  • How a Full-Service Agency Can Benefit Your Business with Kim Bratanata

    In this episode, host Eric Dickmann interviews Kim Bratanata, Director for the US at Mach Media, a full-service marketing and communications agency with offices in Europe and the United States. 

    Kim has become a world citizen, she has a BA and MA in Chinese Studies, as well as an MA in European Politics. She spends a lot of time traveling and working with people from different countries. She is Belgian-American living in Orlando, Florida.

    In her current role, she helps customers from Europe and the United States, build and develop marketing communication strategies to help brands increase their profiles across digital media. With her unique background, she helps their clients to create comprehensive solutions for specifics audiences. 
     
    We discuss the benefits of outsourcing to an agency and what factors to consider when taking a project to an external vendor.  She discusses the importance of culture in communications, helps us understand the importance of analyzing data, and how to create solutions that fit a client's unique situation. 

    machmediagroup.com
    [email protected]

    Listener Offer: Get access to resources and tips to recover from Covid-19 for FREE at https://machmediagroup.com/covid19recovery/

    Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com

    Kim Bratanata and Mach Media can found online at machmediagroup.com, on Twitter @MachMedia, and LinkedIn @MachMedia

    If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/

    For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com




    Send us your questions or comments

    Buzzsprout - Let's get your podcast launched!
    Start for FREE

    Marketing Automation with HubSpot
    Try HubSpot’s all-in-one marketing software to simplify campaign management and drive new leads.

    Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

    For additional information and insights, visit https://podcast.ericdickmann.com/

    Be sure to check out Eric's other show, Beyond Expertise!

    32 min
  • Optimizing Conversions Through Experimentation with AJ Davis

    In this episode, host Eric Dickmann interviews AJ Davis. AJ is an industry expert in user experience strategy with a proven track record for delivering measurable value to clients. She's led optimization strategy for fortune 500 companies during her tenure at Clearhead, including CVS, Steve Madden, and Lululemon. She's now the Founder and CEO of The Experiment Zone, which provides conversion strategy and testing for online businesses.

    https://experimentzone.com

    We discuss the importance of optimizing website conversions, how little changes can make a big difference, the importance of testing changes, and how metrics are important in building meaningful analytics.

    Listener Offer: On the website, http://growththroughempathy.com, AJ is offering listeners a FREE monthly webinar, access to their private Facebook group, and a FREE conversion rate consultation. 

    Eric Dickmann can be found on Twitter @EDickmann and on LinkedIn at https://www.linkedin.com/in/edickmann and on my personal website https://ericdickmann.com

    AJ Davis can be found online on Twitter @ExperimentZone_, on Instagram and LinkedIn @ExperimentZone or Facebook @ExperimentZoneCo

    If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/

    For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com

    Send us your questions or comments

    Buzzsprout - Let's get your podcast launched!
    Start for FREE

    Marketing Automation with HubSpot
    Try HubSpot’s all-in-one marketing software to simplify campaign management and drive new leads.

    Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

    For additional information and insights, visit https://podcast.ericdickmann.com/

    Be sure to check out Eric's other show, Beyond Expertise!

    30 min
  • Designing Your Brand Strategy with Russell Pearson

    In this episode, host Eric Dickmann interviews brand strategist, Russell Pearson. Whether stalking the big stage, directing the boardroom or rocking a comedy club, Russell brings passion, humor, and insight to every presentation for 25 years, Russell has helped thousands of business people evolve and grow their businesses. In highly competitive industries, his mission to fight apathy in the workplace and to reignite the spark in the hearts of business founders around the world.

    Russell is the founder of the Crimson Fox Creative Studios, the host of the Marketing Report podcast and the national president of the Professional Speakers of Australia.

    We discuss the importance of building a brand strategy, marketing automation tools, designing your brand, and how to leverage audience engagement for growth. We also discuss Russell's 52-week video series on marketing hacks for your business.

    http://www.crimsonfox.com.au
    https://russellpearson.com/marketing-podcast/

    Listener Offer: Get access to Russell's 52-week video series at for FREE at https://russellpearson.com/52-week-video-series/

    Eric Dickmann can be found on Twitter @EDickmann and on LinkedIn at https://www.linkedin.com/in/edickmann and on my personal website https://ericdickmann.com

    Russell Pearson can found online at https://russellpearson.com, on Twitter @russell_pearson and on LinkedIn @Russell-Pearson

    If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/

    For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com

    Send us your questions or comments

    Buzzsprout - Let's get your podcast launched!
    Start for FREE

    Marketing Automation with HubSpot
    Try HubSpot’s all-in-one marketing software to simplify campaign management and drive new leads.

    Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

    For additional information and insights, visit https://podcast.ericdickmann.com/

    Be sure to check out Eric's other show, Beyond Expertise!

    38 min
  • Situational Ethics and the Impact on Marketing with Rick Jordan

    In this episode, host Eric Dickmann interviews Rick Jordan. Rick is the CEO and Founder of ReachOut Technology and has become a nationally recognized voice on cybersecurity, business, and ethics. 12 years ago, Rick was laid off, broke, and in foreclosure with newborn twins. During the middle of the recession, Rick founded a multimillion-dollar company and personally has a burning passion to help other companies see a meaningful transformation in their business lives and relationships.

    Rick is a featured speaker, a national guest expert, host of the podcast All In with Rick Jordan, and a bestselling author of a book entitled "Situational Ethics." He also recently starred in an Amazon Prime documentary entitled "Cybercrime" and its upcoming sequel "Uncovering the Dark Web".

    Eric Dickmann can be found on Twitter @EDickmann and on LinkedIn at https://www.linkedin.com/in/edickmann

    Rick Jordan can be found on social media @MrRickJordan (Twitter and Instagram) or his website Rick Jordan

    If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/

    For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com

    Send us your questions or comments

    For additional information and insights, visit https://podcast.ericdickmann.com/

    Be sure to check out Eric's other show, Beyond Expertise!

    38 min
  • Marketing Gold - Growth Hacking on a Limited Budget with Tarusha Mittal

    In this episode, host Eric Dickmann interviews Tarusha Mittal. Tarusha is the Co-Founder and COO of OroPocket, a new, 100% asset-backed banking platform based on blockchain. She is also the host of a podcast called Living on Blockchain.

    We discuss the complexities of launching a new international business, dealing with regulatory hurdles, and attracting new users to a banking platform. As a small company, OroPocket is driving new users to its platform through awareness campaigns, influencer marketing, gamification, and social media in order to keep marketing expenses to a minimum.

    This is a fascinating conversation about growth hacking a new business and how to stretch your marketing budget by taking advantage of free tools and online resources to reach your target audience.

    https://oropocket.com/
    https://podcasts.apple.com/us/podcast/living-on-blockchain/id1468193029

    As a special bonus, listeners can sign-up for an account Oropock and receive 1mg of gold for FREE. Use this link to claim your free gold:  https://oropocket.com/u/?invite=VirtualCMOPodcast

    Eric Dickmann can be found on Twitter @EDickmann and on LinkedIn at https://www.linkedin.com/in/edickmann

    Tarusha Mittal can be found on Twitter @tarusham and on LinkedIn at https://www.linkedin.com/in/tarushamittal/ and Facebook at https://www.facebook.com/tarusha.mittal/

    If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/

    For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com

    Send us your questions or comments

    For additional information and insights, visit https://podcast.ericdickmann.com/

    Be sure to check out Eric's other show, Beyond Expertise!

    32 min
  • The Power of Absolute Marketing with Elizabeth Pampalone

    In this episode, host Eric Dickmann interviews Elizabeth Pampalone. Elizabeth is the Founder of Beyond The Cause, a marketing agency in Jacksonville, Florida that specializes in helping small businesses and nonprofits build out their marketing strategies. She is also the host of the Absolute Marketing podcast where she discusses new marketing tips each week.

    https://podcasts.apple.com/us/podcast/absolute-marketing-podcast/id1499535026

    Elizabeth has developed a powerful framework for guiding businesses through the process of building out a comprehensive strategy called Absolute Marketing. We discuss how she uses workshops and coaching to help businesses with branding, building out content marketing plans, and 12 months of social media posts/blogs in a day.

    In addition, we talk about her "Borrow a CMO" service and how she helps companies get their marketing on track.

    She has also put together a list of her favorite marketing tools which can be found at http://beyondthecause.co/tools

    Eric Dickmann can be found on Twitter @EDickmann and on LinkedIn at https://www.linkedin.com/in/edickmann

    Elizabeth Pampalone can be found at coaching site https://www.elizabethpampalone.com/ and at her company site http://beyondthecause.co/ or on Facebook at http://facebook.com/groups/absolutemarketing

    If you'd like to contact us with feedback or guest inquiries, please visit:
    https://fiveechelon.com/podcast 

    For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com

    Send us your questions or comments

    For additional information and insights, visit https://podcast.ericdickmann.com/

    Be sure to check out Eric's other show, Beyond Expertise!

    30 min

About The Virtual CMO

From the publisher's feed

The Virtual CMO is a podcast for experienced professionals building sustainable solo, fractional, advisory, or expert-led consulting businesses. Hosted by Eric Dickmann, founder of The Five Echelon…