The Virtual CMO

This week, in Part 11 of our Masterclass Series on Building a Strategic Marketing Plan for Your Business, host Eric Dickmann interviews Tracy Russ. Tracy is the Creator and Managing Director of SOLID. He is an experienced strategic communications executive, public relations leader, and public engagement expert. Over his 25-year career, Tracy has demonstrated success in building value and advancing missions for organizations, institutions, campaigns, and movements in the private and public sectors. Together, the core SOLID team works with talented collaborators from a variety of disciplines in communications, design, public relations, civic engagement, and brand development.

For additional resources on this episode and from our other episodes in this Masterclass Series, visit https://fiveechelon.com/masterclass

For more information about Eric Dickmann and The Five Echelon Group, visit https://fiveechelon.com/

To learn more about Tracy Russ and Solid, visit- http://www.solid.today or https://www.linkedin.com/in/tracyruss/

Episode #062

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Marketing Automation with HubSpot
Try HubSpot’s all-in-one marketing software to simplify campaign management and drive new leads.

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

For additional information and insights, visit https://podcast.ericdickmann.com/

Be sure to check out Eric's other show, Beyond Expertise!

In part 10 of our Masterclass Series on How to Build a Strategic Marketing Plan for Your Business, host Eric Dickmann interviews Hamlet Azarian. Hamlet is the Founder of The Retail Merchant Group and is a numerical and results-driven executive that blends marketing, technical and operational skill sets. He has delivered long-term scalable growth for both traditional, direct mail, and digital companies from start-up to established organizations.

For the past 5 years, he has predominantly focused on working with Pre-Seed, Seed, and Series A venture-backed startups as a Senior Growth Adviser. In this role, he has developed playbooks, hired and trained the marketing and growth teams, and rolled-up his sleeves, and helped with execution.

For additional resources on this episode and from our other episodes in this Masterclass Series, visit https://fiveechelon.com/masterclass

For more information about Eric Dickmann and The Five Echelon Group, visit https://fiveechelon.com/

For more information on Hamlet Azarian, visit https://www.linkedin.com/in/hamletazarian/ or http://www.retailmerchantgroup.com

Episode #061

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Marketing Automation with HubSpot
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Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

For additional information and insights, visit https://podcast.ericdickmann.com/

Be sure to check out Eric's other show, Beyond Expertise!

In part 9 of our Masterclass Series on Building a Strategic Marketing Plan for Your Business, host Eric Dickmann speaks with Jonathan Baldock. Jonathan is an Adviser at SocialHP and a social media marketing expert. With 10 years of experience at LinkedIn, serving customers like Accenture, JPMorgan Chase, Johnson & Johnson, PepsiCo, Hershey's, and IBM, he is highly skilled in social sharing best practices.

Utilizing earned media as a results-focused evergreen channel, Jonathan is an expert in social media recruitment, sales, and marketing strategies.

In this episode, we talk about how companies can amplify their reach on social media and exponentially increase the effectiveness of their online content. 

For additional resources on this episode and from our other episodes in this Masterclass Series, visit https://fiveechelon.com/masterclass

To learn more about Eric Dickmann and The Five Echelon Group, visit -
https://fiveechelon.com
https://linkedin.com/in/edickmann

To learn more about Jonathan Baldock more on LinkedIn -
https://ca.linkedin.com/in/jonathanbaldock

And for information about SocialHP visit https://www.socialhp.com/

Episode #060

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Marketing Automation with HubSpot
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Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

For additional information and insights, visit https://podcast.ericdickmann.com/

Be sure to check out Eric's other show, Beyond Expertise!

In part 8 of the Masterclass Series on How to Build a Strategic Marketing Plan for Your Business, host Eric Dickmann talks with Ed Garry. Ed is an experienced CRM strategist and consultant who specializes in helping financial services firms unlock data, elevate customer experiences and uncover the insights they need to transform. He is a leader within Huron’s Salesforce team and has worked with global Fortune 500 clients and financial services leaders to innovate and enhance the value of their customer relationship management (CRM) software systems.

He has assisted his clients in the planning and implementation of innovative CRM solutions, in driving important shifts in the cultural mindset of the organization, in optimizing business processes and team structures to sustain digital transformation, and in leading go-to-market strategies to help organizations achieve long-term growth.

Prior to joining Huron, Ed spent over a decade as the head of global CRM and sales enablement technologies at the Bank of New York Mellon (BNY Mellon), where he implemented an award-winning Salesforce CRM solution. He also served as vice president of CRM solutions at Bank of America.

For additional resources on this episode and from our other episodes in this Masterclass Series, visit https://fiveechelon.com/masterclass

For more information about Eric Dickmann and The Five Echelon Group, visit https://fiveechelon.com/

For more information on Ed Garry and Huron Consulting, visit https://www.linkedin.com/in/edward-garry-salesenablementcrm/ and https://www.huronconsultinggroup.com/

Episode #59

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Marketing Automation with HubSpot
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Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

For additional information and insights, visit https://podcast.ericdickmann.com/

Be sure to check out Eric's other show, Beyond Expertise!

In part 7 of our Masterclass Series on Building a Strategic Marketing Plan for Your Business, host Eric Dickmann talks with Alex Desnoyers. Alex is a Channel Consultant for HubSpot Solution's Partners. This group is an integral part of the HubSpot ecosystem and they work closely together to strategize and build scalable solutions to help HubSpot's customers grow by taking full advantage of marketing automation technologies.

Alex likes to nerd out on data hygiene, automation, and email deliverability, stemming from his past experience working at digital marketing agencies. In this episode, we dive into marketing automation and how these tools can help businesses improve their campaign effectiveness.

For additional resources on this episode and from our other episodes in this Masterclass Series, visit https://fiveechelon.com/masterclass

For more information about Eric Dickmann and The Five Echelon Group, visit https://fiveechelon.com/

For more information about Alex Desnoyers, visit https://www.linkedin.com/in/alexander-desnoyers/

For more information about HubSpot, please use the link below.

Episode #58

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Marketing Automation with HubSpot
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Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

For additional information and insights, visit https://podcast.ericdickmann.com/

Be sure to check out Eric's other show, Beyond Expertise!

In part 6 of our Masterclass Series, host Eric Dickmann interviews Michael Fleischner. As an entrepreneur, marketer, and author, Michael Fleischner is the Founder of Big Fin SEO, a search engine optimization and digital marketing agency based in Robbinsville, New Jersey. 

He is also the author of a number of books including "SEO Made Simple," now in its 7th edition, and hosts a weekly podcast titled, “The Digital Freelancers.” of which Eric was a recent guest: https://podcasts.apple.com/us/podcast/digital-freelancers/id1485095993?i=1000495420261

Michael is a Past-President for the American Marketing Association of New Jersey and currently serves on an AMA national board.

For additional resources on this episode and from our other episodes in this Masterclass Series, visit https://fiveechelon.com/masterclass

For more information about Eric Dickmann and The Five Echelon Group, visit https://fiveechelon.com/

For more information about Michael Fleischner and Big Fin SEO, visit https://bigfinseo.com

Listen to The Digital Freelancers podcast at https://podcasts.apple.com/us/podcast/digital-freelancers/id1485095993

Episode #57

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Marketing Automation with HubSpot
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Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

For additional information and insights, visit https://podcast.ericdickmann.com/

Be sure to check out Eric's other show, Beyond Expertise!

In part 5 of our Masterclass Series on "Building a Strategic Marketing Plan for Your Business," host Eric Dickmann interviews Greg Rosner. Greg is the Founder of PitchKitchen.com, a sales enablement agency based in New York whose mission focuses on fixing bad sales messages, virtual presentations, and company home pages that make themselves the hero of the story instead of their customer.

PitchKitchen has helped hundreds of SMB organizations upgrade their story which has allowed their salespeople to double their close rate. Greg has taught communication skills at The New School in New York City and has developed the 12 Conversations and is the host of #salestherapy show on Linkedin.

For additional resources on this episode and from our other episodes in this Masterclass Series, visit https://fiveechelon.com/masterclass

For more information about Eric Dickmann and The Five Echelon Group, visit https://fiveechelon.com/

For more information about Greg Rosner, visit https://www.linkedin.com/in/gregrosner or at PitchKitchen at https://www.pitchkitchen.com

Episode #56

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Marketing Automation with HubSpot
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Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

For additional information and insights, visit https://podcast.ericdickmann.com/

Be sure to check out Eric's other show, Beyond Expertise!

In part 4 of our Masterclass Series on Building a Strategic Marketing Plan, host Eric Dickmann talks with Professor of Marketing and Author, Michael Solomon, about Building a Brand Story That Resonates with Your Ideal Customer.

Michael “wrote the book” on understanding consumers.  Literally. Hundreds of thousands of business students have learned about Marketing from his books including "Consumer Behavior: Buying, Having and Being" -- the most widely used book on the subject in the world. 

Michael’s mantra:  We don’t buy products because of what they do.  We buy them because of what they mean. He advises global clients on marketing strategies to make them more consumer-centric, and he is currently directing Nielsen’s revamp of its global Brand Health Model.  Michael is a Contributor at Forbes.com, where he writes about issues related to consumer behavior, marketing, and retailing.  His articles have been cited over 30,000 times, and he is frequently quoted in publications such as The New York Times, The Washington Post, Time, USA Today, and Adweek.  His newest book, The New Chameleons:  Connecting with Consumers Who Defy Categorization, will be published globally by Kogan Page in February 2021.

As a Professor of Marketing (in the Haub School of Business at Saint Joseph’s University in Philadelphia), a sought-after keynote speaker, and an industry consultant, Michael combines cutting-edge academic theory with actionable real-world strategies. 

His latest book, "The New Chameleons - Connecting with Consumers Who Defy Categorization" is available now on Amazon

For additional resources on this episode and from our other episodes in this Masterclass Series, visit https://fiveechelon.com/masterclass

For more information about Eric Dickmann and The Five Echelon Group, visit https://fiveechelon.com/

For more information about Michael Solomon, visit https://www.linkedin.com/in/michaelsolomon/

Episode #55

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Marketing Automation with HubSpot
Try HubSpot’s all-in-one marketing software to simplify campaign management and drive new leads.

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

For additional information and insights, visit https://podcast.ericdickmann.com/

Be sure to check out Eric's other show, Beyond Expertise!

In part 3 of our Masterclass Series on "Building a Strategic Marketing Plan for Your Business," host Eric Dickmann talks with Kevin Mako, Founder and President of MAKO Design + Invent and host of The Product Startup podcast, about finding product-market fit and competitive differentiation for your products and services.

Kevin Mako is the Founder and President of MAKO Design + Invent, the pioneer firm for providing world-class end-to-end physical consumer product development tailored to inventors, product startups, and small manufacturers.  Est 1999, Mako Design is a 30-person team with offices in Austin, Miami, San Francisco, & Toronto, has developed over 1,000 products for clients, and has earned over 20 awards including Red Dot, Inc5000, Entrepreneur360, Indigo Gold, Creative Pool Gold, Best Places to Work, Lux Magazine Best Design Firm in North America, and many others.

Kevin lectures at the Masters of Engineering program at Ryerson University is the host of the Product Startup podcast and is a keynote for The Make48 TV Show on PBS & Amazon Prime. He sits on a number of entrepreneurship and education boards, invests in small service-based businesses, and holds the Duke of Edinburgh Gold Award designation.

For additional resources on this episode and from our other episodes in this Masterclass Series, visit https://fiveechelon.com/masterclass

For more information about Eric Dickmann and The Five Echelon Group, visit https://fiveechelon.com/

For more information about Kevin Mako and Mako Design + Invent, visit https://https://www.makodesign.com and to listen to The Product Startup Podcast, visit https://www.productstartup.com/

Episode #54

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Marketing Automation with HubSpot
Try HubSpot’s all-in-one marketing software to simplify campaign management and drive new leads.

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

For additional information and insights, visit https://podcast.ericdickmann.com/

Be sure to check out Eric's other show, Beyond Expertise!

In part 2 of our Masterclass Series on Building a Strategic Marketing Plan for Your Business, host Eric Dickmann interviews Tim Fitzpatrick, President of Rialto Marketing, about how to identify your target market and build an ideal customer profile to help focus your strategic marketing activities.

Tim is an entrepreneur/business owner with expertise in marketing and business growth. He has 20+ years of entrepreneurial experience with a passion for developing and growing businesses. He started Rialto Marketing in 2013 and has been helping service businesses simplify marketing so they can grow with less stress. Most people overcomplicate marketing. It doesn't have to be that way.

To learn more about identifying your target market and ideal customer profile, visit our Masterclass webpage for additional content and resources at https://fiveechelon.com/masterclass

For more information about Eric Dickmann, The Five Echelon Group, and this Masterclass Series, visit https://fiveechelon.com or https://linkedin.com/in/edickmann

For more information about Tim Fitzpatrick and Rialto Marketing, visit https://rialtomarketing.com or https://www.linkedin.com/in/timpfitzpatrick/

Episode Bonus: For free assets to help you get started, visit https://www.rialtomarketing.com/virtual-cmo

Episode #53

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Marketing Automation with HubSpot
Try HubSpot’s all-in-one marketing software to simplify campaign management and drive new leads.

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

For additional information and insights, visit https://podcast.ericdickmann.com/

Be sure to check out Eric's other show, Beyond Expertise!