Show Notes

In this episode of The Virtual Ingenuity Business Podcast, Claudine Land, Business Strategist of Virtual Ingenuity, LLC, and Tyler Lemmond of Creative Lab

Tyler Lemmond is a multi-talented individual with a passion for music, education, and social media management. With a Bachelor's degree in Music Education from Sam Houston State University, Tyler initially pursued a career in teaching at the high school level. However, he later decided to transition to a career in

Social media is hard work and takes time. With a proper understanding of how the various platforms benefit your business and knowing the art of storytelling, you can learn to write captivating content to improve your business visibility.   

Listen as we discuss:

·       The best social media platforms for your specific type of business.

·       The science behind great content and the art of storytelling.

·       Key points to look for when hiring someone to create your social media.

·       How to decipher the social media algorithm.

·       The science behind niching down.

We close by asking Tyler if our listeners could have one take-a-away from what we talked about today, what is that one takeaway, and what is the one piece of advice he wished someone had given him when starting his business.  

Learn more about Creative Lab Designs:

·       Website: https://creativelabdesigns.com/

·       Facebook: Creative Lab Designs

·       Facebook Group: Create the image

·       Instagram: @CreativeLabDes

·       Twitter: @CreativeLabDes

Tune in to additional episodes of The Virtual Ingenuity Business podcast on Apple Podcast and Spotify. We would love it if you

 ·       Apple Podcast: https://podcasts.apple.com/us/podcast/the-virtual-ingenuity-business-podcast/id1644909518

 ·       Spotify: https://open.spotify.com/show/43s0aubuQOxnjXoqqAnjIp

 Thank you for listening! Let’s impact together!

Virtual Ingenuity, LLC

https://virtualingenuityllc.com⁠

Show Notes

In this episode of The Virtual Ingenuity Business Podcast, Claudine Land, Business Strategist of Virtual Ingenuity, LLC, and Deb Boulanger, Business Growth Strategist & Founder of The Launch Lab discuss solopreneurship and the framework for pricing your services to make your revenue growth more predictable.

Deb Boulanger is a Business Growth Strategist & Founder of The Launch Lab. As a business growth expert, she helps 6-figure coaches & consultants grow and scale their businesses to make meeting their revenue and lifestyle goals inevitable. Deb has created a predictable business development process based on her decades of sales, marketing, and product development experience. Over the last 20 years, Deb has launched dozens of services that have generated

Learn the Return on Advantage framework and how to add more revenue to your business. We discuss the strategy behind pricing your services, how to use the Pricing Calculator,  how to tell if you’re priced “appropriately” for your market, and how to do so effectively without client pushback.

Listen as we discuss:

·      The most common mistakes that women entrepreneurs make.

·      How to determine if you are priced"appropriately" for your market.

·      The Return on Advantage (ROA) framework and why it is a more effective measurement of impact than Return on Investment (ROI).

·      How women in the services sector can add more revenue as solo practitioners and the only ones delivering services.

·      Pricing success stories.

·      The Pricing Calculator. https://thegreatdoover.com/?s=pricing+calculator

We close by asking Deb if our listeners could have one take-a-away from what we talked about today, what is that one takeaway, and what is the one piece of

Learn more about The Great Do-Over:

·       Website: http://thegreatdoover.com/

·       Facebook Personal: https://www.facebook.com/deb.boulanger 

·       Facebook Business Page: https://www.facebook.com/TheGreatDoOver 

·       Facebook Group: https://www.facebook.com/groups/1169288009754487

·       LinkedIn Personal:  https://www.linkedin.com/in/debboulanger-thegreatdo-over/

·       LinkedIn Business: https://www.linkedin.com/company/life-after-corporate/

·       Instagram Personal: https://www.instagram.com/deb_boulanger/

·      The Pricing Calculator: https://thegreatdoover.com/PRICING

Tune in to additional episodes of The Virtual Ingenuity Business podcast on Apple Podcast and Spotify. We would love it if you like, subscribe, rate, and comment.

·       Apple Podcast: https://podcasts.apple.com/us/podcast/the-virtual-ingenuity-business-podcast/id1644909518

 ·       Spotify: https://open.spotify.com/show/43s0aubuQOxnjXoqqAnjIp

Thank you for listening.  Let’s impact together!

Virtual Ingenuity, LLC - ⁠https://virtualingenuityllc.com⁠

Show Notes

In this episode of The Virtual Ingenuity Business Podcast, Claudine Land, Business Strategist of Virtual Ingenuity, LLC, and Kristy Siefkin, Principal,  Kristy Siefkin Communications discuss the art of public speaking to increase your value. Kristy Siefkin spent nearly two decades in front of a news camera as an Emmy-recognized reporter and anchor, and corporate spokesperson. She broadcasted on local and national networks, including CBS, Fox, NBC, Animal

 Listen as we discuss building a brand through public speaking and storytelling. In addition, we talk about key points to being a successful speaker:

We close by asking Kristy if our listeners could have one take-a-away from what we talked about today, what is that one takeaway, and what is the one piece of advice she wished someone had given her when starting her business.   

Learn more about Kristy Siefkin Communications:

Tune in to additional episodes of The Virtual Ingenuity Business podcast on Apple Podcast and Spotify. We would love it if you

Apple Podcast: https://podcasts.apple.com/us/podcast/the-virtual-ingenuity-business-podcast/id1644909518

Spotify: https://open.spotify.com/show/43s0aubuQOxnjXoqqAnjIp

Thank you for listening!

Let’s impact together!

Virtual Ingenuity, LLC

https://virtualingenuityllc.com/

Show Notes

In this episode of The Virtual Ingenuity Business Podcast, Claudine Land, Business Strategist of Virtual Ingenuity, LLC, and Daniel Andrews, Business Coach of DanielPatrickAndrews, discuss how to stop “networking” and start building true Networks. Daniel Andrews is a native of Columbia, South Carolina where he currently resides after an absence of 13 years. He owns two businesses currently, one creating and convening a total of four business-growth communities. Two are local to him and meet monthly, in person. The other two are national in scope and meet digitally once a month. The other business involves supporting people with a road map and guiding them along the path from casual business card exchange to profitable referral relationships. Fundamentally, he shows businesspeople how to STOP “networking,” and START building true Networks. This is his fourth career; he’s been successfully self-employed for 35 years (49 if you start with the lemonade stand in first grade).

Listen to the conversation as we discuss the difference between lead and networking groups. Learn how to establish trust, build relationships, and ask specific questions to get the results that you want.

For individuals who are not networking:

• What is your definition of “networking”?

• Why are so many people bad at networking? How can I overcome my shyness?

• Are there groups that I should join? What about a leads group? What are the pros and cons?

• How can I create a successful elevator pitch to get the results that I want?

For individuals who are networking, but need more guidance:

• Why isn’t “networking” getting me the results I want?

• How can I enjoy networking more?

• How do I choose the better places to network?

For both groups of individuals:

• How can I get referrals from people that aren’t customers?

• How can I get more referrals from customers?

• How do I get people who are friends to do business with me?

We close by asking Daniel if our listeners could have one take-a-away from what we talked about today, what is that one takeaway, and what is the one piece of advice he wished someone had given him when starting his latest business.

Learn more about Daniel Patrick Andrews:

• Website: www.DanielPatrickAndrews.com

• LinkedIn: https://www.linkedin.com/in/niasoutheast/

• Facebook: https://www.facebook.com/DanAndrewsNIA•Pinterest: https://www.pinterest.com/danielpandrews/

• Scheduling link: https://tidycal.com/danielpandrews

Tune in to additional episodes of The Virtual Ingenuity Business podcast on Apple Podcast and Spotify. We would love it if you like, subscribe, rate, and comment.

Apple Podcast: https://podcasts.apple.com/us/podcast/the-virtual-ingenuity-business-podcast/id1644909518

Spotify: https://open.spotify.com/show/43s0aubuQOxnjXoqqAnjIp

Thank you for listening!

Let’s impact together!

Virtual Ingenuity, LLC - https://virtualingenuityllc.com/

Show Notes

In this episode of The Virtual Ingenuity Business Podcast, Claudine Land, Business Strategist of Virtual Ingenuity, LLC, and Scott Hartley, Marketing StrategistAutomation Architect & Author of Hit The Inbox: How To Avoid The Spam Folder and Grow Your Business With Email Marketing, discuss key steps to email marketing and getting your emails delivered, why we should ditch the email newsletter and the reason why 92% of small business owners are driving on the email marketing highway illegally. 

Listen as we discuss:

• What is email marketing?

• How does one get started in email marketing?

• Is email marketing dead?

• People often complain about their emails going into the Gmail Promotions tab. Is that a cause for concern?

• In Scott’s book, he states that 92% of small business owners are driving on the email marketing highway illegally. What exactly does he mean?

• Scott encourages marketers to ditch the email newsletter. Why?

We close by asking Scott if our listeners could have one take-a-away from what we talked about today, what is that one takeaway, and what is the one piece of advice he wished someone had given him when starting his business.

Learn more about MasterPlan4Success and Hit The Inbox book:

• Website: https://masterplan4success.com/

• Book: https://hittheinboxbook.com/

• LinkedIn: https://www.linkedin.com/in/scottahartley/

Tune in to additional episodes of The Virtual Ingenuity Business podcast on Apple Podcast and Spotify. We would love it if you like, subscribe, rate, and comment.

Apple Podcast: https://podcasts.apple.com/us/podcast/the-virtual-ingenuity-business-podcast/id1644909518

Spotify: https://open.spotify.com/show/43s0aubuQOxnjXoqqAnjIp

Thank you so much for listening!

Let’s impact together!

Virtual Ingenuity, LLC - https://virtualingenuityllc.com/

In this episode of The Virtual Ingenuity Business Podcast, Claudine Land, Owner & Business Strategist of Virtual Ingenuity, LLC, and Laura Johns, Founder, and Chief Executive Officer of The Business Growers discuss the pros and cons of outsourcing talent versus hiring employees. Listen in to learn measurable ways of knowing when it’s time to outsource projects and tasks and when to hire employees for greater profitability and peace of mind. 

In this episode of The Virtual Ingenuity Business Podcast, Claudine Land, Business Strategist of Virtual Ingenuity, LLC, and Laura Johns, Founder, and Chief Executive Officer of The Business Growers discuss the pros and cons of outsourcing versus hiring. The Business Growers is Mississippi’s only marketing firm focused on serving technology companies. Laura’s team serves clients in 20 states, specializing in marketing strategy and implementation for B2B tech. In 18 months, The Business Growers has grown to over 12 rockstar employees. Laura is passionate about empowering women and seeks to do so in her business and personal life. She currently hosts a podcast for business leaders and entrepreneurs called “Know, Grow and Scale with Laura Johns,” and a podcast for working moms called “The Home and The Hustle.”Learn how to know when it’s time to outsource projects and tasks and when to hire employees for greater profitability and peace of mind. Listen as we discuss:

We close by asking Laura if our listeners could have one take-a-away from what we talked about today, what is that one takeaway, and what is the one piece of advice she wished someone had given her when starting her first business.

Learn more about The Business Growers:

• Website: https://thebusinessgrowers.com/

• LinkedIn: https://www.linkedin.com/in/laurapickardjohns/

Tune in to additional episodes of The Virtual Ingenuity Business podcast on Apple Podcast and Spotify. We would love it if you like, subscribe, rate, and comment.

Apple Podcast: https://podcasts.apple.com/us/podcast/the-virtual-ingenuity-business-podcast/id1644909518

Spotify: https://open.spotify.com/show/43s0aubuQOxnjXoqqAnjIp

Thank you so listening!

Let’s impact together!

Virtual Ingenuity, LLC - https://virtualingenuityllc.com/

You have the power to rewrite your story at any point in your life. This is a phrase that best-selling author, Physiologist, and #1 Health Education Specialist in the United States, Louise Valentine lives by. In this episode of The Virtual Ingenuity Business Podcast, we discuss simple steps that we can use to superpower through our day and learn the proven tools to manage anxiety and stress. Acquire the wellness toolkit to help manage stress and anxiety.

Show Notes

In this episode of The Virtual Ingenuity Business Podcast, Claudine Land, Business Strategist of Virtual Ingenuity, LLC, and Louise Valentine, Physiologist, best-selling author and the #1 Health Education Specialist in the United States discuss simple steps that we can use to superpower through our day and learn the proven tools to manage anxiety and stress. Louise has worked for the NFL and published research studying how to solve the root cause of health, fitness & resilience problems. When faced with her own devastating health diagnoses & fitness challenges, she was grateful to have the knowledge to turn her breakdowns into breakthroughs! Louise is CEO of BreakingThroughWellness.com, where she offers 1:1 coaching, free resources & the groundbreaking Badass Breakthrough Academy for women 35+ to quickly turn setbacks into a comeback & unlock your best health, fitness, or running with more energy, less stress, and science *simplified* for real life. Louise is also an avid runner and military spouse. You have the power to rewrite your story at any point in your life. This is a phrase that best-selling author, Physiologist, and #1 Health Education Specialist in the United States, Louise Valentine lives by. Acquire the wellness toolkit to help manage stress and anxiety.

Listen as we discuss:

We close by asking Louise if our listeners could have one take-a-away from what we talked about today, what is that one takeaway, and what is the one piece of advice she wished someone had given her when starting her business.

Learn more about BreakingThroughWellness:

Tune in to additional episodes of The Virtual Ingenuity Business podcast on Apple Podcast and Spotify. We would love it if you like, subscribe, rate, and comment.

Apple Podcast: https://podcasts.apple.com/us/podcast/the-virtual-ingenuity-business-podcast/id1644909518

Spotify: https://open.spotify.com/show/43s0aubuQOxnjXoqqAnjIp

Thank you for listening!

Let’s impact together!

Virtual Ingenuity, LLC - https://virtualingenuityllc.com/

Facebook Ads are one of the popular advertising tools used to market your business brand across social media platforms. Learn if it's right for your business, how geofencing plays a role, why big companies spend so much on ads, and if it is more effective than Instagram ads. 

Listen as Andy Felice, owner and creative director at Felice Marketing shed insight on how to determine if the ads are right for your business.

Show Notes

In this episode of The Virtual Ingenuity Business Podcast, Claudine Land, Business Strategist with Virtual Ingenuity, LLC, and Andy Felice, Owner & Creative Director at Felice Marketing discuss one of the popular advertising tools used to market your business brand across social media platforms. Prior to his entrepreneurship, Andy was the Director of Marketing and Product Development at an industrial commercial laundry business. Learn if Facebook Ads are right for your business, how geofencing plays a role, why big companies spend so much on ads, and if it is more effective than Instagram ads.

Listen as we discuss:

We close by asking Andy if our listeners could have one take-a-away from what we talked about today, what is that one takeaway, and what is the one piece of advice he wished someone had given him when starting his business.

Learn more about Felice Marketing:

Website: https://felicemarketing.com/

Instagram: https://www.instagram.com/felicemarketingco/?hl=en

Tune in to additional episodes of The Virtual Ingenuity Business podcast on Apple Podcast and Spotify. We would love it if you like, subscribe, rate, and comment.

Apple Podcast: https://podcasts.apple.com/us/podcast/the-virtual-ingenuity-business-podcast/id1644909518

Spotify: https://open.spotify.com/show/43s0aubuQOxnjXoqqAnjIpYou may visit our website at: https://virtualingenuityllc.com

Thank you for listening!

Let’s impact together!

Virtual Ingenuity, LLC - https://virtualingenuityllc.com/

Scaling a business is imperative for profitability. It is setting the stage to enable and support growth in your company. It requires planning, funding, and the right systems, staff, processes, technology, and business partners. Learn how to scale your business from industry expert, Roshawn Blunt, president of Corsaire Corporation.

Show Notes

In this episode of The Virtual Ingenuity Business Podcast, Claudine Land, Business Strategist of Virtual Ingenuity, LLC, and Roshawn Blunt, president of a Black-owned women-led pharmaceutical commercialization organization, Corsaire Corporation discuss effective ways of scaling a business. Having more than 25 years of experience in the biopharmaceutical and medical device industries, Roshawn is currently on the board of directors of two pre-launch biotechnology companies, Kronos Bio, Inc. and Reneo Pharmaceuticals, Inc. as well as the advisory board of Scripps Memorial Hospital. Prior to that, Ms. Blunt founded and was the managing director of 1798, LLC, a pharmaceutical-managed markets consulting firm. 1798 was purchased by Fingerpaint Marketing, and she became a partner at the firm and the managing director of the consulting business line. Roshawn was recognized by Medical Marketing + Media (MM+M) in 2022 for developing the top agency that champions diversity, equity, and inclusion. In 2021, PharmaVOICE 100 honored her as a Change Agent, and in 2021, MM+M inducted her into the Women of Distinction. Roshawn graduated from Princeton University, where she earned her A.B. from the Princeton School of Public and International Affairs, and she holds an MBA from Kellogg School of Management at Northwestern University. Scaling a business is imperative for profitability. It is setting the stage to enable and support growth in your company. It requires planning, funding, and the right systems, staff, processes, technology, and business partners. Listen and learn how to scale your business from industry expert, Roshawn Blunt.

During this episode, we discuss:

• What is scaling a business?

• What is the importance of brand building when scaling a company?

• How important is having a team and how does that influence the ability to scale?

• Aside from looking at revenue generation, how should a business owner or manager measure the success of scaling a business?

• What do you think about industry trends and how they influence the approach to creating new businesses or scaling the business?

• From your experience, what do you think are the biggest challenges when it comes to scaling a service-based company vs. a product-based company?

• What is the importance of brand building when scaling a company?

We close by asking Roshawn if our listeners could have one take-a-away from what we talked about today, what is that one takeaway, and what is the one piece of advice she wished someone had given her when starting her business.

Learn more about Corsaire Corporation: CorsaireCorporation.com

Tune in to additional episodes of The Virtual Ingenuity Business podcast on Apple Podcast and Spotify.

We would love it if you like, subscribe, rate, and comment.

• Apple Podcast: https://podcasts.apple.com/us/podcast/the-virtual-ingenuity-business-podcast/id1644909518

• Spotify: https://open.spotify.com/show/43s0aubuQOxnjXoqqAnjIp

Thank you for listening!

Let’s impact together!

Virtual Ingenuity, LLC - https://virtualingenuityllc.com/

A clear understanding of how your financial package plays a role in business is essential for success. Learn the necessary tools to guide you in having effective cash flow management, and personal and business credit. Listen to the discussion with Darla A. Harris, Vice President and Sr. Business Consultant for Chase Business Banking as she provides resources about financing, capital, building relationships with bankers, and negotiating terms with vendors.

Show Notes

In this episode of The Virtual Ingenuity Business Podcast, Claudine Land, Business Strategist with Virtual Ingenuity, LLC, and Darla A. Harris, Vice President and Sr. Business Consultant for Chase Business Banking in Washington DC and Northern Virginia discuss resources to financing, capital, building relationships with bankers, and negotiating terms with vendors. Darla has more than 40 years of experience in financial services and has a passion for helping Black and Latino entrepreneurs accelerate their businesses. In her role, Darla conducts one on one coaching and provides minority small business owners with education and advisory services which includes; operations management, business development, and access to capital to support sustainable business growth. Darla is active in her local community and serves as a Chase ambassador and an active community partner for more than 3 years, works to help businesses achieve their goals by making their business banking as simple as possible and extends access to JP Morgan’s broader team of experts in areas such as cash management, credit solutions, and other business services.

Having a clear understanding of how your financial package plays a role in business is essential for success. Learn the necessary tools to guide you in having effective cash flow management, and personal and business credit. Listen as we discuss:

We close by asking Darla if our listeners could have one take-a-away from what we talked about today, what is that one takeaway, and what is the one piece of advice she wished someone had given her about business.

Learn more about Chase for Business:

Tune in to additional episodes of The Virtual Ingenuity Business podcast on Apple Podcast and Spotify. We would love it if you like, subscribe, rate, and comment.

Apple Podcast: https://podcasts.apple.com/us/podcast/the-virtual-ingenuity-business-podcast/id1644909518

Spotify: https://open.spotify.com/show/43s0aubuQOxnjXoqqAnjIp

Thank you for listening!

Let’s impact together!

Virtual Ingenuity, LLC - https://virtualingenuityllc.com/