The Virtual Practice Podcast

Meghan and Braden open this week's show with a discussion on the myths surrounding being a successful practitioner. From having to own your own clinic to super influencers Braden and Meghan debunk these myths that seem to be hanging over a lot of people's minds.

Meghan also explains the million dollar model and how there are two concepts surrounding a seven figure practice: Quadrants of readiness and specific benchmarks to hit and when/how you should expect to hit them.

Key Takeaways:

[:28] Meghan asks Braden what is the myths floating around in people's minds that can help you make a million dollar practice

[3:40] Welcome back to the Virtual Practice Podcast!

[4:20] Braden asks Meghan to explain her version of The Million Dollar Model

[7:17] Meghan explains how the Quadrants of Readiness are stages of evolution that healthcare consumers move through

[11:13] What needs to be in place to hit that first six figure mark.

[17:01] How a consistent marketing system and methodology can take you from one hundred thousand dollars to three hundred thousand dollars.

[20:20] Being mindful of consistent traffic while not charging to much to get new patients in the door as well as utilizing high ticket offers to continue to grow towards the one million dollar practice

[27:35] Regardless of your background or credentials, if you want to build a practice or business that creates impact and health for others, Meghan and Braden are your team!

[27:53] If you are looking for a place to see patients and you don't want the hassle of contracts, rent splits, or commitment, head on over to HealthHives.com to create your free account!

Mentioned in This Episode:

Call To Action:

To find out if a Ginger Desk Virtual Assistant is the right fit for your practice, send us an email to [email protected]

For More on the Virtual Practice Podcast:

Visit HealthHives.com/Podcast and join us on Facebook and Instagram @HealthHivesCo.

For future episodes, visit HealthHives.com/Podcast!

Tweetables:

"There is a ton of successful practitioners that don't have 10000 followers on instagram" — Meghan Walker

"You need to define your niche or arena of expertise" — Meghan Walker

"When you are really good at what you do and you have clearly defined an arena of authority, you charge accordingly" — Meghan Walker

"If you don't have tension in your business, if you don't have volume coming into your business you don't get to move up the ladder" — Meghan Walker

Welcome back to the Virtual Practice Podcast! As Brayden and Meghan enter season 2, they are contemplating the taboo topic of money.

Financial stability is a key predictor of health outcomes and in an industry with financial uncertainty Meghan and Brayden discuss the importance of keeping your rates as valuable as the time you are giving. Time is the most valuable asset in your arsenal.

Over the next 12 episodes you will hear a lot on the topic of finances within the field, so welcome back to the Virtual Practice Podcast!

For More on the Virtual Practice Podcast:

Visit HealthHives.com/Podcast and join us on Facebook and Instagram @HealthHivesCo.

For future episodes, visit HealthHives.com/Podcast!

Today, Meghan and Braden are joined by another fantastic guest, Dr. Julie Durnan; naturopathic doctor, entrepreneur, and visionary. Her clinic, Restoration Health Clinic, in North Vancouver, BC, is reinventing the patient experience for women and families.

In Julie's newest startup, Ginger Desk, she is changing the way clinicians operate by removing the barriers to growing their business by providing highly-experienced virtual assistants at a fraction of the cost of hiring staff.

A Virtual Assistant can be your gatekeeper between you as the practitioner and your patient — freeing up your time to see more patients and build your business towards its future state. In this episode, Julie shares the steps to take if you're looking to hire a VA, how to know when you need a VA, the kinds of tasks that you can delegate to a VA, and how hiring a VA can benefit you.

Key Takeaways:

[:10] What happened to Meghan's virtual assistant business idea?

[1:23] Welcome back to the Virtual Practice Podcast!

[1:41] About today's fantastic guest, Dr. Julie Durnan.

[2:10] Meghan and Braden welcome Julie to the podcast!

[2:41] The backstory of how Julie started Ginger Agency.

[3:58] The important benefits of hiring a virtual assistant.

[8:17] The tasks that a virtual assistant can take over for a practitioner.

[10:38] Julie shares about how they go about hiring with Ginger Agency.

[14:05] Meghan underscores the importance of what you really should be focusing on as a practitioner.

[14:31] Why taking on a VA is both a time-saver and extremely cost-effective — especially if you're early on in your practice.

[18:58] The symptoms of a practitioner who needs a VA.

[20:26] The three pieces of advice Julie wants to instill in all practitioners listening in.

[21:23] Where to access an exclusive training (for Virtual Practice Podcast listeners only!) on everything you need to know about finding a VA.

[22:34] This episode marks the end of the first season of the Virtual Practice Podcast!

[22:46] The theme of the second season of the Virtual Practice Podcast: income diversification.

[23:39] Regardless of your background or credentials, if you want to build a practice or business that creates impact and health for others, Meghan and Braden are your team!

[23:53] If you are looking for a place to see patients and you don't want the hassle of contracts, rent splits, or commitment, head on over to HealthHives.com to create your free account!

Mentioned in This Episode:

Dr. Julie Durnan's LinkedIn

Restoration Health Clinic

Ginger Desk

How to Hire a Virtual Assistant Masterclass

45 Tasks to Outsource to Your Ginger Desk Virtual Assistant

Impact LIVEs Event

Call To Action:

To find out if a Ginger Desk Virtual Assistant is the right fit for your practice, send us an email to [email protected]

For More on the Virtual Practice Podcast:

Visit HealthHives.com/Podcast and join us on Facebook and Instagram @HealthHivesCo.

For future episodes, visit HealthHives.com/Podcast!

Today, Meghan and Braden are excited to be joined by their friend and colleague, Dr. Sarah Harbottle!

Dr. Sarah Harbottle is not only a naturopathic doctor – but also a classic overachiever – because she's also, simultaneously, a licensed lawyer! This presents The Virtual Practice Podcast with a very unique opportunity to have a conversation around some of the regulatory, legal pieces that are crucial to keep top-of-mind as practitioners.

In this conversation, Dr. Sarah Harbottle shares the top three things that every practitioner should know about protecting themselves legally, some of the common red flags she sees in the industry as it pertains to legality, what you need to know in terms of creating a contract with a clinic, and what you need to know about insurance coverage as an online practitioner.

Key Takeaways:

[:09] Did Meghan and Braden always want to be entrepreneurs?

[1:27] Welcome back to the Virtual Practice Podcast!

[1:58] Meghan and Braden welcome and introduce Dr. Sarah Harbottle to the podcast!

[2:54] How virtual practice changes what we need to be thinking about in a legal context as practitioners.

[5:35] What we need to keep top-of-mind in terms of our contracts with clinics.

[6:52] Is risk-shifting more towards the clinic owner or the practitioner?

[8:26] What insurance does a practitioner need for an online program?

[11:38] Do most insurance companies cover general group patient treatment programs?

[13:06] What are some of the common mistakes or red flags that Dr. Sarah Harbottle is often seeing in the industry as it pertains to legality?

[16:04] How Health Hives helps protect you as a practitioner.

[17:06] The top three things that Dr. Sarah Harbottle wishes everyone knew as a practitioner about protecting themselves on the legal side.

[18:32] Meghan and Braden thank Dr. Sarah Harbottle for joining the podcast and sharing her insights.

[18:51] Regardless of your background or credentials, if you want to build a practice or business that creates impact and health for others, Meghan and Braden are your team!

[18:58] If you are looking for a place to see patients and you don't want the hassle of contracts, rent splits, or commitment, head on over to HealthHives.com to create your free account!

Mentioned in This Episode:

Sarah Harbottle Law

Dr. Sarah Harbottle's LinkedIn

Dr. Sarah Harbottle's Instagram

Life Integrative

For More on the Virtual Practice Podcast:

Visit HealthHives.com/Podcast and join us on Facebook and Instagram @HealthHivesCo.

For future episodes, visit HealthHives.com/Podcast!

Focusing on relationship and affiliate marketing can be extremely influential in accelerating your career forward. Especially in today's world with more businesses and practices going online, it is crucial to virtually foster these communities and relationships to add value to one another's audiences on your respective social media channels.

In today's episode, Meghan and Braden share how you can drive traffic to your business or practice by leveraging relationship marketing, how to begin fostering genuine relationships online, and why cultivating these relationships is key to taking you to the next level within your business or practice.

Key Takeaways:

[:09] The number one thing that has been most influential in moving Braden's career forward.

[2:15] The number one key factor that has accelerated Meghan's career.

[3:11] Welcome back to the Virtual Practice Podcast!

[3:50] What relationship/affiliate marketing is.

[5:18] An example of relationship marketing and how it enables your audience to be of service to other people.

[6:32] Why relationship marketing is not/does not have to be disingenuous.

[7:48] Meghan shares some positive examples of leading with relationships and her personal experiences with relationship marketing.

[8:28] How to begin facilitating these genuine relationships.

[10:52] How to reach out to people virtually and begin to foster a potential relationship.

[12:30] Meghan's task for you: create a dream list of the 20 people whose platforms would be super helpful for you to be on and consider how you could be of service to them.

[14:15] Why cultivating these relationships is the key to taking you to the next level within your business or practice.

[15:52] Meghan's top three takeaways for relationship marketing.

[17:02] Regardless of your background or credentials, if you want to build a practice or business that creates impact and health for others, Meghan and Braden are your team!

[17:11] If you are looking for a place to see patients and you don't want the hassle of contracts, rent splits, or commitment, head on over to HealthHives.com to create your free account!

Mentioned in This Episode:

Range: Why Generalists Triumph in a Specialized World, by David Epstein

Virtual Practice Podcast Ep. 16: "Paid Traffic: What You Need to Know"

Virtual Practice Podcast Ep. 18: "How to Use Instagram to Grow Your Practice"

The Clinician Code

For More on the Virtual Practice Podcast:

Visit HealthHives.com/Podcast and join us on Facebook and Instagram @HealthHivesCo.

For future episodes, visit HealthHives.com/Podcast!

Sometimes as practitioners, we'll focus more of our attention on getting new patients, new eyes on our social media platforms, and new leads… but the truth is: the fortune of your business actually depends on how well we can keep, maintain, and deliver transformation upon our existing audience and clientele.

In this conversation, Meghan and Braden are giving you the lowdown on the top five things you need to know to remarket, reinvigorate, and re-engage your audience! They share tips on how to foster relationships virtually, touch base with your audience on a more personal level, become the primary focus in their inbox, and build out offers your audience actually wants.

Key Takeaways:

[:08] About Meghan's recent retreat.

[1:31] Welcome back to the Virtual Practice Podcast!

[1:59] About today's topic: remarketing.

[3:21] How and why we need to be thinking about these concepts of remarketing, reinvigorating, and rhythm.

[4:18] #1: What is the cadence in which you are mailing your list?

[5:18] #2: What does it mean to "scrub" your mailing list? And should you do it?

[6:25] How to become a primary focus in somebody's inbox (and get out of their promotions folder).

[8:00] #3: How to move people from stagnant to excited.

[10:08] #4: How to leverage any type of paid traffic or ads to your list.

[11:33] #5: Communicate with your audience and create an offering that they want.

[13:31] Braden's advice for those that are just starting to build their practice and/or programs.

[14:45] Meghan's top three takeaways on remarketing.

[15:55] About next week's episode!

[16:06] Regardless of your background or credentials, if you want to build a practice or business that creates impact and health for others, Meghan and Braden are your team!

[16:22] If you are looking for a place to see patients and you don't want the hassle of contracts, rent splits, or commitment, head on over to HealthHives.com to create your free account!

Mentioned in This Episode:

Clinician Business Labs

For More on the Virtual Practice Podcast:

Visit HealthHives.com/Podcast and join us on Facebook and Instagram @HealthHivesCo.

For future episodes, visit HealthHives.com/Podcast!

Braden is sharing his top 10 list of everything you need to know about SEO as a practitioner and what you can do to optimize it to increase traffic, sales, and engagement.

If you don't know where to get started with SEO, you won't want to miss this episode! Braden's actionable list shares exactly what steps you can take to get started on your SEO journey, how to optimize it if you already know some of the basics, and the top three most important pieces you need to focus on, wherever you may be in your SEO journey.

Key Takeaways:

[:08] Today's topic: SEO for practitioners!

[1:10] Welcome back to the Virtual Practice Podcast!

[2:34] What is SEO?

[2:53] #1: Know your avatar.

[3:14] #2: Understand the intent of the person that's searching for you/your content.

[3:35] #3: Keywords and key phrases.

[6:24] #4: Where to include your keywords and phrases.

[8:10] What is an H1 tag? Why is it important?

[10:30] #5: Optimize your page for readability.

[11:05] #6: Utilize SEO programs, plug-ins, and tools.

[12:12] #7: Connect to Google Search Console.

[14:20] #8: Set up your Google Analytics.

[14:33] #9: Make sure your site is secure.

[14:51] #10: Make sure your site loads fast.

[17:06] Braden's top three takeaways.

[18:25] Next week's episode: remarketing and re-engaging our community!

[18:51] Regardless of your background or credentials, if you want to build a practice or business that creates impact and health for others, Meghan and Braden are your team!

[19:33] If you are looking for a place to see patients and you don't want the hassle of contracts, rent splits, or commitment, head on over to HealthHives.com to create your free account!

Mentioned in This Episode:

Ubersuggest

Yoast (SEO Plug-in)

Squarespace's built-in SEO tools

Google Search Console

Google Analytics

GTmetrix

Impact LIVEs

For More on the Virtual Practice Podcast:

Visit HealthHives.com/Podcast and join us on Facebook and Instagram @HealthHivesCo.

For future episodes, visit HealthHives.com/Podcast!

As a practitioner, you're engaging with so many different social media platforms to market and grow your practice — but do you know why you're doing it? Are you on Instagram just because everyone else is on Instagram… but you don't really have a strategy behind what it is that you post?

Joining Meghan and Braden today is an amazing woman doing incredible things in the world. Dr. Alicia MacPherson is a naturopathic doctor, the creator of the MacPherson Method, and a total boss on leveraging Instagram to grow her practice. Dr. MacPherson has not only created a very compelling business model, but she has done so in a very short amount of time! She has been strategic, focused, and completely in alignment with her goals – which is what she is going to be teaching you all about today!

If you want to level up your social media game, don't miss out on this conversation with Dr. Alicia MacPherson!

Key Takeaways:

[:08] About todays' topic: leveraging Instagram to build your business.

[2:18] Welcome back to the Virtual Practice Podcast!

[2:46] About today's amazing guest, Dr. Alicia MacPherson.

[3:24] Meghan and Braden welcome Alicia.

[3:33] Alicia shares the story of building her business since becoming a naturopathic doctor.

[4:57] How and when did Alicia discover her niche for Instagram?

[6:06] Why Alicia decided to focus in on Instagram rather than other social media platforms.

[7:37] Where and how Alicia repurposes her Instagram content.

[8:58] Alicia's observations around her sales cycle and 'collapsing time.'

[9:55] How Alicia converts a fan from Instagram to becoming a client or customer.

[12:10] Why Alicia used to be fearful of posting on social media and how she moved past these fears.

[13:37] Does Alicia receive any pushback from posting on social media as a practitioner? If so, what has she learned from it?

[15:43] Alicia shares her business model and how she's designed her practice.

[17:31] How Alicia approaches the situation of when a client wants her to work with them personally rather than one of her team members.

[19:49] When and how Alicia initially decided to bring on team members.

[21:03] Alicia speaks about the 'true freedom' she has now achieved with her business.

[22:02] Alicia three key pieces of advice that she wants to give to every entrepreneur about the potential possibilities that can be unlocked with Instagram (and other social media).

[23:40] Meghan and Braden thank Alicia for joining this week's episode.

[24:10] About next's weeks episode all about SEO.

[24:35] Regardless of your background or credentials, if you want to build a practice or business that creates impact and health for others, Meghan and Braden are your team!

[24:52] If you are looking for a place to see patients and you don't want the hassle of contracts, rent splits, or commitment, head on over to HealthHives.com to create your free account!

Mentioned in This Episode:

Dr. Alicia MacPherson

MacPherson Method

@Dr.AliciaMacPherson on Instagram

For More on the Virtual Practice Podcast:

Visit HealthHives.com/Podcast and join us on Facebook and Instagram @HealthHivesCo.

For future episodes, visit HealthHives.com/Podcast!

Tweetables:

"Keep showing up because you don't get clarity on what you want to do unless you are doing it." — Dr. Alicia MacPherson

"You've just got to show up. And as you find your words, and your messaging, and your positioning, it comes together beautifully." — Dr. Alicia MacPherson

"Every single milestone I've hit in my business [has] been because I've unwired another piece of personal growth." — Dr. Alicia MacPherson

"Showing up every day is the most important [to growing your practice]." — Dr. Alicia MacPherson

Today's topic is all about selling and converting people into your program/s through the art of conversation. When you're trying to sell someone a high-ticket offer, whether that be one-to-one care or a program/offer, it is important to know what to say and how to say it to ensure that they are saying, "Yes," by the end of your conversation.

In this episode, Meghan outlines the two main models of converting people into your program/offer, the framework to use for the one-to-one conversation aimed at converting, and the seven essential Ps that make up an effective discovery call.

Key Takeaways:

[:08] Does Meghan enjoy selling?

[1:15] Welcome back to the Virtual Practice Podcast!

[1:42] About today's topic: converting people into your program through conversation.

[2:02] Meghan sets the stage for the conversation.

[3:51] The two main ways of converting people into your program(s) or offer(s).

[7:47] How to know which of these two ways of converting you should be using in any given scenario.

[10:36] The seven essential Ps for an effective discovery call.

[22:16] Meghan's three main takeaways for converting people.

[23:59] Regardless of your background or credentials, if you want to build a practice or business that creates impact and health for others, Meghan and Braden are your team!

[24:20] If you are looking for a place to see patients and you don't want the hassle of contracts, rent splits, or commitment, head on over to HealthHives.com to create your free account!

Mentioned in This Episode:

The Virtual Practice Podcast Ep. 13: "High-Ticket Offers & How to Market Them"

The Virtual Practice Podcast Ep. 14: "Selling From a Webinar Part 1: What Should I Say?"

The Virtual Practice Podcast Ep. 15: "Selling From a Webinar Part 2: What Teach Do I Need?"

Impact LIVEs Event

For More on the Virtual Practice Podcast:

Visit HealthHives.com/Podcast and join us on Facebook and Instagram @HealthHivesCo.

For future episodes, visit HealthHives.com/Podcast!

Paid traffic is not the same as it used to be, and in this episode the expert himself on all things paid traffic, Braden Urquhart, is taking listeners through everything they need to know! He shares how paid traffic has changed in recent years, what the future holds for paid traffic, what you need to know as a practitioner regarding it, and most importantly: how YOU can leverage paid traffic to drive more traffic to your virtual practice.

Paid traffic is an advanced maneuver — but it is not out of reach. When you have established the strategy that you need to work from with respect to the rest of your business and are clear on the marketing pieces that you want to deploy… everything is well within reach! Be sure to get your pen and paper out and take notes on this episode!

Key Takeaways:

[:08] Megan and Braden introduce today's topic on paid traffic!

[1:45] Welcome back to the Virtual Practice Podcast!

[2:14] What does paid traffic refer to?

[2:55] Why you might utilize paid traffic as a practitioner.

[2:53] Braden breaks down the different types of paid traffic.

[5:29] What intent-based marketing/paid traffic looks like.

[6:54] Generally, are all the top results from Google, etc. a result of paid traffic?

[7:47] What happens to our ability to be found organically when our whole practice is virtual?

[8:56] How can we get more specific with who we are targeting with our paid traffic so that it is more effective?

[9:44] How we can find out what our ideal clients are searching for?

[12:57] Why you don't have to be a "numbers person" as a practitioner to leverage paid traffic.

[14:12] What you should know as a practitioner if you're looking to bring on a paid traffic expert.

[15:23] How much should we be investing into paid traffic as practitioners?

[18:40] Braden highlights his top three takeaways about paid traffic.

[19:54] Paid traffic is an advanced maneuver — but not out of reach.

[20:35] Regardless of your background or credentials, if you want to build a practice or business that creates impact and health for others, Meghan and Braden are your team!

[20:51] If you are looking for a place to see patients and you don't want the hassle of contracts, rent splits, or commitment, head on over to HealthHives.com to create your free account!

Mentioned in This Episode:

Ubersuggest

Impact LIVEs Event

For More on the Virtual Practice Podcast:

Visit HealthHives.com/Podcast and join us on Facebook and Instagram @HealthHivesCo.

For future episodes, visit HealthHives.com/Podcast!

Tweetables:

"It's not that you're not a 'numbers person,' you just don't know what numbers you need to know in this particular context." — Meghan Walker

"We need to know what we're asking for. I believe really strongly that practitioners should not be running their own paid ads. You should be pulling in an expert for those types of pieces." — Meghan Walker

"To be an effective marketer, you need an effective offer. You need an offer people are going to talk about." — Meghan Walker

"For many practitioners, [paid traffic] is an advanced maneuver. But when I say 'advanced maneuver,' I want you to know that it is not out of reach." — Meghan Walker