The Virtual Practice Podcast

As practitioners in this industry, many of us have built our entire business and pricing structure on the assumption that 1) People want to see us 1:1, and 2) That it's the best possible way for us to deliver care. But this model does not serve us nor our patients.

In this episode, Meghan and Braden share what you can do to innovate your offering — and not by dropping your prices, but by raising them! They provide insights on how to set your fees, think about money, how to sell your strategy (not your time), and build a sustainable practice for yourself.

It's time to get real about what we should actually be charging for the incredible services that we deliver.

Key Takeaways:

[:11] What do coffee and a diversified offering have in common?

[1:52] Welcome to the Virtual Practice Podcast!

[2:43] Why do practitioners not charge enough? Why don't they just raise their rates?

[5:54] Meghan shares a powerful story of the value of increasing your pricing.

[7:14] How to shift your mindset around lowering your prices vs. increasing your prices.

[9:25] How to calculate your fees and know what to charge.

[12:55] The upper limit that Meghan has seen clinicians charge.

[13:42] One of the biggest mistakes that Meghan sees in the industry in relation to pricing.

[14:45] What consumers spend their money on and why NDs need to foster demand.

[16:50] You don't sell your time; you sell your strategy.

[17:40] The three simple steps that you can take to get out of the trap of exchanging your time for money.

[19:15] Regardless of your background or credentials, if you want to build a practice or business that creates impact and health for others, Meghan and Braden are your team!

Mentioned in This Episode:

Health Hives.com/Traffic — Visit for your free gift!

For More on the Virtual Practice Podcast:

Visit HealthHives.com/Podcast and join us on Facebook and Instagram @HealthHivesCo.

For future episodes, visit HealthHives.com/Podcast!

Tweetables:

"Do you create change in your patients' lives? If you do … then they're not going to go anywhere. In fact, they might appreciate it even more. They'll see your true value if you put that value on yourself." — Braden Urquhart

"You do not market by decreasing your pricing, but you can market by increasing your pricing." — Meghan Walker

"If you're running a clinical practice … you should be aiming for a 30% profit margin within your business independent of your own revenue that you drive to the practice." — Meghan Walker

"In 99% of cases, we are currently undercharging for what it is that we're doing." — Meghan Walker

"You don't sell your time; you sell your strategy. And if you can deliver your strategy in three minutes, it's probably because you're infinitely experienced in this industry." — Meghan Walker

Driving traffic from the virtual space is one of the most critical ways that you can grow your practice. You can build amazing courses, have a transformational approach to care, and even be the best clinician in the world… but if people cannot find you online, none of those things matter.

Today, Braden and Meghan are talking a deep-dive into SEO — how much does it matter? What can we do to drive traffic to our virtual practice in the short-term, medium-term, and long-term? How can we optimize it?

Join the conversation to learn all about what you need to know when it comes to SEO and driving online traffic! Meghan and Braden discuss the current state of SEO, the traffic trifecta, strategies for driving traffic, how to take our SEO to the next level, and the key steps you should take today to improve your SEO.

If you're a busy practitioner that knows they need to begin marketing and are just starting up their virtual practice, this is a not-to-miss episode!

Key Takeaways:

[:12] Does SEO matter anymore?

[1:25] Welcome to the Virtual Practice Podcast!

[2:12] Meghan's take on online traffic and SEO through the lens of the traffic trifecta.

[3:29] Where does SEO go on the "traffic trifecta?" Why should we pay attention to SEO?

[4:44] The first step that practitioners should take in leveraging SEO to market their online virtual practice.

[6:30] What does SEO stand for?

[6:40] Why SEO has become simplified in recent years.

[7:03] What true SEO is about nowadays.

[7:41] Why it is so important to be honest and clear about exactly what your brand is about when it comes to SEO.

[8:39] Strategies for driving traffic today.

[9:38] Why choose Google Ads over Facebook Ads?

[10:29] How to generate traffic in the medium-term.

[11:57] How can we take our SEO to the next level as busy clinicians?

[13:17] The three simple steps that you can take after listening to this podcast to improve your SEO.

[15:50] Regardless of your background or credentials, if you want to build a practice or business that creates impact and health for others, Meghan and Braden are your team!

[16:49] If you are looking for Braden's top SEO tips, head over to HealthHives.com/Traffic for your free gift!

Mentioned in This Episode:

Health Hives.com/Traffic — Visit for your free gift!

Google Ads

For More on the Virtual Practice Podcast:

Visit HealthHives.com/Podcast and join us on Facebook and Instagram @HealthHivesCo.

For future episodes, visit HealthHives.com/Podcast!

Tweetables:

"Of all the things we could be doing, is SEO really the most important?" — Meghan Walker

"[SEO] is not your new-traffic-today kind of source. But, if you set it up properly, it's going to reap benefits for years down the road. … You're going to start seeing that traffic flow if you have a focus on SEO." — Braden Urquhart

"We don't necessarily need all of these fancy plugins … or hire all sorts of specialists to optimize our SEO. We actually just need to start by using the actual words that reflect our actual location and the actual work that we do." — Meghan Walker

"[SEO] is about: What are people looking for? Does your website solve their problem? … If you can … keep that focus on who's searching for what and can your website help them, that right there is going to put you above so many other people." — Braden Urquhart

"At the end of the day, driving traffic from the virtual space is going to be one of the most critical ways to grow your practice." — Meghan Walker

Today, Meghan and Braden are breaking down the six critical ways of thinking that truly differentiate successful entrepreneurs and clinicians.

They explore Pricing and Fees ("Do your prices and fees actually reflect your new geographic landscape?"), Contracts ("Is the current contract you're in with a clinic actually serving you and your full potential?"), All-or-Nothing Thinking ("Do you need to choose between in-person or virtual appointments when it comes to serving your patients?"), User Experience ("How can we be the most respectful of our patient's time?"), Transformation ("How do we craft an experience for our patients and facilitate a patient journey?"), and your Brand Autonomy ("What does your transformation stand for?").

These six common threads shed light on how the most successful practitioners are differentiating themselves through their thinking.

If you want to align yourself with the most successful clinicians in the industry, get ready to sit back, relax, and get your pen and paper ready!

Key Takeaways:

[:10] Braden shares the single most distinguishing thinking pattern that has played a huge role in his success as an entrepreneur.

[1:47] Meghan's advice on shifting your thinking as an entrepreneur to get to the outcome that you want to achieve.

[2:27] Why starting with the outcome you want to achieve will help you explode into success as an entrepreneur.

[2:59] Welcome to this episode of the Virtual Practice Podcast with Meghan and Braden!

[3:55] About today's episode.

[4:05] About Braden's impressive career background.

[5:30] More about today's conversation.

[6:06] Prices and fees: do your prices actually reflect your new geographical landscape? What are all of the key pieces that inform your pricing?

[10:30] One's contractual relationship with a clinic… and why it may not be a business model that is actually serving you and your potential.

[14:00] Our question to you if you are currently working from a physical clinic: Why is this space important to you? Is it actually serving you?

[15:21] All or nothing: virtual or in-person?

[18:28] Summarizing the six key critical areas that we, as entrepreneurs, should be thinking about.

[21:05] The sixth piece: your brand autonomy. What does your transformation stand for?

[23:02] What Braden and Meghan would like listeners to take away from today's conversation and begin to think about when it comes to their brands and businesses.

[24:44] How to get in touch with Braden and Meghan!

Mentioned in This Episode:

Health Hives

For More on the Virtual Practice Podcast:

Visit HealthHives.com and join us on Facebook and Instagram @HealthHivesCo.

For future episodes, visit HealthHives.com/Podcast!

Tweetables:

"The thing … I'm seeing differentiate those people who are really driving their practice successfully — is [that] they are not just pricing themselves by looking around and seeing what everybody else is doing. They're really starting with the outcome in mind." — Meghan Walker

"It doesn't have to be all-or-nothing. You can have a very profitable, scalable model for yourself that works … both [virtually and in-person]." — Braden Urquhart

"When we start to look at some of the most successful practitioners [and] entrepreneurs … they're thinking about the problem a little differently. It's not: 'What do I need to do?', it's 'How do I need to do it? And why do I want those things?'" — Meghan Walker

"Have clarity on the transformation that you deliver and who … you deliver that for. … It will inform so many other elements of your business." — Meghan Walker

"If you don't know where you want to go, it's going to take a long time — if ever — before you get there. So get clear on where you're going." — Braden Urquhart

In this second episode of the Virtual Practice Podcast, your host, Braden Urquhart is interviewing your other host, Meghan Walker! Meghan is an Entrepologist, podcaster, business strategist, and recovering Naturopathic Doctor. Megan's company, Clinician Business Labs, is helping clinicians, entrepreneurs, and business owners in the health and wellness space to create the impact and income that aligns with their purpose. She hosts The Entrepology Podcast; is the founder and host of Impact LIVEs; leads the mastermind, The Clinician Code; and is the CEO and co-founder of the incredible new startup, Health Hives.

In their conversation together, Meghan shares her insights around the biggest opportunity available to health practitioners today in a post-pandemic world. She speaks about how virtual practice is the best thing that health care providers have done for their patients in a long time, her predictions on whether or not health practitioners will ease back into the traditional model of care or stick with this new virtual care model, and what health practitioners should be checking in on as they move into this new model of care post-pandemic.

Key Takeaways:

[:10] Will people want access to greater health on the back side of the pandemic?

[1:46] Are post-pandemic health goals akin to a new year's resolution?

[2:38] Welcome to the second episode of the Virtual Practice Podcast!

[4:50] What Megan sees as the biggest opportunity currently available to health practitioners today.

[7:49] Why virtual practice is the best thing that health care providers have done for patients in a very long time.

[9:08] Will health practitioners ease back into the traditional model of care or is this new virtual model here to stay?

[11:17] How Health Hives provides a solution for health practitioners that work primarily virtually but occasionally still need to deliver in-person, one-on-one care.

[15:09] Key takeaways and check-ins for health practitioners moving into this new model of care post-pandemic.

[17:08] Where to learn more about Health Hives.

Mentioned in This Episode:

Health Hives

Clinician Business Labs

PatientBase.io

Impact LIVEs

The Entrepology Podcast

The Clinician Code

For More on the Virtual Practice Podcast:

Visit HealthHives.com and join us on Facebook and Instagram @HealthHivesCo.

For future episodes, visit HealthHives.com/Podcast!

Tweetables:

"We have a healthcare system … globally, that is set up to manage disease. … Until we actually start to look at models that have the potential to build health, I don't think we will see a wave of healthy people coming." — Meghan Walker

"People have changed their belief system around what a model of care looks like — and that, I think, is the opportunity here. … We can get outside the box and get massively creative around … how we build health moving into the future." — Meghan Walker

"Virtual practice is one of the most respectful things that we have done as health care providers for our patients' time, energy, and space in a very long time." — Meghan Walker

"I think one of the things we're going to realize on the back side of the pandemic is the cost of one-on-one care delivery in an office is going to become astronomical." — Meghan Walker

"We help more people, not by lowering our prices, but by innovating our offer." — Meghan Walker

"We're now going to have a chance, post-pandemic, to get outside the box of how care has always been delivered. … But it's going to require us, as practitioners, [making] different decisions." — Meghan Walker

Welcome to the Virtual Practice Podcast! The podcast that is exploring the core idea of how practitioners can leverage the opportunity of a lifetime, in a post-pandemic world, to have a greater impact and increase their income.

Your hosts are Meghan Walker and Braden Urquhart! Meghan is a Naturopathic Doctor, Entrepologist, the CEO of Entrepology Labs, and the Chief Cheerleader and Strategist at Clinician Business Labs. Braden is an experienced entrepreneur, biohacker, Patient Acquisition Specialist for clinicians, and the founder of PatientBase.io. And together, they are the co-founders of an innovative, multinational startup, Health Hives. Health Hives is a matchmaking service between clinics with available rooms and Freelancing Associates needing a temporary place to hang their shingle.

Meghan and Braden are bringing you weekly conversations every Thursday on the opportunities and strategies available in the realm of virtual practice and its potential for impact. They will be exploring all facets of virtual care from technology to marketing to the legalities to the potential to have unlimited access to freedom.

If you want to change the way you practice forever, don't forget to hit that "subscribe" button and meet up with Meghan and Braden next week!

Key Takeaways:

[:05] About your hosts, Meghan Walker and Braden Urquhart.

[:42] The necessity that Health Hives was born out of.

[2:42] How Meghan and Braden connected to create Health Hives and the Virtual Practice Podcast.

[3:11] What the Virtual Practice Podcast is all about.

[4:37] Why Meghan and Braden are focusing on discussing virtual practices.

[5:33] Who this podcast is for and who it isn't for.

[6:22] The opportunities available to practitioners in a post-pandemic world.

[8:19] The core ideas and topics that the Virtual Practice Podcast will be exploring.

[9:02] What the weekly episode format of the podcast will look like.

[9:29] What you can look forward to in the next 10 episodes!

Mentioned in This Episode:

Health Hives

Clinician Business Labs

PatientBase.io

For More on the Virtual Practice Podcast:

Visit HealthHives.com and join us on Facebook and Instagram @HealthHivesCo.

For future episodes, visit HealthHives.com/Podcast!

Tweetables:

"The opportunity … that we have as medical practitioners; as people who actually want to build health for other individuals, is that — for the first time — people believe that care and health [are] possible outside of a traditional, one-on-one, in-office visit." — Meghan Walker

"That's one of the core ideas that we're going to explore [with the podcast]: How do we take this opportunity of a lifetime and make it something that you can leverage to have more impact and to increase your income?" — Meghan Walker

"With my experience as a clinic owner, biohacker, … and software developer — and Meghan's experience as an ND, entrepreneur, business strategist, and podcaster — we decided … to bring you insights … in … virtual practice and its potential for impact." — Braden Urquhart

"The current model of running a practice just doesn't work. … Patients just aren't getting the care and the experience they want." — Braden Urquhart

The Virtual Practice Podcast, with Dr. Meghan Walker and Braden Urquhart, is the ultimate resource for medical practitioners looking to uplevel their practice... especially if they have an interest in starting or expanding their virtual care.