The Visionary Chronicles

The Visionary Chronicles

CHRONICLE: November 13th, 2020

" Success is the result of perfection, hard work, learning from failure, loyalty, and persistence..."

Loyalty Loop | How to Engage beyond Purchase

A brand's ability to engage, provide value, create loyalty, and build a community is correlated with their ability to create a complete product lifecycle buying experience… 

The Loyalty Loop…

Gone are the days when the traditional purchase funnel remains effective (Awareness, Consider, Evaluate, and Purchase). Those who choose to engage with customers beyond purchase understand this is the most critical time when building a long-term relationship. 

With e-comm becoming an integral segment of a brand's future revenue stream, their ability to seamlessly and authentically engage post-purchase builds loyalty. Loyalty can not be purchased, it is earned, earned through providing value beyond purchase, and personalizing their brand experience. It is not enough to create Awareness, you must build Loyalty. Loyalty is what creates Communities, and Advocates for the brand itself. The lifeblood and the growth of a brand will be realized through loyal communities, those who enjoy the brand experience and advocate their products.

This new way of engaging through the Loyalty Loop is to take the Traditional purchase funnel, and close the loop;

Traditional (STATIC)

 Loyalty Loop (DYNAMIC)

Each touchpoint beyond purchase is critical to brand/product growth, whether a good or bad experience, it is always best to proactively engage beyond purchase, making the consumer feel you care for them personally.

" You give loyalty, you'll get it back. You give love, you'll get it back…"

We discuss this and other business strategy topics and pressing issues facing Entrepreneurs, Executives, and Small Business Owners.

 Please check out "The Visionary Chronicles" on these sites. 

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Podcast on what Factors are key to building a Successful, long term business.

Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth.

We discuss this along with other business strategy topics and pressing issues facing Entrepreneurs and Small Business Owners.

He is the Author of The Visionary Brand, a book on how brands sustain and maintain their Vision over generations.

• iTunes/Apple Podcasts/The Visionary Chronicles

It takes about a minute and supports our growth and reach to others, along with getting some awesome interviews. 

Please check out The Visionary Chronicles on these sites; 

• Apple Podcast

Sign up for The Visionary Chronicles Newsletter at;

•  The Visionary Chronicles Newsletter

Interested in Sponsoring The Visionary Chronicles Podcast, or a segment? Please fill out this form;

Bryan discusses the Top Leadership Traits of Entrepreneurs, and how they can impact the development and growth of brands.

Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth.

We discuss this along with other business strategy topics and pressing issues facing Entrepreneurs and Small Business Owners.

He is the author of The Visionary Brand, a book on how brands sustain and maintain their Vision over generations.

• iTunes/Apple Podcasts/The Visionary Chronicles

It takes about a minute and supports our growth and reach to others, along with getting some awesome interviews. 

Please check out The Visionary Chronicles on these sites; 

• Apple Podcast

Sign up for The Visionary Chronicles Newsletter at;

•  The Visionary Chronicles Newsletter

Interested in Sponsoring The Visionary Chronicles Podcast, or a segment? Please fill out this form;

In this Podcast, we discuss the reality behind why businesses either succeed or fail and the odds for both scenarios.

Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth.

Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.

We discuss this along with other business strategy topics and pressing issues facing Entrepreneurs and Small Business Owners.

He is the Author of The Visionary Brand, a book on how brands sustain and maintain their Vision over generations.

Bryan is currently President of LiquidMind Inc., a  global brand strategy firm located in Southern California.

If you enjoy The Visionary Chronicles Podcast, would be great if you could please leave a short Review at;

• iTunes/Apple Podcasts/The Visionary Chronicles

It takes about a minute and supports our growth and reach to others, along with getting some awesome interviews.

Please check out The Visionary Chronicles on these sites;

• Apple Podcast

Sign up for The Visionary Chronicles Newsletter at;

• The Visionary Chronicles Newsletter

Interested in Sponsoring The Visionary Chronicles Podcast, or a segment? Please fill out this form;

• com/contact/

Bryan discusses how to effectively build, manage, and passionately lead a high octane brand team.

Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth.

We discuss this along with other business strategy topics and pressing issues facing Entrepreneurs and Small Business Owners.

He is the author of The Visionary Brand, a book on how brands sustain and maintain their Vision over generations.

• iTunes/Apple Podcasts/The Visionary Chronicles

It takes about a minute and supports our growth and reach to others, along with getting some awesome interviews. 

Please check out The Visionary Chronicles on these sites; 

• Apple Podcast

Sign up for The Visionary Chronicles Newsletter at;

•  The Visionary Chronicles Newsletter

Interested in Sponsoring The Visionary Chronicles Podcast, or a segment? Please fill out this form;

•  bryansmeltzer.com/contact/

Bryan discusses Lifestyle Branding, the 5 critical points to ensuring you can effectively and authentically position your Brand to Drive Value beyond Product.

Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth.

Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.

We discuss this along with other business strategy topics and pressing issues facing Entrepreneurs and Small Business Owners.

He is the Author of The Visionary Brand, a book on how brands sustain and maintain their Vision over generations.

Bryan is currently President of LiquidMind Inc., a  global brand strategy firm located in Southern California.

If you enjoy The Visionary Chronicles Podcast, would be great if you could please leave a short Review at;

• iTunes/Apple Podcasts/The Visionary Chronicles

It takes about a minute and supports our growth and reach to others, along with getting some awesome interviews.

Please check out The Visionary Chronicles on these sites;

• Apple Podcast

Sign up for The Visionary Chronicles Newsletter at;

• The Visionary Chronicles Newsletter

Interested in Sponsoring The Visionary Chronicles Podcast, or a segment? Please fill out this form;

https://bryansmeltzer.com/contact/

Bryan discusses how to strategically gain market share through "The Squeeze". 

Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth.

We discuss this along with other business strategy topics and pressing issues facing Entrepreneurs and Small Business Owners.

He is the Author of The Visionary Brand, a book on how brands sustain and maintain their Vision over generations.

• iTunes/Apple Podcasts/The Visionary Chronicles

It takes about a minute and supports our growth and reach to others, along with getting some awesome interviews. 

Please check out The Visionary Chronicles on these sites; 

• Apple Podcast

Sign up for The Visionary Chronicles Newsletter at;

•  The Visionary Chronicles Newsletter

Interested in Sponsoring The Visionary Chronicles Podcast, or a segment? Please fill out this form;

In this Podcast, we discuss 10 areas on how to effectively, and efficiently lead through a Crisis. 

Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth.

We discuss this along with other business strategy topics and pressing issues facing Entrepreneurs and Small Business Owners.

He is the author of The Visionary Brand, a book on how brands sustain and maintain their Vision over generations.

• iTunes/Apple Podcasts/The Visionary Chronicles

It takes about a minute and supports our growth and reach to others, along with getting some awesome interviews. 

Please check out The Visionary Chronicles on these sites; 

• Apple Podcast

Sign up for The Visionary Chronicles Newsletter at;

•  The Visionary Chronicles Newsletter

Interested in Sponsoring The Visionary Chronicles Podcast, or a segment? Please fill out this form;

Follow Bryan;

or Schedule a time to meet;

Bryan discusses another generational Visionary, Andrew Carnegie. Carnegie an immigrant from Scotland went on to create the largest empire in US History at the time, Steel, eventually selling to JP Morgan for $480M in 1901. 

Carnegie would then go on to become one of the most generous Philanthropists in American history. With a worth of over $309B in today's dollars, he would give most away.

Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth.

Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.

We discuss this along with other business strategy topics and pressing issues facing Entrepreneurs and Small Business Owners.

He is the Author of The Visionary Brand, a book on how brands sustain and maintain their Vision over generations.

Bryan is currently President of LiquidMind Inc., a  global brand strategy firm located in Southern California.

If you enjoy The Visionary Chronicles Podcast, would be great if you could please leave a short Review at;

• iTunes/Apple Podcasts/The Visionary Chronicles

It takes about a minute and supports our growth and reach to others, along with getting some awesome interviews.

Please check out The Visionary Chronicles on these sites;

• Apple Podcast

Sign up for The Visionary Chronicles Newsletter at;

• The Visionary Chronicles Newsletter

Interested in Sponsoring The Visionary Chronicles Podcast, or a segment? Please fill out this form;

• com/contact/

Follow Bryan;

• Web; com

or Schedule a time to meet;

• Calendy; com/liquidmind

Bryan discusses the 10 Foundational Branding Principles of successful, generational brands (Oakley, Nike, adidas, etc.). 

Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth.

Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.

In having over 25 years of executive-level experience w/ some the worlds most Iconic brands; Oakley, K-Swiss, TaylorMade,adidas, Schutt Sports, Arena, across global business development, product creation, marketing strategy, and sales execution, Bryan brings a wealth of direct, first-hand knowledge of how brands sustain their Vision and drive generational growth.

Bryan has direct insight into the world of Entrepreneurship, having built a men's apparel brand, eventually selling to a Venture Capital firm after 10 years of profitable growth.

He is the author of "The Visionary Brand", a book on how brands sustain and maintain their Vision over generations.

Bryan is currently President of LiquidMind Inc., a  global brand strategy firm located in Southern California.