The Visionary Chronicles

The Visionary Chronicles

Download on the App Store

The Visionary Chronicles episodes

  • Authentic | Foundational Pillar of Brand Success

    Bryan discusses the word "Authentic". What does it mean to be Authentic as a Brand ? Breaking down the meaning, and understanding how to apply this to your Brand.

    Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth.

    Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.
    In having over 25 years of executive level experience w/ some the worlds most Iconic brands; Oakley, K-Swiss, TaylorMade,adidas, Schutt Sports, Arena, across global business development, product creation, marketing strategy, and sales execution, Bryan brings a wealth of direct, first hand knowledge of how brands sustain their Vision and drive generational growth.
    Bryan has direct insight into the world of Entrepreneurship, having built a mens apparel brand, eventually selling to a Venture Capital firm after 10 years of profitable growth.
    He is the Author of “The Visionary Brand”, a book on how brands sustain and maintain their Vision over generations.
    Bryan is currently President of LiquidMind Inc., a global brand strategy firm located in Southern California.

    15 min
  • Brand Chronicle | Nike.. Origin of the Shoe Dogs

    Bryan discusses the origins of Visionary, generational brands. First up is Nike, a brand that truly started with nothing, and built an ICONIC company that still stands strong today. 

     

    Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth.

    Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.

    In having over 25 years of executive level experience w/ some the worlds most Iconic brands; Oakley, K-Swiss, TaylorMade,adidas, Schutt Sports, Arena, across global business development, product creation, marketing strategy, and sales execution, Bryan brings a wealth of direct, first hand knowledge of how brands sustain their Vision and drive generational growth.

    Bryan has direct insight into the world of Entrepreneurship, having built a mens apparel brand, eventually selling to a Venture Capital firm after 10 years of profitable growth.

    He is the Author of “The Visionary Brand”, a book on how brands sustain and maintain their Vision over generations.

    Bryan is currently President of LiquidMind Inc., a  global brand strategy firm located in Southern California.

    17 min
  • Brands | What makes a Brand...A Brand ?

    Bryan discusses what it takes to become a Brand, and the "earned" rights of passage. This subject is one of many we will be discussing on our Podcast from our listeners. Please feel free to send your question, we will be selecting a question or subject discuss every 3-4 weeks.

     

    Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth.

    Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.

    In having over 25 years of executive-level experience w/ some the worlds most Iconic brands; Oakley, K-Swiss, TaylorMade,adidas, Schutt Sports, Arena, across global business development, product creation, marketing strategy, and sales execution, Bryan brings a wealth of direct, first-hand knowledge of how brands sustain their Vision and drive generational growth.

    Bryan has direct insight into the world of Entrepreneurship, having built a men's apparel brand, eventually selling to a Venture Capital firm after 10 years of profitable growth.

    He is the author of “The Visionary Brand”, a book on how brands sustain and maintain their Vision over generations.

    Bryan is currently President of LiquidMind Inc., a  global brand strategy firm located in Southern California.

     

    17 min
  • Product Ideation | Your Roadmap to Success

    Bryan discusses how to successfully execute on your Product Ideation, be more effective, drive passion and ensure your culture is not damaged. 

    Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth.Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.In having over 25 years of executive level experience w/ some the worlds most Iconic brands; Oakley, K-Swiss, TaylorMade,adidas, Schutt Sports, Arena, across global business development, product creation, marketing strategy, and sales execution, Bryan brings a wealth of direct, first hand knowledge of how brands sustain their Vision and drive generational growth.Bryan has direct insight into the world of Entrepreneurship, having built a mens apparel brand, eventually selling to a Venture Capital firm after 10 years of profitable growth.He is the Author of “The Visionary Brand”, a book on how brands sustain and maintain their Vision over generations.

    Bryan is currently President of LiquidMind Inc., a  global brand strategy firm located in Southern California.

    19 min
  • Product Commercialization | Executing a Plan

    Bryan Smeltzer discusses how to effectively implement a Product Commercialization strategy.

    Execute effectively, Commercialize successfully...

    Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth.Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.In having over 25 years of executive level experience w/ some the worlds most Iconic brands; Oakley, K-Swiss, TaylorMade,adidas, Schutt Sports, Arena, across global business development, product creation, marketing strategy, and sales execution, Bryan brings a wealth of direct, first hand knowledge of how brands sustain their Vision and drive generational growth.Bryan has direct insight into the world of Entrepreneurship, having built a mens apparel brand, eventually selling to a Venture Capital firm after 10 years of profitable growth.

    He is the Author of “The Visionary Brand”, a book on how brands sustain and maintain their Vision over generations.

    Bryan is currently President of LiquidMind Inc., a  global brand strategy firm located in Southern California.

    16 min
  • Positioning | Finding your Open Water

    Bryan talks about specific, key areas to finding an open opportunity to drive your product or brand through uncharted waters.

    Find your Open Water, find your Opportunity...

    Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth.Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand. In having over 25 years of executive level experience w/ some the worlds most Iconic brands; Oakley, K-Swiss, TaylorMade,adidas, Schutt Sports, Arena, across global business development, product creation, marketing strategy, and sales execution, Bryan brings a wealth of direct, first hand knowledge of how brands sustain their Vision and drive generational growth. Bryan has direct insight into the world of Entrepreneurship, having built, a mens apparel brand, eventually selling to a Venture Capital firm after 10 years of profitable growth. He is the Author of “The Visionary Brand”, a book on how brands sustain and maintain their Vision over generations. Bryan is currently President of LiquidMind Inc., a  global brand strategy firm located in Southern California.

    20 min
  • The Journey | The Visionary Chronicles

    Bryan takes you through his Journey, and why he decided to start this Podcast, and how it will benefit anyone looking to "Make a Dent in the Universe"

    Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth.Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.In having over 25 years of executive-level experience w/ some the worlds most Iconic brands; Oakley, K-Swiss, TaylorMade,adidas, Schutt Sports, Arena, across global business development, product creation, marketing strategy, and sales execution, Bryan brings a wealth of direct, first hand knowledge of how brands sustain their Vision and drive generational growth.Bryan has direct insight into the world of Entrepreneurship, having built, a men's apparel brand, eventually selling to a Venture Capital firm after 10 years of profitable growth.He is the author of “The Visionary Brand”, a book on how brands sustain and maintain their Vision over generations.Bryan is currently President of LiquidMind Inc., a  global brand strategy firm located in Southern California.

    18 min

About The Visionary Chronicles

From the publisher's feed

I spent 20 years in executive roles at Oakley, adidas, TaylorMade, and K-Swiss — then built and sold my own brand to a VC firm. Now I run LiquidMind, a brand strategy advisory firm, and I share everything I know on this show.