In this episode, we sit down with Charlotte Leitner, Event Lead for ICE Europe, and Rebecca Moorcroft, Product Marketing Manager at RX Global, to discuss the future of the world’s leading trade fairs for the converting industry.
Our guests share insights into the strategic evolution of ICE Europe and explain how the event is becoming a continuous platform for industry dialogue, innovation, knowledge sharing, and business networking.
Topics Covered
Why ICE Europe aims to be more than a three-day eventThe growing importance of year-round community engagementHow exhibitor and visitor feedback is shaping the future of the showThe launch of the new Raw Materials PavilionThe role of partnerships in driving innovation and industry relevanceThe future development of the ICE AwardsIntroducing the new interactive content format: the ICE CubeSustainability, battery technologies, and flexible electronics as growth areasWhat to expect from ICE Europe 2027Featured Guests
Product Marketing Manager, RX Global
Key Takeaways
✓ ICE Europe is expanding beyond the traditional trade fair model to become a year-round industry platform.
✓ Raw materials and material innovation will play a much more prominent role in future editions.
✓ New formats such as the ICE Cube will encourage dialogue, interaction, and knowledge exchange directly on the exhibition floor.
✓ Strategic partnerships and co-creation are becoming essential elements of the event’s development.
✓ The ICE Awards will provide greater visibility for innovation across the converting industry.
The post The Voice of Converting | ICE Europe as a year-round innovation platform appeared first on PRO Flexconvert / PRO Flextronics Media Hub.