Lyst is a fashion technology company, and premium shopping app. For over 160 million annual shoppers, they offer the most comprehensive range of products from 17,000 of the world’s leading brands and stores. 

In this episode Jessica discusses the Lyst's 2021 Conscious Fashion Report with communications manager, Brenda Otero and Director of Strategy at Lyst, Nomfundo Mphuthi. 

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This espisode is dedicated to the women who have shaped the fashion industry in South Africa. We normally give praise to fashion designers but tend to forget about the stylist who in our view are just as powerful in shaping culture.

Today Jessica speaks with Chloe Andrea Welgemoed. She is a stylist, costume designer, and does production. Here at FOUURA, we are a huge fan of her work and are honoured that she has agreed to chat with Jessica today. 

But truely at the core this interview, it made Jessica reflect on the stylists that shaped the industry and influenced her to work hard at her craft. 

When it comes to stylists, Chloe took it to the next level. So much so that she showcased the importance of story telling in her looks. 

Here is Jessica's conversation with Chloe!

Find out more on her Instagram page:

@chloeandreawelgemoed

If there is ever one fashion designer who knows how weddings have been interrupted and impacted  by covid 19 is Shaazia Adams. She is the talented, fashion designer based in Mozambique. Shaazia, specializes in designing wedding gowns but has since launched a sustainable brand called Mina.

Jessica met Shaazia at South African Fashion week a couple of years ago. She has styled, using her own pieces, for some of the fashion magazine covers while Jessica was was still working for publications back then. She can attest to the talent at hand and craftsmanship. Today, we are looking forward to hearing all about Mina, the sister brand she has created. Jessica started the interview by asking Shaazia how does she stays organised.

Check out more:

@Shaaziaadam_official

@Mina_by_sa

Enjoy!

We're heading to Los Angeles...well virtually. In todays episode, Jess talks to Diana Ganem. Diana is the founder of the NIGHTSWIM brand which is a conscious leisure brand rooted in respecting the planet as well as its people. For this episode, FOUURA wants to bring awareness to sustainable brands from all around the world!

For more info: follow NIGHTSWIM @nightswimbrand

Today's episode we are live streaming a mentorship chat. Our special guest is designer and fashion influencer, textile designer Keneilwe Mothoa. Keneilwe talks to students from Stadion fashion school in Johannesburg who are interning at Fouura about her life and creative work she has done.Jessica has worked with Keneilwe in her role as fashion editor. Keneilwe currently has a collaboration with H&M home selling her cushions under her brand @_neimil.  Make sure to follow Keneilwe @keneilwe_mothoa to keep up with all her exciting posts and fun brand collaborations. 

Welcome back to the wardrobe shift. In today's episode, we are looking at the impacts that social media has on your wardrobe. Let's take a deeper look and see if we are using social media to shop more or use it to update our style. Social media has taken over the magazine space and now shows us new and innovative ways on what we should be wearing and how we should be wearing it, but do you think social media has an impact on your current style?  

What are your thoughts?

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Welcome to the last challenge where we will be looking at shopping conscious. For this episode, let's reflect on the things we want. This final step will help determine whether you've spent enough time reflecting on the things you want, on the things you'd like to bring into your life and the energy you would like to embody when wearing your garments. 

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Welcome to the wardrobe shift style class. On today's style class episode, Jess will be talking about some styling tricks such as ways to flip current trends and turn it into a more sustainable trend. For this episode, the traditional button-up shirt will be discussed. 

Why hire a stylist when you have Jess!

In today's challenge, let's talk about a conscious wardrobe. When it comes to creating a conscious wardrobe, this focuses on how we shop, what we shop for, how we wear it and how we dispose of it. The fast fashion industry is growing and has become the second largest polluter in the world which is why it is vital for us as consumers to shop more consciously. Let us stop for a moment and be aware of who we are and what we are about. From there, it will inform us on how we want to dress. 

For this challenge, let's find ways in which we can become more conscious and remember, our wardrobe is here to serve us- make us of all your garments!

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It's time for a change! For challenge 3, let's talk about what your dream wardrobe would look like. In this weeks episode, lets discuss the garments you have in your wardrobe and ways in which you would like to change it up a bit, whether that means you'd like to buy better quality garments, change your usual style or stop wearing fast fashion items and start wearing more sustainable clothing from fashion conscious brands. COVID has been a crazy time for all of us and has definitely changed the way we dress, I mean think about it- it is now considered normal to wear loungewear to work! So let's relax and take time to think of what we would like to embody going forward with our wardrobe. 

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