Josh is back and he didn’t come empty-handed.

After months of silence (and not because he’s mad or lazy), he delivers one of the most valuable, mindset-altering episodes he’s ever recorded.

Joined by entrepreneur and Warplan coach DJ Newman, Josh breaks down 10 counterintuitive, profit-creating truths designed to help you reflect on 2025 and attack 2026 with a brain wired for money, speed, and domination.

This episode is a wake-up call for entrepreneurs who are moving too slow, overthinking every decision, sabotaging their own momentum, or buying into myths that keep them broke. You’ll learn why perfection kills progress, why your heroes aren’t who you think they are, why your brain is lying to you, and why your relationship with money determines your income more than your marketing ever will.

If you’ve ever felt stuck, overwhelmed, or like you’re capable of more, this is your episode.

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Copyright 2024: Honor And Fire LLC

What if the biggest breakthroughs in your business didn’t come from adding more…but from deleting lies, deleting fear, and deleting the wrong people?

In this episode, Josh reconnects with his long-time friend and co-builder, Brandon Vaughn. From humble beginnings as a towel boy in his dad’s window cleaning business to running multiple 7- and 8-figure companies, Brandon has learned that real growth comes not from perfection but from taking imperfect action and building systems that scale.

Together, Josh and Brandon pull back the curtain on HireBus, Brandon’s revolutionary AI-powered hiring platform that is flipping recruiting on its head. You’ll learn why most small business owners are stuck in the “DIY Death Trap,” why overthinking is just fear in disguise, and how to finally build a team that wins without you being the bottleneck.

This one is raw, hilarious, and loaded with million-dollar mindset and money truths.

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Copyright 2024: Honor And Fire LLC

What if the only thing standing between you and a million-dollar business was how fast you could take action?

In this episode, Josh sits down with Ryan Johnson, a young family man who went from cleaning windows part-time in a small hometown to building two multi-million-dollar businesses in just a few years. No trust fund. No silver spoon. Just relentless action, bold decisions, and a refusal to overcomplicate the basics.

Ryan shares the exact moves, mindsets, and marketing methods he used to grow a seven-figure home service company (even after uprooting his family with almost no money)… and then a second seven-figure coaching business in record time.

If you’ve ever felt stuck in “cash flow purgatory” or like you’re two feet from gold, this is your wake-up call.

Follow Ryan on Instagram: @ryanthewindowcleaner

WarPlan Coaching: warplan.com

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Copyright 2024: Honor And Fire LLC

Episode Summary:

From humble beginnings scrubbing gas station squeegees, to building a multi-million dollar lighting company and walking away from it, Ryan shares the real story behind entrepreneurship: betrayal, burnout, breakthroughs, and legacy.

This is NOT just a story about landscape lighting. It’s a masterclass on:

Building a business that runs without you

Recovering your marriage while scaling your company

The true cost of undercharging

Making $13K/day installs possible with 3-man crews

Why pricing like the company you want to be is everything

And why faith, not fear, is the ultimate business strategy

Whether you’re in window cleaning, pressure washing, roofing, or lighting, this episode will break your brain (in the best way) and reset your business mindset.

Want to go deeper with Ryan Lee?

Listen to the Lighting for Profits Podcast → lightingforprofits.com

Interested in landscape lighting coaching & resources? DM Ryan on Facebook or check out the Light It Up Expo.

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Copyright 2024: Honor And Fire LLC

Episode Summary:

What if the only thing standing between you and your 8-figure dream… is the belief that no one can do it better than you?**

In this episode, host Josh Latimer is joined by powerhouse entrepreneur Sam Gembel, founder of Atlas Outdoor. From mowing lawns in Flint, Michigan to leading a 125-person team and managing over $10 million in revenue, Sam shares the unfiltered, no-BS story of how faith, grit, leadership, and obedience turned a side hustle into a thriving company.

This isn’t just a business growth story—this is a testimony to mindset transformation, godly wisdom, and overcoming the orphan spirit of scarcity. We talk legacy, financial stewardship, leadership missteps, and how saying no to a bad loan kept Sam’s future intact.

If you’re a good-hearted business owner battling mental barriers and craving breakthrough…

This episode is your firestarter.

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Copyright 2024: Honor And Fire LLC

Episode Summary:

Your competition is asleep. Are you?

In this no-holds-barred episode of The War Plan Podcast, we go deep into what it really takes to rise from nothing and build an empire. Host Josh is joined by two powerhouse entrepreneurs—Mike Burke of Sunstoppers and Pat Clark, founder of Bright Brothers and a blue-collar millionaire from the trailer park.

You’re about to hear real war stories—no fluff, just raw, unfiltered truth about scaling service businesses, building wealth, dealing with rejection, earning respect, and reframing the entire game of business.

We don’t just talk about strategy.

We go straight to the soul of success—identity shifts, money mindset, emotional resilience, and why profit is not a dirty word.

👉 Ready to increase your Frequency, Referrals, Average Ticket, and Price?

Join our 4-day live challenge at frappchallenge.com—where we help business owners scale smarter, not harder.

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Copyright 2024: Honor And Fire LLC

Episode Summary:

Success in business isn’t just about making money—it’s about creating leverage and building a life of true freedom. In this episode of The War Plan Podcast, Josh breaks down how he’s built a business that allows him to travel the world with his family while still scaling his income.

From Alaska to Japan, Josh shares the “rite of passage” trips he takes with each of his sons—a powerful family tradition that wouldn’t be possible without leveraged income, flexibility, and smart business moves. He also unpacks the hidden limiters in most businesses (like location dependence, low margins, and seasonality) and how to escape them.

If you’re stuck in a business model that owns you instead of the other way around, this episode will challenge you to think bigger, move faster, and build smarter.

What You’ll Learn in This Episode:

Why leverage is the ultimate secret to business freedom.

The problem with local businesses and how to escape common financial traps.

How Josh built a flexible, high-margin business that funds his family’s adventures.

The four types of leverage you must understand to scale your success.

Why community is your biggest asset—and how to surround yourself with winners.

How small accountability groups change the world (and why you need one).

The true cost of waiting—and why compressing time is the fastest path to wealth.

Links & Resources:

Join the War Plan Training – Learn how to create leveraged income & coaching-based revenue: warplan.com/training

Sign Up for Free War Plan Coaching – Get access to exclusive training, community, and live Q&A: warplan.com

Want to Be a Guest on the Podcast? Apply here: warplan.com

Final Challenge:

Josh is hosting a live training from Japan this week! If you’ve ever thought about monetizing your expertise, escaping the cycle of trading time for dollars, or building a business that serves your life (instead of running it), you need to be there. Sign up at warplan.com/training and take the next step toward real freedom.

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Copyright 2024: Honor And Fire LLC

This episode is next-level, because Josh knows you’re ready for it…

Josh breaks down FOPO—Fear, Overwhelm, Procrastination, and Overthinking—and why it’s the biggest killer of business growth.

Hear a hilarious analogy about why a hair growth product should sell the "dream"—not just the bottle.

Want to unlock a MASSIVE vault of FREE value? Visit WarPlan.com.

Josh pulls back the curtain on WarPlan’s business model and why it works so well.

Learn what a "F.I.D. Offer" is and how you can exploit it for massive profit.

If FOPO has been holding you back, this episode will be the breakthrough you’ve been waiting for. Hit play now! 🎧🔥

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Copyright 2024: Honor And Fire LLC

Your business is a mental war. Your success is a mental war. Making money? It’s a game—and you either learn the rules or get left behind.

In this powerhouse episode of The War Plan Podcast, Josh Latimer sits down with Robert Eisenstadt (Bad Beats Podcast) for a deep-dive conversation about entrepreneurship, marriage, family systems, and making REAL money. If you’ve ever struggled with balancing success in business and life, this one’s for you.

Inside This Episode:

The Money Game – Why income comes from assets, not effort—and how to start building real wealth.

From Trailer Park to Millions – Josh’s journey from broke and bankrupt to building and selling multiple businesses.

The Family Systems Advantage – How to create a thriving home life while scaling your business.

The Truth About Work-Life Balance – Why “balance” is a myth and how to use intentional imbalance to win in business and at home.

Mindset Shifts for High-Level Entrepreneurs – The simple mental frameworks that separate those who succeed from those who struggle.

Decentralized Coaching & The Future of Business – Why coaching is shifting from gurus to real experts helping others at a micro level.

Want to weaponize your brain and turn it into a money-making machine?

Join War Plan Coaching for free access to high-level business strategy, exclusive training, and a private community of like-minded entrepreneurs.

Join My FREE WarPlan Coaching Group By CLICKING HERE

Subscribe To My YouTube Channel By CLICKING HERE

Copyright 2024: Honor And Fire LLC

Want to make more money? 💰 It all starts with understanding where income actually comes from—and no, it’s not from just working harder.

In this episode of The War Plan Podcast, we break down the real reason some people build wealth while others stay stuck. The answer? Assets. Whether you’re a business owner, an aspiring entrepreneur, or just someone who wants to stop trading time for dollars, this episode will open your eyes to how money really works.

Episode Highlights:

Income Comes from Assets – Why working harder isn’t the answer (and what is).

The Business Owner’s Trap – How most entrepreneurs unknowingly create a high-paying job instead of an actual business.

The Power of Intellectual Property – How a simple ebook and a few videos turned into a $40,000 payday.

Turning Your Knowledge into Cash – The step-by-step method for creating business systems, courses, and coaching programs that generate income.

Scaling Beyond Yourself – Why getting systems out of your head is the key to making money without burning out.

Want to weaponize your brain and turn it into a money-making machine? Join War Plan Coaching for access to exclusive training, a private community, and live Q&As—all for free.

🎧 Hit play to learn how to build income-producing assets that work for you!

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Copyright 2024: Honor And Fire LLC