Ernie Harker is an illustrator, author, consultant, and keynote speaker who helps his clients build world-class brands using a powerful but simple framework.
1993-1995 Storyboard artist and designer for Ad Agency servicing Intel, Iomega, Novell, Netscape, Ask Jeeves, and other tech clients.1995- Started creative production studio; Ernburn Communications2001- rebranded regional c-store company from Country-Store to Adventure’s First StopProduced TV series, animated DVD series, wrote how to draw books- “Making Faces” and “Monster Factory,” a children’s book “They’re Waiting For Me,” and a YouTube channel called “Sketch-e” that teaches kids how to draw.2010-2018 Exec Director of Marketing for convenience store business- increased business value 600% to a multi billion dollar company.2018- Wrote “Your Brand Sucks- How to ignite a brand that doesn’t”Currently consults and speaks on branding and business leadership strategies.Ernie has developed a process that helps business owners and brand managers create a killer brand strategy. The four steps are easier to remember when using the acronym: F.I.R.E.
Find your brand Spark- The most unique and compelling point of difference.Identify your target customers- Who is most likely to care about your brand spark.Realize your core belief. Why do you serve the industry you serve?Establish your brand adjectives. These adjectives are used to help curate the brand assets (fonts, colors, imagery, language, and tone) for your marketing materials in a way that reinforces your brand strategy. Check out his website for more info!