What if your content could work harder and longer for your business instead of disappearing after 24 hours? In this eye-opening conversation with SEO expert Brittany Herzberg, we explore why search engine optimization deserves a central place in your marketing strategy even if you have been avoiding it because it feels too technical or overwhelming.

Brittany shares her journey from massage therapist to copywriter to SEO specialist, revealing how she discovered the power of optimization almost by accident while building a location-independent business. Her refreshingly straightforward approach cuts through the intimidation factor and shows you how to create content that drives sustainable website traffic for years.

“I help people create content that lasts longer than the stomach flu,” Brittany says, perfectly capturing the fleeting nature of social media posts compared to SEO-optimized blogs, podcasts, and YouTube videos. You will also learn the three essential questions every entrepreneur should answer before creating content:

1. Who do you help?
2. How do you help them?
3. What do you want to be known for?

Through inspiring success stories like a client who gained 15,000 monthly visitors through consistent blogging and another who landed a six-month contract within weeks of making targeted SEO changes Brittany proves you do not need technical expertise or a big budget to start seeing results.

Whether you are launching your first business or pivoting for the fifth time you will leave this episode with practical SEO tips to move beyond the hamster wheel of social media and build lasting visibility that attracts your ideal clients when they are actively searching for solutions.

Listen now to learn how to grow your visibility on Google and follow The We Pivot Podcast for more of the strategies and encouragement you need to keep showing up in your business.

📌 Connect with Brittany Herzberg
Website: https://brittanyherzberg.com

📌 Connect with Haywood Digital Marketing
Website: https://www.haywooddigitalmarketing.com

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Have you ever stared at your screen, knowing you should be posting but having no idea what to say?

Same.

I’m Tona, and I’m back after hitting reset on my business, my website, and this podcast. In this episode, I’m sharing why I stepped away, how comparison held me back, and the tool I built that finally helped me show up online without overthinking every post.

This isn’t just another “use AI” pep talk. It’s my real story of feeling overwhelmed and inconsistent and how creating my own social media content generator changed everything for me.

If you have been struggling to stay visible, keep your voice authentic, or write content that connects, this episode is for you.

I hope this reminds you that it is never too late to start fresh.

Ready to stop overthinking your content and finally show up consistently? Check out the demo at www.haywooddigitalmarketing.com and see how this tool can help make writing feel easy again in your voice, for your people.

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What happens when a former high school biology teacher-turned-digital marketing strategist sits down with a print-on-demand expert to uncover the secrets to e-commerce success? In this episode of The WE Pivot Podcast, I chat with Shimmy Morris, an entrepreneur who transformed his passion for design and business into a thriving career in print-on-demand, Amazon FBA, and online education. Together, we dive into the essentials of building a profitable print-on-demand business, from creating designs that resonate with customers to leveraging platforms like Printify and the power of AI to streamline marketing. Whether you're just starting out or looking to refine your strategy, this episode is packed with practical tips and inspiration to help you build a business that lasts.

If you want to get more information about Print On Demand please check out Shimmy's Print On Demand Hub.  https://www.theprintondemandhub.com/

If you're looking to elevate your digital presence with a new website or explore digital marketing strategies for your business, reach out to us:

📧 Email: [email protected]

Special Offer for Listeners: Mention that you found us through the podcast when you email, and you'll receive a discount on your next service!

Thank you for listening to today's episode! Don't forget to subscribe for more expert insights on digital marketing for women entrepreneurs.

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Ever wondered how to navigate the complex world of print-on-demand for your creative business? In this episode, I’ll take you through my 11-year journey, highlighting lessons learned, from the importance of choosing reliable partners to the realities of pricing, product quality, and variety. Along the way, I’ll share stories about our experiences with platforms like Zenfolio and Printful, and the crucial role research and product testing play in maintaining quality control.

You’ll also hear candid tales of resilience, like overcoming a problematic order with a smelly blue jean jacket and navigating the 2020 inventory crisis. With each story, my mission to empower others in their entrepreneurial journey shines through, reminding us all of the power of persistence and quality service. Whether you’re just starting out or looking for inspiration, this episode is packed with insights to motivate you to make a positive impact through print-on-demand. Join me as we dive into the behind-the-scenes world of building a creative business that matters.

If you're looking to elevate your digital presence with a new website or explore digital marketing strategies for your business, reach out to us:

📧 Email: [email protected]

Special Offer for Listeners: Mention that you found us through the podcast when you email, and you'll receive a discount on your next service!

Thank you for listening to today's episode! Don't forget to subscribe for more expert insights on digital marketing for women entrepreneurs.

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Elevate Your Brand: Shaunda Head's Expert Strategies for Women Entrepreneurs

Unlock the power of strategic branding with Shaunda Head, founder of SHH Creative LLC. In this eye-opening episode of We Pivot Podcast, discover expert strategies to elevate your brand and grow your business:

• Transform your brand identity beyond logos and websites
• Leverage your unique voice to attract ideal clients
• Use authenticity to stand out in the digital noise
• Master the art of storytelling for genuine connections
• Apply color psychology and social media strategies for success

Shaunda shares her journey from creative professional to brand strategist, offering actionable advice for entrepreneurs, especially women over 40. Learn how to craft a compelling brand message that resonates with your audience and drives business growth. Don't miss this opportunity to revolutionize your branding approach and take your small business to new heights!

Interested in learning more about brand strategy? Check out these resources from Shaunda Head:

• Free Workshop on Story Marketing: Brand Magic Academy
• Client Attraction Guidebook: Identify and attract your perfect-fit clients with a strategic brand message. Get the guide
• Book a Free Consultation: Schedule your call

If you're looking to elevate your digital presence with a new website or explore digital marketing strategies for your business, reach out to us:

📧 Email: [email protected]

Special Offer for Listeners: Mention that you found us through the podcast when you email, and you'll receive a discount on your next service!

Thank you for listening to today's episode! Don't forget to subscribe for more expert insights on digital marketing for women entrepreneurs.

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Have you ever wondered why some brands seem to always stay top of mind while others fade into the background? This week on the WePivot podcast, we uncover the magic ingredient: consistency. Join Tona as she shares personal anecdotes and real-world experiences to highlight the crucial role consistency plays in digital marketing. Tona kicks things off with a heartwarming story of a family barbecue, where her niece's journey to mastering a game of cornhole perfectly illustrates the power of consistent practice—not just in games, but in building your brand too.

Listen as we explore why showing up regularly is key to maintaining your audience’s interest and trust. Tona gets candid about her own struggles with maintaining a regular podcast schedule and the impact it had on her listener base. We break down actionable strategies for consistently posting content, sending emails, and engaging with your audience to ensure your brand's visibility and success. Whether you're just starting out or looking to get back on track, this episode is packed with invaluable insights you won't want to miss.

Connect with Tona and Al Haywood:
Website

Sign Up to Our Email Today: Click here to stay in the loop on everything digital marketing!

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Ever wondered how a spark of inspiration can ignite a booming business? Brenna Millville, the force behind Elly and Grace, shares her journey from a conference lightbulb moment to shipping over half a million faith-based apparel pieces worldwide.

With her husband's support and a timely bonus from her previous job, Brenna’s leap into entrepreneurship is a story of faith, creativity, and grit. She opens up about challenges like Facebook advertising changes, design theft, and social media fact-checking snafus.

Despite these hurdles, Brenna's strategic decisions and authenticity have built strong brand loyalty through social media, email marketing, and direct customer communication. Tune in for invaluable lessons on balancing creativity with business and the power of staying true to your convictions.

Connect with Brenna Millville:
https://ellyandgrace.com

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Website

Sign Up to Our Email Today: Click here to stay in the loop on everything digital marketing!

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Ever feel like everyone else is sprinting ahead while you're stuck in place? Join me, Tona Haywood, on the WE Pivot Podcast, where we tackle the comparison trap and find your unique path to success. This episode is packed with real, actionable advice for women entrepreneurs. From supporting your peers with prayer to refreshing your business strategies, we cover the small wins that lead to big growth. Tune in for heartfelt conversations about celebrating your journey and staying true to your unique entrepreneurial path.


Connect with Tona Haywood:
[email protected]

Sign Up to Our Email Today: Click here to stay in the loop on everything digital marketing!

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Join us as we chat with Laura Vanderslice from Sam's Club about the magic of connecting with customers through real stories and genuine emotions. Laura shares how mixing practical solutions with heartfelt messages makes Sam's Club's campaigns truly stand out. She believes in finding the deep reasons why people love a brand, showing us that listening to customers, whether through focus groups or online chats, helps create lasting memories.

Laura also dives into how understanding customer needs all year round, not just during busy seasons, can make a big difference. She highlights the value of authentic content and choosing influencers who genuinely match the brand's values. This approach, Laura explains, builds trust and keeps the connection with customers strong.

For small business owners and solopreneurs, Laura offers golden advice: stay true to your mission and use customer insights to make smart choices. She also emphasizes the importance of evolving your brand's story as your business grows and the power of mentorship in supporting women entrepreneurs.

In short, Laura's message is all about celebrating your unique brand journey and keeping it real with your audience, a lesson valuable for anyone looking to make a meaningful impact in the business world.

Join Sams Club Today:
https://www.samsclub.com/join

Connect with Laura Vanderslice:
https://www.linkedin.com/in/lauravanderslice

Connect with Tona and Al Haywood:
Website

Sign Up to Our Email Today: Click here to stay in the loop on everything digital marketing!

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Ever wondered how sharing your own story could amplify the impact of your content? That's the golden thread we tug at in our latest podcast episode, where we delve into the recently introduced 'Experience' factor in Google's E-E-A-T guidelines. My journey with Call to Edify serves as a case study, revealing how intertwining personal narratives within my blog posts not only enriched the content but also sky-rocketed its visibility in search results. We walk through the transformative power of incorporating your unique experiences, offering you tactics to breathe life into your content and resonate with your audience like never before.

As we wrap up, we're keen to hear your take on the insights shared—has personal experience been a game-changer in your content creation too? We ask you to hit us up with your stories and feedback, fueling our collective growth. Your interaction breathes life into our community, and we thank you for that. Don't keep the wisdom to yourself; let's multiply the impact by spreading the word about our we Pivot Podcast. Stay tuned for more episodes that promise to equip you with cutting-edge digital marketing strategies.

Click Hear And Listen To  Season 2 / Episode 1 of Google E.A.T (Part 1)

Connect with Tona Haywood:
[email protected]

Sign Up to Our Email Today: Click here to stay in the loop on everything digital marketing!

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