The WE Pivot Podcast

In the world of digital marketing, An AI software can streamline and optimize marketing campaigns. It can also eliminate the risk of human error. While much of the digital marketing world is still dependent on human ingenuity, an AI program can generate a report using nothing but data. Today, will be speaking with Chris Lu, co-Founder of copy.ai, and hear how his company is revolutionizing copywriting in the digital marketing industry.

In this episode, we talk about:

1. Introduction of Chris Lu.
2. What inspired you to create a copywriting software?
3. How does copy.ai help writers write better content?
4. What are some misconceptions of AI copywriting software?
5. How will AI copywriting software impact the future of content marketing?
6. With AI copywriting software companies starting to pop up, how do you choose the best program for you?
7. How do you  keep yourself from comparing your company to other AI copywriting software companies?
8. How will AI copywriting software have an affect on the SEO industry?
9. What advice would you give on helping users choose the right AI copywriting software to help express themselves better?
10. Final thoughts: Chris Lu on AI copywriting software as a whole.

Connect with Chris Lu:
www.copy.ai (Company)*
LinkedIn
[email protected] (email)

The We Pivot Podcast "Copy.ai - Affiliate Link"
Click Here!

Connect with Tona and Al Haywood:
Website//Facebook

Join our Digital Marketing Group:
Facebook Group

*This post may contain affiliate links, which means we may earn a small commission, at no extra cost to you. Thank you for your support.

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Ashleigh Chanel is a Strategic Marketing Consultant who gets just as excited about your business as you do! Through social media marketing and Facebook ads management, Ashleigh will help you achieve your business goals.

In todays episode, Ashleigh will give you insight on Facebooks Ads like you've never heard it before.

In this episode, we talk about:

1. Introduction of Ashleigh Chanél.   (00:00:00)
2. The everchanging of Facebook Ads.   (00:02:39)
3. Testing for success.   (00:05:19)
4. Should businesses still use Facebook Ads?   (00:07:34)
5. Facebook Ads works for different people in different industries.   (00:11:16)
6. Are pixels still relevant on websites because of the changes with IOS?   (00:13:32)
7. How do you determine the best Facebook Ad to use?   (00:15:34)
8. Do you spend more money per conversions with Conversion Ads?   (00:18:13)
9. Dealing with frustration when your ads don't produce the intended result.   (00:19:53)
10. Can you still get positive results from Facebook Ads with a smaller budget?   (00:25:05)
11. Using Audience Gathering Ads to nurture individuals in your email marketing. (00:27:49)
12. In your opinion, which is better, Facebook Ads or Google Ads?   (00:30:06)
13. Why have business acumen is so important when running ads of any kind.   (00:32:09)
14. What should you budget in order to hire a seasoned Facebook Ads Manager on a monthly basis?   (00:36:47)
15. Should people still boost posts?   (00:38:42)
16. What is the best business advice to entrepreneurs considering Facebook Ads. (00:39:57)

Connect with Ashleigh Chanel:
MakeYourMarkConsulting.com (Company)

Connect with Tona and Al Haywood:
Website//Facebook

Join our Digital Marketing Group:
Facebook Group

Sign Up to Our Email Today: Click here to stay in the loop on everything digital marketing! 

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I'm Jackie  Quiz coach at interact and community manager of the quiz collective by interact. Interact's mission is to empower digital entrepreneurs, creators, and brands to grow their businesses through empathetic listening, deeper understanding, and true connection... at a human level.

In the “real world” you get to know your prospects personally; you can ask them questions and develop true empathy towards their needs and aspirations making it way easier to actually help them reach their goals.

An Interact quiz helps you do the same thing online. And the connection, understanding, and personalized touch you create with your quiz will help you stand out in your industry – so you can attract more leads with less effort, increase your sales, and have a bigger impact.

Learn more and meet the whole team here: https://www.tryinteract.com/about


In this episode, we talk about:

1.   Introduction of Jackie Aguglia

2.   Quizzes as a Lead Magnet

3.   How Tona and Jackie Met (Group Coaching Sessions)

4.   The Interact Facebook Support Group vs Group Coaching Sessions

5.   Moving from Facebook Groups to Group Coaching Sessions

6.   What makes a quiz a more effective lead generation tool vs traditional tools we have seen?

7.   Why are people more likely to take a quiz over other types of lead magnets?

8.   What are the best practices for creating and engaging an effective quiz?

9.   Don’t hesitate- put it out there and test as you go.

10. Don’t be too analytical of everything.

11.  Using Quiz data to improve marketing and sales strategies.

12.  Is there a downside for using quizzes as lead magnets in your business?

13.  What are some creative ways businesses use quizzes as a lead magnet?

14.  How can we contact Jackie or one of her team members?

15.  Utilizing a quiz will help people learn more about themselves.

16.  In summary.

*Start your trial with Interact today.

Connect with Tona and Al Haywood:
Website//Facebook

Join our Digital Marketing Group:
Facebook Group

Sign Up to Our Email Today: Click here to stay in the loop on everything digital marketing! 

*This post may contain affiliate links, which means we may earn a small commission, at no extra cost to you. Thank you for your support.

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Our guest today is owner and founder of one of the fastest growing Print-On-Demand company in the US and have tons of products to choose from to help get your business up and running quickly.  Their company motto is “What is limited for all of us is the ability to realize what we dream!” Let’s give a warm welcome to Zack Yildrim of Print Melon!


In this episode, we talk about:

1. Introductions. (1:01)

2. The Print Melon story and mission.  (2:02)

3. Tona's experience with Print Melon.  (3:41)

4. Word of mouth marketing and Etsy integration.  (6:19)

5. Why do you feel word of mouth marketing is best for your company?  (8:47)

6. What inspired you to create Print Melon?  (10:53)

7. What are some of the unique benefits of Print On Demand for entrepreneurs and business owner? (15:30)

8. What are some of the biggest challenges you see Print On Demand facing in the future? (18:10)

9. How do you deal with competition with other Print On Demand companies? (22:27)

10. What advice would you give women entrepreneurs who are considering Print On Demand? (25:34)

11. How has Print On Demand evolved since you launched your company? (27:41)

12. Tona's take on how to find the right Print On Demand Company. (29:21)

13. The goal is for our businesses customers to be happy. (30:50)

14. Closing remarks. (32.04)



***UPDATE***
Print Melon now has an ETSY integration.  If you currently have a Etsy shop and your looking for a great Print on Demand Company to use with your shop visit them at https://printmelon.com/integration/#/

Visit Print Melon for more information
https://www.printmelon.com/

Connect with Tona and Al Haywood:

Website//Facebook

Join our Digital Marketing Group:
Facebook Group

Sign Up to Our Email Today: Click here to stay in the loop on everything digital marketing! 

Support the show

Although it's clear blog content does contribute to your SEO, Google's many algorithm updates can make publishing the right kind of blog content tricky if you don’t know where to start. Some blog ranking factors have stood the test of time while others are considered "old-school." Here are a few of the top-ranking factors that can, directly and indirectly, affect blog SEO.

Pro tip: As a rule of thumb, take time to understand what each of these factors does, but don’t try to implement them all at once. They each serve a specific purpose and should be used to meet a specific SEO goal for your blog.


In this episode, we talk about:

1. Introduction  (0:00)

2. Identify the target audience for your blog.  (1:15)

3. Conduct keyword research.  (3:27)

4. Add visuals.  (6:50)

5. Write a catchy title.  (8:59)

6. Include an enticing CTA.  (11:48)

7. Focus on the reader's experience.  (13:26)


Connect with Tona and Al Haywood:

Website//Facebook

Join our Digital Marketing Group:
Facebook Group

Sign Up to Our Email Today: Click here to stay in the loop on everything digital marketing! 

Support the show

Although it's clear blog content does contribute to your SEO, Google's many algorithm updates can make publishing the right kind of blog content tricky if you don’t know where to start. Some blog ranking factors have stood the test of time while others are considered "old-school." Here are a few of the top-ranking factors that can, directly and indirectly, affect blog SEO.

Pro tip: As a rule of thumb, take time to understand what each of these factors does, but don’t try to implement them all at once. They each serve a specific purpose and should be used to meet a specific SEO goal for your blog.


In this episode, we talk about:

1. Introduction  (0:00)

2. Dwell Time.  (3:23)

3. Page Speed.  (6:13)

4. Mobile Responsiveness.  (8:37)

5. Index Date.  (10:49)

6. Recent Data.  (12:38)


Connect with Tona and Al Haywood:

Website//Facebook

Join our Digital Marketing Group:
Facebook Group

Sign Up to Our Email Today: Click here to stay in the loop on everything digital marketing! 

Support the show

In today's episode, we will talk about the reasons why “Pretty pictures and pretty logos alone won’t get you ranked on search engines”.  We'll discuss 7 easy SEO tips that you can implement into your website TODAY that will boost your reach to users who are searching online for your products and/or services! 


In this episode, we talk about:

1. Tona and Al get fooled by the beautiful website.  (1:31)

2. Choosing the right URL.  (2:45)

3. Create titles and descriptions for each of your web pages.  (4:14)

4. Utilize anchor texts in your website.  (5:19)

5. Add alt texts to all your website images.  (7:03)

6. Give your site structure with the right headers.  (8:40)

7. Set up the free Google Search Console and Google Analytic Tools.  (9:50)

8. Blog, Blog, and more Blogging!  (12:35)

9. Hold up! Tona forgot something!  (14:25)


Connect with Tona and Al Haywood:

Website//Facebook

Join our Digital Marketing Group:
Facebook Group

Sign Up to Our Email Today: Click here to stay in the loop on everything digital marketing! 

Support the show

In today's business world, the sky's the limit.  There are no rules and no limits to what you can achieve if you set your mind to it.  But even with all of the opportunities out there, there are still some things that women business owners and entrepreneurs need to stop doing in order to be successful.  So if you're looking to take your business to the next level in 2022, make sure you avoid these five common mistakes!  Don't forget to subscribe to our podcast so you will never miss an episode.

We are so excited that you've found our podcast!  We would also love your support in taking this journey with us and can offer some encouragement by buying us one coffee ☕ or two.
 

1. Creating SMART Goals and why they are important.  (1:55)

2. Investing in your business time, money, and hiring when needed.  (9:36)

3.  Finishing out what you actually started.  (15:03)

4.  Being afraid of getting out there.  (17:30)

5. Sending out emails to your list consistently according to your schedule.  (20:29)


Connect with Tona and Al Haywood:

Website//Facebook

Join our Digital Marketing Group:
Facebook Group

Sign Up to Our Email Today: Click here to stay in the loop on everything digital marketing! 

Support the show

Becoming an entrepreneur may be difficult but the journey is always exciting.
 
 In this episode, you will find out a little more about one of the creators of the We Pivot Podcast, Tona Haywood. You will find out what were some of the earlier circumstances that led Her to want to pursue entrepreneurship full time. 

In this episode we talk about:

• How old were you when exposed to entrepreneurship and how did you feel about it? 2:15
• Who helped influence your decision to become an entrepreneur?  5:08
• What led you to want to make Digital Marketing your focus?  7:19
• You worked in education for years as a High School Biology, Environmental
• Science, and Botany and Zoology. What made you decide to finally step out on faith and leave teaching behind?  10:10
• What has been one of the most memorable moments from being an entrepreneur thus far?  15:17
• What are three interesting facts that you want your audience to know about you?  18:15
• What is the best business advice you have ever received?  19:53
• Why did you and your husband create the WE Pivot Podcast?  How does it benefit your clients?  22.16

About Tona Haywood

Described as an ‘educator of digital marketing’, Tona Haywood came to the digital marketing field as a 16-year veteran of secondary education. Tona now uses her gift of teaching to help build clarity in digital marketing for women entrepreneurs, and share her knowledge and strategy through the WE Pivot Podcast.

Tona continues to positioned herself as one of the go-to's for teaching brands how to engage their community and harness the power of email marketing, social web, content strategies. Working with companies ranging from start up to national organizations, and individual bloggers, Tona is known for her ability to teach businesses how to develop shareable content and overhaul their digital marketing strategies with cutting edge best practices.

Tona has been invited to speak on numerous social platforms such as the Social Media For Christian Ministries, Christian Women of Impact, and the National Association of Christian Women Entrepreneurs.

In her leisure time, Tona also heads an online Christian boutique (calledtoedify.com) and sells inspirational gifts and apparel; while sending portions of the stores proceeds to The Voice of the Martyrs ministry to help place a Bible in the hands of every Christian believer worldwide.

Tona holds Bachelor's degree in Science (Biology), and holds a Master's degree in Education.​

Connect with Tona Haywood:

Website//Facebook

Join our Digital Marketing Group:
Facebook Group

Sign Up to Our Email Today: Click here to stay in the loop on everything digital marketing! 

Support the show

Becoming an entrepreneur may be difficult but the journey is always exciting.
 
 In this episode, you will find out a little more about one of the creators of the We Pivot Podcast, Al Haywood. You will find out what were some of the earlier circumstances that led Him to want to pursue entrepreneurship full time. 

In this episode we talk about:

• How old Al was when he decided he wanted to be an entrepreneur and who helped influence his decision. 1:35
• One of Al’s memorable experiences selling Avon. 5:48
• Specific events that lead Al to make Web Design the core of his business. 9:04
• The circumstances that lead Al to finally step out on faith. 11:47
• Al’s most memorable moments from entrepreneurship. 16:14
• 3 Interesting facts about Al. 17:56
• The best business advice Al has ever received. 21:15

 
 About Al Haywood:
 
With a strong background in web development, Al Haywood made his mark in technology during his stint with two of the world’s top educational publishing companies (Pearson Education and McGraw-Hill Education).  At McGraw-Hill, Al worked with Media Producers to help build beautiful cutting-edge e-learning websites for some of the world’s top educational authors- as online companion resources to their textbooks.  As a Senior Product Support Specialist II at Pearson, Al helped train college professors and students in Pearson's online media which in turn led to over a million dollars in product adoption sales during a 5-year period.

Since co-founding HAYWOOD SBS LLC, Al has been instrumental in the growth and development of the company that has seen growth in revenue every year since 2014.  Having come from a long background in marketing and technology, Al has helped build and grow HAYWOOD SBS's digital marketing model.

A former Big Ten collegiate athlete, Al holds a bachelor’s degree in Recreation (Sports Management), and a master’s degree in Education (Instructional Systems Technology).

Connect with Al Haywood:

Website//Facebook

Join our Digital Marketing Group:
Facebook Group

Sign Up to Our Email Today: Click here to stay in the loop on everything digital marketing! 

Support the show