In this episode, we break down the journey of Rachel Winster, who scaled her health coaching business from charging $350 per client to earning $7k/month in just 2.5 years through the HCA program. Her story highlights the huge potential for practitioners who commit to a niche—and stick with it.

You’ll hear why traditional health coaching certifications often skip over the real skills you need to run a profitable online business, and how Rachel leveraged her own experience with Hashimoto’s to connect with women in their 30s facing the same challenges.

We also cover how marketing has shifted since 2021, why organic growth alone isn’t enough anymore, and the benefits of moving from 1:1 coaching to a live-cohort-plus-evergreen model. You’ll learn why virality can actually hurt your engagement, the importance of consistency over novelty, and how to keep a healthy mindset when not every client participates at 100%.

If you’re in this for the long haul, expect 3–5 years to see steady, career-level results—and find out why focusing on the same program for years might be your smartest growth strategy.

In this episode we cover:

• Pharmacist with Hashimoto's grew from $350/client to $7k months in 2.5 years through HCA program. (00:52)
• Certification Gap - Health programs inadequately prepare coaches for online business realities vs brick-and-mortar. (02:01)
• Rachel's Niche Strategy (01:42)
• How Rachel marketed in 2021 and what she does now in the 2025 landscape. (07:37)
• How Rachel's signature program progressed over time.  (14:32)
• Going viral can attract the wrong audience and  hurt engagement. (12:56)
• Dealing with client detachment (15:48)
• Realistic timelines for a signature program (19:41)
• Rachel's success formula (21:10)

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Many practitioners are stuck in a cycle of burnout - overbooked with back-to-back client sessions, working 50+ hour weeks, and still feeling unclear about their direction. In this episode, we explore why the traditional session-based model isn’t sustainable, and how the solution lies in building a streamlined, high-impact signature program.

You’ll learn how narrowing your niche, creating a clear step-by-step methodology, and simplifying your offer can reduce overwhelm, attract better-fit clients, and deliver better results - without running yourself into the ground.

In this episode we cover:

• Personal Experience with Unsustainable Business Model (00:57)
• Problems with Traditional Client-Based Models (02:29)
• Client Service Issues with Session-Based Model (06:39)
• Transition to Package Model Benefits and Limitations (09:08)
• Signature Program Solution (11:42)
• Unique Methodology Development (14:34)
• Marketing and Sales Advantages (18:18)
• Client Experience Improvements (19:42)

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If you’re wondering where your next clients will come from, this episode breaks down the five places online coaches should focus their energy—but with one important caveat: none of them will work if you’re not actively building a warm audience.

Kendra explores how shifting market dynamics, buyer skepticism, and declining cold outreach results mean that trust is now your biggest conversion tool. You’ll learn which strategies are worth your time in 2025—like retargeting ads, re-engaging past clients, and low-ticket entry offers—and what to do before you launch any of them.

In this episode we cover:

• Foundation Requirements (01:04)
• Audience Building Strategies (06:28)
• 2025 Market Challenges (07:37)
• Five Client Sources (10:07)

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In this episode, Kendra tackles one of the most common questions from online coaches: Which social media platform is best?

She breaks down the major platforms, the kind of content that performs well on each, and how to know if it’s actually worth your time.

You’ll also hear her philosophy on why choosing just one or two platforms is often the smartest (and most sustainable) strategy for growth.

In this episode we cover:

• Platform Analysis & Recommendations for Coaches
• Overall Strategic Recommendations (02:43)
• Content Creation Insights (07:30)
• Platform-Specific Data Points (17:35)

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In this episode, Kendra dives into what’s actually working with websites and content strategy in today’s skeptical online market.

With consumer trust at an all-time low and conversion touchpoints higher than ever, your business needs more than just flashy reels to stand out.

Kendra explains why simplified, purpose-driven websites paired with consistent long-form content are the key to building authority and nurturing a warm audience.

She shares her recommended website structure, her top platform pick (FG Funnels), and how to build a repurposing system that works across blogs, YouTube, and social.

In this episode we cover:

• My previous opinion on websites (00:53)
• What's changed and why  (03:57)
• Building trust through Long Form Content (5:45)
• What Your Website Should Actually Look Like (13:15)

Mentioned in this episode: 

FG Funnels

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In this episode, Kendra breaks down the three types of messaging every online coach needs to master: target audience, brand, and offer.

She explains why vague or broad positioning no longer works in today’s saturated market—and how getting specific about who you help, what problem you solve, and the outcome you deliver is key to standing out.

Kendra shares her profitable niche framework and gives actionable tips for market research, using real client language, and developing a unique brand voice.

You'll also learn how to structure your offer messaging around a proprietary method that sets you apart from generic courses and coaching packages.

Whether you're just starting out or refining your strategy, this episode will help you create messaging that connects and converts.

In this episode we cover:

• Three essential messaging types required for online client acquisition (00:51)
• Target Audience Messaging Strategy (02:07)
• Target Audience Messaging Pitfalls (13:20)
• Brand Messaging Components (19:42)
• Offer Messaging for Conversion(29:13)

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In this episode, Kendra discusses something that most of us can relate to - the feeling of “falling behind” in business and why it’s usually more perception than reality.

She explains how comparing your journey to someone else’s, especially those with more experience or different circumstances, can create unrealistic expectations and unnecessary pressure. Using the metaphor of business as a marathon, not a sprint, Kendra encourages listeners to stay focused on their own pace.

Whether you’re just starting out or feeling stuck in the learning curve, this episode offers perspective and reassurance that everyone’s path to success looks different - and that’s exactly how it should be.

In this episode we cover:

• Addressing the Feeling of Being Behind (00:50)
• Comparison and Unrealistic Expectations (02:17)
• There is Double Work in Early Stages (03:43)
• The Sources of Feeling Behind (05:55)
• Reframing the Timeline (08:40)
• Better Define Your Progress (09:53)

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In this episode, Kendra tackles the all-too-familiar feeling of overwhelm that can hit at any stage of business. She explains why overwhelm is a natural stress response - often triggered by too much input - and how it leads to decision fatigue, avoidance, and procrastination.

Rather than trying to eliminate overwhelm entirely, Kendra shares practical strategies to manage it, including planning ahead, setting micro goals, brain dumping, and letting go of perfection.

If you're feeling stuck or scattered, this episode will help you slow down, refocus, and take clear, manageable steps forward.

In this episode we cover:

• Understanding Overwhelm (00:01)
• Key Strategies to Manage Overwhelm (02:36)
• Brain Dumping To-Dos and Prioritizing Them (03:55)
• How to Set Micro Goals for Quick Wins (5:01)
• Giving Yourself Grace & Embracing Imperfection (11:01)

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In this episode, Kendra sets the record straight on what it really takes to build a successful online coaching business.

She challenges the six-figure-in-six-months narrative and shares why hitting consistent $10k months typically takes longer—especially without an existing audience or business assets.

You'll learn what the first few years actually look like, from building authority and refining your niche to balancing side jobs and staying consistent through slow growth. If you’ve ever felt behind or discouraged, this episode offers a refreshing dose of honesty, plus practical insight into why long-term commitment is the true key to lasting success.

In this episode we cover:

• Realistic Timelines for Online Program Success (00:02)
• Foundations: Credibility, Authority, Audience (03:00)
• The Reality of Growth Timelines(05:25)
• What to expect in 1 year, 2-3 and 3+ years in business (6:31)
• Factors Influencing Speed of Success (16:03)
• Long-Term Commitment and Trust Building (17:58)

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In this episode, Kendra breaks down the pros and cons of one-on-one, group, hybrid, and DIY coaching models. She shares how the same core methodology can be delivered in different formats depending on your stage of business, audience size, and support capacity.

You’ll learn why newer coaches often benefit most from starting with high-touch offers like one-on-one or hybrid containers, and why DIY programs—while scalable—rarely lead to lasting transformation.

Whether you're launching your first offer or looking to restructure your existing program, this episode will help you choose the right path to deliver results and grow with confidence.

In this episode we cover:

• Introduction to Online Programs (00:51)
• The 4 Types of Online Programs (04:41)
• One-on-One Programs - The gold standard (05:26)
• A Closer Look at Group Programs  (9:51)
• Are Hybrid Programs the best of both worlds?  (14:29)
• Health Coaching DIY Programs (15:46)
• Kendra's Insights on how to choose which is right for you (17:07)

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