In this episode, Kendra is digging into the small—yet powerful—messaging shifts that instantly change how your offer lands with potential clients.

If you’ve ever had someone say “I’ll think about it…” and then disappear, or if you know your program is incredible but struggle to communicate its value, this is your episode.

In this episode you'll learn:

1. 🗣️ Messaging Types Explained (03:42)We break down the three core messaging types—audience messaging, brand messaging, and offer messaging—so you understand exactly where to focus when describing what you sell.
2. 📦 Program vs. Offer (05:21)A quick but important distinction between your program (the deliverables) and your offer (the way you position and talk about it).
3. 💡 Value-Centric Messaging (06:39)Why listing features doesn’t sell—and how to shift toward value-centric language that actually resonates and converts.
4. 🚫 Symptoms of Ineffective Messaging (08:50)Common red flags your messaging isn’t landing: ghosting after sharing your price, confusion, hesitation, or clients who don’t understand the value.
5. 🔍 The Power of Niche Clarity (11:07)How unclear niche positioning creates immediately weak messaging—and why revisiting your niche statement is often the fix.
6. 📊 Market Research Interviews (12:20)Why regular market research calls give you the exact language your ideal clients use, making your messaging sharper and more aligned.
7. 🧠 Going Deeper Into Client Needs (13:30)Surface-level problems don't sell. Identity-level and emotional-level drivers do. Here’s how to tap into them.
8. 🎯 Targeting by Identity (14:34)Understanding your client’s identity—not just their symptoms—is the key to messaging that hits home.
9. 📈 Real-World Messaging Examples (15:41)Side-by-side examples showing the difference between feature-based messaging and compelling, benefit-driven communication across multiple coaching niches.
10. 💬 Emotional Resonance in Messaging (21:25)How to connect deliverables back to the real-life transformation your client is seeking.
11. ✍️ Reframed Messaging Samples (22:35)Live rewrites that turn dull deliverables into irresistible benefits—from DM support to calls to modules.
12. ⏳ Mastering Offer Messaging (25:43)Offer messaging is a skill—and like any skill, it gets sharper over time. Here’s how to stay competitive and keep improving.

 Resources mentioned: 

Creep my email nurture sequence & access the Signature Program Bootcamp Private Podcast Series by downloading the Stop Selling Single Sessions Guide & Custom Packages — Sell THIS Instead Guide

If you’ve ever found yourself saving endless Instagram posts, buying one more course, or telling yourself you’re “not ready yet” to launch—this episode is your wake-up call.

Kendra dives deep into a pattern that’s holding countless early-stage coaches back: information hoarding. She breaks down why overconsuming business content feels productive but actually prevents real progress—and how to break free from it with focused, imperfect action.

You’ll learn how to recognize the signs of info hoarding, where it really comes from (hint: it’s not laziness), and how to retrain your brain toward execution. From building visibility rituals and creating accountability systems to narrowing your focus for 90-day growth sprints, Kendra gives you a roadmap for turning learning into doing.

In this episode you'll learn:

• Execution Challenges and Information Hoarding (00:51)
• Building Execution Momentum and Confidence (09:12)
• Reducing Information Sources and Building Structured Habits yo Prevent Overwhelm (14:51)
• How Infrastructure and External Accountability are Critical to Overcome Execution Barriers and Accelerate Business Progress (22:40)
• Accepting Imperfection to Accelerate Output and Business Growth (25:14)
• Long-Term Business Realities and Commitment (29:11)

Watch this episode on YouTube here: https://youtu.be/35YtCnwz0sY

Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

Kendra is back from a 3-week Utah road trip—complete with toddler chaos, cold hikes, and the realization that the U.S. freeways are no joke—and she’s diving straight into one of the biggest business myths around: that “nobody buys in December.”

In this episode, she breaks down why December is actually prime sales season for coaches and wellness professionals—and how to create campaigns that work with (not against) the holidays. From smart payment timing and holiday bonuses to urgency tactics and authentic conversation strategies, Kendra lays out a practical plan to keep your revenue strong through year-end.

In this episode, you’ll learn:

• Why December spending patterns make it one of the best months for sales
• How to offer “buy now, start later” options that fit holiday schedules
• Creative December-only bonuses and workshops that convert
• How to use urgency and social proof to boost sign-ups
• The importance of consistent visibility and genuine conversations when others go quiet

Whether you’re planning your next campaign or just trying to stay consistent through the holidays, this episode will help you finish the year strong and set up a fast start for January.

Join the free Intro to HTMA Masterclass on December 15th: https://go.kendraperry.net/htma-masterclass

Watch this episode on YouTube here: https://youtu.be/hkjOK-QG-qY

Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

Success isn't found in shortcuts, but in embracing the journey, giving time its due, and valuing authenticity over extravagance.

Join host Kendra Perry as she dives into the three common beliefs that often hold coaches back from reaching the 6-figure milestone. She shares her personal entrepreneurial journey and illuminates how enduring the process leads to the promise of a brighter future. 

From the illusion of ease to the race against time to stripping down to the basics, Kendra discusses thoroughly which mindsets individuals need to hold onto and let go of as they walk the path of entrepreneurship. 

Tune in now to break free from self-limiting beliefs and set your course toward that coveted 6-figure goal!

Give The Wealthy Coach Podcast a 5-Star Review:https://ratethisppodcast.com/wealthy

If your email list isn’t growing—or if you’re seeing great engagement but no sales—this episode breaks down exactly why your funnel might be stalling and how to get it back on track.

Kendra walks through the most common funnel breakdowns—from traffic and opt-ins to nurture sequences and sales—and shares practical fixes for each stage so you can diagnose problems with data, not guesswork.

If you’ve been wondering whether your offer, audience, or ads are the issue, this episode gives you a clear framework to find (and fix) the real bottleneck.

In this episode you'll learn:

• Traffic and Lead Generation: Why the real problem is usually lack of traffic, not your freebie—and how a small paid ads budget can instantly change that. (07:00)
• Funnel Conversion and Alignment: How to spot audience mismatch and clarify your freebie messaging for higher opt-ins. (08:30)
• Opt-in Page Optimization: The simple design and copy tweaks that can raise your conversion rate fast. (12:20)
• Email Delivery and Engagement Metrics: What healthy open and click rates look like (and what to adjust when they aren’t there). (15:20)
• Nurture Sequence and Sales Conversion: How to use your nurture emails to build trust that naturally leads to sales. (17:35)
• Sales and Pitch Effectiveness: What to do when your funnel metrics look good—but people still aren’t buying. (19:20)

Apply to work with me in Health Coach Accelerator HERE.

Watch this episode on YouTube here: https://youtu.be/Va3-0Z6tzJk

Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

In this episode, Kendra shares her experiences and insights on launching webinars, emphasizing the importance of setting realistic expectations, understanding conversion rates, and the emotional journey that comes with launching.

She discusses the preparation required for a successful launch, the significance of data analysis, and the iterative process of refining messaging and strategies based on feedback and results.

Kendra encourages listeners to view their first launch as a learning experience rather than a definitive measure of success.

In this episode we cover:

• Kendra's First Webinar Launch Experience and Expectations Management
• The Importance of Realistic Expectations for First Launches
• Time and Effort Required to Plan a Successful Launch
• Reuse and Optimization of Launch Assets Over Time
• Promotion Prioritization and Email List Value
• Monitoring and Optimizing Registration Page Conversion Rate
• Using Launch Data and Metrics to Forecast and Plan
• Sales Timing Patterns and Emotional Impact During Launch
• Sales Incentives and Strategies to Improve Mid-Launch Sales
• Importance of Market Research and Connecting to Deeper Desire

Apply to work with me in Health Coach Accelerator HERE. 

Watch this episode on YouTube here: https://youtu.be/uNcKEPWTcaQ 

Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

The Wealthy Coach podcast has hit 300 episodes! 🎉

To celebrate, Kendra sat down with ChatGPT and had AI flip the script and interview her with a mix of personal questions, business insights, and industry hot takes.

The result? A candid, unscripted conversation that covers everything from reality TV guilty pleasures to the core principles that drive success in coaching.

In this episode, you’ll hear:

• Behind the milestone: how Kendra has released 300 weekly episodes (even through maternity leave).
• Personal side: Kendra's alternative careers , unusual Cambo ceremony experience, and how she is fueled by hiking with her son.
• Business truths: the mindset that separates thriving coaches from struggling ones, and a sales objection story you won’t forget.
• Industry reality check: why “passive income” is mostly a myth, and why marketing fundamentals never really change.
• Freedom & values: how Kendra structures her calendar, embraces her introverted nature, and why flexibility matters more than location.

If you’ve ever wondered about the behind-the-scenes of Kendra's business and life—or just want a refreshingly honest take on coaching, freedom, and what really matters—this one’s for you.

Gift for you...

To get your Killer Offer Template, DM Kendra on Instagram or Facebook or with 'killer offer'

Black Friday is NOT just for Amazon and Apple. Your health coaching biz can absolutely cash in - but only if you plan it right.

In this episode, Kendra breaks down how to maximize sales without discounting your signature program or undermining your value. She shares smart strategies like creating smaller, high-touch offers ($500–$1,000) such as health audits or consultations, pre-selling upcoming programs, and structuring sales pages that tap into both emotion and logic.

You’ll also hear practical tips on planning 8 weeks out, ensuring your tech setup is seamless, and running an email campaign that keeps your audience engaged and ready to buy. Kendra explains why simplicity in delivery often outperforms complex course platforms and how to use downsells to capture interest even after the main offer closes.

If you want your Black Friday campaign to drive real results without burning out or cheapening your offers, this episode is your step-by-step guide.

In this episode we cover:

• Planning and Timeline (00:51)
• Offer Strategy and Pricing (05:53)
• Proven Examples and Results (11:54)
• Campaign Execution Requirements (16:36)
• Technical Implementation Requirements (17:43)
• Email Campaign Strategy (20:08)

Watch this episode on YouTube here: https://youtu.be/tJh5RJ_jgOM

Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

Sales conversations can feel intimidating, but they’re one of the most important skills you need to master as a coach. In this episode, Kendra shares a personal sales flop from 2015 and unpacks the key lessons it taught her about selling with confidence and clarity.

You’ll learn why niching down is essential for making sales easier, how aligning your messaging across your audience, brand, and offers builds trust, and why having more conversations (without clinging to the outcome) is the fastest path to growth. Kendra also explains how human connection—through asking better questions, listening more than you talk, and approaching sales with a service-first mindset—can transform your results.

If you’ve been struggling to convert leads into clients, this episode will give you the tools and perspective to approach sales with less pressure and more success.

In this episode we cover:

• Five Core Sales Improvement Strategies
• Niche Development and Market Positioning (02:33)
• Marketing and Messaging Strategy (09:54)
• Conversation and Engagement Tactics (14:39)
• Sales Conversation Techniques (18:37)

Resources:

Episode 138 - 3 ✨DM Scripts✨ To Blow Up Your Sales

Episode 287 - 3 Types of Messaging You Need to Nail (If You Want Clients Who Actually Pay You)

Watch this episode on YouTube here: https://youtu.be/K10AjARmA2w

Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

Success in online coaching isn’t just about strategy—it’s about avoiding the traps that quietly kill your momentum.

In this episode, Kendra reveals the five biggest killers of your success, from avoiding a niche and overthinking every move, to juggling too many offers and waiting until you feel “ready.”

She explains why simplicity beats complexity, how delegation frees you from being the bottleneck, and why taking action (even imperfect action) is the real driver of growth.

Packed with tough love and practical insights, this episode will help you spot what’s holding you back and give you the clarity to move forward with confidence.

In this episode we cover:

• Business Killer #1: Niche Avoidance Syndrome (01:24)
• Business Killer #2: Overthinking-itis (13:10)
• Business Killer #3: Shiny Offer Addiction (18:24)
• Business Killer #4: Waiting to be Ready Trap (25:14)
• Business Killer #5: DIY Until I Die Syndrome (30:15)

Resources:

Episode 280 - [BEST OF] A Cautionary Tale About Your Niche

Episode 119 - The Truth About Your Niche Statement

Episode 182 - Masterclass: How To Find Your Profitable Niche

Episode 71 - Can You Have More Than One Niche?

Watch this episode on YouTube here: https://youtu.be/e8oNrdYou4E

Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy