Nobody teaches most coaches and entrepreneurs what to do once the money actually starts coming in.

You learn how to get clients. You learn how to make sales. But then suddenly you're making more money, your taxes are bigger, your expenses are growing, and you're not entirely sure how much you should be saving, spending, or investing.

In this episode, Kendra and financial coach Emily Bowie get into the practical side of building wealth as an entrepreneur. They talk about managing cash flow, preparing for taxes, investing, retirement, lifestyle creeping, and why making more money isn't the same thing as becoming wealthy.

In This Episode:

• The #1 place your cash leaks first (hint: you look at it every day and still get it wrong)
• The "hidden" cost most people forget to price for that eats your entire margin
• Why being an S-corp too soon can quietly kill your business
• The tax rule that lets you rent your own house to yourself, tax-free 🏡
• The one number on your balance sheet that tells you if money is leaking

RESOURCES MENTIONED: 

5 Cash Leaks & 5 Missed Tax Deductions: https://www.thorneadvisors.com/cashleaks

ABOUT EMILY BOWIE:

Emily Bowie is a Cash Flow Strategist with 15+ years of experience, including her time as an audit manager in Big Four accounting. She’s known for bringing calm, clarity, and structure to financial conversations that often feel stressful or avoided. Outside of Thorne Advisors, Emily leads her church’s financial ministry, is a mom to three young kids, and enjoys a good DIY project almost as much as a well-organized set of financials.

Connect with Emily:

Instagram: https://www.instagram.com/thorneadvisors

https://www.thorneadvisors.com/

Spending thousands on a business coach and getting nothing to show for it sucks. And unfortunately, Kendra says she has this conversation with coaches all the time.

In this episode, she breaks down the red flags she wants you to watch for before making your next coaching investment. Because not every business coach knows how to build the kind of business you want, and being good at mindset, strategy, or social media doesn't automatically make someone the right coach for you.

Kendra walks through exactly what she would look for, from years of real-world experience and proof of client results to industry-specific knowledge, messaging expertise, lead generation, and an actual sales mechanism. The goal isn't to convince you not to hire a coach. It's to help you get a hell of a lot better at choosing one.

In This Episode:

• The two to three year red flag that tells you someone got online recently and started charging for it
• Why a general business coach will green light a niche that's already broken (and can't tell that it is)
• A follower is not a lead. Here's what actually counts, and where most coaches quietly skip this part
• The question that instantly reveals whether you hired a strategist or a hype person

 
Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

Many coaches think they need to create an entirely new offer before they can charge more, scale, or stand out. Kendra argues the opposite.

In this episode, she explains why you probably already have a signature program—you've just never packaged it that way. If you've been coaching clients for a while, chances are you're following the same process, teaching the same concepts, and solving the same problems over and over again. That's your framework. It just needs a name.

Kendra walks through how to uncover your methodology, turn repeated coaching into scalable resources, and create a client journey that feels more valuable without changing the actual work you deliver.

In This Episode:

• Stop Selling Features—Start Selling the Transformation
• Find the Coaching Framework You're Already Using
• Turn Your Repeatable Process Into a Branded Method
• Pull Education Out of Coaching Calls to Save Time
• Create Resources That Make Your Program More Scalable
• The Simple Milestone Strategy That Keeps Clients Engaged
• Why Progress Beats Promising Results
• Five Action Steps to Package Your Existing Offer

Resources mentioned: 

Free Signature Offer Guide: https://go.kendraperry.net/what-to-sell-instead-1

 Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

Every coach dreams of having more freedom in their business, but most are buried in repetitive tasks that quietly steal hours every week. The problem isn't that you need to work harder. It's that your business needs better systems.

In this episode, Kendra sits down with automation expert Nicole Harlow to unpack the behind-the-scenes systems that help business owners reclaim their time without sacrificing the client experience. They discuss where AI actually belongs in your business, the biggest automation mistakes coaches make, and why creating intentional client journeys can improve both efficiency and connection.

Whether you're still doing everything manually or you're ready to streamline your operations, this conversation will help you identify the bottlenecks that are keeping you stuck and show you how simple systems can create more freedom, consistency, and room to grow.

In This Episode:

• The "red Ferrari with no engine" mistake almost every coach makes when they build their business
• How to tell if your plateau is a marketing problem or a backend problem (most people guess wrong)
• The one simple automation sitting in your CRM that could be quietly making you thousands
• Why hiring a VA before you do THIS just transfers your chaos to someone else
• What 7 AI employees actually do in Nicole's business right now 🤖

About Nicole Harlow:

Nicole Harlow spent years watching brilliant health practitioners hit the same invisible wall: their offer worked, their clients got results, their marketing was solid — and yet scaling felt impossibly heavy. The problem wasn't strategy. It was infrastructure.

Today, as the founder of Lead Better HQ, Nicole helps coaches, functional medicine practitioners, and wellness brands build the back-end systems that turn a chaotic practice into a business that actually runs.

Her work covers the unsexy but essential layer most coaches avoid: client onboarding, automated workflows, group program delivery, and the operational backbone that lets you stop being the bottleneck in your own business. She believes the next revenue ceiling for most practitioners isn't a marketing problem — it's an operations one — and she's built her company to be the answer.

Connect with Nicole:

Instagram: https://www.instagram.com/brandbetterco/

Website: https://leadbetterhq.com/

Tech Stack Calculator: https://leadbetterhq.com/stack-calculator

Customer Journey Tool: https://leadbetterhq.com/challenge

Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

Most coaches avoid DMs because they’re afraid of coming across as pushy, desperate, or sleazy. But according to Kendra, that fear is often based on a misunderstanding of what ethical DM marketing actually looks like.

In this episode, she breaks down why conversations are still one of the fastest ways to generate clients, especially when you’re in the early stages of building your business. She explains the difference between cold outreach and relationship-based outreach, how to start conversations without feeling awkward, and why detaching from the outcome completely changes the energy of your sales process.

Kendra also shares the exact DM strategy she uses with new followers, how to turn conversations into market research, and a simple boosted-post approach that can help you generate more qualified leads. If you’ve been waiting for clients to magically appear from your content, this episode is the reality check (and practical game plan) you probably need.

In This Episode:

• The one thing that decides whether a DM feels gross or feels good (hint: it has almost nothing to do with the actual message)
• Why "fast clients" and "hands-off business" can never exist at the same time, and which one you're accidentally sabotaging
• The exact question I send every new follower that gets replies without feeling salesy
• The 2026 algorithm shift that makes DMs worth 3 to 5x more than likes 👀
• The boosted post strategy that brings you clients even if your following is tiny right now

 Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

If your DMs are full of people asking questions but never buying, or your audience loves your free content but disappears when it's time to make an offer, this episode is for you.

Kendra breaks down why "tire kicker" leads aren't actually the problem. More often than not, they're a symptom of the messaging, positioning, and content strategy you're using to attract your audience. She explains why educational content alone often attracts information seekers instead of buyers, and what to do instead if you want to attract people who are ready to invest.

You'll also learn why qualifying your audience starts long before the sales call, how to create content that speaks to committed buyers, and why direct messages can be one of the fastest ways to generate clients when used ethically. If you've been blaming your audience for low conversions, this episode may completely change the way you think about lead generation.

In this episode: 

00:00 — Why You're Attracting Tire Kickers (And Why It's Probably Not Their Fault)

04:46 — The Real Difference Between Information Seekers and Ready-to-Buy Clients

08:27 — How Your Content Is Quietly Repelling Serious Buyers

12:51 — The Messaging Shift That Attracts People Who Actually Invest

17:06 — Why More Educational Content Isn't Always the Answer

20:42 — The Hidden Cost of Trying to Appeal to Everyone

24:18 — How to Pre-Qualify Leads Before They Ever Book a Call

27:36 — Why Better Conversations Lead to Better Clients

30:52 — The Ethical DM Strategy That Can Help You Land Your Next Client

Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

Most social media platforms have become harder to grow on. Threads is one of the few exceptions.

In this episode, Kendra sits down with Threads strategist Taylor Lane to talk about why Threads has become one of the most overlooked opportunities for coaches looking to generate leads and sales organically. Taylor shares how she's helping business owners use simple text-based content, strategic engagement, and keyword searches to connect with ideal clients without spending hours creating polished content.

They also dive into common mistakes people make on the platform, how to turn comments into conversations that lead to clients, and why Threads is less about going viral and more about showing up consistently. If you're looking for a lower-effort way to grow your audience and fill your pipeline, this episode is packed with practical strategies you can start using today.

In This Episode:

• Why Threads Might Be the Most Underrated Platform for Coaches Right Now
• The Simple Engagement Strategy That Turns Conversations into Clients
• How to Find Your Ideal Clients Without Waiting for the Algorithm
• The Biggest Mistakes Coaches Make on Threads (and How to Avoid Them)
• Why Text-Only Content Can Outperform Highly Produced Posts
• How to Use Your Opinions to Build Authority and Stand Out in the AI Era
• The Lead-Generating Power of a Single Pinned Post
• Why Reposting the Same Content Isn't Just Okay... It's Smart
• How to Stay Consistent on Threads Without Spending Hours Every Week
• A Low-Effort Content Strategy That Can Grow Your Audience and Your Email List

About Taylor Lane:

Taylor Lane is a business coach, who loves helping women make more money in the time they actually have. That means using Threads as a low-lift platform for more visibility and more sales. She is a mom of 2 girls (a baby and a toddler), living in Guatemala, where she's been living for the past 9 years.

Originally from the US, Taylor is a certified elementary school teacher who quickly realized that she wanted more time and location freedom, and started her online coaching business. Through motherhood, she quickly found out just how much time she didn’t have to be playing around with marketing efforts that don’t work.

She cracked the code on Threads and now helps business owners fuel their income with Money Making Threads™ strategies.

Get Taylor's Money Making Threads Course

Connect with Taylor on Social Media:

https://www.threads.com/@taylor.elizabethlane

https://www.instagram.com/taylor.elizabethlane/

DM Taylor 'CONTENT' on IG to get 55 threads ideas

Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

Everyone tells coaches they need a bigger audience… but what if that’s not actually the problem?

In this episode, Kendra breaks down the lie behind audience growth and why chasing followers, viral posts, and vanity metrics can keep coaches stuck. She explains the difference between having an audience and actually building a business, why your audience size matters more than you think, and the numbers you should be paying attention to if you want consistent growth.

Kendra also shares why relying only on organic content can create a slow and unpredictable path, and how paid advertising can help you get in front of more of the right people faster. If you’ve been posting consistently but still aren’t generating enough leads, clients, or sales, this episode will help you rethink your entire approach to audience growth.

In This Episode:

• Why Small Audiences Are No Longer Enough to Build Predictable Sales 
•  The Math Behind Sales: Why Small Lists Create Limited Results 
•  Why Lowering Your Price Usually Doesn’t Fix a Sales Problem 
•  The Audience Size Factor: How More Leads Create More Predictable Revenue 
•  The Webinar Reality Check: Why Small Audiences Make Selling Harder 
•  Better Messaging Helps, But It Can’t Replace Audience Growth 
•  The Truth About Selling Through DMs: Effective, But Not Always Sustainable 
•  How Low-Budget Ads Can Amplify Your Content and Grow Your Audience 
•  The Red Flags to Watch for When Choosing a Business Coach or Program 
•  The Numbers Every Coach Needs to Track for Business Growth

Enroll in Health Coach Accelerator:

Apply for HCA: https://kendraperry.net/apply

Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

Being an entrepreneur takes sacrifice. You’re going to live the first few years struggling. You won’t have time for friends, family, or for yourself. That’s how it is because you need time to build your business. But once those few years are over and you leave your 9-5 job, you will feel amazing. You will have the freedom and the money that you’ve always wanted.

Join Kendra Perry as she shares why you need to just hang on if you’re a brand-new entrepreneur. All your hustle and sacrifice is going to be worth it on the other side. Entrepreneurship is living a few years of your life like most people won't so that you can spend the rest of your life like most people can't.

In this Episode: 

• The Reality of Building a Business: Why Feeling Like Giving Up Is Normal
• The Entrepreneurial Sacrifice: Living Differently Now to Create More Freedom Later
• Why the First Few Years of Business Feel So Hard (And Why That Doesn’t Mean You’re Failing)
• The Problem With “Just Follow Your Alignment”: Why Success Requires Action and Consistency
• The Hidden Struggle of Entrepreneurship: Isolation, Uncertainty, and Learning to Trust Yourself
• Why Hustle Isn’t the Enemy: Understanding Seasons of Hard Work in Business
• The Shift Coaches Don’t Expect: Realizing You’re Building a Business AND Becoming a Marketer
• Staying in the Game: Why Persistence Is the Difference Between Success and Giving Up
• There Is No Shame in a Part-Time Job While Building Your Dream Business
• The Freedom on the Other Side: Why the Sacrifice Is Worth It

Caitlin Townsend went from feeling burnt out and stuck in her career as a chef to building a thriving fertility coaching business that supports her ideal lifestyle. In this episode of The Wealthy Coach Podcast, Kendra sits down with Caitlin for a behind-the-scenes look at her journey from making $12K months to reaching $60K months by building a business in a way that actually felt aligned for her.

Caitlin shares how she navigated the transition from working in a demanding culinary career to becoming a fertility coach, the mindset shifts that helped her stop playing small, and the strategies that allowed her to grow without relying on constant hustle. They discuss everything from creating a clear offer and building confidence with sales conversations to finding the right balance between business growth and personal freedom.

This episode is a great reminder that success doesn’t have to look like someone else’s version of entrepreneurship. Caitlin’s story shows what’s possible when you combine the right strategy with persistence, self-belief, and a business model that supports the life you actually want to live.

In this episode:

• From $12K to $60K Months: The Pricing and Revenue Shifts That Changed Everything
• Why Collaborating With Other Practitioners Can Create More Stability and Growth
• Finding Your Niche: How Clear Positioning Helps You Attract the Right Clients
• Building Sales Confidence and Creating Better Client Conversations
• The Money Mindset Work That Supports Long-Term Business Growth

Caitlin's Bio:

Caitlin Townsend is a certified fertility health coach and professionally trained chef who traded the chaos of restaurant kitchens for a life of freedom, flexibility, and deeply meaningful work. After years of navigating her own fertility journey, Caitlin found her calling in helping other women do the same, combining her nutrition training with lived experience to guide women through the physical, emotional, and hormonal complexities of trying to conceive. She works one-on-one with clients using functional lab testing to identify the root causes standing between them and the pregnancy they want. Now pregnant herself after years on the fertility path, Caitlin brings both professional expertise and genuine personal understanding to every client she works with. When she is not coaching, you will find her on her little farmhouse property, tending her garden and enjoying the slow, intentional life she built on her own terms.

Connect with Caitlin: https://www.nourishbycaitlin.com/