In this episode, we chat with Tommy Cole from McFarland Stanford.
Tommy, an executive coach specializing in the landscaping industry, shares his journey from landscape architecture to construction and eventually to executive coaching.
We dive deep into the importance of company culture, disciplined scheduling, and the right timing for hiring. Tommy unpacks the services his firm offers, including bookkeeping, recruiting, and peer group programs, which support business owners in the landscape industry.
Tommy and Kevin share their insights into the current state of the landscaping industry, with sharp insights on how to navigate the tough challenges in today's market.
CHAPTERS
00:00 Welcome and Guest Introduction: Tommy Cole
00:47 Tommy's Career Journey
04:15 About McFarlin Stanford
07:54 Challenges and Solutions in Landscaping
12:27 The Importance of Company Culture
17:14 Industry Trends and COVID Impact
21:45 Navigating Competitive Markets
22:32 Providing Value Beyond Numbers
24:27 The Importance of Design in Landscaping
27:16 Integrating AI in Design
29:09 Setting Client Expectations
32:13 Balancing Work and Personal Life
35:12 Discipline and Intention in Business
38:42 Conclusion and Final Thoughts