The Wealthy Wellness Business Podcast

Drive down any main street and you'll pass three chiros, two massage clinics and a naturopath before the next set of lights. If you're wondering how on earth you stand out when everyone's offering the same thing, this one's for you. The answer isn't a bigger ad budget. It's already sitting inside your treatment room.

Jacinta is fresh back from Bali (yes, she was thinking about our members on the massage table), and Andy brings 20 years of chiro wisdom. Together they unpack how to turn your client experience into your best free marketing tool.

In this episode:

• Why your marketing doesn't stop when a client books. It's only getting started.
• What a viral Japanese cronut bakery and a Bali massage pick-up service can teach you about creating a "wow" moment
• How to find your point of difference, even if you think there's nothing special about you (spoiler: there is)
• The five-second moment at the end of a treatment that makes clients remember you out of 50 others
• Why doing your "wow" thing only sometimes quietly breaks trust, and how to systemise it so your whole team delivers it every time
• How convenience itself can become your standout moment, from bring-your-baby head spas to free childcare at Open Space
• The "golden adjustment": the moment in early care to plant the seed for referrals and five-star reviews
• Your listener challenge: one small change you can test in the next 24 hours

Key quotes:

"It is the experience that you give someone that is your biggest free marketing tool."  - Jacinta

"There is nobody like you. So it's all about mining that unique essence that you have."  - Andy

Mentioned in this episode:

• Book a FREE Practice Plan call

If you're struggling to map your client journey or find your special sauce, book a free Practice Plan Call and our team will help you find your standout moment.

If you open your P&L and your first instinct is "what can I cut?", this episode will change how you read those numbers. Andy opened up the real figures from last financial year to show you exactly where the money goes in a practice turning over $40 to $50K a week without her or Jacinta treating a single client. Grab a pen, because by the end you'll know where to invest more and where to pull back.

In this episode:

• Discover the three biggest expenses in the WWB business, with real percentages from the P&L
• Learn why team makes up 61% of revenue, and why the Formula 1 pit crew analogy will change how you see wages
• Find out how almost $40K a year spent on culture (snacks, outings, rewards, a new coffee machine) keeps exceptional people around
• Spot when a team member isn't worth investing in, and why acting quickly protects everyone else
• Hear why paying yourself first (even a few hundred dollars) is non-negotiable, and how Andy went from $70K a year to 19% of revenue in director's dividends
• Unpack the "impact or income" story so many heart-led practitioners get stuck in
• Learn why $111K in marketing with an average ROAS of 15 feels like an easy decision, and why ads need a solid client journey before you put fuel in the car
• Use the six-question filter to decide whether an expense is really an investment

Key quotes:

"If you want happy customers, you must have happy team." (Jacinta)

"If you don't care about money and KPIs in your business, your community's stuffed. Because you cannot service them." (Andy)

"There is a cheap tax. Every cheap decision has a potential expensive outcome." (Andy)

Mentioned in this episode:

• Our business partnership episode
• Dr Demartini's Financial Mastery work
• Book a FREE Practice Plan call

If this episode got you rethinking your P&L and you want help working out where your money should really go, book a free Scale Session and we'll map out your next chapter together.

If you've been scrolling past someone else's record week wondering what they know that you don't... this one is for you. We just had our biggest week ever in our health practice and we're pulling the curtain all the way back, because nobody posts the four years of unglamorous decisions that come before the screenshot. There are three tangible things that made this happen, and every single one of them is available to you.

In This Episode

• Why your business averages out to your worst performer instead of lifting to your best (and what that means for who you're tolerating right now)
• The bamboo tree analogy that will completely change how you feel about the season you're in
• How one extra sentence in a client conversation unlocked a wave of prepaid care plans
• Why finding expanders is an actual growth strategy, not a woo woo one... plus how to curate your feed on purpose
• The team goal that landed like a lead balloon four years ago and got a standing ovation this time round
• How to stop chasing a revenue number and start solving for capacity instead
• Why waiting for more information is costing you the exact feedback you're looking for
• The reverse engineered numbers behind the week: ad spend, conversion, capacity, done

Key quotes

"We have been doing the groundwork for long enough. We deserve this now." - Jacinta

"Record breaking weeks are the harvest of years of consistent leadership, systems and internal decisions." - Andy

Mentioned in this episode:

• Book a FREE Practice Plan call
• To Be Magnetic + the work of Lacey Phillips | Expanders

If this episode lit something up in you and you're ready to reverse engineer your own version of this, book a free Practice Plan call and let's map out your next chapter together.

 If your biggest business decisions are currently being made at 2am in the notes app on your phone, this one is for you. Andy and Jacinta are pulling back the curtain on the weekly CEO meeting they've protected for almost 10 years of business partnership, and sharing the hot take that the revenue, the KPIs and the metrics are the very last thing they look at. Because when you're not good, the business isn't good. This is the first thing they get every new Freedom Academy member to put in their calendar, and it's the one habit that changes everything.

In this episode:

• Discover why the numbers come dead last in their CEO meeting, and what has to come first instead
• Steal the full 7 part agenda they run every Thursday morning: wins, wiffles, nourishment, support, team, numbers, then actions
• Learn the wiffle policy that stops complaining leaking through your entire team culture (and keeps team meetings from becoming a cesspool)
• Understand why "I don't have any wins this week" is BS, and how celebrating first changes the energy of the whole meeting
• Hear the support check in that had Andy admitting she was holding on by a thread, and what shifted the moment she said it out loud
• Find out what to do if you're a solo practice owner with no business partner or manager to meet with
• Build a culture where your team brings solutions, not just a pile of problems
• Make sure every decision gets a name and a date instead of getting lost to the aether

Key quotes:

"Show me someone who spends more time complaining about a problem than solving it, and I'll show you someone who never moves anywhere in their business." - Jacinta

"I don't care how busy you are. You're not busy enough to not do your CEO time if you have a business." - Andy

Mentioned in this episode:

• Book a FREE Practice Plan call

If this episode made you realise your CEO time has quietly slipped off the calendar, put it back this week. And if you want the structure and support Andy and Jacinta talk about, book a free Practice Plan Call and let's map out your next chapter together.

Everyone tells Andy and Jacinta they have the perfect business partnership. And they do adore each other... but perfect is not the word for year one. This episode takes you all the way back to the beginning: the ultimatum delivered over a pile of moving boxes, the half a million dollar gap in what they each thought the business was worth, and the quiet resentment that almost took root before they named it. Whether you're weighing up a partnership, leading a team, or navigating any relationship where money and emotion sit in the same room, the lessons here are universal. (And yes, they're wearing matching capes. Spotify viewers, you're welcome.)

In this episode:

• Hear the exact moment Jacinta handed Andy an ultimatum while they were packing boxes for the new space, and what was really going on for Andy behind the scenes
• Discover why Andy said yes to partnership when her lawyer, her husband and her whole family were telling her not to
• Learn how they closed a $500,000 gap in the business valuation without damaging the relationship
• Hear about the extra $20k Jacinta almost paid that she didn't owe, and the people pleasing pattern it exposed
• Why "try before you buy" is non negotiable before you sign any shareholders agreement or profit share deal
• How ambiguity around roles quietly breeds resentment, and the simple split that fixed it for them
• What happens when you go from peer to director overnight, and the conversation they wish they'd had with the team
• The non violent communication approach that let them navigate ego, ownership and identity without blowing the whole thing up

Key quotes:

"Ambiguity is a warning that resentment could be formed." - Jacinta

"When something is hidden or not spoken about, it just grows. Calling it out is almost like a magic pill, it just neutralises things." - Andy

Mentioned in this episode:

• Book a FREE Practice Plan call

Whether it's a business partner, a director, or a team you're building around you, the hard part is rarely the strategy. It's the conversations nobody wants to have first. If you're sitting in a season where you can feel that something needs to shift, book a free Practice Plan Call and we'll help you map out what the next stage actually looks like for you.

There's rarely one giant thing keeping your practice stuck. It's ten tiny leaks you've stopped seeing because you're the one living inside it every day. In this episode Andy and Jacinta walk you through the exact audit they'd run if they had one day inside your clinic, from the song playing in reception to the number on your booking page, so you can put fresh eyes on your own business and find the small tweaks that quietly compound into big growth.

Because business isn't rocket science. It's a formula. And once you know what to look for, you can run this audit on yourself.

In this episode you'll learn:

• Why the fastest way to see your business clearly is to sit in your own reception and experience it like a client (Jacinta's Ariana Grande moment says it all)
• The first-impression rule that means you can do a thousand things right and still lose someone over one thing wrong
• How to audit your culture in one question you ask every team member separately (and what different answers are really telling you)
• Why your front desk and booking page might be the most expensive leak in your whole funnel, and the $1,600 fix that's often worth it
• How to map a client journey from first meet-cute to long-term care so patients never fall off simply because there's no plan
• The KPIs that actually drive profit and outcomes, and why "I have a feeling we need more new clients" is costing you money
• Where to find hidden money in your P&L, from forgotten subscriptions to unoptimised team contracts
• The founder's calendar test: show us where you spend your time and we'll show you the health of your business
• Why the fish rots from the head, and how Andy's own late-running shifts were quietly creating the team stress they were trying to solve

Key quotes:

"You can do a thousand things right after that one thing wrong, and you will forever be chasing your tail to rewrite that first impression." - Jacinta

"Show me your calendar and I'll show you the health of your business. That's where you're spending your time, and that's where the fruits of your labour are going to come from." - Andy

Mentioned in this episode:

• Book a FREE Practice Plan call

If this episode had you itching to run away and audit your own practice, that's exactly the point. Start with one leak. And if you want us to help you find the gap that's actually holding your growth, book a free Practice Plan Call and we'll show you where the biggest opportunity is hiding.

When your practice starts to feel like it's draining more than it gives, the fix that springs to mind is almost always the same... "I need another income stream." A second location. A course. A passive product. Something to take the pressure off and finally buy back your time.

But before you go and build a whole new thing, Andy and Jacinta want to gently point you back to something much closer to home. Because the real reason you're feeling stretched thin, resentful and quietly dreaming of an escape hatch usually isn't a missing income stream at all... it's the leaky boundaries bleeding your time, energy and revenue right now. In this episode, they unpack why saying yes to clients after hours is keeping you broke, not building your freedom, and exactly how to plug the leak so the practice you already have becomes the one that funds the life you want.

In This Episode:

• Discover why the urge to chase another income stream is often a symptom of a leaky, under-boundaried practice, not proof you need a new one
• Learn why saying yes to clients after hours comes from people pleasing and scarcity, not a smart revenue decision
• Hear Baby Andy's story of driving all over Perth doing home visits, and the blunt question from her mentor that changed everything
• Listen to Jacinta's "give an inch, they take a mile" client story and the come to Jesus moment that finally drew the line
• Understand why you can't trust a people pleaser (including yourself) and how it's actually the sneakiest form of manipulation
• Learn how the scarcity trap has you bending into a pretzel to be profitable, and why that energy repels the abundance you're chasing
• Use the body check exercise to find your real boundary when you've been too loosey goosey to know what it even is
• Get the exact word for word script to communicate a boundary change to clients without the awkward face to face confrontation
• Understand why holding the line is the hardest part, and why it'll always be your favourite client who tests it
• Walk away with the top five takeaways for protecting your peace and your profit

Key Quote: "You are literally robbing from the lifestyle that you are trying to create by having this leaky boundary." - Andy

Mentioned in this episode:

• Book a FREE Practice Plan call

If this episode showed you that the answer isn't another income stream, it's a stronger boundary around the practice you already have, book a free Practice Plan call and let's map out your next chapter together.

If your practice is doing better than ever but part of you is quietly waiting for the other shoe to drop, this one's for you. Andy and Jacinta pull back the curtain on the exact nervous system work they're both in the middle of right now, mid record-breaking revenue, and why the thing that got you here will never be the thing that gets you to the next level. Equal parts permission slip and roadmap, this episode is about learning to hold more without self-sabotaging your way back to "safe."

In This Episode:

• Discover why your nervous system, not your strategy, is often the real ceiling on your growth
• Learn the simple way to tell the difference between your intuition and your fear (and why the first thought usually wins)
• Understand the "expanding circles" model of capacity, and how to step into the next one without triggering a full-blown panic
• Hear the weightlifting analogy that completely reframes what building capacity actually means
• Find out why capacity is never about doing more, it's about staying regulated while you hold more
• Uncover the sneaky self-sabotage patterns that shrink you right after a big win
• Get the exact mantra Andy keeps written on her bathroom mirror to expand her upper limit
• Walk away knowing that seven-figure owners aren't smarter or harder working, they've just trained their nervous system to feel safe holding more

Key Quote: "Capacity isn't about doing more. Capacity is about staying regulated while you're holding more." - Jacinta

Mentioned in this episode:

• Book a FREE Practice Plan call
• The Big Leap by Gay Hendricks

If this episode lit something up in you and you're ready to build a business that supports your life instead of consuming it, book a free Practice Plan call and let's map out your next chapter together.

So many of you have been on Jacinta's tail asking for every detail of Leo's arrival, and today she's finally sharing it… the fears she whispered to Allister the night before, why she chose to birth at home with no midwife touching her, and the moment she realised labour and business ask the exact same thing of you. This is a positive birth story, told with total honesty, and woven all the way through is a masterclass in resourcing yourself, staying in the discomfort, and building a practice that can hold you while you step fully away.

In This Episode:

• Hear the raw, positive story of Leo's home birth… start to finish, no detail spared
• Discover why the mindset of being in labour is almost identical to the mindset of being in business, and how to stay in the discomfort long enough to reap the reward
• Learn the Kundalini exercise (and mantra) Andy gives pregnant patients to train the mind to feel safe inside discomfort
• Understand why she looks within for the solution first, and only reaches for external tools once she's found her own block
• Get the exact exercise every practice owner should run: if you stepped away today, what would break, and how do you reinforce it before you go
• Learn how Andy and Jacinta prepped the business for a six-month absence… hiring a social media strategist, building templates their VA could run, and delegating tasks that never came back
• Find out how they ramped up their practitioners to cover Jacinta's client revenue before she left, so there was no gap to scramble to fill
• Hear why transparent, "I'm feeling fearful, will you rise with me" leadership beats trying to look like you have it all together

Key Quote: "Freedom in your business doesn't just come. It comes only with intention, with putting in the systems and the structures in order to reap that reward later." - Jacinta

Mentioned in this episode:

• Book a FREE Practice Plan call

If this episode lit something up in you and you're ready to build a business that supports your life instead of consuming it, book a free Practice Plan call and let's map out your next chapter together.

If you've ever stayed back for "just one more" client, driven out of your way to fit someone in, or opened your book after hours because you couldn't bear to let someone down, this episode is the loving wake-up call you need. Andy and Jacinta get honest about why saying yes to after-hours clients is quietly keeping you broke, burnt out and resentful, and share the exact stories (including Baby Andi's road trips across Perth) that taught them to hold the line.

In This Episode:

• Discover why saying yes to after-hours clients usually comes from people-pleasing and scarcity, not smart business strategy
• Hear the "Baby Andi" story of driving all over Perth for home visits, and the blunt question from a mentor that changed everything
• Find out what actually happened to those clients when Andy finally set the boundary (spoiler: she made more money and got her time back)
• Learn why "you can't trust a people pleaser," and how saying yes with your mouth while resenting it in your body sabotages your practice
• Understand the lighthouse metaphor and why being rock solid makes you more magnetic to the right clients
• Get the body-check exercise that tells you where your real boundary is when you've been too loosey-goosey to know
• Learn the exact script for communicating a boundary change to clients without the guilt, including the future-date and referral approach
• Discover why every exception comes at a cost to your time, your energy and your worth, and how to finally hold the damn line

Key Quote: "You are the lighthouse. You're not moving. And people will find you." - Jacinta

Mentioned in this episode:

• Book a FREE Practice Plan call

If this episode gave you permission to stop chasing the next shiny thing and go all in on the business you've already built, book a free Practice Plan call and let's find the one tweak that changes everything.