Grow Your Clinic

The content that goes viral is rarely the content that fills your books - and in this episode, Jack and Mic make a compelling case for why that's actually good news for clinic owners.

In this episode of the Grow Your Clinic podcast, Jack O'Brien and Mic Rizk cover a lot of ground - from why Alex Hormozi's highest reaching videos generated the least business, to what the Penrith Panthers do behind the goalposts that your clinic team could learn from. They get into the unpolished content strategy that's actually converting to patients right now, why trust has to be earned and can't be faked online, how vulnerability is the most underused leadership tool in allied health, and what Mic is doing to prepare his clinics for a tougher economic environment.

A wide-ranging, honest and practical episode with two clinic owners who are in the thick of it.

In This Episode You'll Learn:
 📱 Why the most viral content generates the least business - and what actually converts
 🎯 How to create niche content that speaks directly to your patient avatar
 🤝 Why trust has to be earned - and the behaviours that build it online and in clinic
 😤 How vulnerability makes you a stronger clinic owner and leader
 💰 How Mic is thinking about the economy, award changes and what comes next

Resources:
 ►Clinic Mastery Trusted Partners: https://partners.clinicmastery.com/trusted-by.html

Need to systemise your clinic? Start your free trial of Allie! https://www.allieclinics.com/

Visit us:
►http://www.clinicmastery.com
►https://www.instagram.com/clinicmastery/
►http://facebook.com/clinicmastery

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

Fifteen years as a physio, seven of them in the public hospital system, a side hustle online course, and a Coke can business at school - Caleb is not your average clinic owner.

In this episode of the Grow Your Clinic podcast, Jack O'Brien sits down with Caleb Gray, founder of Click Physiotherapy in North Brisbane, to unpack one of the most honest and practical clinic origin stories we've heard on the show. Caleb shares why he'd tell new grads to stop worrying about burnout and start worrying about not learning fast enough, how a mentorship with a chiropractor gave him a 50 to 1 return on investment, and why he built an online Achilles Academy course before he ever opened a clinic door. He also gets real about the hire quickly, fire quickly philosophy, what the vision of five clinics in five years actually looks like, and why his clinic's slogan - hope through movement - isn't just marketing copy, it's the whole point.

If you're thinking about starting a clinic or in the thick of building one, Caleb's story is the kind that makes you want to get back to work.

In This Episode You'll Learn:
🎓 Why Caleb says new grads shouldn't fear burnout
💡 How building an online course before opening a clinic set him up for success
📈 The 50 to 1 ROI Caleb got from a single mentoring relationship
🤝 How to get the most out of a mentorship with CM
⚡ The hire quickly, fire quickly philosophy and what it actually looks like in practice
🎯 Why Caleb says marketing is the single most important skill a clinic owner can build

Resources:
►Clinic Mastery Trusted Partners: https://partners.clinicmastery.com/trusted-by.html
►Click Physiotherapy: https://www.clickphysiotherapy.com.au
►Caleb Gray on Instagram: https://www.instagram.com/clickphysiotherapy

Need to systemise your clinic? Start your free trial of Allie! https://www.allieclinics.com/

Visit us:
►http://www.clinicmastery.com
►https://www.instagram.com/clinicmastery/
►http://facebook.com/clinicmastery

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

What does it actually mean to take a risk in your clinic - and how do you know if the risk you're avoiding is actually the bigger danger?

In this episode of the Grow Your Clinic podcast, Ben Lynch, Mic Rizk and Jack O'Brien continue the thread from episode 381 - Is Owning A Clinic Still Worth It? - and push deeper into the risk side of the equation. Mic reveals why he actually considers himself a low-risk investor despite what everyone around him thinks, and shares the story of a one-hour conversation with a seasoned advisor that he and his business partner walked away from laughing - because they knew it was worth a million dollars. Jack introduces the concept of asymmetric risk, Ben unpacks opportunity cost, and Mic drops the line that might sting a little: your business is not special. They close out with a teaser on business partnerships - what makes them work, what makes them fall apart, and why solo operators might actually have the upper hand.

If you've ever talked yourself out of an investment because it felt too risky, this episode will change the way you think about it.

In This Episode You'll Learn:
🎲 Why Mic considers himself a low-risk investor - and why your perception of risk might be wrong
💰 The asymmetric risk framework Jack uses to assess every big decision
🤝 Why great advisors are your single best risk mitigation strategy
😬 The ego trap that stops clinic owners from taking good advice
🌱 Why comfortable clinics are more at risk than growing ones - and what to do about it
👥 How to think about business partnerships as a de-risking strategy

Resources:
► Clinic Mastery Trusted Partners: https://partners.clinicmastery.com/trusted-by.html

Need to systemise your clinic? Start your free trial of Allie! https://www.allieclinics.com/

Visit us:
►http://www.clinicmastery.com
►https://www.instagram.com/clinicmastery/
►http://facebook.com/clinicmastery

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

Every clinic owner has systems somewhere - scattered across drives, buried in inboxes, or still living in their head. The real problem isn't creating them. It's getting your team to actually use them.

In this episode of the Grow Your Clinic podcast, Ben Lynch sits down with Bec Clare and Jack O'Brien to unpack how to build a clinic that doesn't rely on you to answer every question. Bec takes us inside PhysioWest's Allie account in a live screen share - showing exactly how she's structured her onboarding playbooks, segmented resources by team role, and drip-fed content to new starters so they're not overwhelmed on day one. Jack shares why he'd start every systemisation effort with revenue-generating processes first, and introduces the idea of Allie as your practitioner management software - not just a document library. And Bec drops the mindset shift that changes everything: document versus create. Instead of carving out hours to write the perfect policy, just hit record next time you do the task.

If your clinic runs on you, this episode shows you how to start changing that - one system at a time.

In This Episode You'll Learn:
 🧠 Why getting your team to use systems is the real problem - not creating them
 📹 Bec's document versus create method that turns any task into a system in minutes
 🚪 The two-way door decision framework that empowers your team to build alongside you
 📱 Inside PhysioWest's Allie account - a live look at how Bec has structured her playbooks
 📊 Why Allie is your practitioner management software - not just a document folder
 🎯 Where Jack says to start - and why revenue-generating systems come first

Need to systemise your clinic? Start your free trial of Allie! https://www.allieclinics.com/

Visit us:
►http://www.clinicmastery.com
►https://www.instagram.com/clinicmastery/
►http://facebook.com/clinicmastery

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

Every clinic owner asks it at some point - sometimes quietly, sometimes in a full-blown crisis. Is this actually still worth it?

In this episode of the Grow Your Clinic podcast, Ben Lynch sits down with Mic Rizk and Jack O'Brien to tackle one of the most important and most honest questions in clinic ownership. Mic shares the four dimensions he uses to measure whether clinic ownership is working - time, money, freedom and meaning - and the 12-month rule he gives himself before making any big decision in a trough. They get into what's really driving the current wave of clinic owners wanting to sell, why selling is rarely the solution to the actual problem, and how to use fear-setting to realise the downside isn't as catastrophic as it feels. Ben shares the story of Jenny, a member who couldn't walk into her own clinic without a panic attack - and where she is now. And Mic offers his practical treatment plan for getting out of a trough, starting with your calendar next week.

If you've ever quietly wondered whether it's all worth it, this one is for you.

In This Episode You'll Learn:
 ⚖️ The four dimensions of worthwhile - and why you probably don't need all four right now
 📉 Why the trough is the worst time to make a big decision - and what to do instead
 😨 How to use fear-setting to realise the downside isn't as bad as you think
 🔄 Why selling your clinic is rarely the solution to the actual problem
 📅 Mic's practical treatment plan - starting with your calendar next week
 💡 What to do when you've drifted so far from your why that you can't find your way back

Need to systemise your clinic? Start your free trial of Allie! https://www.allieclinics.com/

Visit us:
►http://www.clinicmastery.com
►https://www.instagram.com/clinicmastery/
►http://facebook.com/clinicmastery

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

Six weeks overseas, three resignations while away, and a team of 30 holding the fort - Bec Clare is back on the pod and she's got a lot to share.

In this episode of the Grow Your Clinic podcast, Ben Lynch sits down with Bec Clare and Jack O'Brien to unpack what it actually takes to step away from your clinic without everything falling apart. Bec shares how she prepares her team in the week before leave so they're already leading before she even boards the plane, how she set up a single WhatsApp channel as her only point of contact while away, and how she stayed calm - mostly - when three resignations landed in quick succession while she was sitting poolside in Vietnam. Jack adds his NIFO principle - nose in, fingers out - and Ben shares why he doesn't have Slack on his phone at all. 

Whether you're dreaming of a week off or trying to build toward something bigger, this episode gives you a practical, honest roadmap for getting there.

In This Episode You'll Learn:
✈️ How to prepare your team in the week before you leave so they're already leading
📱 Bec's WhatsApp channel approach - the one contact rule that gives her genuine peace of mind
😤 How Bec stayed calm when three resignations landed while she was overseas
🔄 The two R's framework for handling resignations - retain or risk?
🌱 Why starting with long weekends is the smartest way to build toward bigger leave
💡 Why taking a holiday is one of the best things you can do for your business

Need to systemise your clinic? Start your free trial of Allie! https://www.allieclinics.com/

Visit us:
►http://www.clinicmastery.com
►https://www.instagram.com/clinicmastery/
►http://facebook.com/clinicmastery

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

How much should you actually be spending to get a new client - and how does your clinic compare?

In this episode of the Grow Your Clinic podcast, Ben and J.O.B dive into clinic marketing benchmarks using data from real clinics. They break down the median cost per new patient across physiotherapy, psychology, podiatry, chiropractic, speech pathology and occupational therapy - including why a $109 acquisition cost for a physio client can be very different from a $121 acquisition cost for a psychology client. They also explore the role of mental availability, why your content can make your Google Ads work harder, and how to use clinic performance benchmarks to identify the one metric your team should improve next.

If you're a clinic owner, practice manager, or allied health leader looking to improve your marketing ROI, fill your appointment books, increase practitioner utilisation, or build a more sustainable clinic - this episode gives you real benchmarks and practical ways to use them.


In This Episode You'll Learn:
📊 The new client, utilisation, patient visit average and cancellation benchmarks from 849 physios across 115 clinics
💰 The $109 median acquisition cost for physiotherapy - and why the $73 to $136 range matters
📈 How to compare client acquisition cost against lifetime client value and ROI
📢 Why paid marketing gives you more control over client volume - and how Google Ads fits into the mix
🧠 How content and brand awareness create mental availability and reduce the cost of direct marketing

RESOURCES
Compare Your Clinic Against the Benchmarks
Want to see how your clinic compares? Use our Clinic Benchmark Comparison Tool to benchmark your performance and identify where your biggest opportunities are.

Submit Your Question To The Podcast
Got a question you'd like us to answer on the podcast? Send us a voice note and you could be featured in a future episode!

Need to systemise your clinic? Start your free trial of Allie! https://www.allieclinics.com/

Visit us:
► http://www.clinicmastery.com
► https://www.instagram.com/clinicmastery/
► http://facebook.com/clinicmastery/

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

Your practitioners know what they should be doing - so why aren't they doing it? The answer usually starts long before they ever walk through your door.

In this episode of the Grow Your Clinic podcast, Ben Lynch sits down with Michael Rizk - owner of iMove Physio and the Private Practice Apprenticeship - to dig into one of the most common frustrations clinic owners bring to Clinic Mastery: practitioners not doing the one percenters. Mic shares why the standards conversation actually starts at recruitment, how always having a job ad running for just $5 to $10 a day has transformed his hiring pipeline, and the I-language vs we-language distinction that led him to back himself over his own team in a hiring decision - and be proven right. They walk through Mic's three-column induction system, the six key time blocks every practitioner should have in their diary, and how to have the hard conversation with a team member who just isn't hitting the mark - without the fear of them walking out the door paralysing you.

If you've ever felt like you're nagging your team to do the basics, this episode shows you exactly where to start fixing it.

In This Episode You'll Learn:
 🎯 Why standards start at recruitment - not the team meeting
 📢 The $5 to $10 a day ad strategy that keeps Mic's hiring pipeline full all year
 🧠 The I-language vs we-language hiring filter that changes everything
 📋 Mic's three-column induction system and the six time blocks every practitioner needs
 😬 How to have the hard conversation with underperforming team members without the fear holding you back
 🔄 Why always recruiting is the antidote to being held hostage by your own team

Need to systemise your clinic? Start your free trial of Allie! https://www.allieclinics.com/

Visit us:
► http://www.clinicmastery.com
► https://www.instagram.com/clinicmastery/
► http://facebook.com/clinicmastery

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

Every clinic owner feels the financial squeeze at some point. The ones who get through it fastest are the ones who know exactly where to look - and what to do about it.

In this episode of the Grow Your Clinic podcast, Ben Lynch and Jack O'Brien unpack the patterns they see play out every year around end of financial year - the cash flow crunches, the freak-out meetings with accountants, the decisions that snowball. Jack walks through a practical framework for taking back control of your clinic costs starting today, from cleaning up your Xero data, to the 10% outstanding accounts benchmark every clinic should know, to the real difference between a cost and an investment. They also tackle the harder conversations - underperforming team members, when to get back on the tools yourself, leave policy disasters, and the $22,000 rostering saving one clinic owner found hiding in plain sight.

If you're feeling the squeeze right now, this episode puts the control back in your hands.

In This Episode You'll Learn:
📊 Why bad data is behind most clinic financial freak-outs - and how to fix it fast
💰 The difference between a cost and an investment - and why it changes every decision you make
📋 The 10% benchmark for outstanding accounts and how to get that money in the door faster
👥 How to diagnose underperforming team members and know exactly which lever to pull
🔧 When getting back on the tools is actually the right call for your clinic
📅 Why your leave policy and admin rostering might be hiding thousands in savings

Need to systemise your clinic? Start your free trial of Allie! https://www.allieclinics.com/

Visit us:
► http://www.clinicmastery.com
► https://www.instagram.com/clinicmastery/
► http://facebook.com/clinicmastery

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

Nine out of ten practitioners will switch off the moment you mention PVA. So how do you fill your books, reduce white space, and get great client outcomes - without the numbers talk killing your culture?

In this episode of the Grow Your Clinic podcast, Ben Lynch sits down with Michael Rizk to dig into the patient visit average conversation that most clinic owners are getting wrong. Mic shares the three-part clinical framework he uses to help practitioners understand why patients should stay the course, without it ever feeling like a push to over-service. You'll hear how Start with Why, the North Star Exercise, and the concept of 90% Better is Not Better completely reframe the rebooking conversation - and why that reframe is the difference between a therapist who gets it and one who quietly resists. Plus Mick shares how his Private Practice Apprenticeship program is giving young physios the confidence and clinical grounding to see patients for the full journey.

If your practitioners are losing patients at visit three or four and you're not sure how to have that conversation without it landing badly, this episode is for you.

In This Episode You'll Learn:
 🎯 Why PVA is the wrong starting point - and what to lead with instead
 🔄 The Start with Why framework that keeps patients engaged across the full journey
 ⭐ How the North Star Exercise gives practitioners and patients a shared goal to work towards
 📉 Why 90% better is actually not better - and how to communicate this to patients
 🎓 How to build a treatment map that becomes the backbone of your clinical induction
 💡 The Private Practice Apprenticeship and how it's building confident young clinicians

You can find Mic at:
► https://www.instagram.com/that.physioguy/
► https://www.skool.com/privatepracticeapprenticeship

Need to systemise your clinic? Start your free trial of Allie! https://www.allieclinics.com/


Visit us:
► http://www.clinicmastery.com
► https://www.instagram.com/clinicmastery/
► http://facebook.com/clinicmastery

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!