What would you do if your clinic was suddenly in a negative news story?
Hannah Dunn shares how she navigated this high-pressure moment at her OT clinic using her four-part “What Now Framework,” presented at the 2026 Grow Your Clinic Summit. She walks through managing emotions, understanding the reality, controlling the narrative, and building a path forward.
Hear how she collaborated with her team and advisors to clarify facts, communicate transparently with clients, and protect her clinic’s reputation - turning a crisis into an opportunity to strengthen trust, leadership, and resilience.
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Resources:
- GYC 2027 Summit Tickets On Sale Now!
Earlybird tickets are now available (50 already sold):
Next year we’re heading to Adelaide in March for the CM 2027 Summit!
With the Fringe Festival, LIV Golf and other major events on, it will be an exciting time in the city. If you’re planning to come, it’s worth getting organised early.
- GYC 2026 Summit Recordings (for CM members)
If you weren’t able to be there in 2026, or you’d like to revisit any sessions, you’ve got access to the full recordings!
There’s a lot in there covering:
- AI, tech and systems
- Marketing and client growth
- Leadership and team
- Keynotes and big ideas
In This Episode You'll Learn:
🌪️ How to handle a clinic crisis with grace and confidence
📞 Effective communication strategies for your team and clients
🛠️ The "What Now Framework" for navigating rapid change
📰 Tips for managing media inquiries and controlling the narrative
🤝 The importance of team support during challenging times
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