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Timestamps
00:00:00 - Introduction to the Grow Your Clinic podcast
00:00:23 - Discussion on budgeting for marketing
00:01:18 - Understanding the lifetime value of a client
00:02:22 - Marketing for clinics in growth vs. consolidation phases
00:04:39 - Importance of reactivated clients vs. new clients
00:05:50 - Defining your monthly budget based on client acquisition goals
00:07:17 - The difference between reactivated clients and new clients
00:09:20 - Testing marketing strategies without overspending
00:10:51 - Pros of finding the lowest hanging fruit in client acquisition
00:12:59 - Setting a marketing budget based on client lifetime value
00:16:29 - Balancing therapist interests with client acquisition
00:20:54 - The impact of stop - starting marketing efforts
00:24:03 - Keys to running effective Google Ads
00:30:01 - Importance of tracking conversions in Google Ads
00:30:55 - Keys to effective Facebook advertising
00:34:07 - Tips for working with marketing agencies
00:38:10 - Closing thoughts

In this episode, we dive deep into the world of marketing for health clinics with expert Peter Flynn. Discover how to effectively budget for marketing, understand client lifetime value, and implement successful strategies to attract new patients. Learn how to calculate your marketing value based on session costs and client retention, and how to niche down and attract that ideal patient. From Google Ads to Facebook Ads and SMS Campaigns, each platform serves a unique purpose in growing your clinic, so tune in to learn how to effectively allocate your marketing budget to drive clinic success

What You'll Learn:

💰 How to set a marketing budget based on your clinic's growth phase

📈 The importance of understanding client lifetime value

🔄 Strategies for reactivating past clients

📊 Tips for running effective Google and Facebook ads

🤝 How to work with agencies for optimal results

👉 Don't forget to like, subscribe, and hit the notification bell for more insightful episodes!

Visit us:
► http://www.clinicmastery.com
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► http://facebook.com/clinicmastery

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

In this episode, we chat with Nicole French, an award-winning exercise physiologist and clinic owner, of the Exercise Rehab Group in Melbourne, Australia, about transforming healthcare practices and leading inspired teams. Nicole, who leads a purpose-driven team of 18, shares her passion for diabetes management and discusses her recent achievement of securing a $250,000 grant to implement evidence-based practices in collaboration with GPs aimed at diabetes remission. The discussion delves into Nicole's visionary leadership style and her practical approach to fostering excellence in healthcare. You'll also hear about the unexpected challenges Nicole faced in her journey and how her vision helped her navigate through those hardships. This episode is packed with valuable insights for clinic owners and health professionals looking to inspire their teams and enhance client experiences.

What you'll learn:

💡 How to shift the focus from revenue to patient outcomes

📊 The importance of clinical excellence indicators

🤝 Strategies for effective team communication and feedback

🏥 Insights into Nicole's groundbreaking diabetes remission program

💪 Overcoming personal and professional adversity

Join us for an inspiring conversation that will help you lead your clinic to success! 🚀

👉 Subscribe to the Grow Your Clinic Podcast for more strategies to grow your clinic sustainably and confidently.

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

In this episode, we chat with Lou Bibby, the passionate owner of Central Mallee Healthcare and an award-winning osteopath. Together, we explore the unique challenges and creative solutions of running a clinic in rural and remote communities. Lou shares her passion for supporting her team and the local community, emphasizing the importance of creating a culture that balances support and accountability. The conversation explores innovative strategies that country clinics can implement to attract talent and enhance client experiences, highlighting the advantages these clinics have over their metropolitan counterparts. 

What you'll learn:

🌟 The importance of understanding your team and fostering emotional intelligence

🏆 How to create a supportive and accountable clinic culture

🤝 Strategies for building partnerships with other healthcare providers

🏉Insights from football structures to enhance team dynamics

💡 Tips for engaging resistant team members and promoting a positive work environment

🌟 Packed with practical insights, this episode is your roadmap to building a profitable, sustainable, and people-focused clinic!

👉 Subscribe to the Grow Your Clinic Podcast for more strategies to grow your clinic sustainably and confidently.

Join us for an inspiring conversation that will help you lead your clinic to success! 🚀

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

In this episode, we chat with Shane Davis, co-founder of Clinic Mastery and owner of Profeet Podiatry and Profeet Shoe stores. Shane, recognised for his expertise in scaling teams, shares essential principles and practices that have driven growth in his businesses and those of countless clinic owners he has supported. 

The discussion highlights the importance of analysing profit and loss statements with a focus on benchmarking, strategies for retaining and engaging therapists to boost productivity, and tips for clinic owners to find clarity and productivity amid the chaos of managing multiple responsibilities. 

Tune in to gain valuable insights on how to effectively grow your clinic.

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

In this episode, we chat with Jacey Pryjma, clinic owner of the Australian Children's Chiropractic Centre in Newcastle, Australia. Jacey shares her journey of significant growth in her clinic over the past three years, despite facing personal challenges and raising a family. The discussion delves into the key decisions Jacey made to navigate the complexities of balancing business and family life. She emphasises the importance of being intentional with values when making decisions, which serves as a guiding principle in both her personal and professional life. Jacey also discusses the sacrifices she made, including her personal income, as an investment in the clinic's future. Tune in to hear practical insights and inspiration from Jacey's experiences in building a purposeful life and thriving clinic.

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

In this episode, we dive into the importance of intentional clinic design with Meg and Neena from Articulate Design. The conversation focuses on how a well-curated clinic space can attract top-quality therapists, enhance team connections, and foster a positive workplace culture. We explore the direct correlation between clinic design and improved patient care experiences, emphasising the role of a thoughtfully designed environment in achieving business success. They share insights on what clinic owners should prioritise when investing in refurbishments or new clinic spaces to ensure these investments yield tangible results. Join us as we discuss the critical role of space in bringing your clinic vision to life and creating a purposeful, thriving practice.

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

Transform your clinic's mentorship dynamics with insights from Peter Flynn, who navigates the complex world of mentorship transitions in clinical settings. Discover how to maintain the delicate balance between friend, colleague, and leader, fostering an environment where communication and feedback lead to growth and mutual respect. Uncover practical strategies for easing hierarchical tensions by aligning feedback methods with your team’s preferences. This episode promises to equip you with the tools for cultivating a positive mentoring culture that boosts team morale and performance.

We delve into the essential skills for effective mentorship, exploring why a stellar practitioner doesn't automatically equate to a great mentor. Supported by the Mental Mastery Program, Peter highlights the pitfalls of unsupported transitions and the critical need for continuous mentor development. Learn to ask insightful questions that reveal deeper issues and create structured mentoring frameworks to ensure accountability and growth. Performance metrics take centre stage as we connect them to client outcomes, enhancing the understanding of professional value and success.

Mentoring goes beyond individual growth; it has a profound impact on team retention and clinic attractiveness. By fostering a culture of qualitative feedback, clinics can better align their promises with actual support and create a sustainable growth path. Listen as Peter shares strategies that enhance team competency and minimise recruitment needs, creating a lasting culture that appeals to potential hires. Through thoughtful reflection and strategic questioning, you'll gain valuable insights to position your clinic for long-term success. Join us to explore these transformative approaches and find additional resources on our website and YouTube channel.

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

Unlock the secrets to successful clinic expansion with seasoned expert Tony Beecroft. Discover the strategic nuances of lease negotiations, financial planning, and building a resilient leadership team. Tony shares invaluable insights into navigating logistical hurdles, ensuring a smooth transition, and the critical clauses that could save your clinic thousands. Whether you're an aspiring clinic owner or looking to expand, Tony equips you with the knowledge to scale your operations effectively.

Explore the art of launching a new clinic with impactful marketing strategies. Learn how to maximise visibility, build strong referral networks, and strategically allocate your marketing budget. Dive into the power of Google Ads and the value of cultivating high-quality relationships with community referrers. Tony emphasises the importance of understanding and meeting the needs of these partners, fostering reciprocal relationships that lead to lasting referral pathways and mutual success.

Navigate the complexities of team management with strategies for nurturing and retaining talent. From time blocking to encourage efficient responsibility management, to fostering open communication and collaborative problem-solving, Tony's insights are a goldmine for clinic owners. Discover the role of mentorship, feedback loops, and accountability in creating a harmonious workplace environment. By blending practical advice with real-world experiences, this episode provides a roadmap for achieving business goals while supporting personal development.

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

Unlock the secrets of building a successful multidisciplinary clinic with our special guest, Josh Nelson from Thrive Health Co in Brisbane. Josh takes us through his journey of integrating a diverse team of health professionals, from chiropractors to child health specialists, all under one roof. Discover how he managed to foster collaboration and mutual respect among his team, overcoming tensions to prioritise patient outcomes and create a centralised client care experience.

Josh doesn't just stop at team integration; he shares insights on personal growth and effective team management, drawing inspiration from the book "Radical Candor" by Kim Scott. Learn about the innovative strategies he employs to maintain an accountable and supportive workplace, like moving discussions out of the office and replacing traditional performance reviews with engaging quarterly catch-ups. His approach highlights the importance of recognising individual differences and providing tailored support for both personal satisfaction and team success.

But it’s not all work and no play. Josh opens up about the delicate art of balancing work and family life, offering valuable advice for entrepreneurs navigating the same path. He reflects on maintaining structured work hours and effective communication, which allows him to pursue personal interests and foster a positive team culture. With insights on financial literacy and future aspirations, this episode is a treasure trove for business owners keen on achieving both personal and professional growth. Join us for a conversation that's as enlightening as it is empowering.

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

Can the right early decisions make or break your clinic's success? We sit down with Kate Hawkes from Clinic Mastery to unravel the questions that new clinic owners face, such as whether to onboard an admin or a practitioner first. Kate introduces a groundbreaking task categorisation system—black, blue, and red levels—to help prioritise tasks and optimise your time. Gain actionable insights into planning, budgeting, and managing a successful clinic right from the start.

Building a thriving clinic isn't just about the numbers; it's about people. Discover how to establish a robust support system and attract the right team members to foster your clinic's growth. We'll explore setting personal boundaries and making strategic investments in your hires. Kate offers practical advice on understanding client needs, defining your ideal candidate, and leveraging your network for recruitment. Plus, you'll learn the significance of structured mentoring and supervision sessions for new hires to ensure they thrive and contribute meaningfully to your clinic's success.

Financial management often poses significant challenges for new clinic owners. Learn how to build confidence in your financial decisions with tools like the breakeven forecasting tool and by optimising your relationship with your accountant. We'll also touch on balancing family and business, drawing from Stephen Covey’s "Seven Habits of Highly Effective People," to underscore the importance of planning and setting boundaries. Tune in to gain valuable strategies for sustainable clinic growth while maintaining a balanced life.

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!