The Web Canopy Studio Show

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View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  

How well does your website perform today?
Get This Free Website Assessment Report Today!

Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?

If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment

It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.

When you fill out this assessment, you will receive a personalized report which includes:

✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework

✅  Detailed descriptions of the areas you should focus on and why they are critical to your company’s success

✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better

And the best part?

You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.

Get your free self-guided assessment and see how your website fares today!

https://www.webcanopystudio.com/assessment

View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  

How well does your website perform today?
Get This Free Website Assessment Report Today!

Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?

If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment

It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.

When you fill out this assessment, you will receive a personalized report which includes:

✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework

✅  Detailed descriptions of the areas you should focus on and why they are critical to your company’s success

✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better

And the best part?

You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.

Get your free self-guided assessment and see how your website fares today!

https://www.webcanopystudio.com/assessment

Understanding lifecycle stages is a key component to lead identification.

We have all different types of labels for contacts inside of our CRM such as Subscriber, Lead, MQL, SQL, Opportunity, Customer, and Evangelist (sometimes even more granular types like sales accepted leads.) 

Most people understand lifecycle stages but they often skip the most important step in utilizing them. You must universally define each lead stage, ensuring that it is accepted across your sales and marketing teams. 

In this episode, John breaks down the steps to defining the stages and how you can use automation to simplify lead identification and the lead hand-off between your teams.

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View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  

How well does your website perform today?
Get This Free Website Assessment Report Today!

Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?

If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment

It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.

When you fill out this assessment, you will receive a personalized report which includes:

✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework

✅  Detailed descriptions of the areas you should focus on and why they are critical to your company’s success

✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better

And the best part?

You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.

Get your free self-guided assessment and see how your website fares today!

https://www.webcanopystudio.com/assessment

For most SAAS companies, their bottom of funnel call to action used for prospective customers is to push people on to a call with a salesperson. These companies don’t realize that these people want to sign up for a product demo. 

Getting people into a product or sales demo takes people’s guard down because they're there to see something really cool and valuable and don’t feel like they are being sold to. Therefore, demos convert at a much higher rate than sales calls.

But the sales demos we run are very different than watching a video on how to use a platform works or how to use a system.

How you structure them and set these demos up is super important. 

In this episode, John Aikin breaks down the steps you should take to shift your sales calls into more effective sales demos.

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View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  

How well does your website perform today?
Get This Free Website Assessment Report Today!

Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?

If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment

It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.

When you fill out this assessment, you will receive a personalized report which includes:

✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework

✅  Detailed descriptions of the areas you should focus on and why they are critical to your company’s success

✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better

And the best part?

You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.

Get your free self-guided assessment and see how your website fares today!

https://www.webcanopystudio.com/assessment

Wireframes are a crucial component of any successful website build or redesign.

In part 1, John Aikin talked through two major wireframe concepts:

1. Where to get started
2. How to start thinking about answering questions based on what people actually need

In part 2, John goes through the process of wireframing a homepage using his tried and true methods. Along with that example, John shows the different sections someone could use as a starting point for any website framework they would like to build. 

This episode is for you if you have started to wireframe your website page and are having trouble moving forward with the different sections on the page. 

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View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  

How well does your website perform today?
Get This Free Website Assessment Report Today!

Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?

If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment

It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.

When you fill out this assessment, you will receive a personalized report which includes:

✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework

✅  Detailed descriptions of the areas you should focus on and why they are critical to your company’s success

✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better

And the best part?

You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.

Get your free self-guided assessment and see how your website fares today!

https://www.webcanopystudio.com/assessment

There are lots of different ways that you can engage your audience.

But the greatest way to ensure that your audience is being adequately nurtured and engaged is by creating marketing and sales funnels.

You might find that different funnels, whether geared towards social ads, lead magnets, or sales videos, will perform better for you.

In this episode, John walks through his personal favorite; email funnels, and why they work so well when he follows this conversion path, along with the steps you should follow to create and execute email funnels.

This episode is for you if you are looking for the types of emails you should include and the steps to take to set up a funnel that will help increase conversions on your website.

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View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  

How well does your website perform today?
Get This Free Website Assessment Report Today!

Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?

If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment

It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.

When you fill out this assessment, you will receive a personalized report which includes:

✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework

✅  Detailed descriptions of the areas you should focus on and why they are critical to your company’s success

✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better

And the best part?

You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.

Get your free self-guided assessment and see how your website fares today!

https://www.webcanopystudio.com/assessment

Out of every possible thing that could have an impact on the functionality or the purpose of your website, wireframes are one of the most critical components.

Many of us want to skip through wireframes and get straight to designing.

💣 Truth Bomb 💣: If your wireframes are done incorrectly, your website will be really bad. 

We have to be very intentional with what we're doing. It’s crucial to think about specific ways to answer the questions we cover in this episode.

The majority of the performance of your website, success is going to come from this.

In this episode, John talks through the problems you need to consider when wireframing and how to solve the common issues people come across when wireframing their sites. 

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Ready to get more out of your website? Be sure to check out our newest program called the Website Accelerator!

https://www.webcanopystudio.com/start

The Website Accelerator is the only program of its kind that helps you create a low-stress, easy-to-manage website that generates customers.
Inside, we're going to guide you through all the ins-and-outs of building a high-converting website that generates results.
You'll get access to all of our templates, themes, and resources, access to our team through group masterminds, and 1-on-1 specialized training.
You'll work 1-on-1 with our team of strategists, developers, designers, and content writers on regular calls and communication so we can work side by side
You'll also be able to join others just like you who are going through this process, as members of our team lead group masterminds and Q&A sessions.
We're going to give you everything you need to design and build a beautiful, conversion-focused website inside your own HubSpot portal.
We'll give you copy templates for landing pages, templates for email copy, HubSpot theme templates, swipe files, video training, audio files, PDFs, checklists, and guides to take ALL the difficult stuff off your plate.
We're going through HubSpot tips, tricks, and strategies, how to get more out of the platform, and how to streamline and optimize your usage so you aren't spending hours a week just trying to keep up...
And that just scratches the surface! 
Check out the Website Accelerator here: https://www.webcanopystudio.com/start

What exactly is a sitemap? 

Often, marketers think about site architecture as the site navigation bar and the dropdowns across the top of the site. 

But that's not necessarily their sitemap.

And when people think this way, they tend to forget many pages that don't exist in the navigation.

Instead, create a planning diagram to ensure all the different pages are accounted for and allotted inside that diagram. This will make website redesign planning much more manageable and opens the door for SEO and structural elements that typically go by the wayside. 

In this episode, John covers the correct way to organize and frame your sitemap, detailing the elements and steps you should be thinking about when you talk about the structure of your website, including: 

• The correct definition of a sitemap
• The major questions you should ask yourself in planning
• The critical elements around SEO

This episode is for you if you want to create a go-to source for your site structure that allows you to understand, organize and plan your website pages. 

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View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  

How well does your website perform today?
Get This Free Website Assessment Report Today!

Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?

If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment

It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.

When you fill out this assessment, you will receive a personalized report which includes:

✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework

✅  Detailed descriptions of the areas you should focus on and why they are critical to your company’s success

✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better

And the best part?

You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.

Get your free self-guided assessment and see how your website fares today!

https://www.webcanopystudio.com/assessment

Far too often, people like to focus on the wrong things during the website design and copywriting process.

Many fail to realize what good website content looks like, whether it's talking too much about themselves, using bland imagery, or including industry jargon that people won’t understand.

Nine times out of ten, issues like these create a disconnect with your audience.

Filling in for John today, Liz McIntyre and Elizabeth Winkelman discuss some of the most common website misconceptions they have seen and cover the right and wrong ways to:

• Write website copy
• Showcase products
• Create social proof
• Utilize contact/demo pages
• Build chatbots
• And more!

This episode is for you if you’d like to understand and learn how to avoid these pitfalls and build a website that captures your audience's attention.

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View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  

How well does your website perform today?
Get This Free Website Assessment Report Today!

Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?

If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment

It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.

When you fill out this assessment, you will receive a personalized report which includes:

✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework

✅  Detailed descriptions of the areas you should focus on and why they are critical to your company’s success

✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better

And the best part?

You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.

Get your free self-guided assessment and see how your website fares today!

https://www.webcanopystudio.com/assessment

About pages are one of the most underutilized and misused pages on a company's website. 

Most people use the About page on their website to talk all about how great they are, how awesome their company is, all this useless information, and the history of the company.

Nobody cares about that stuff. It's fluff. It's not important.

In today's episode, John breaks down what you should think about when you're building an about page and goes over these 10 things you might want to include on your page:

1️⃣ The Main Problem

2️⃣ The Mission
3️⃣ The Values
4️⃣ The Transformation
5️⃣ The Clients
6️⃣ The Founder Statement
7️⃣ The Authority Factors
8️⃣ The Team
9️⃣ The Culture
🔟 The Careers

This episode is for you if you want to learn how you can make your about page become one of the best tools to generate more customers and hire the right kind of people.

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View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  

How well does your website perform today?
Get This Free Website Assessment Report Today!

Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?

If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment

It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.

When you fill out this assessment, you will receive a personalized report which includes:

✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework

✅  Detailed descriptions of the areas you should focus on and why they are critical to your company’s success

✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better

And the best part?

You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.

Get your free self-guided assessment and see how your website fares today!

https://www.webcanopystudio.com/assessment