The Web Canopy Studio Show

When we look at websites from a decade ago, we see websites that included a logo, section one at the top, section two in the middle, and section three at the bottom of the page. 

People decided that section one would have an image background. Section two is all white. And section three section will include a line that’s all black. 

This used to work great. 

As the internet has evolved, so has website design.

Truly successful websites help your prospects and customers as they move through your website to stay, engage, and have a great experience.

In this episode, John Aikin discusses website design trends that do a fantastic job of representing your brand. The three major trends we’re diving into include:

1. Making sure that you are breaking the plane
2. Creating a sense of flow throughout your pages
3. Using real people that are experiencing success in your design 

This episode is for you if you are looking for impactful must-have design trends for your website.

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View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  

How well does your website perform today?
Get This Free Website Assessment Report Today!

Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?

If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment

It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.

When you fill out this assessment, you will receive a personalized report which includes:

✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework

✅  Detailed descriptions of the areas you should focus on and why they are critical to your company’s success

✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better

And the best part?

You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.

Get your free self-guided assessment and see how your website fares today!

https://www.webcanopystudio.com/assessment 

The majority of content that you find on a website is generally centered around that company's product or services.

We want to show people how cool our product is. We want to show how this service actually works. This feels like the right kind of information to show because why else would someone come to our website? 

The issue with this? 

We're not solving problems.

The lion's share of people who hit our website are looking for the answer to their specific problem. Our content needs to address this by giving them a reason to stay and engage.

When we're thinking about how to improve the conversion rate of our website, we must tell the story that focuses on the problems our products or services actually solve.

In this episode, John Aikin goes into depth on evaluating the problems your customers need to solve and using that information to: 

✴️  Capture the attention of new website visitors.

✴️  Put ourselves in the shoes of our target customers to understand their issues.

✴️  Build top and middle of funnel content for prospects in different stages of the buyer’s journey.

✴️  Shift all of our content from product-focused to problem-focused. 

This episode is for you if you want to shift the way you talk about your products and services to improve your website's ability to generate and retain more leads.

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View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  

How well does your website perform today?
Get This Free Website Assessment Report Today!

Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?

If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment

It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.

When you fill out this assessment, you will receive a personalized report which includes:

✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework

✅  Detailed descriptions of the areas you should focus on and why they are critical to your company’s success

✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better

And the best part?

You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.

Get your free self-guided assessment and see how your website fares today!

https://www.webcanopystudio.com/assessment 

Conversion rate optimization is not something you do right away on your website. On the other hand, it's not something that just happens on its own, either. 

You need the foundation first before you can start thinking about improving the overall goals and improving the overall performance of what you're trying to accomplish.

But once the groundwork has been laid, you can start to hone in on your existing content and find new ways to create quick wins that will lead to a high impact on your website's ability to generate leads. 

In this episode, John Aikin discusses strategies that you can implement today to start increasing your conversion rate without spending a dime on ads or other paid tools. We’re taking a deep dive into:

1️⃣  Utilizing different types of heat maps to understand how visitors are using our site

2️⃣ The correct way to use exit intent pop-ups in an effort to tastefully provide value

3️⃣  Identifying and optimizing your highest converting pages as the building blocks for your conversion machine

This episode is for you if you are looking for quick and straightforward ways to impact your website performance and generate new leads with content you already have.

------

View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  

How well does your website perform today?
Get This Free Website Assessment Report Today!

Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?

If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment

It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.

When you fill out this assessment, you will receive a personalized report which includes:

✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework

✅  Detailed descriptions of the areas you should focus on and why they are critical to your company’s success

✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better

And the best part?

You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.

Get your free self-guided assessment and see how your website fares today!

https://www.webcanopystudio.com/assessment 

What metrics should you be tracking to monitor your website and overall marketing performance?

We are constantly asked, “what KPIs do you track on your website, what metrics matter the most?''

Today there are a lot of tools and dashboards that capture data of even the tiniest elements of any website.

…And that is exactly why people get overwhelmed by data because they further complicate the process of knowing which metrics really affect your business.

What metrics you should track will depend largely on what your business goals are.

 However, there are three fundamental KPIs that you may have been ignoring (and they are critical for your business!)

In this episode John Aikin goes through those three metrics:

🟢 The first one will inform you whether you should increase or decrease the pace of your marketing activities.

🟢 The second one is likely something you’re not considering at all (and if you are, 10 points to you!) which will help you fine-tune your conversion rate.

🟢 The third one is a consolidated report, which if done right, can give you high-impact insights that will tell you exactly where you should focus next. 

This episode is for you if you're confused with your website & marketing data, but want to know which metrics you should be tracking regularly. 

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View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  

How well does your website perform today?
Get This Free Website Assessment Report Today!

Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?

If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment

It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.

When you fill out this assessment, you will receive a personalized report which includes:

✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework

✅  Detailed descriptions of the areas you should focus on and why they are critical to your company’s success

✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better

And the best part?

You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.

Get your free self-guided assessment and see how your website fares today!

https://www.webcanopystudio.com/assessment 

Businesses across the world spend a ton of money every year to fine-tune their SEO strategy just so they could drive more visitors to their website.

But is it the only way to reach your qualified customers?

Are there any other reliable, consistent, and cost-effective ways of reaching your qualified customers? 

Absolutely! 

In this episode John Aikin talks about the one simple funnel that can add considerably revenue to your business every month… and the best part is it is, it’s extremely simple and easy to do.

Here's what you'll learn from this episode,

1. Why paid ads in the B2B world are done completely wrong (and how to actually do them them right way)
2. The one crucial step every business misses while implementing their marketing funnels
3. The four-step process of doing paid ads the RIGHT WAY which will result in increasing your booked calls/demos every month
4. The exact numbers and targets you can swipe for your conversion rates and lead generation

If you've been struggling with generating qualified traffic, then this episode will give you the solution that you've been looking for! 

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View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  

How well does your website perform today?
Get This Free Website Assessment Report Today!

Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?

If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment

It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.

When you fill out this assessment, you will receive a personalized report which includes:

✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework

✅  Detailed descriptions of the areas you should focus on and why they are critical to your company’s success

✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better

And the best part?

You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.

Get your free self-guided assessment and see how your website fares today!

https://www.webcanopystudio.com/assessment 

Whether you sell a product or a service, keeping the salespeople busy is a common problem that every business deals with. 

Regardless of the type of business you operate, there are three distinct phases every customer must go through before they become a paying customer.

Generally, the most important phase in this process is booking a call or demo before entering the sales process. 

The problem is, most businesses do this the wrong way and never end up booking enough leads to keep their calendars full.

We typically try to focus on the bottom of the funnel when it comes to marketing. However, we cannot neglect the top or even the middle of the funnel, which is where most of the leads are falling out.

In this episode, John Aikin shares three important strategies that you can deploy to keep your sales team’s calendars full with booked demos. We are going deep on:

1. The number 1 reason why you're unable to convert more of your leads into customers. 
2. The ONE THING you can do to resolve this immediately, and the three essential steps on how to do it efficiently.
3. The exact process to add up to 50% more opportunities to your sales process.

This episode is for you if you are responsible for getting calls on the calendar and need a new, fresh take on how to get traction.

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View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  

How well does your website perform today?
Get This Free Website Assessment Report Today!

Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?

If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment

It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.

When you fill out this assessment, you will receive a personalized report which includes:

✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework

✅  Detailed descriptions of the areas you should focus on and why they are critical to your company’s success

✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better

And the best part?

You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.

Get your free self-guided assessment and see how your website fares today!

https://www.webcanopystudio.com/assessment 

Brand awareness is one of the most critical components to your marketing… Yet it’s probably the hardest aspect of your job to measure. 

We are hardwired to think that brand awareness means buying huge billboards, large social media campaigns, astronomically high ad budgets, SEO everywhere, and more.

But where does your website fit into this picture of building brand awareness? Does it play any role at all, if any?

The answer most certainly should be a resounding "YES". 

In this episode, John Aikin is going to reveal a four-part strategy that's gonna make your website a potent tool in building your brand awareness and getting more customers.

In this episode, you'll get to know:

1️⃣  Why getting a bit “chatty” with your visitors is important to convert them into customers. And that one tip, which if implemented can deliver immediate results.

2️⃣  How to leverage stories, and why thinking about design within those stories can empower your customers to stay with you for life.

3️⃣  The single most important element to implement on your website to improve your brand awareness and how memorable you are.

4️⃣  How to create a greater sense of belonging among your customers and why thinking about community is the next wave of brand building.

Stick around, you’re going to want to take notes on this one my friends! 

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View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  

How well does your website perform today?
Get This Free Website Assessment Report Today!

Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?

If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment

It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.

When you fill out this assessment, you will receive a personalized report which includes:

✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework

✅  Detailed descriptions of the areas you should focus on and why they are critical to your company’s success

✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better

And the best part?

You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.

Get your free self-guided assessment and see how your website fares today!

https://www.webcanopystudio.com/assessment 

The home page is generally the most visited page on your website. 

You have about two seconds to convince your visitors to stay before they choose to bounce. 

That means getting your home page to convert better leads is a huge deal. 

Unless you're a recognized brand in the industry, the weight of keeping the visitor on your website lies solely on your content and layout of that home page… 

So how do you make sure that it does its job effectively and within the 2 second time window?

In this episode, John Aikin gives you a five-point checklist to ensure your home page's positioning and messaging stays congruent while delivering results.

John breaks open:

1. The one thing that a visitor notices the first time he gets onto a homepage and how to ensure it hits the 🎯(bullseye) every single time (and avoids common pitfalls).
2. The formula to follow that will convince the visitors that you understand them.
3. How to build trust and back up your credibility with proof.
4. The secret tip to keep at the bottom of your page that's gonna make the visitor cry and say "YES! They truly get me".
5. How to ace your CTA game.

These are the five points that you need to keep in mind in order to make your home page messaging tailored specifically to your target audience. 

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View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  

How well does your website perform today?
Get This Free Website Assessment Report Today!

Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?

If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment

It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.

When you fill out this assessment, you will receive a personalized report which includes:

✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework

✅  Detailed descriptions of the areas you should focus on and why they are critical to your company’s success

✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better

And the best part?

You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.

Get your free self-guided assessment and see how your website fares today!

https://www.webcanopystudio.com/assessment 

Planning on a new website or a redesign in the next year?

In this episode, we’re taking a look at the top 3 factors that you should consider when choosing the best platform for your next website. 

We’re also going through the biggest trap of using free or cheap platforms, and why cheap is rarely the best option. 

Sticking with the wrong tools can have a drastic effect on the conversion rate of your website, and ultimately the growth of your business.

John Aikin goes through the three main considerations for choosing the right website platform and what most people get wrong when evaluating what tools to use.

(hint - platform features and cost are rarely the deciding factor!)

In this episode, you’ll get to know:

🔹 The three most important categories that define a successful website platform that most people overlook, and how to know which one fits in the best with your business needs.

🔹 Why you shouldn't bite off more than you can chew when it comes to website maintenance.

🔹 The power of tracking the right kind of data within your platform and the impact it can have on a business. 

By the end of this episode, you’ll learn to evaluate different website platforms based on your needs and choose the one that is 100% right for your business.

-----

View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  

How well does your website perform today?
Get This Free Website Assessment Report Today!

Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?

If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment

It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.

When you fill out this assessment, you will receive a personalized report which includes:

✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework

✅  Detailed descriptions of the areas you should focus on and why they are critical to your company’s success

✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better

And the best part?

You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.

Get your free self-guided assessment and see how your website fares today!

https://www.webcanopystudio.com/assessment 

What are the biggest keys to creating a successful website for your business that allows customers to find you, engage with you, and ultimately buy from you again and again?

Over the last decade John Aikin and team have been a part of thousands of website projects and have seen consistent trends in what makes a successful website… successful.

And here’s the absolute truth: What most people think makes a website convert well is almost completely irrelevant.

In fact, most people either:

Think great websites require a lot of money. (false) or,

Think producing a ton of content is required to make the website perform well. (false)

In reality there are just 6 primary components to a successful website, regardless of its size, how much it cost to build it, or how much content it has.

In this episode, John Aikin dives into the core elements of a successful website and breaks down:

👉🏽  How your platform plays a significant role in the overall success of your website

👉🏽  Why positioning is the most important factor for converting visitors into leads

👉🏽  What smart design features can do for overall conversion

👉🏽  How smart nurturing after form submission is an often overlooked but critical piece to the puzzle

👉🏽  Why the focus of SEO is generally misplaced attention

👉🏽  And what an emphasis on ongoing conversion rate optimization will do for your website’s ability to outperform your competitors and put calls consistently on your calendar week after week

The 6 categories framework will help make your website convert. You can make these changes without needing to hire a developer or investing extensively into resources. Use this framework as a starting point of your roadmap to a successful website.

View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website

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Get A Free Website Report Today

Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?

If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment

It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.

When you fill out this assessment, you will receive a personalized report which includes:

✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework

✅  Detailed descriptions of the areas you should focus on and why they are critical to your company’s success

✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better

And the best part?

You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.

Get your free self-guided assessment and see how your website fares today!

https://www.webcanopystudio.com/assessment