The Web Canopy Studio Show

Join us as we discuss great saas website design trends that you won't want to miss out on for 2020. What does that mean for your conversion rates? here are just a few highlights. 

1. Stop wasting time on being edgy and focus on solving problems
   1. No silly taglines that don’t describe your business.
   2. 2020 is the year we all start answering the questions our customers have - straight and to the point.
2. Simplify the signup process
   1. No one likes to click through a million screens and be deceived about what they are getting.
   2. If you need people to talk to sales, make that very clear. 
   3. Outline the steps to get started so it's abundantly clear what it is you're asking them to do.
3. You have to include your pricing
   1. there's no argument on this one. Pricing is critical, and if you aren't including it, you are losing badly.
   2. There are several ways to do it, including chatbots, tables, or calculators. However,  you need it.
4. Social proof and video
   1. Video is the number 1 way of showing credibility.
   2. You can talk about yourself all you want, but people will trust what others are saying.
5. Optimize for voice
   1. Pillar content and topic clusters are the number one way to organize your content into a question and answer format, and they will allow your website to be easily segmented for voice search.

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4 Quick Win Ideas to Kickstart Marketing for SaaS Companies 
We are back in the studio this week! Join John, Larry, and Sam as they go over our agencies 4 quick win tips to boosting your SaaS company's marketing! 

Conversion rate optimization, or CRO, is a form of marketing used to grow the number of people who engage with a product or offer. Marketing for SaaS companies has shifted drastically as CRO has become a stronger focus.

If you're a SaaS business, you likely have different business processes, key metrics, and purchasing decisions than other business types. 

This means you're looking at moving your users from one product to the next, up-selling into different features, or re-engaging the accounts that are not active. If you haven’t done your job effectively, you can lose a significant number of subscribers each month.

Support the show (https://www.hubspot.com/agencies/web-canopy-studio)

First off, we are sorry for the lapse in podcasts! We have just been so busy with some cool projects around and away from the office. 

But Tim and I were finally together in person long enough to sit down and have a good pod sesh!

I also have to apologize for the sound quality on this one! It's not terrible but we are in a car for the record. Tim and I were on a video shoot in Chicago when we recorded this episode. 

Let's get into the juice!!!!!!

This episode is all about chatbots. Why now? Why a chatbot? What's the difference between chatbots and live chat?

All this and more is covered in this episode. Plus, Tim and I break down the one thing every chatbot needs.

That one thing is INTENT. If you don't have the right intent on your chatbot, you're likely using it wrong. 

There are a lot of different uses, but it's important to ask yourself: "Am I hoping to generate leads?", "Am I hoping to help guide customers on my site?", "Am I hoping to sell products in my chat?"

These questions, in combination with what page the chatbot is placed on, are extremely important when creating a new chatbot. 

Let's get started!

Support the show (https://www.hubspot.com/agencies/web-canopy-studio)

You just got hired as the Marketing Director for a promising SaaS company. You're so excited to start bringing in your ideas and creative charm to the team.

NOT SO FAST!

Before you can take the initiative on some new campaigns, there is something you need to do first:

Clean up all the mistakes that the person who had your job, before you, made!

We all know you just can't dive into a new position and expect everything around you to simply fall into place.  Certainly, people try. But, we all know that you're never going to implement the changes you want to see overnight.

That's why we sat down to record a podcast all about how to clean up your predecessor's mess.

Even if they were great at their job, there is going to be something that you want to try or implement that directly conflicts with the current marketing culture.

Join Raquel, Sam, Larry, and John as they break down how to come into your new position with some great ideas! 

Support the show (https://www.hubspot.com/agencies/web-canopy-studio)

No, not everyone is making this mistake. But, almost every one of our clients have certain metrics that, while they think are important, really don't mean very much.

In this episode, John, Larry, Tim, and Liz talk about the metrics that matter! 

We know it's easy to fall into the same routine of reporting things like followers, likes, blogs posted,  and email open rates but are these stats directly affecting the bottom line?

If you're in a Marketing Director or Marketing Coordinator role, this podcast is a MUST LISTEN. We totally know the traps that are so easy to fall into when you're in a role like this. 

So, let's get to fixing some of these commonly overlooked mistakes! 

Support the show (https://www.hubspot.com/agencies/web-canopy-studio)

You want to keep the lead generation momentum moving through the Buyer’s Journey and increase your sales so your inbound campaign can start showing bottom-line evidence that it is working.

You may be wondering what your next steps are to convert leads into customers.

We’ve got four market and sales strategy tips for your sales teams to help your target audience become customers.

Read the full blog here!

Thank you for listening to our podcast! We would love to answer your business questions. We offer free advice about Hubspot, Digital Marketing, Growth-Driven Design, Marketing Automation, Social Media Marketing, and more! 

Send Questions to: [email protected]

Support the show (https://www.hubspot.com/agencies/web-canopy-studio)

Using social media ads is an awesome way that we have been able to help clients implement creative lead generation strategies that are outsmarting the competition.

Now, starting a paid ad campaign is not something you want to dive into overnight. We actually don't even recommend that you hire someone to do it for you until you have thought of these extremely important things:

1. What's the goal of your paid ads campaign?

We have seen so many businesses coming to us, guns-a-blazing, ready to taste the sweet sweet ROI of a paid ads campaign.

They often just watched some video by a You-tuber who claimed to double their business with one simple ad hack.

That's simply just not how it works. The truth is that you need to set a very realistic goal before you start thinking about starting paid ads.

Advertising on Google, Facebook, YouTube, or LinkedIn can be an amazing tool. However, like any other tool, there are certain tools to get each specific job done.

This means that before you start thinking about paid ads, you have to think about your goal. Do you want to sell directly to your clients? Do you want to generate new leads? Do you need to get the word out about a new product? Hopefully you have a specific idea of what you want to accomplish.

2. Where is your audience hiding?

After you know the WHY you have to lock down the WHO. Creating audiences for your paid ads takes a lot of practice.

Once you become an expert in paid ads, you will be able to lock down what offer will fit on what platform.

For example:

We found that ads targeted at getting people into an upcoming webcast perform way better on LinkedIn. Where awareness campaigns seem to get a much better ROI on Facebook.

But guess what?

We likely don't have the same audience! Therefore, you need to be ready to explore what media outlet is going to work the best for your goal.

3. Do you have the patience for paid ads?

The final thing to ask is, "How is your patience?"

You really need to be patient when you're starting paid ads. Everyone's business and buyers are so different. You can always look at similar data to identify the best place to start advertising. But remember that the first month or so of doing ads you're paying for data.

This data however, is going to be very powerful for future campaigns. Don't give up!

We know the task ahead seems daunting and you might consider finding an agency to help you run ads. 

There is nothing wrong with that, but remember THEY DON'T KNOW YOUR AUDIENCE. They might be able to implement a strategy that worked with similar clients. However, they will need to learn where your buyers are, just like you would have to learn. 

So just be patient, once you learn the power of paid ads, you will certainly be glad you put in the work!

Support the show (https://www.hubspot.com/agencies/web-canopy-studio)

Tim and Larry are fresh off a two day trip to Dayton, Ohio. During our 8 hour drive home, we thought, what better time to talk about some powerful video strategies that we use to help our clients grow.

There are 3 main strategies that we get into in this podcast.

1 - How to make Sales Videos that every new perspective client will watch.
2 - Making quick Educational Videos that help your SEO and brand dominance.
3 - Creating Video Case Studies that help your clients learn exactly how you can solve their problem.

There's more!

We just finished writing a great new guide about getting started with podcasting! This guide will help you start creating powerful content at a faster rate than traditional blogging.
Check it out

Support the show (https://www.hubspot.com/agencies/web-canopy-studio)

If you know your website could be performing better. This is where to start!

How important is wire-framing a website before you start designing? In this episode, we explore the thought and creativity behind designing a large-scale website.

There's so much more to web design than paying a guy on fiver' $100 to give you the same template that he produced for 600 other businesses.

If you're serious about redesigning your website, there are a lot of important things to consider.

Listen to this weeks episode to get a better idea of the work, thought, and creativity that goes into creating an amazing website.

We break down how and why we wireframe a website. We talk about how to make sure your new site is performing well on google search. And we even get into the most common trends to avoid.

There's more!

We just finished writing a great new guide about getting started with podcasting! This guide will help you start creating powerful content at a faster rate than traditional blogging.
Check it out

Support the show (https://www.hubspot.com/agencies/web-canopy-studio)

Stop sending emails that no one is opening!

We all know our open rates are not where we want them to be for sending out sales and marketing emails.

We have helped countless clients segment their lists', build captivating workflows, and optimize their subject lines.

Now, we are sharing all of our tips and tricks with you!

When it comes down to it, there are just a few simple issues that you might be overlooking. After listening to this podcast you will be able to attack your contact list with surgical precision.

Join content strategist, Raquel Furman and CEO, John Aikin as they share tips on how to enhance your email marketing efforts with Larry Lynch and Sam Monte.

There's more!

We just finished writing a great new guide about getting started with podcasting! This guide will help you start creating powerful content at a faster rate than traditional blogging.
Check it out

Support the show (https://www.hubspot.com/agencies/web-canopy-studio)