The Web.Search.Social Podcast | Business, Online Marketing & Productivity

Right up there with "write epic content" and "be awesome", you probably hear or read something every day that reminds you to "provide value to customers." But what does that mean? It may or may not be price, service, experience or anything else.

It's tempting to get caught in the echo chamber of positive reviews and praise from fans but sometimes we need to pay attention to negative feedback because that's they only way we'll learn to improve. Here's the good, bad and ugly of reviews.

What trumps social networks and Facebook ads and landing pages and copywriting when it comes to marketing? Focusing exclusively on making happy customers. Sticker Mule's Anthony Thomas talks about how he does just that.

What makes a good product? You need a good idea, a definition of success, a grasp on your audience and potential revenue. Here are some things to consider.

If you record video, go to networking events, host webinars… or even do something as simple as talk to your clients and prospects… nobody wants to hear you um and er your way through a conversation. Try these ideas to improve your speech.

In light of recent events in the US – a racially motivated shooting and the passage of marriage equality – we decide to take on the sticky subject of sticky subjects and what to do about the inevitable backlash that follows on social media.

What does it mean to tell the story of your business? Some of it is about the written word and the right visuals. Some is about your passion. Some is about sharing and getting it out into the world. And some is about being a darn good storyteller.

A few days ago, I wrote an article as part of my series on my entrepreneurial journey on my personal blog at RalphMRivera.com. I got a lot of feedback from it and I decided to share it here because I thought it was relevant. Let me know what you think about my observations and I invite you to read more at my blog.

From planning to content, design, photography and more, here's what's involved in build a good business website so that you can be smarter about budgeting and understand why one guy wants to charge you $500 and the other is asking for $5,000.

Have a good idea for a new business venture, product or service? There's plenty to think about, from incorporating to shareholder agreements, equity distribution and more. Today we talk about the basics of starting a business and some pitfalls.