Today we talk to Ryan Hanley about content marketing and learn: why is content marketing "sold wrong"? How do you build a super fan base? Is there too much content out there? How can small companies compete with big brands? And a whole lot more.
In sales ABC means "Always Be Closing." But here's a better acronym for business success: Always Be Questioning. Here's why asking questions is vital to your the profitability and success of your business.
Someone once told me to keep a story in my back pocket so when I ran into someone or attended a networking meeting, I could answer the question, "What's new?" with more than, "Nothing." Today we explore why that matters.
Today we talk critique (in a way that helps you improve your business and marketing) and criticism (in a way that only makes you feel bad but isn't actionable or useful.) Plus some miscellaneous stuff about products, efficiency and napping.
Today we talk to Cynthia Sanchez about how she conceived of and created her course, Web Images Made Easy. It took her a while, she isn't planning to get rich and there are no selling tropes. Here's how to create a product of value without gimmicks.
We're fascinated with and big fans of Pinterest. The irony is that it's the least effective arrow in our quiver. That's why I'm making a Pinterest pledge. Here's what I'll do and I hope you'll take the pledge with me.
Have you ever had a logo designed and asked people, "Which version do you like best?" Or has someone asked the question of you? Here's why that's the wrong question and a bad idea… plus some suggestions for how to approach your logo design instead.
Today we talk some serious GTD (Getting Things Done). It's a system taught by David Allen and it's worked wonders for us. We share the 5 steps (collect, clarify, organize, reflect, engage), some of our trip-ups and share what we've learned.
Ads: we gripe about them, block them, but need them. They support the free content we want and help us get the word out about our businesses. Today we talk native ads, retargeting, Facebook ads, the future of ads and remember to check our own noise.
How many emails you have in your inbox isn't as important as emails in your inbox that are out of control. Here are some smart ways to manage email so it doesn't manage you.
10 min
About The Web.Search.Social Podcast | Business, Online Marketing & Productivity